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• ____ Focus on students, what they do both at school and at home• ____ Concentrate on dramatic photos• ____ Add extra pages, so lighter topics can be added• ____ Keep fresh by changing the topics from year to year• ____ Include coverage of events that are non-academic or

non-sport

• ____ All groups should be included and covered fairly/ equally• ____ Link similar groups design in spreads• ____ Copy, avoid listing officers / goals- you should capture

highlights• ____ Include action photos from a variety of club activities

• ____ Portraits should be vertical in shape, not square• ____ Faculty should not be larger than the student mug

shots• ____ 1 pt. rule (not a full pica) to separates portraits• ____ Include a feature on every spread, developed with

candid photos, captions, copy, headlines - or it should be strictly a reference section with only portraits.

• ____ Readers assume it will be boring; prove them wrong• ____ Cover projects in the classroom, not which courses

are taught• ____ Use quotes to demonstrate both teachers’ and

students’ views

• ____ Include all boys’ and girls’ sports on all levels• ____ Keep photo identifications consistent; use first and

last names• ____ Give varsity sports a spread, combine JV sports • ____ Don’t overemphasize any one sport or diminish others• ____ Run a complete scoreboard; avoid rehashing that info

in copy• ____ Include fans, managers, coaches, trainers, intramurals

• ____ Include all students, faculty, staff and organizations in the index• ____ Break up the monotony of this section with feature

stories showing students’ roles in the community or quotes relating to events that occurred during the school year - can also keep strictly a reference section.

MAXIMIZE YOUR COVERAGE

STU

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PEO

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SSP

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ORGANIZE

. . . CREATE a section within a section: Who says the sports section has to be all coverage of teams and their season? The staff might decide to add a “new” sports segment on why athletes compete, those who compete in sports other than school sports or the bigger picture by including local professional teams, national championships, the Olympics, etc.

. . . ADD a new section: If it seems logical that an event or person makes the story of the school year complete, make sure that is included.

. . . RE-ASSESS: If the theme or concept dictates a pattern, feel free to revise. For example, changing the traditional order of sports makes it new for readers each year.

. . . BECOME INTERACTIVE: Create the news that’s fit to print. Devise opportunities for students to be in the book and let them be a part of creating the sports section. They’ll love it!

Some types of coverageBlended coverageJump Coverage- multiple page storiesChronological coverageQuick reads- mods- quizzes- bio boxes- time linesReference sectionsConnections- linked people

Appeal to the emotions of readers and the compassion of readersSome of the topics included will be there because a set of circumstances is so unusual. When the staff finds those compelling stories, it should share them.

Expand CoverageLook for ideas that are different from what has been done in every other edition and stretch your coverage by brainstorming harder at book planning time.

Utilize jump coverageDecide when it’s appropriate to have a topic expand onto a second or third spread and let the content dictate coverage. If the story is “bigger” than one spread or important to your readers, give it more than two pages of coverage.

EVALUATION AREASConcept and essentialsCoverageDesignWriting and editingPhotography

Overall, the theme/concept isOriginal and imaginativeUnique to the school for the yearA unifying element for the bookDeveloped verbally, visually or both

SPINE CONTAINSName of school, city and stateName of bookYearVolume numberTheme/concept

COVER INCLUDESIntroduction of the theme visually and/or verbally through fonts, color and graphicsName of bookYear

FRONT ENDSHEET CONTAINSTable of contents Further development of theme/concept

BACK ENDSHEET CONTAINSListing of yearbook staff Further development of theme/concept

TITLE PAGE REQUIREMENTSName of book/year/volume numberName of school/complete mailing addressPhone and fax numbers/websiteThematic developmentPrincipal’s nameTotal student enrollmentBreakdown of enrollment by grade levelTotal staff population (includes faculty and staff)Athletic league

PrideBased on spirit and the students’ or school’s accomplishments. Name of the school, the town, or the mascot used as word plays can be fun and are often listed among reader favorites.

Anniversary and eventCan be tricky, make sure you don’t abuse the “party/celebration” concept.

LocationLimited to schools with obvious ties to street names with other meanings or major geographic landmarks.

Double-edgeProvide a comparison and contrast format with a serious side and a lighter approach.

SloganFeature a “catch phrase” which could be used any year, but with specific copy and visual elements.

ConceptUse one idea to build the book around. This approach may be a number of “catch phrases” based on a central idea, a single word, or a visual element. With concept themes, traditional sections are sometimes abandoned in favor of sections which reinforce the central idea.

THEM

ETYPE

SHighlight the type of theme you are using

Unique to your school The tie between your theme and your

school should be obvious

Unique to this year Should be a natural, easily identifiable fit

Verbal The “catch phrase” of your theme should

be memorable and flexible enough to adapt for mini-themes

Visual Using type, colors, shapes and patterns

that are consistent with your message, your theme’s “look”

Recognizable The theme should be easy to identify

and easy to remember.

Relevant Does it fit your school this year?

Repeatable Can you make it work for each section in

the book?

Realistic You don’t want readers to question your

credibility.

Refreshing Is it different from last year’s book?

The 5 R’s of ThemesTheme mustsCHECK ALL THAT APPLY TO YOUR THEME

Your theme is not just a statement it UNIFIES your book. Verbally it is not just a record of events - choose your topics to unify your theme.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Visually- what kind of look does the theme evoke?________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Texture- think in layers not just 2D.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Personality- who are the people that make up the school? Tell their story.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Coverage- tell the whole story of the year not just the facts.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

PLAN YOUR UNIFIERS

ENCOURAGE EVERYONEto contribute ideas to the book. Have each staff member write down ONE idea about:

copy l photography lcoveragePost those notes HEREmake every effort to include the ideas somewhere in the book.

GOALSMeet our deadlines, write better copy, improve our photography, work as a team and cover the lives of our student body for this one year.We want to accomplish this goal by:

Changing the following:__________________________________________________________

__________________________________________________________

__________________________________________________________

__________________________________________________________

__________________________________________________________

Continuing to:__________________________________________________________

__________________________________________________________

__________________________________________________________

__________________________________________________________

__________________________________________________________

Our reward for accomplishing our goals will be:__________________________________________________________

__________________________________________________________

__________________________________________________________

__________________________________________________________

__________________________________________________________

BRAINSTORMWrite answers to the following questionsDescribe your school using one adjective.

________________________________________________________________

Describe the people who attend your school in one word.

________________________________________________________________

List catch phrases and expressions used by the students at school.

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

What’s the first thing you notice when you come to campus?

________________________________________________________________

What do you enjoy most about your school?

________________________________________________________________

What event will be most important to you this year?

________________________________________________________________

What physical changes has your school undergone?

________________________________________________________________

What outside influences have affected the students or school?

________________________________________________________________

________________________________________________________________

As a member of the yearbooks staff, either as the

ADVISER, EDITOR or STAFF MEMBER you have

made a to SERVE your

school in a positive way to produce a product that can be

enjoyed and treasured for years to come.

PLEASE SIGN HERE so you can remember your

commitment every day!

HAPPENITMAKE

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As a staff, it is our goal to:

CHECKCHECK THIS LIST EVERYDAY TO STAY ON TRACK1. ______________________________________

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LIST

?

WH

YNOT

What doJUDGES LOOK AT? A METAPHOR is the expression of an

understanding of one concept in terms

of another concept, where there is some

similarity or correlation between the

two.

A metaphor STRENGTHENS your theme

because it ties your thoughts together.

When you are choosing a theme- you do

not want it to simply be a statement, but

THE GLUE that holds your entire book

together. The graphics, fonts, design,

photos, stories, alternative copy and

section themes should all relate to the

theme statement.THINGS TO REMEMBER

HAPPENYOURYEARBOOK DREAMS

MAKEDo OTHERS haveyearbook ENVY?

COMMITMENT

PLAYIf you’re going to spend time and effort on the book, you’ve got to have some fun! Some of the most successful companies in the world encourage fun because they know it can im-prove energy, pro-ductivity and at-titude. Playing is also seeing humor in what we do. It’s making those around us enjoy the experience. Post a funny typo on the wall (if it doesn’t offend anyone, including the writer). Take funny photos of each staff member and exhibit them. When others see what’s going on in yearbook, they’ll want to see what all the fun is about.

PlanSo what’s it going to be? Features, sidebars, personal profiles? Plan your alternative copy. Opening, division pages:______________________________________________________________________________________________________________________________________________________________________________

Students Life:______________________________________________________________________________________________________________________________________________________________________________

Organizations/Clubs:______________________________________________________________________________________________________________________________________________________________________________

Sports:______________________________________________________________________________________________________________________________________________________________________________

Academics:______________________________________________________________________________________________________________________________________________________________________________

Seniors:______________________________________________________________________________________________________________________________________________________________________________

Underclass/Faculty:______________________________________________________________________________________________________________________________________________________________________________

Ads & Index:______________________________________________________________________________________________________________________________________________________________________________

WHEN DESIGNING.... REMEMBER

NO Butt jOuRNalISM-SIttING ON yOuR Butt

NO BODy cOpy vaRIatIONS IN a SEctION -

ONly uSE plaNNED SaME SIzE pHOtO REpEtItION

EXpERIMENtING WItH typE IS fuN - 2+ pIca GRIDS

BEtWEEN MODS

TRY MOD DESIGN

USE NEGatIvE cOluMNS

LOOK AT MAGAZINES ESpN, BluE, MENS

jOuRNal, MEt HOME, GaRDEN DESIGN fOR IDEaS

StIcK tO cONtEMpORaRy cOlOR palatES

MAKE GROup captIONS-clEaRly DEfINED

USE pHOtO pacKaGES

WRITE tHE Way yOu talK

REMEMBER juDGED BOOKS DESIGN cOMES fIRSt, But

ONly tO clEaRly DEfINE layERS Of cOvERaGE

TRY juMp cOvERaGE, cOvERaGE tHat IS ON MultIplE paGES

DID YOU KNOW tHIN lINES uNIfy ElEMENtS

DO NOt OvERlap pHOtOS MORE tHEN 2 pIcaS

DO NOt BREaK EyElINE By lESS tHEN 6 pIcaS

NEvER BE INcONSIStENt WItH INtERNal MaRGINS

NO pHOtOS WItH MORE OR fEWER tHaN fOuR SIDES,

DON’t cOpy SOMEBODy ElSE’S IDEaS EXactly

NEvER MaKE SpORtS tHE laRGESt SEctION

NO tRap WHItE SpacE. tRap WHItE SpacE

NEvER MaKE tHE WORSt pHOtO tHE DOMINaNt pHOtO

NEvER HavE pEOplE IN pHOtOS talK tO tHE REaDER tHROuGH tHE captIONS

NEvER put SOMEBODy’S facE IN tHE GuttER Of a SpREaD

NEvER StaRt yOuR captION WItH tHE NaMES Of tHE pEOplE IN tHE pHOtO

“Design is not about the images or fonts you choose but the moment you realize what they need to say together.”

Draw a dominant photo first. Make dominant element more than twice the size of all other photos.Make dominant element cross the gutter. (or one pica from gutter) Use a variety of photo shapes. (rectangles and squares) Establish an eyeline. Touch all external margins. Stay within the column guides set. Design pages as a spread. Maintain a consistent internal margin. (one pica or less)Put a caption with every photo.Place all copy to the outside of the spread.Avoid trapped white space. Use simple and functional graphics that add to your theme.

LAYOUT Do a self critique and check mark all the rules you followed on your sketches.RULES

CO

LOR

TEST

your

Col

or

pale

tte

here

DESIGNING YOUR SPREADS . . .DO THEY MEET THE REQUIREMENTS?THE DESIGN ACTION in photos toward the gutter but no content is trapped in the gutter DESIGN GUIDES READERS around the page with clear intention of which content is most important AN ORIGINAL LOOK for each section but all sections fit the overall TONE/ PERSONALITY/VOICE EACH ELEMENT serves a PURPOSE and are NOT just used to DECORATE the pages ENHANCE the design and content without calling attention to themselves EVERYTHING fits with the TOTAL LOOK of the section and the book SPREAD needs to be easy to read CONSISTENTLY uses same size and leading for copy and captions Shows UNIFIED TYPE choices for headline packages, copy starters and caption lead-ins

THE COPY, CAPTIONS & FEATURES Feature writing focuses on a LIMITED ANGLE that is SCHOOL & YEAR SPECIFIC Avoid generalizations and editorializing Begin with a STRONG LEAD and maintain an ACTIVE VOICE Contain MEANINGFUL student quote Show evidence of RESEARCH Stories contain EFFECTIVE TRANSITIONS and utilize varied sentence forms SHORT sentences and SHORT paragraphs but is almost never one single paragraph Stories DO NOT INCLUDE school name, initials, mascot, “this year” or year date All copy is carefully EDITED AND PROOFED Include the answers to 5W’s and H; first sentence is generally in present tense as it “freezes” the action forever and the remainder of the caption is in past tense. Employ a variety of openings All captions show evidence of RESEARCH and make use of quotes, either from the subjects of the photos or others in the school community AVOID EDITORIALIZATIONS AND GENERALIZATIONS Use “Front Row…Second Row…Back Row” for all group and team identifications and include “Not Pictured” to create a complete historical record Headlines are clever and imaginative, seeking to DRAW THE READER into the copy Make a VISUAL AND VERBAL CONNECTIONS with the dominant element PACKAGE containing a primary headline and a secondary headline are repeated or ECHOED to begin supporting copy packages and captions Headlines are NEVER labels

THE PHOTO PACKAGES Features ACTION photos, not posed shots Features photos with strong storytelling content Employs photography BASICS such as rule of thirds, framing, leading lines Uses photos that contain a clear center of visual interest Uses cropping effectively to remove extraneous space/content Photos are IN FOCUS Digital images use adequate resolution and are enlarged correctly so images are not stretched

The ability to create four-color blends on your computer provides great design flexibility. However, it is important to keep in mind that the colors you see on your screen may not be quite the same colors that print on your yearbook pages. The colors on your screen are created by mixing red, green and blue light. The colors on your yearbook pages are created by mixing tiny printed dots of four colors - cyan, magenta, yellow and black (CMYK). You can refer to the Colors booklet in your Herff Jones kit for a true representation of how the color will look before using any color; it’s a great resource for CMYK blends, spot colors and duotones. Or consult a Pantone Color Library swatch book before using a color.

• LIKE WHAT YOU DO and those around you.

• ENCOURAGE others to be their best.

• ADD VALUE to people by affirmation and training.

• DELEGATE responsibilities to develop skills.

• EXEMPLIFY the type of leader you want others to become.

• RESPECT everyone.

• SILENCE, sometimes being a good listener speaks louder then words.

• HUMBLE yourself by thinking more highly of others.

• YOU may not have the best idea.

• PRACTICE you priorities.

Pat others on the back. Each staff

member should write UP TO FIVE thank you

notes at the end of each grading period to people who

are NOT on the yearbook staff, but have helped make

that period more successful. This makes others outside

of yearbook feel valued, and it results in a more positive

attitude toward your staff.

Keep track of who desirve THANKS_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

BE INNOVATIVE in creating your own philosophy. Your school is different from others. What will make people react positively? What should you avoid? How can you increase the fun and energy and the belief in what you are doing as a team?

Each week choose the “Strongest Link” - a staffer who has gone above and beyond the requirements. Make a big deal of this award: call the student to the front of the room, explain the reason for the award, give him or her a certificate and a candy bar and end the ceremony with loud applause.

Septemberwk 1 _________________________________________wk 2 _________________________________________wk 3 _________________________________________wk 4 _________________________________________Octoberwk 1 _________________________________________wk 2 _________________________________________wk 3 _________________________________________wk 4 _________________________________________Novemberwk 1 _________________________________________wk 2 _________________________________________wk 3 _________________________________________wk 4 _________________________________________Decemberwk 1 _________________________________________wk 2 _________________________________________wk 3 _________________________________________wk 4 _________________________________________Januarywk 1 _________________________________________wk 2 _________________________________________wk 3 _________________________________________wk 4 _________________________________________Februarywk 1 _________________________________________wk 2 _________________________________________wk 3 _________________________________________wk 4 _________________________________________Marchwk 1 _________________________________________wk 2 _________________________________________wk 3 _________________________________________wk 4 _________________________________________Aprilwk 1 _________________________________________wk 2 _________________________________________wk 3 _________________________________________wk 4 _________________________________________Maywk 1 _________________________________________wk 2 _________________________________________wk 3 _________________________________________wk 4 _________________________________________

CHECK OUTHerff Jones at youtube.com/user/HerffJonesYearbooks • facebook.com/hjyearbook •http://moreyearbooks.blogspot.com/

JOIN TODAY TO GET UP TO THE MINUTE CAMP INFOfacebook/MO’re Yearbook Day Camp

HAPPENYOURYEARBOOK DREAMS

MAKEDo OTHERS haveyearbook ENVY?

BRAINSTORMFEATURE STORY IDEAS