"mood technology 2.0: how technology will give us control of our ultimate performance and...
TRANSCRIPT
Disposable Income
US Millenials spend as much as ¼ of their disposable
income on wellbeing
2015 US Market for Mental & Emotional Support
§ Meditation $1BN§ Yoga $27BN
§ Fitness & Mind Body $446BN*
§ Preventative Health $432BN
§ Workplace Wellness $40BN
§ Complementary & Alt $186BN*§ Depression, Stress, $22BN
Anxiety Drugs
§ Weight Loss $150BN*
§ Addiction Treatment $35BN
§ Self Help $10BN
* Worldwide
The Next Consumer Tech Frontier: Wellness-as-a-service
Mood and Wellness Become Convenient and Accessible
Convenience Megatrend
Today’s consumers value the commodity of time more than ever and are willing to
pay for more of it. Technologies that address consumers’ demands for convenience
with on-demand solutions are disrupting industries.
MUSIC
RIDES
SHOPPING
TV & FILM
MEALS
INSURANCE
From Impossible to Inevitable
§ Fast
§ 24/7 access
§ Digital
§ Low cost
§ Customizable
§ Substance free
Consumers will let go of stress and raise their overall mood in minutes while heading
home or after a long day. Many will do so before bedtime. This will be the first major
use of neuroscience technology in everyday life.
Thync’s groundbreaking technology targetsspecific nerves on the head and neck and uses
proprietary neuromodulation algorithms to lowerstress, enhance mood and improve sleep quality.
Thync’s effectiveness has been validated extensively
with over 4 years of testing and 150+ internalstudies (n>4000), and 3 published studies
Thync Science
CONFIDENTIAL
SCIENTIFIC EVIDENCE
§ Calm Vibes acutely lower tension and anxiety by ~20% using a Profile of Moods Scale.
§ After 7 days of Calm Vibes subjects report a ~60% reduction in stress and a ~30% reduction in anxietycompared to placebo using Depression Anxiety Stress Scale. A multicenter review showed that Xanax led toa 44% decrease in stress using a similar scale.
§ Using a within groups comparison of subjects tested with the placebo and real Vibe, only 8% of subjectsthought the placebo had a stronger effect (p= 1.7X10-20 ).
§ Calm Vibes significantly affect Heart Rate Variability compared to placebo treatment.
§ Calm Vibes suppress Galvanic Skin Conductance by 53% compared to placebo treatment in a fearconditioning paradigm.
§ Calm Vibes significantly decrease salivary amylase acutely and after 7 days of use compared to placebo.
§ Calm Vibes show an effect size on stress of 0.67. Benzodiazepenes have varying strengths but a review ofthe literature shows an overall effect size of 0.38 with commonly used doses.
§ Calm Vibes lead to a significant improvement in sleep quality as measured by the Pittsburgh Sleep QualityIndex and clinical sleep actigraph.
§ Calm Vibes lead to a 37% reduction in middle of the night awakenings compared to placebo treatment.
Thync – first generation productThe Thync kit has three simple components
1 2 3Modulesitscomfortablyonyourforehead
Stripsplacedonthebackofyourneck
AppcontrolyourCalmorEnergyVibes
Validation – Our First Gen Product is Life Changing for Top Users
Customer Data
• Early adopter traction: >10,000 sold ($2.0M)
• 165,000 sessions – 2,400,000 minutes of use
• Life changing for top users:
• Key use case: Relax, de-stress in the evening
• Hundreds of users now take less or no substances for stress and sleep
Millennials , 62%
Generation X, 18%
Baby Boomers, 21%
Other, 1%
Sept – Oct2016
Evolution of Platform - Thync™ Relax2nd Generation Product
§ Consistent and powerful mood effects to feel good and de-stress in minutes.§ A leap forward:
1. Convenient to use 24/7 and no learning curve
2. Measure impact to your stress index via biometrics (phone or wrist)
3. Ready to be productized and then launched
Wearable & App Biometrics: Quantifiable Feedback for Consumers
HRV (SDNN,LF,HF)throughthird-partyappsandtrackers
Longerterm:Integratedsensors tomeasurestressandbiofeedbackloopstooptimizeVibes
GSR Biometric Patch
EMG Biochemical Patch
Influencer Focus
Thync is proud to announce that Thync Relax was selected as the stress reduction solution for both the fire and police
markets by First Twenty the only national responsible for the performance, wellness and survival of the nation’s 2 Million+
first responders.
Thync recently added the former head psychologist of the Navy Seals on to the team who has been a strong proponent of
Thync’s technology.
Thync is also embraced by high performing individuals in sports and fitness. NFL’s Josh Norman is a strong supporter and
promotes Thync. Likewise, fitness influencers such as Anna Keiser, Scott Herman, and Dean Karnazes are using Thync.
Bring Wellness Technology to Everyone
Working class, mobile home community in Warren, MI now
has access to Thync Relax technology. Silicon Valley
technology comes to America’s Most Stressed Out City –
Detroit, MI.
Synergies with Platforms
Defense / Active Duty
• Manage daily stress of active
duty members
• Elevate mood while deployed
• Tech integration into helmets
Self Help
• Addictions resulting from
emotional and stress triggers.
• Increase efficacy of patches,
prescriptions, etc.
Entertainment
• Adds mood component to music,
television, movies, gaming,
websites, Virtual Reality for a
more intense experience.
Addiction Recovery
PHYSICAL WITHDRAWAL
- Nausea - Headaches- Tremors - Heart Palpitations
PHARMACOTHERAPY- Nicotine Replacement
- Methadone- Naltrexone
PSYCHOLOGICAL WITHDRAWAL
- Anxiety - Insomnia - Restlessness - Irritability
EMOTIONAL TRIGGERS
- Stress - Anger- Depression
THYNC
ADDICTION
Factors
Solution
Elevate mood
Reduce stress
Improve quality of sleep
Increase energy
Promote smart choices
Boost motivation
Enhance focus
Encourage socialization
Broad Range of Emotional and Mental States are Viable