mood media hospitality presentation rfc
TRANSCRIPT
AGENDA
+Market overview
+Who is Mood Media?
+Mood Media:SOLUTONS
+Mood Media:EVERYWHERE
+Mood Media:CASE STUDY
+Mood Media:GOALS & OBJECTIVES
OVERVIEW PRESENTATION AGENDA
OVERVIEW PRESENTATION MARKET OVERVIEW
Your guests are expensive!
+200 million people on the U.S. ‘Do Not Call’ list
+Over 86% of TV viewers admit to skipping commercials
+44% of direct marketing is never opened
+99.9% of online banners are never clicked
+Guests complete 60-80% of their research before
choosing a hotel.
OVERVIEW PRESENTATION MARKET OVERVIEW
Advertising is not enough.Every business must connect.
“We’re living at a time when attention is the new currency.”
- Pete CashmoreCEO & Founder of mashable.com
OVERVIEW PRESENTATION MARKET OVERVIEW
Guests care.
"I am informed and have chosen to be here; therefore, I demand
a better experience.” -Today’s guest
OVERVIEW PRESENTATION Who is Mood Media?
Who is Mood Media?
A team committed to helping you connect with your
guests
+Creative talent + technical skill + industry
knowledge
+A fresh perspective and proven success
+A local partner with global scope
+Consistent service and support every day.
OVERVIEW PRESENTATION Who is Mood Media?
EXPERIENCE DESIGN... EXPERTS.
Mood Media STATS
OVERVIEW PRESENTATION Who is Mood Media?
2000++ Music Gurus+ Visual Specialists+ Sound/Tech Experts+ Support Professionals
Installing solutions in 43,191 zip codes
Reaching more than 150 million people every dayIN 55 COUNTRIES
Serving 560,000 Locations
Other Industries + Retail+ QSR & Restaurants+ Fitness+ Financial+ Healthcare + Corporate
OUR SOLUTIONSOVERVIEW PRESENTATION
01 02 03
04
OUR SOLUTIONS :SIGHT:SOUND:SCENT:SYSTEMS
Mood Media:SIGHTFrom the moment you wake up in the morning to the time you go to sleep at night, your eyes are acting like a video camera. Our streamlined visual solutions make it easier to inform, educate, entertain, up-sell and inspire at key points of interaction to enhance the overall guest experience.
Digital Signage & Custom In-Room Channel
+Eliminate skyrocketing print costs+Create and modify promotions at the click of a
button+Display menus for on-property restaurants
Digital Reader Board+Guide guests with property mapping+Act as a digital concierge for guests+Integrate w/your sales & event management
system
Commercial Television+Build your own commercial television package+Best program selections available+Maintenance (parts & labor) included with all
packages
Mood Media:SOUNDWhile sight is the most seductive sense and smell is connected directly to memory, sound generates our mood. It creates feelings and emotions. Let us help you capture the emotional power of sound and put it to work in your business.
Music+More songs = less repetition+Designed for business and screened for content+Fully licensed & 100% commercial/interruption
free
On-Hold Messaging & On-Site Messaging
+Full-service copywriting & professional voice talent
+Manage & schedule messaging online+Integrate with overhead music
Music Videos+Music videos direct from the record labels+Conveniently categorized to suit your needs+Widest selection of video content available
Mood Media:SCENTHave you considered the role scent can play in your hotel? Did you know that there are over 1,000 different kinds of “smellers” in your nose? According to the Sense of Smell Institute, “The sense of smell helps us respond to those we meet, can influence our mood, how long we stay in a room, who we talk to and who we want to see again.” Introducing the right scent plays a vital role in the experience you’re creating – whether it is elegant, welcoming, exhilarating or relaxing.
ScentWave // ScentDirect // ScentStream
+Over 1,600 scents to choose from+Systems that cover from 2,000 to 100,000
square feet+Adjustable scent duration and intensity+Built-in digital timer+Advanced dry air and diffusion technologies+100% hypoallergenic+No messy residue+Professional installation
Mood Media:SYSTEMSOur designers specialize in full-scale design of integrated audiovisual solutions, sound systems, and closed-circuit television. Ensure the quality of your guest experience from the inside out.
Integrated Audiovisual Solutions+Integrated Control Systems+Tele/Videoconferencing+PA/Emergency Evacuation+Flat-screen displays and projection systems
Sound Systems+Largest sound system contractor nationwide+175,000+ speakers installed every year+In-house equipment leasing and maintenance+#1 Bose, Klipsch, and JBL reseller
Closed-Circuit TV+Monitor multiple locations remotely+Access via mobile applications+Upgrade or replace existing camera
configurations+Exceptional support
Mood Media:EVERYWHEREWe create experiences for the most recognizable
names in business. Our client base includes more than 850 brands in diverse market sectors that include:
Retail+77 of the TOP 100 retailers in the U.S.*
+100 of the TOP 250 retailers in the World**
Restaurants+More than 350 franchise organizations+49 of the TOP 50 quick-serve and fast-
casual diningcompanies***
Hospitality+TOP 10 luxury hotel chains****
+100% of the hotel franchises in the TOP 100 global
franchises rankings*****
*SOURCE: AS RANKED IN THE STORES MAGAZINE ANNUAL TOP 100 RETAILERS**SOURCE: AS RANKED IN THE STORES MAGAZINE GLOBAL POWERS OF RETAILING TOP 250***SOURCE: AS RANKED IN THE QSR 250****SOURCE: AS RANKED IN USA TODAY*****SOURCE AS RANKED IN FRANCHISE DIRECT
Solutions Provided:Music & On-Hold Messaging
Omni Charlotte’s Strategy for Music & On-Hold Messaging:+ Use music to enhance any guest activity
within the hotel, from the lounge to the lobby or dining area
+ Use messaging to improve customer service during high-volume call times and quickly communicate to guests about current promotions
+ Reinforce the brand while providing a local/regional feel
OVERVIEW PRESENTATION
“Mood services give us a competitive advantage, because we’re truly able to elevate the experience of a guest when they’re in the hotel.”
“On technicians and service – they’re quick to action, with good communication and responsive customer service”
- Zach CraigDirector, Sales & Marketing
CASE STUDIES:OMNI HOTEL CHARLOTTE
CASE STUDY:OMNI HOTEL CHARLOTTECHARLOTTE, NC
There are more than 120 Westin properties, including 30 of the world’s finest resorts. Each services as a serene and distinctive alternative for those who appreciate a higher standard.
Westin Hotels partnered with Mood to develop and deliver a signature fragrance to complete the full sensory approach that Westin takes when greeting guests.
Solution: Scent+ ScentWave delivery systems now offer a
light and refreshing White Tea welcome in Westin Hotels worldwide
+ They even offer candles, oils and even a home version of the ScentWave system to consumers, all of which deliver their custom White Tea fragrance
OVERVIEW PRESENTATION
“Scent is the most memorable of the senses. We feel scent is an exciting and important part of the guest experience.”
- Senior Vice PresidentWestin Hotels & Resorts
CASE STUDIES:WESTIN HOTELS
CASE STUDY:WESTIN HOTELS
The Hard Rock Hotel at Universal Orlando Report offers laid-back luxury that allows each guest to vacation like a rock star.
The Hard Rock Hotel challenged Mood to help them draw guests to the oft-overlooked Emack and Bolio ice cream shop, located in the basement floor.
Solution: Scent+ Mood positioned the sweet aroma of Sugar
Cookie at the top of the stairs and Waffle Cone at the bottom to create an aroma billboard
+ We also added the clean, fresh scent of Ocean to the main lobby to complete the feel of a seaside resort
OVERVIEW PRESENTATION
“It’s all about the experience. Scent has added another dimension to our guests’ experience. Guests and staff just love it!”
- General ManagerHard Rock Hotel-Universal Orlando
CASE STUDIES:HARD ROCK HOTEL
CASE STUDY:HARD ROCK HOTEL
Mood Media:GOALS & OBJECTIVES
+Help you control what your guests see, hear, and smell
+Deliver a consistent brand “message” throughout the facility
+Educate, entertain, and engage
+Increase brand recognition and brand loyalty
+Differentiate your hotel to encourage referrals and drive
revenue.
