©2011 Global Experience Specialists, Inc. (GES)

ges.com | 800.424.6224

Monumental Sports & Entertainment scores with branded, upscale dining destination

Overview

When the ownership of the Washington Capitals and the Wash-ington Wizards wanted an upscale branded seating and dining environment in the Verizon Center, they asked Global Experience Specialists (GES) to create a sophisticated experience. Working closely with the Monumental Sports & Entertainment manage-ment team, GES transformed and defined the space with beautiful new decorative and branded elements. Not only has the location enhanced the fan experience, it has also generated new revenue streams for the stadium.

Case Study | Monumental Sports & Entertainment

©2011 Global Experience Specialists, Inc. (GES)

ges.com | 800.424.6224

Objectives

Transform the existing venue into a recognizable dining • and viewing destination within the stadium.

Create tasteful components which surround the • visitor with the Acela brand message.

Provide attendees with a restaurant-style atmosphere, • allowing access to catering while enjoying the game.

Solutions

Installed a sleek, elegant drink rail which extends • throughout the space and overlooks the arena.

Enhanced seating adds an element of elegance to • the area, helping visitors identify it as unique.

Back-lit, branded panels and wood-grain flooring • define the space and position the sponsor, Acela, as a provider of upscale amenities and service.

Polished and colorful columns with refined branding • further set apart the club atmosphere.

Results

Providing “new” upscale seating areas generates extra revenue.•

The sophisticated club surrounds visitors with Acela branding • and fine dining at more than 200 events each year.

The unique space results in happier fans, expanded • attendance, and increased revenues.

Case Study | Monumental Sports & Entertainment