monica hamburg - twitter, facebook & you tube oh my! understanding philanthropy 2.0
DESCRIPTION
The internet is a powerful way to get your message across to the right audience. Social media sites like YouTube, Twitter, Flickr, MySpace, and Facebook can help raise awareness for your cause, build a network of support, coordinate events and create change. We'll explore the Dos and Don'ts of social networking, as well as hear some inspiring examples of how other nonprofits have used social media to advance their cause & broadcast their message to the world.TRANSCRIPT
Facebook, YouTube, Twitter Oh My!
Understanding Philanthropy 2.0
Social Media is NOT about the Technology
It’s about the people
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What others say about you is more important than what you say about yourself
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“As Tony [Hsieh, CEO of Zappos] says..."People don't relate to companies, they relate to people." This is important insight. You, the 57 year old CEO may not use social, but that doesn't mean that your customers don't use social. You are not your customer.”
- Bill Sweetman “10 Twitter Tips for Professionals” on One Degree
POWER
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• Friday, September 21, 2007
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Monday, September 24, 2007
• Wednesday, September 26, 2007
STORIES
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“Tell real stories in as many ways as possible including video, photos and through personal emails. Quotes from people benefiting from the project as well as people that have been to the community are important. There has to be a real connection to what the money is being raised for.”
Stories
VIDEO
• Tell a story
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BLOGS
BLOGS
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Blogs
• Current• Personal• 2-way communication
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•But there’s also...
VIDEOS
• Send a Message
• Encourage Action
• Educate/Raise Awareness
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“...to the extent people can’t solve a problem, they tend to ignore that problem”
- Tom Bowman of Bowman Design Group
Seed Magazine – “The Last Experiment”
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Message (from “Group”)
Update (from “Fan Page”)
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You can:
• Mobilize
• Post information/links
• Make message searchable
• Learn
[MONITORING & LISTENING]
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Picture from Flickr
Video from YouTube
CASE STUDIES
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Kevan Gilbert, Project Coordinator of Creative Technologies at Union Gospel Mission:
1. Strong, Engaging Call to Action
2. Find Bloggers who are already Talking about you
3. Having a blog establishes that you speak the same language
4. Remember to tell stories
5. Understand that endorsement is stronger when coming from others
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Photo credit: Ling Chan
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Vancouver Opera
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Responses
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Ling Chan, Social Media Manager, Vancouver Opera:
1. Ask: What is your purpose/goal?
2. Be Dedicated! Devote significant time to it (or find someone who can)
3. Combined several tools (Facebook, Twitter, Youtube, Blog, Bloggers, Flickr)
4. Identified the key influencers
SAVE THE GREAT BEAR
VIDEO
SAVE THE GREAT BEAR
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From Darren Barefoot & Julie Szabo of Capulet – Advice:
1. Marry your online work with offline PR.
2. Don't rely on a single online tactic to get the job done.
3. Give yourself enough time to succeed. Many people think a few weeks is enough time to achieve campaign success.
Photo credit: Ben Terrett
Because it matters
And Thank You
Thanks to the following people for their help:
• Kevan Gilbert of Union Gospel Mission • Ling Chan of the Vancouver Opera • Darren Barefoot & Julie Szabo of Capulet
Communications• Caroline MacGillivray of Beauty Night
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Find Articles, Notes & Resources
http://delicious.com/mhamburg/nonprofits
More about Social Media Tools (including RSS, Wikis etc.) [INSERT]
Today
3:15 pm - 4:45 pm
Game On: An Interactive Session on Social Media
More about Twitter:
Tomorrow
10:45 am – 12:15 pm
How Tweet It Is: Creating a Following on Twitter
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Contact Me
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Contact Me