PROPRIETARY & CONFIDENTIAL. COPYRIGHT © 2015 ROCKET FUEL | PROPRIETARY & CONFIDENTIAL. COPYRIGHT © 2015

“Customers don’t value channels, they value experiences, and our entire team is focused on creating innovative and relevant customer experiences.”

- Jamie Nordstrom

PROPRIETARY & CONFIDENTIAL. COPYRIGHT © 2015

E XPER IENCES ARE DEF INED BY “MOMENTS”

PROPRIETARY & CONFIDENTIAL. COPYRIGHT © 2015 3

I N T E R E S T

P U R C H A S E S

S I T E S

P U R C H A S E I N T E N T I O N

R E C E N T S I T E S A N D A C T I V I T I E S

T I M E

W E E K D AY

H O M E

W O R K

T R AV E L

D E V I C E

G E O

W H AT ’ S I N A M O M E N T ?

A G E

G E N D E R

I N C O M E

H E A L T H

F A M I LY, S I N G L E

C O N T E X T U A L B E H AV I O R A L D E M O G R A P H I C S

11.3M ATTRIBUTES – 90B DAILY MOMENTS

PROPRIETARY & CONFIDENTIAL. COPYRIGHT © 2015

1 : 1 MARKET ING I SN’ T

SUFFICIENT

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TH INK YOU’VE BEEN MARKETING

TO JANE?

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Jane’s interests, impulses, and focus change each moment

creating an opportunity different from the last...

WHICH JANE?

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MARKET TO THE R IGHT JANE IN THE R IGHT MOMENT

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Consumers who booked a stay at a luxury hotel are even more likely (206% more) to make a retail purchase before their trip.

MOMENTS MATTER: CONSUMERS ARE 54% MORE LIKELY to

MAKE A RETAIL PURCHASE AFTER BOOKING A TRIP

Source: AudienceX Retail/Travel Study, 240K travelers observed April – Nov 2014

PROPRIETARY & CONFIDENTIAL. COPYRIGHT © 2015 ROCKET FUEL | PROPRIETARY & CONFIDENTIAL. COPYRIGHT © 2015

UNDERSTANDING THE IMPACT OF THESE MOMENT ENABLES YOU TO NOT JUST RESPOND BUT PREDICT: 17% OF

TRAVELERS BUY CLOTHING BEFORE THEIR TRIP

Source: AudienceX Retail/Travel Study, 240K travelers observed April – Nov 2014

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SEE JANE DIFFERENTLY EACH T IME

A T W O R K

M O B I L E T A B L E T

T U E S D AY

L O C A L T I M E 1 1 : 4 3 A M

S A T U R D AY

W A N T S A N E W D R E S S

S A N F R A N C I S C O , C A

H A P P Y H O U R

PREDICT WHAT WILL ENGAGE HER IN THAT MOMENT

M A R K E T I N G I N T H E M O M E N T

6 5 ° F

S A N J O S E , C A

S A W A N A D F O R A C O N C E R T