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THE SCIENCE OF DESIGN M JAVE CREATIVE LAB

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Page 1: Mojave Creative Lab

M J AV EC R E A T I V E L A B

M J AV EC R E A T I V E L A B

M J AV EC R E A T I V E L A B

THE SCIENCE OF DESIGN

THE SCIENCE OF DESIGNM J AV EC R E A T I V E L A B

M J AV EC R E A T I V E L A B

M J AV EC R E A T I V E L A B

M J AV EC R E A T I V E L A B

THE SCIENCE OF DESIGN

THE SCIENCE OF DESIGNM J AV EC R E A T I V E L A B

Page 2: Mojave Creative Lab

M J AV EC R E A T I V E L A B

Page 3: Mojave Creative Lab

Since 2009, Mojave Creative Lab has been creating innovative

designs in scientific method to ensure you’re stoked and your

market is moved.

Mojave is a full service creative, priding itself in unmatched

design, incredible service, and timely turnarounds. David has

art directed and designed publications with distribution well

over 50,000, has had his work published on USA Today, and has

branded events featuring the most notable people and companies

in the outdoor industry. His work ranges from simple digital

campaigns to complex print publications, tiny web ads to large

scale tradeshow graphics. On any given day, Mojave Creative Lab

produces advertising material, websites, email and social media

campaigns, infographics, branding material, event collateral,

tradeshow signage, print collateral, and more. Good design

happens and is necessary, everywhere. For a quote, contact David

at [email protected]

[This page] David and his wife Tara drying off after a surf session. Mondo Beach, CA. Gretchen Davis [Cover] Mountain Khakis ambassador Eric Bouwman and Patagonia Environmental Programs Associate Paul Hendricks slog up to base camp. Uneva Pass, CO. David Boersma

Good design lands somewhere between the abstract and concrete worlds of art and science

ABOUT MOJAVE

PRINT DIGITAL

magazine layout websites

posters social

mailers e-newsletters

invitations presentations

tradeshow and loads more

M J AV EC R E A T I V E L A B

M J AV EC R E A T I V E L A B

M J AV EC R E A T I V E L A B

THE SCIENCE OF DESIGN

THE SCIENCE OF DESIGNM J AV EC R E A T I V E L A B

mojavecreativelab.com | 1

Page 4: Mojave Creative Lab

David Boersma, Art Director at Mojave Creative Lab has worked

on behalf of a multitude brands, particularly in the outdoor and

travel industries. This includes world-renowned brands: Merrell®,

Otterbox®, Incase®, K•SWISS®, REI®, Levi’s®, New Era Cap®,

Airwalk®, Obermeyer®, Filson®, Cushe®, Palladium®, Above

The Rim®, Skis.com, The American Alpine Club, Travaasa®

Experiential Resorts, Park Hyatt Beaver Creek®, The Brown

Palace Hotel & Spa®, and many more.

When not laying out designs or scouring the world for the

latest trends, like every other Coloradoan he’s typically found

tucked away somewhere in the Rocky Mountains backpacking,

snowboarding, or climbing with his wife and two dogs, cooler

in tow. His daily routine didn’t always consist of a low-key climb

and craft beer. Prior to moving to Colorado, David hiked much

of the Appalachian Trail and motorcycled the length of the Andes

Mountains throughout South America. While now settled and

married, he still tries to live his life in ways that continue to look

beyond the familiar.

If you’d like to explore working with David, contact him at

[email protected]

ABOUT DAVID

[This page, Top] David and his wife at his hometown’s first annual Pride Festival. Holland, MI. [This page, Bottom Left] School children. Tanzania. David Boersma [This page, Bottom Right] Boy

fishing. Zanzibar. David Boersma [Facing Page] David leaving Machu Picchu. Ollantaytambo, Peru.

My creative inspiration is the result of experiencing a world much bigger than myself.

“ “

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Page 5: Mojave Creative Lab

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Page 6: Mojave Creative Lab

CLIENTS

*only a small selection of clients that Art Director David Boersma has done design work for

TRAVAASA EXPERIENTIAL RESORTS

NEW ERA CAP

EVO ROCK + FITNESS

K•SWISS

INCASE

FILSON

REI

MERRELLSKIS.COM

OTTERBOX

MOONLIGHT BASIN

AMERICAN ALPINE CLUB

JEFF LOWE MOUNTAIN FOUNDATION

AMERICAN MOUNTAINEERING MUSEUM

PARADOX SPORTS

OBERMEYER

AIRWALK

One last fall crag day at Jurassic Park, Colorado. David Boersma

4 | mojavecreativelab.com

Page 7: Mojave Creative Lab

Trail & Timberline is the magazine of the

Colorado Mountain Club, sent to over

5,000 members and subscribers. Published

continuously since 1918, the landmark issue

number 1001 was released in January 2009

after a complete redesign. The magazine

contains news from the Club, suggested

trips and destinations, and feature articles

on everything from climbing fourteeners

to the Club’s conservation ethic. David has

taken over design for the 2015-’16 issues.

BRAND: COLORADO MOUNTAIN CLUBPROJECT: TRAIL & TIMBERLINE MAGAZINE

Trail & Timberline 1

JAMES DISNEY 18 ● MOUNTAIN POEMS 26 ● PAINTING ATOP THE 14ERS 32 ● MUSIC FESTIVALS 36

TRAIL &TIMBERLINE

The Colorado Mountain Club • Fall 2015 • Issue 1028• www.cmc.org

MOUNTAINARTS

Trail & Timberline 6 Trail & Timberline 7

On the OutsideUpper Blue Lake, Indian Peaks Wilderness. Photo by Jao van de Lagemaat

Trail & Timberline 18 Trail & Timberline 19

THE ARTISTRY OF

JAMES DISNEY,A COLORADO NATURALIST

INTRODUCTION BY DAVID HITE AND JANET ROBERTSON

ALL PHOTOS COURTESY JIM DISNEY

im Disney, a climber who paints and a painter who climbs, is accomplished at both. He is a master of detail, color, and composition. His landscapes convey

an uncanny insight into the ever-changing light, the texture of rock and snow, and the moods of the weather. Though many know him as an artist whose specialty is moun-tains, his subjects also include animals, wildflowers, meadows, brooks, and portraits of people. He works in a variety of media, including oil, pencil, aquarelle, drybrush, charcoal, acrylic, and photography.

Jim has been a professional artist since 1963. Hiking, backpacking, mountaineer-ing, rock climbing, canyoneering, and bicy-cling are his avocations. Beyond Colorado’s 14ers, James counts over 1,000 ascents of significant summits in the West, Canada, and Mexico, as well as the West Rib route on Denali. His 600 ascents in Rocky Mountain National Park include all 128 named sum-mits in the Park.

Jim has twice served as Rocky Mountain

National Park’s Artist-in-Residence. While serving as Larimer County Commissioner, he received an Environmental Stewardship Award from the Park for his work to ban commercial sightseeing flights over RMNP. In 2014, he was commissioned to create the official poster for this year’s Park Centennial.

Whether we hike to lakes or climb to sum-mits, we collect memories: the wild, cold tu-mult of the sky, the huge roar of a river com-ing down with melted snow, the silence of a mountain marsh, the moments that take our breath away. The photographs, sketches, and paintings of Jim Disney return us to those unforgettable memories, and take us to our dreams of the new and uncharted.

A show of Jim Disney’s work opened on August 14 at the Loveland Art Museum and can be viewed through November 18, 2015.

This article showcases thirteen of James Disney’s many paintings, drawings, and photographs. Read about each one in James’ own words. ▲

[This Page, Bottom] "Process" • Watercolor on Paper • 14” x 11” • 1984 This painting was done during the first time I was the Artist-in-Residence in Rocky Mountain National Park. The title came from this Loren Eiseley quote, which I wrote on the back of the painting: “We are rag dolls made out of many ages and skins, change-lings who have slept in wood nests or hissed in the uncouth guise of waddling amphibians. We

have played such roles for infinitely longer ages than we have been men. Our identity is a dream. We are process, not reality, for reality is an illu-sion of the daylight—the light of our particular day.” [Opposing Page, Right] “Descending from a Soft Sky” • Oil Paint on Panel • 24” x 18” • 1980 This painting came from a long, diffi-cult day on the Maroon Bells. My longtime friend and frequent climbing partner, Howard Pomran-

ka, and I weathered three separate storms while traversing the north and south peaks. In late af-ternoon, when we were on our way down the south ridge of South Maroon Peak, the weather finally cleared, revealing a magnificent view of the peaks and finally, a friendly, soft sky.

"Process"

"Descending from a Soft Sky"

Jim Disney

Trail & Timberline 36 Trail & Timberline 37

IN THE MOUNTAINSCELEBRATING MUSICBACH, BEETHOVEN, AND BLUEGRASS:

By Jay Fell

The Gerald R. Ford Amphitheatre at Vail. Named for the 38th president, an avid skier who made Beaver Creek a seasonal home, this open-air structure

forms the heart of the Bravo Vail! music festival. Photo by Zach Mahone

A hard wet rain laced the roads from Denver across the high passes to Vail, but in the early evening the

sun pushed through the clouds and warmed the landscape. Concertgoers filed into the Ford Amphitheatre, found an open space on the green hillside, or took their seats in the open structure, then enjoyed a repast brought from home or bought at the venue. Then, just before 6:00 p.m., the orchestra filed onto the stage, tuned up, and played

the national anthem. And after that, out walked the world-famous concert violinist to play Beethoven’s famed violin concerto. The notes resounded through the valley, as did Beethoven’s magisterial Seventh Sym-phony, which followed as the sun set over the hills. Bravo Vail! had launched its sea-son of classical music below the high peaks of the Gore Range—one of the many music festivals defining summer life in the Rocky Mountains.

Trail & Timberline 16 Trail & Timberline 17

Safety first

HIGH-FIVING YOUR SHADOW:SAFETY TIPS FOR HIKING SOLO

BY MORGAN ANDERSON, STEWARDSHIP TEAM

How often have you made plans for an awesome trip or challenging hike with a friend, only to be let down when they back out? Things come up. Your companion’s enthusiasm may not be on the same level as yours, so at times you will find yourself alone, indoors, and bored. Once you stop relying on other people to make your trip happen, you will feel liberated. You won’t disappoint yourself if you know your limitations and are able to distinguish between a healthy challenge or dangerous recklessness.

Hiking solo gives you the opportunity and freedom to go at your own pace. Push yourself to breakneck speed or take it slow. Identify the flora. Take pictures. Relax along the creek side. Soak it all in. The unpredictability and vastness of the wilderness is the reason we have the urge to be submersed in it. Hiking solo may just make you appreciate the company of other hikers and friends. We are naturally social beings and thrive while collaborating with others. But it is a

rarity in the modern age to allow yourself the opportunity for self-reflection and meditation.

The convenience of this solitude will not come easily if you do not feel comfortable with your safety or situation. There are a few tradi-tional ways of staying safe when going alone. As always, make sure to let a friend or spouse know your itinerary. This is crucial when going into the backcountry alone or with a group.

Be prepared. Identify and become familiar with the hazards along your hike. Knowing the weather patterns, history, and native ani-mals of the area will help you physically and mentally prepare to tackle them on your own. There are unusual and unique dangers to every geographic area, and mitigating these before and during your trip is ideal. The more knowledge you gain, the more prepared and comfortable you will feel. If you find yourself hesitant to go solo, go out with an experienced friend and learn from them. Hiking or

It is a risk I find myself taking frequently: going alone. Statistics show that hiking with a partner or in a group greatly increases the opportunity for self-rescue in the field. However, hiking with a friend or a group isn’t always feasible. Or, one would rather enjoy the company of solitude. Either way, hiking alone, by choice or default, makes you far more conscious of the apparent risks. When solo, it is how you rely on yourself to mitigate your safety. It’s only you out there, and Mother Nature sure won’t be lending a helping hand.

backpacking classes, like the ones offered by CMC, will help you reach your comfort level. A risk we all must understand and accept is the unpredictability of the environment. When going solo these risks are amplified and make all personal decisions count. There is no one else to help weigh the consequences; therefore, you are your own rescuer. Know your limitations and be honest with yourself.

Big or small, wildlife can be a serious concern for people, especially when alone. Know what you’re up against and familiarize yourself with proper procedures for fending off larger animals (such as bear, cougar, or moose). In brown bear country, bear mace is a must among solo hikers. When it comes to the smaller animals such as raccoons, chip-munks, and birds—at least you know they are going for your food, and not you. Make sure you are storing your food and pack safely and securely. Losing a meal to a brave and persistent rodent is no fun at all.

Be aware that it is not just the wildlife of which you need to be mindful. The human factor can be mitigated by using common sense. The closer a trail is to a town or village the more likely you may come across an individual that gives off a weird vibe. Being receptive to other people’s motives can keep you out of uncomfortable situations. If nec-essary, give the impression that your hiking partner will be along soon and keep moving on the trail. Before setting up camp near other back-packers, cook a meal. This will give you time to get a better idea of who you will be interacting with for the night and if you would prefer to hike farther along to a different camping area.

For people going solo frequently, purchasing an emergency signal-ing device may not be a bad investment. These devices give you the opportunity to send check-ins and updates of your itinerary to friends and family via satellite. It is also a good idea to set checkpoints (a spe-cific coordinate or landmark along your route) where a friend or family member can expect a check-in within a previously determined time-frame. If the deadline is not made, they can contact Search and Rescue with your previous coordinates. SOS buttons on signaling devices can be used in situations that warrant Search and Rescue. Your smartphone should not be your last resort.

With no one else to help guide the hike along, you must invest time in your navigational skills. GPS units are handy for keeping you on track, but a slipup can erase your waypoints and leave you disoriented. It is important to have a backup plan and carry a compass and map at all times. Natural navigation is also useful when you find yourself in a tight spot. Knowing how to identify the general direction of North, South, East, and West using steering marks or trees and bushes can be critical to survival. Steering marks are any well-defined objects in your intended direction of travel like large trees, rock formations, or distant silhouettes on the horizon. Polaris, or the North Star, will be one of the few ways to navigate in darkness as it is a fixed celestial object in the Northern Hemisphere. Western dominant winds will deform plants and trees in certain climate zones. This will help you move North or South if you move in a straight line with the affected vegetation on one side of you. Moss prefers to grow in the shade, therefore flourishing more often on the northern side of trees and rocks where it receives the least amount of sunlight.

Before solo hiking, you need to be able to weigh the risks. Feeling comfortable about walking alone into the wilderness takes a lot of per-sonal reflection at home. Most importantly, you must know yourself and be able to consider all of your personal faults and merits to see how they transfer to the trail. Going solo with the right experience, knowl-edge, skills, and cautiousness will allow you to enjoy the solitude and freedom you may be seeking. And after the hike, feel free to high-five your shadow. ▲

[Opposing Page] Foggy hike around Red Rocks. [This Page, Top] Skull outside of Montrose, Colorado. [This Page, Middle] View at Guanella Pass. [This Page, Bottom] Cacti outside of Montrose, Colorado. All photos by Morgan Anderson

Trail & Timberline 20 Trail & Timberline 21

point where I said, “No more, I’ve said everything about aspen I have to say.” Then, in the summer of 2001, I was hired as a temporary ranger in Rocky Mountain National Park to help with the creation of a new visitor film. One morning while the crew was filming in an aspen grove near the old Fall River Road, I had time to just sit and enjoy the view. That’s when it occurred to me that I’d never seen an aspen painting from inside a grove

these sunflowers is what caught my eye to begin with. Then, while I was working on the painting, I was thinking about Van Gogh’s paintings of sunflowers. Van Gogh was a powerful influence on my work at the beginning of my career. [Op-posing Page, Middle] "Fall River" • Oil Paint on Panel • 24” x 24” • 2007 Over the course of fifty-plus years of painting, I have done many paintings of aspen trees. I finally reached the

[This Page] “First Frost” • Oil Paint on Canvas • 9” x 12” • 2007 This beautiful banded gneiss boulder is a little ways off the Pawnee Pass Trail a short distance above Lake Isabelle. The combina-tion of the boulder, trees, and the groundcover beginning to turn to autumn hues was just beg-ging to be the subject matter of a painting. [Op-posing Page, Top] "For Vincent" • Oil Paint on Paper • 9” x 8” • 2003 The strong lighting on

looking out, which left me with no choice but to do one more aspen painting. [This Page, Bottom] “Emerald View” • Oil Paint on Panel • 36” x 48” • 2010 With this painting I was trying to capture the in-teresting lighting on the wintry landscape when a storm was clearing away from Hallett Peak. The subtle horizontal white plane near the bottom of the painting is the frozen surface of Emerald Lake in Rocky Mountain National Park.

"First Frost"

"Fall River"

"For Vincent"

"Emerald View"

Trail & Timberline 40 Trail & Timberline 41

A UNIVERSAL LESSON IN UNDERESTIMATING WINTER CONDITIONS.

DAILY COLORADO MINERDecember 10, 1873

The party who, fired by an ambitious desire to see as much as possible of a wintry world, started out yesterday to ascend Gray’s Peak, came back last night with ardor cooled and enthusiasm dead and buried under their vests. Having left their horses at Kelso cabin, they had a long and weary tramp to the base of the Peak, and then commenced the painful ascent. With energy that would have demolished an acre of timber if it had been expended through the media of sharp axes, they waded and floundered through snow, up the steep side of the mountain toiling, un-til finally the parson got sleepy and took a nap in the big drift, while his companions toiled on, but finally the snow became so deep that only tunneling would have secured egress to the summit, when they gave up the attempt, and, waking up the sleeper, all returned to Georgetown.

THE EDITOR OF THE MINER VENTS AFTER BE-ING MISUSED BY THE MOUNTAIN.

DAILY COLORADO MINERSeptember 12, 1873

We were one of a party who looked out upon the world (or what could be seen of it under the circumstances,) from the summit of Gray’s Peak yesterday. The lateness of the hour that marked our return, is our excuse for look-ing after other subjects for this morning’s Miner. Besides, we don’t owe Gray’s Peak anything, and the rather shab-by treatment received from the elements by the devotees upon the shrine yesterday bids us pause until we recover the usual serenity of our temper before we tell the reader all about the trip. We have no doubt that there is good phi-losophy for declaring that our trip couldn’t have been more successful, but we want to study up the points.

A SUBLIME SPECTACLE! AN ECLIPSE AS SEEN FROM THE SUMMIT OF GRAYS PEAK.

COLORADO MINERAugust 3, 1878THE ECLIPSE!From Gray’s Peak

Nothing that mortal eyes ever gazed upon could exceed the gran-deur of the spectacle. It was grand, impressive, thrilling and sublime, far beyond the owe of description, and we could not but call to mind an expression of the great German poet Klopstock, who when looking upon a grand natural scene exclaimed:

“I am overwhelmed. I sink down under a mighty burden. What angel will lend me his thoughts! What thunder lend me voice to express the magnificence of the scene!”

Here we were about sixty ladies and gentlemen crowded on the summit of Gray’s Peak, at the altitude of 14,431 feet above sea level, with one of the largest and finest prospects in the world around us, all with eager eyes gazing—not upon the grand scenery of earth, but upon a far grander scene in the heavens!

The moon had already entered the pathway of the sun and had turned the rotund face of the great luminary into a beautiful cres-cent, and we were all anxiously looking for the totality of the ob-scuration. As the moment drew nigh, the interest increased, and the phenomena that proceeded total obscuration were grand far beyond the conception of those who did not see them. The shadow, dark and sombre, came on from the northwest, with immense rapidity, like the shadow of a great murky cloud passing over the landscape.

The heavens, from zenith to within ten or twelve degrees of the horizon, were dark and gloomy; the stars began to appear; and the horizon was lit up all around by the richest hues of yellow, pink and crimson—like the beautiful flush of the first dawn of early morning. And the corona! Oh what a sight was that! The rays of light strug-

gling out around the rim of the moon seemed to shine with a double intensity. There was the sun, with his great broad face all covered with a jet black ball, except the irregular luminous rim, and that was as bright as the scintillations of a furnace.

Nothing in nature could exceed the grandeur of the view. The spectators gazed upon it in silent wonder and amazement. Scarcely a word was spoken, only now and then an exclamation from some excited lady of Oh! Oh! wonderful! wonderful! The earth was now covered by a solemn dark twilight: it seemed as though nature was about to expire, her pulse seemed to beat but feebly, and the specta-tors were deeply affected by this phenomenon. The air became cold and chilly and we could not mingle our sympathies with the gloomy scene around us!

But awful, and impressive, and sublime as the scene was, the grandest part of this celestial act was yet to take place. The great lu-minary having had his brilliant rays intercepted by the insignificant little queen of the night, became impatient under the restraint, and when 2 minutes and 44 seconds had elapsed, burst forth with a bril-liance perhaps never surpassed before. It was a perfect rush of solar coruscations. Oh it was a sight to behold!

Just as the light of the bidden sun burst out, and the voices of the spectators were loud in praise of the glorious exhibition, Dr. R.B. Weiser, to heighten the effect of the excitement, gave us two shots of his revolver! Then every tongue was unloosened. The ladies started “My Country ‘tis of thee,” and sang it with a will; then, too, was sung to good Old Hundred “Praise God from who all blessings flow.”

Soon after the light returned, the spectators began to depart, and none remained to see the end of this magnificent spectacle. Thus ended one of the grandest scenes ever witnessed by the inhabitants of Colorado, or any other State in the Union, or any other country of the world. And from no spot in Colorado could a finer view be seen than from the lofty summit of Gray’s Peak. Those who wit-nessed this scene will never forget it. —R. Weiser.

Woody Smith is the Colorado Mountain Club’s volunteer historian. Read more old-timey accounts of Colorado’s mountains and early mountaineers in his new book, Early Ascents on Pikes Peak, published by Arcadia Publishing and The History Press.

TWO HORSES AND CARRIAGE TAKE A TUMBLE DOWN GRAYS PEAK.

ROCKY MOUNTAIN NEWSJune 24, 1871ACCIDENT ON GRAY’S PEAK

Honorable Felix R. Brunot, chairman of the board of Indian com-missioners, Reverend Doctor Kendal, secretary of the Presbyte-rian board of home missions, Reverend Mr. Portius, of St. Louis, Reverend Sheldon Jackson, of Denver, and Thomas K. Cree, of Pittsburgh, accompanied by three ladies, made the ascent of Gray’s Peak from Georgetown on Monday. The path, except in one place, was cleared of snow, and difficulties were safely overcome. When near the top a violent snow storm set in, and when the top was reached it amounted almost to a gale, rendering the situation, to say the least, unpleasant. The view of course was very meagre and the preparations for the descent were soon made, without any ad-venture, excepting that the horse of one of the ladies laid down, throwing her off, but did no damage. After taking carriages, a spring in the carriage of Dr. Kendal’s party was broken and Mrs.

Kendal insisted on riding the horse on which she had gone up the mountain, Reverend Mr. Portius keeping her company. Just after the two had left the carriage the steep hill near the Terrible [mine] works was reached and Dr. Kendal said he would walk down it, and got out, leaving only Reverend Mr. Jackson in the carriage. Just after leaving the top of the hill one of the horses pressed the other over the embankment, and despite the efforts of Mr. Jack-son, who, seeing the peril, jumped out, the two horses and carriage went over the embankment perpendicularly about one hundred feet to the creek below about one hundred fifty feet, making six or eight complete revolutions in the descent. The carriage was smashed up, but singular to say the horses were not killed. On cutting them out of the harness one of them rolled into the creek, which rushes by with the fury of a torrent, and was carried a quar-ter of a mile, turning over and over perhaps a hundred times, and being carried through cascades and by immense rocks, bring up at a dam just below the road. On being brought out he was found, with the exception of a few cuts and bruises to be all right. The escape was a most wonderful one, and had the party been in the carriage at the time they could have scarcely escaped certain death.

Early Days on Grays and TorreysBy Woody Smith

In the 1870s and 1880s, the twin summits of Grays and Torreys Peaks, located about 40 miles west of Denver, were on the must see lists of a generation of visitors. While more spectacular peaks and ranges were soon discov-ered elsewhere in the territory, a visit to Grays, the “Dome of the Continent,” was claimed to rival—or flat out

beat—any previously known beauty spot. Climbing the peaks is a far different proposition today than it was in the 1870s: There was a wide path to the

summit crowded with carriages and horses and donkeys and tourists. Meanwhile, mines in Stephens Gulch were being worked, right alongside the visitors. They were not concerned; mining meant progress.

There were also wagon roads to the top of Mt. McClellan, to the east, and Argentine Pass to the southeast, mak-ing the area a busy one.

A look at local newspapers of the time reveals that visitors to the peak encountered the same feelings of elation or discouragement, wonder and discomfort, that today’s climbers experience. There were successful ascents and ac-cidents, and miserable weather, and even an eclipse!

Today Stephens Gulch is still busy, though only with campers and hikers. Grays and Torreys are still worth a visit, even to you seasoned mountaineers—the effort is noble and the views are swell. If you find yourself in a long line of weekend mountaineers, perhaps you can think back 140 years and be thankful you’re not dodging donkey chips, too!

All Photos by Jeff Golden

VIEW ONLINE

mojavecreativelab.com | 5

Page 8: Mojave Creative Lab

PSIA-AASI’s Accessories Catalog showcases top-

-of-the-line education materials, apparel, and

accessories from PSIA-AASI’s official suppliers.

David art directed and designed the 48 page

publication with a member distribution of

30,000+. In the process, David commissioned

and art directed the cover from talented

Colorado based artist, Sarah Uhl.

BRAND: PSIA-AASIPROJECT: ACCESSORIES CATALOG 2016

ACCESSORIES

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RELISH THE REWARDS OF TEACHING

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5. Click on Catalog6. Download and shop to your heart’s content!

OFFICIAL SUPPLIER This symbol identifies PSIA-AASI Official Suppliers. In addition to selling products to members, these extraordinary partners make contributions to PSIA-AASI that help keep dues low and support your education programs. Look for this designation while you shop. It’s a sign of quality and commitment to your association... and to you.

Check out this video to see how Official Suppliers value their relationship with you and your fellow ski and snowboard instructors.

Shopping for men’s or women’s items? Look for these symbols:

♂ - Men’s

♀ - Women’sDESIGN BY DAVID BOERSMA;

PRODUCT PHOTOGRAPHY BY POVY ATCHISON AND MANUFACTURERS;

ACTION PHOTOS BY KEVIN CASS, DANN COFFEY, GRANT NAKAMURA, SCOTT D.W. SMITH, AND

VARIOUS MEMBER CONTRIBUTORS;

STORIES BY PETER KRAY;

COVER ILLUSTRATION BY SARAH UHL

SAVE MONEY WITH MEMBER-ONLY PRICINGYour membership pays for itself through huge savings on education materials, apparel, and other gear you need to succeed. Get hard-to-find and hand-selected products here. (Members also get great deals on skis,

boards, and other gear with Pro Offers at TheSnowPros.org.)

THESNOWPROS.ORG | 1ACCESSORIES CATALOG 2015-16

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APPARELTERRAMAR®

Terramar creates imaginative base layer products and innovative apparel systems that help you enjoy your active outdoor experiences in comfort. Whether you’re a skier, snowboarder, climber, hiker, camper, or extreme racer, Terramar garments are designed with you in mind.

Feel great in all kinds of weather. This lightweight layer effectively moves moisture from your skin, keeping you dry and warm in cold conditions. Plus, its breathability allows vapor to escape in warm conditions to prevent you from overheating. Black.

CLIMASENSE™ 1.0 TR BASE LAYERS

Providing mid-weight thermo-regulation, these base layers feature a brushed surface that creates small air pockets to trap warm air. The ideal choice for most winter sport enthusiasts, these garments provide warmth in moderate to very cold conditions, and the thermo-regulating properties will keep your body temperature consistent even as your activity level goes up. Black.

CLIMASENSE™ 2.0 TR BASE LAYERS

Seeking the warmest base layer option? Start here. These garments achieve maximum warmth through a dual-surface knitting system that incorporates high-loft grid channels that trap warm air and enhance breathability. Black.

CLIMASENSE™ 3.0 ECOLATOR BASE LAYERS

#18677 | S–XXL| M’s Trailhead Zip Neck Top | $XX#18678 | S–XL | M’s Trailhead Pant | $XX

#18673 | S–XXL | M’s Zip Neck Top | $XX#18674 | S–XL | M’s Pants | $XX

#18681 | S–L | W’s Cloudnine Zip Neck Top | $XX#18682 | S–L | W’s Cloudnine Pant | $XX

#18738 | S–L | W’s Natara Crew Neck Top | B/W Stripe | $XX#18739 | S–L | W’s Natara Pant | B/W Stripe | $XX

#18679 | S–L | W’s Zip Neck Top | $XX#18680 | S–L | W’s Pants | $XX

#18675 | S–XXL | M’s Thermolator Zip Neck Top | $XX#18676 | S–XL | M’s Thermolator Pant | $XX

CLIMASENSE™Climasense™ is the company’s multi-level product line of uniquely engineered garments with thermal-regulating (TR) technology that warms you when you’re cold and a cools you when you’re warm. (And they’re antimicrobial to eliminate odor). Terramar

assigns a warmth factor to every product, allowing you to quickly select the right base layer for any activity. The three levels are: 1.0 Trailhead TR (warm), 2.0 Thermolator TR (warmer) and 3.0 Ecolator TR (warmest).

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THESNOWPROS.ORG | 1716 | ACCESSORIES CATALOG 2015-16

BOLLÉ®

1 VIRTUOSE GOGGLE WITH INTERCHANGEABLE LENS a #18635| Black Stroke Frame, Green Emerald and Aurora Lenses | $XX b #18636| Blue Stroke Frame, Vermillon Gun and Aurora Lenses | $XX

Offering maximum versatility, this goggle features Bollé’s advanced Switch-n-Play one-click interchangeable lens technology. A large frame shape and spherical lens set provides the ultimate in functionality and optical performance. Simply press a button on the side of the frame to release the lens, select the lens most appropriate for the conditions, and insert new lens and lock into position. 2 lenses included.

2 MOJO #18208 | Black Frame, Clear Lens | $XX

Offering excellent performance and value, the Mojo features a clear, double-polycarbonate lens that’s perfect for nighttime use, or a good backup for overcast conditions.

3 NOVA II a #18664 | Black Frame, Vermillon Lens | $XXb #18475 | Shiny Black Frame, Polarized Vermillon Lens | $XX c #18732 | Matte White Retro Collection Frame, Vermillon Gun Lens | $XX

Redesigned with a slightly larger frame to expand the field of view, this goggle still fits medium to large faces and provides the reliable performance it’s long been known for at a very respectable price.

BOLLÉ GOGGLES

4 Y-6 OVER THE GLASSES #18557 | Black Frame, Vermillon Gun Lens | $XX

So you need glasses; but aren’t trying to advertise it. You bought the minimalist frames, so now get the low-profile over-the-glasses goggles to complement them. These goggles have a traditional-size frame, but feature cutouts that allow a secure fit without exerting pressure upon your temples.

5 EMPEROR OVER THE GLASSES a #18641 | Shiny Black & Blue Loops Frame, Aurora Lens | $XXb #18733 | Shiny Black & Red Loops Frame, Vermillon Gun Lens | $XX

Finally a large frame with a spherical lens that is made to wear over glasses. Designed to fit over almost any eyeglasses frame with room to allow for sufficient airflow to prevent fogging. A large field of view provides true optical clarity.

6 GRAVITY a #18472 | Black Two Tone Frame, Modulator Vermillon Blue Lens | $XXb #18473 | Matte Black and Blue Zenith Frame, Aurora Lens | $XX

Gravity is the force that allows us to live out our passion as skiers and snowboarders, and these goggles will help you maintain total visual clarity as you pursue the ultimate controlled freefall. Featuring a helmet-compatible medium to large shape that fits the majority of faces, and equipped with a spherical lens that provides a wide field of view.

7 EMPEROR a #18637 | Shiny Black Frame, Modulator Light Control Lens | $XXb #17238 | Shiny Black Cross Frame, Modulator Citrus Gun Lens | $XX

By using a practically rimless frame design, Bollé is able to provide an extremely large field of view with unparalleled optical accuracy – but without creating an excessively large frame. Designed to fit medium-large to larger faces with ultimate helmet integration.

8 DUCHESS#18470 | Black and Plum Nordic Frame, Vermillon Gun Lens | $XX

The premier goggle choice for women, packed with technology that will keep you fog-free and enhance your vision all day. The small to medium fit integrates seamlessly with most helmets and the triple layer foam creates a comfortably warm barrier between your eyes and the elements.

9 SCARLETT#18471 | Shiny White Night Frame, Aurora Lens | $XX

Shaped to fit small to medium face sizes this goggle is an excellent choice for women looking for one goggle that will work in all conditions. Fits well with most helmets and is comfortable against the face and on the nose.

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1 BOLT #18632 | Satin Crystal Smoke Frame, Rose Blue Lens | $XX

These glasses were designed for cycling but the shape is a perennial favorite among ski and snowboard instructors. With interchangeable lenses, available through the Bollé Pro site, they can accommodate all weather conditions. These glasses stay put with Thermogrip temple arms and nose pads, and the ultra-light half-circle frames provide a broad field of vision.

2 BOLT S #18205 | Shiny Black Frame, Modulator V3 Golf Lens | $XX

This Bollé offering features a medium to large, super-lightweight frame with nose and temple pads that keep these glasses in place during the most active outdoor pursuits.

3 CLINT #18469 | Matte Black and Blue Frame, Polarized GB10 Lens | $XX

They just don’t make glasses with more style than this. Backed up by the best technologies that Bollé offers, you’re sure to find these will be your go-to frames.

4 COPPERHEAD #18414 | Dark Tortoise Frame, TLB Dark Lens | $XX

Copperhead refers to the streamlined, square shape of these glasses, and the tenacious grip they have on your head. Designed for active sports, the rubber pads on the earpieces and on the nose keep the glasses comfortably in place. The neutral-density brown lens provides true color definition and cuts glare. Fits a small to medium face size.

5 KING#18631 | Matte Black Mountain Frame, Polarized AG14 lens | $XX

Offering a large frame shape with wide temples that block out peripheral light and wind, these sunglasses give you all-around eye protection in a handsome package that’s fit for large faces.

6 KEELBACK #18728 | Shiny Tortoise Frame, Polarized A14 Lens | $XX

The medium frame of these glasses fits many different face shapes. Made of ultralight B88 nylon, these glasses practically feel like they are floating on your face, and the sport shape and rubberized nose and temple pads ensure that they don’t move.

7 ANACONDA #17235 | Shiny Black Frame, Polarized TNS Lens | $XX

These shades feature a sport-specific frame that wraps comfortably around your face, providing full protection from sun and wind. The fit of this frame best suits medium to large face sizes.

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4LEARN ABOUT DIFFERENT TYPES OF LENSESIf skiing and snowboarding were indoor sports, this section on eyewear would be a lot shorter. Because you work in an ever-changing environment of flat light, low light, and bright light – and on snow that can take on different visual characteristics accordingly – you need lens choices. We aim to please!

Bollé offers a wide range of lens options, so please use this list to learn more about each lens available in the frames offered in this catalog.

GOGGLES Q Modulator Light Control Lens Bollé’s newest lens option, this greyish-pink photochromic lens with a slight silver mirror finish adapts instantly to changing light. Combining photochromic technology with the properties of a polarized lens, this technical lens reduces distracting glare while maintaining reflections that enable you to differentiate snow from ice. Q Modulator Vermillon Blue Lens Pink photochromic lens, slightly mirrored in blue that adapts instantly to changing light conditions. Modulator lenses change color, going from pink in bright conditions to light pink in low light. Q Aurora Lens Amber lens with a blue mirror coating for increased contrast. This lens is ideal in overcast conditions, and also delivers great visibility in sunny conditions thanks to its mirror coating. Q Vermillon Lens Bollé’s classic pink lens, brings out contrasts and maximizes color definition. Equally suited for sunny and low-light conditions. Q Vermillon Gun Lens A pink lens with a silver mirror coating that brings out contrasts and maximizes color definition. Delivers excellent optical comfort, and is a pleasure to wear in all conditions. Q Modulator Citrus Gun Lens An orange photochromic lens, with a slight mirror. This lens adapts instantly to changing light conditions. This technically advanced high contrast lens changes color from dark orange in bright conditions to a light orange in low light. Q Green Emerald Lens An amber lens with a green mirror coating that improves contrast and reduces glare. The mirror coating will add style to your look and deliver excellent optical comfort on sunny days and in overcast conditions.

SUNGLASSES Q TLB Dark Lens An all-purpose dark brown lens with polarized properties to prevent glare. Q Polarized AG14 Lens An amber polarized lens with a slight mirror coating, it’s comfortable in very bright conditions and cuts glare. Q Polarized A14 Lens An amber polarized lens that enhances contrast. Q Polarized TNS Lens Bollé’s most popular polarized lens, and ideal for all outdoor activities. The grey base color is optically comfortable and provides true color definition. Q Rose Blue Lens Rose lens increases contrast in medium and bright light conditions; the blue flash mirror reflects glare on the brightest days. Q Modulator V3 Golf Lens The only photochromic lens available in this catalog, it constantly adapts to the ambient environment so contrast and subtleties are always optimized. Silver flash mirror reduces glare. Q Polarized GB10 Lens A grey lens with a metallic blue mirror. Delivers performance in the brightest conditions. Q Polarized Sedona Glass Lens Ideal for snowy surroundings, this unique, rose-colored lens provides a remarkable high-contrast view in the harshest light conditions. The glass lens is sought after for its optical quality. Q Polarized PhD Sedona Lens The same color and performance qualities of the glass lens but made of a Trivex material that’s half the weight of glass and twice as durable.

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THESNOWPROS.ORG | 3332 | ACCESSORIES CATALOG 2015-16

APPARELThe earth-friendly folks at Patagonia do their part to make sure everything the company makes – and their manufacturing processes – cause as little environmental harm as possible. See the links in the digital version of the Accessories Catalog to learn more about how Patagonia is making a difference through the Common Threads Initiative, Bluesign Standard, the Footprint Chronicles, and more.

ARE YOU UP ON DOWN?So, what is down, and when is a down insulating garment the right choice for you?

Down is the natural plumage that serves as the undercoat of geese and ducks. When clustered, high-lofting down plumules (tufts) trap air, creating exceptional insulation. Down is valued for being light, easy to compress, and breathable. It’s durable, too. If cared for properly, down plumules retain near-original lofting ability for decades. And down’s luxurious feel adds to its popularity.

Simply put, down is nature’s best insulator, providing the most warmth for the least weight and bulk.

HOW DOWN IS GRADED:Down is rated in terms of “fill power,” which measures how many cubic inches one ounce of down takes up in a lab container. Fill power ranges from 450 to 900, and outdoor gear generally has a fill-power rating between 600 and 800. A higher fill power indicates higher quality and a lighter product. Premium down comes from very mature geese and is graded 750 to 800+.

Patagonia’s down insulating layers boast 800 fill-power European goose down. Its Down Hybrid jacket uses 600 fill-power premium duck down.

DOWN VS. MOISTURE:If down gets wet, it goes flat and can no longer insulate. In addition, down is very slow to dry, often requiring a day or more. This is down’s big flaw.

BOTTOM LINE:Down insulation is a GREAT choice if you: Q want a jacket that heats up fast and retains its warmth for a long time, Q put a priority on low weight and compressibility, and Q travel in cold, dry conditions or shield your jacket from moisture.

NO LOGOS You can purchase the Nano Puff Jacket or Down Sweater without a logo. If you like the deal but just need a piece that’s a little more subtle, pick one of these up. (Not shown; please purchase through the online Accessories Catalog at TheSnowPros.org.)

Please refer to the chart on page 9 to determine your size.

#C320 | Women’s XS–L | PSIA | $XX#C200 | Women’s XS–L | AASI | $XX

#C300 | Men’s S–XXL | PSIA | $XX#C310 | Men’s M–XXL | AASI | $XX

#C303 | Women’s XS–L | PSIA | $XX#C301 | Men’s S-XXL | PSIA | $XX

#C302 | Men’s M–XXL | AASI | $XX

DOWN SWEATER

DOWN SWEATER HOODY

#C331 | Men’s S–XXL | PSIA | $XX #C332 | Women’s XS–L | PSIA | $XX

DOWN SWEATER VEST

Combat the cold with this 800-fill-power down jacket! It masters versatility and comfort, featuring a 100% nylon shell, DWR (durable water repellency) coated zippers, and a design that supports a wide range of motion. Perfect for street and mountain wear, this jacket will add warmth and style to any instructor’s wardrobe. Comes with a nylon stuff sack. Regular fit. Black.

#C313 | Men’s S–XXL | PSIA | $XX

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keep you warm in a wide range of

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PERSONALIZE YOUR PURCHASE:USE CUSTOM EMBROIDERY PROGRAM For an extra $20, you can add up to two lines of embroidered custom text to any Patagonia top. Look for the “Custom Embroidery” category in the online Accessories Catalog at TheSnowPros.org. After placing your order online, follow up with our Member Services team – email [email protected] or call toll-free at 1-844-340-SNOW (7669) – to let them know how you would like the text to read. For example, you can put your name on one line and your home town, resort, instructional discipline, or even an inspirational phrase on the other. Get creative, but please keep it to 20 characters per line or less.

BASIC BLACK… AND MANY OTHER COLORS If black is the color required by your ski or ride school’s uniform policy, you’ll find plenty of options here. But fret not if you want to add a different hue to your wardrobe. PSIA-AASI members will find more color choices by accessing the Patagonia Pro Offers page at TheSnowPros.org. If you want to add a PSIA or AASI logo to your personal item, check out the patches and rubber labels in this very catalog!

Seeking to improve the lives of the workers who make Patagonia products, in May 2014 Patagonia began selling Fair Trade Certified™ apparel. They started small with 10 women’s sportswear styles sewn in three factories in India. As of spring 2015, Patagonia offers 33 styles – 21 made in a Fair Trade Certified sewing facility and 12 made with Fair Trade Certified cot-ton. You’ve probably seen the Fair Trade label on some of the products you buy, but may not know what it stands for. With clothing, Fair Trade means cotton farmers and apparel factory workers can improve their livelihoods, and you get great products grown and sewn with care.

Fair Trade USA, a nonprofit organization, is the leading third-party certi-

fier of Fair Trade products in North America. The organization first started working with coffee growers in Latin America 15 years ago to help them secure a fair price for their harvests. It has since expanded its program to include a variety of food products, body-care items, spirits, and apparel. Patagonia joins more than 800 brands to sell Fair Trade Certified products that have returned some $155 million in premiums to workers.

Fair Trade USA works to improve the lives of farmers and factory workers around the world through trade, not aid. Its market-based approach ensures workers receive fair compensation for their labor, helps to create safe work-ing conditions, and safeguards against the use of child labor.

FAIR TRADE CERTIFIED™ PRODUCTS

MEN XS S M L XL XXL

Chest 34-35 36-38 39-41 42-45 46-48 49-51

Neck 14-14½ 15-15½ 15½-16 16½-17 17-17½ 17½-18

Sleeve 32 33 34 35 36 37

Waist 28 29-30 31-33 34-36 38 40-42

Inseam 30-31 30-31 32-33 32-33 32-33 32-33

WOMEN XS S M L XL

USA Size 0-2 4-6 8-10 12-14 16

Chest 32-33 34-35 36-37 38½-40 41½

Waist 24-25 26-27 28-29 30½-32 33½

Hips 34½-35½ 36½-37½ 38½-39½ 41½-42½ 44

Inseam 30 31 31 31 —

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NIA SIZE CH

ARTInseam will vary depending on style; when lengths are offered, “regular” is 32. Measurements refer to body size, not garment dimensions. All items are regular fit unless otherwise noted in the description.

THESNOWPROS.ORG | 98 | ACCESSORIES CATALOG 2015-16

ACCESSORIESWith passion, years of industry experience, and highly qualified employees, Leki produces unbeatable products by combining safety, comfort, and performance with appealing design. The continuous exchange of ideas with experts and professional athletes is further proof that the company values its role as an industry leader.

USER HEIGHTSUGGESTED POLE

LENGTH CM/IN

60” 105cm/42”

62-64” 110cm/44”

66” 115cm/46”

68-70” 120cm/48”

72” 125cm/50”

74” 130cm/52”

76” 135cm/54”

POLE SIZING CHART

WORLD CUP RACING COACH FLEXGORE-TEX TRIGGER S GLOVES#18648 | Black/Cyan/Yellow | MEN’S S–XL | $XX

In this race glove for the on-hill coach, the flexible soft-shell design allows the dexterity needed for setting gates, carrying gear, and using the radio. The Advanced Race Fit grip and pre-curved fingers provide enhanced pole grip, and the knuckle and finger padding, Gore-Tex insert, and neoprene cuff combine to create a truly versatile glove. Black with white and blue.

FUSE MF TOUCH TRIGGER S GLOVES #18723 | MEN’S S–XL | $XX#18726 | WOMEN’S S–L | $XX

Made for the skier whose smartphone is just a pocket away, the touch-screen control on the index finger provides versatility to activate and use your device – making it even easier to pull up the Snow Pros Library app and view the videos in PSIA-AASI’s technical manuals. Features a premium goatskin body with a durable Silicone Nash palm. Black.

FUSE TRIGGER S MITTENS #18724 | MEN’S S–XL | $XX#18727 | WOMEN’S S–L |$XX

Leki makes products for the “all-day” skier, and instructors certainly fit that bill. This full-leather Trigger S mitten provides ultimate warmth and efficiency. No ski straps equals less bulk, less bulk equals better fit and circulation – which equals warmth. Internal fingers enhance moisture management; a neoprene cuff and strap provide a secure fit. Black.

PLATINUM TRIGGER S GLOVES #18725 | MEN’S S–XL | $XX

These gloves are all about fit and performance. A premium goatskin body is backed by just the right amount of insulation to keep you warm without overheating. Low insulation in the palm gives you a more natural pole grip. Combined with the Trigger S integration, you’ll feel as though the pole has become an extension of your arm. Black.

LEKI GLOVE SIZE CHART S M L XL

MEN’S 8” 8.5” 9.5” 10.5”

WOMEN’S 7.5” 8” 8.5”

TOUR STICK S#18645 | $XX

Leki’s more than six decades of experience is evident in every detail of this pole, which offers stiffer, stronger, and more reliable performance than normally seen in other folding poles. The extremely compact folding design includes 20 cm of adjustment with Speedlock technology that ensures the poles will not budge from the length you set. The 100% pure carbon upper sections are extremely lightweight and an aluminum lower section guards against edge cuts. The Trigger S grips are comfortable, safe, and compatible with all Trigger S gloves.

PEAK VARIO S SPEEDLOCK 2 #17314 | $XX

Powerful enough for a World Cup skier on a bullet-proof race course, but with the agility and adjustability to excel in any other mountain environments too. With an aluminum upper shaft and carbon-fiber lower shaft, this pole adjusts from 105 to 135 cm, letting you dial in your size and lock it into place with the improved Speedlock 2 system. Includes Trigger S grips.

CARBON 14S TRIGGER S WITH PSIA LOGO #18270 | PSIA Blue | $XX

Just for snow pros, Leki’s premier carbon pole is decked out in PSIA blue with the shield logo front and center. A balanced swing weight and effective angle on the grip provide quick response; the 14 mm full-carbon shaft is lightweight, extremely durable, and provides a powerful rebound out of the pole plant.

QUANTUM WITH PSIA LOGO #18271 | PSIA Blue | $XX

Do you have carbon-fiber taste on an aluminum budget? We have a custom PSIA-logo pole for you too! Made of high-quality components, this model is durable, well balanced, and very lightweight for a classic aluminum pole. It features the PA Safety grip and strap, a system that allows the strap to release quickly when upward pressure is applied. Graphics are PSIA blue with the shield logo at the center of the pole.

BLUEBIRD VARIO S SPEEDLOCK 2 #18722 | $XX

This is the right tool for the job if you find yourself boot-packing above the lift to get that fresh line. With an aluminum 16mm upper shaft and carbon-fiber lower shaft, this pole adjusts from 105 to 135 cm, letting you dial in your size and lock it into place with the enhanced Speedlock 2 system. Includes Trigger S grips.

HAUTE ROUTE LITE SPEEDLOCK 2 #18482 | $XX

Skiing and riding in the backcountry is just as much about the ascents, traverses, and access trails as it is about the picture-perfect descents. These poles offer many benefits for the backcountry traveler, from the full range of adjustment – allowing you to find the perfect length for the slope angle you’re on – to the AirErgo long grip, which gives you that different angle when you need it. Full-aluminum construction, PA Safety grip, adjustable from 95 to 145 cm.

ARTENA S WOMEN’S TRIGGER S ♀ #18644 | White $XX

Slim, sophisticated styling is topped off with a unique, lightweight Thermo-Foam Trigger S grip for solid performance. The Artena was engineered specifically for women performance skiers looking for a pole that will go anywhere and everywhere. Optimal swing-weight and durability, plus it’s as elegant as it is strong.

TRIGGER TECHNOLOGYLEKI has revolutionized ski pole grips with Trigger S technology and the innovative PA Safety system, all with a focus on reducing pole-related injuries and improving performance.

Q Trigger S Grip: Promoting safety, comfort, and convenience, these grips use a harness-style strap that securely fits around the outside of a glove that conveniently clicks into the pole grip. No more hassle of removing your pole straps from your wrists to ride the lift or perform tasks! Simply push the tabs on the top of the pole and remove your hand and the strap from the pole. Ski performance is enhanced because the harness helps bring the poles back to center with less wrist movement, and power is transferred through the harness to the grip for pole plants. Safety-wise, the grip features a tensioned spring, similar to the DIN tensioners in your bindings, that releases the strap when a certain amount of upward force is applied. So, if your pole gets stuck in a hazard or on the chairlift, the strap will release before enough pressure is applied to cause injury. Trusted by World Cup skiers and members of the PSIA Alpine Team, this system also features an ergonomically shaped grip that’s comfortable and reduces fatigue. Q PA Safety System: Innovative convenience and safety is also the mark of this design. When you pull up on the strap it releases a tab on the grip that allows the strap to open, which makes for incredibly easy strap adjustment. Again, if your pole tip is stuck in a hazard and upward force is applied to the grip, the tab will pop open – allowing the strap to expand and your hand to escape, reducing the chances of injury to the wrist, arm, or shoulder.

THE LEKI GLOVES featured in this catalog completely eliminate the need for pole straps when used with LEKI poles that feature the Trigger S Grip. The harness (pole strap) is built into the inside of the glove, using extremely strong webbing connected to the small loop that clicks into the grip. The internal harness supports the hand and wrist very closely, providing superior grip, fit, and power transfer.

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#snowpros

THESNOWPROS.ORG | 2928 | ACCESSORIES CATALOG 2015-16

POWERGRIP#844 | $XX

The ultimate universal rack for all sorts of gear, this one couldn’t be easier to use. Just flip it open and secure your skis, snowboards, tools, or anything else you want to stash out of the way. Holds up to 22 pounds with a maximum opening of 1¾”. Easily installed, this is a durable storage solution at a great price. Sold individually. Yellow.

BOOSTER STRAP#571 | Intermediate | $XX#569 | Expert | $XX#17315 | World Cup | $XX

No longer just for racers, Booster Straps help prevent loss of forward flex in the upper boot cuff. The secret is in the elastic, which stretches between the plastic shell and the boot tongue, keeping the ankle properly positioned for efficient form. Pick the level appropriate for you; each model (sold in pairs) utilizes a different number of elastic straps to provide the right amount of rebound and power for your ability level.

Q Intermediate: Two layers of elastic straps for moderate performance needs Q Expert: Three layers of elastic straps for advanced performance needs Q World Cup: Four layers of powerful elastic response

SKI TIE#660 | Sold Individually | $XX

This deluxe strap – long enough to accommodate wide skis – has a cushioned separator that goes between your bases to hold your skis together without scratching them. 21”x 1¾”. Black with the PSIA logo in white.

BOOT CARRIER#17160 | $XX

This tough webbing is a cinch to use. Just lace each end through a side loop or buckle on your boots, secure the hook-and-loop closure, and, voilà, you have an instant carryall. Allows you to tote both boots in one hand, over your shoulder, or across a bag. Black.

SKIA SWEETSPOT TRAINER #18655 | $XX

Specifically designed to help skiers practice accurate fore/aft balance, this kit includes a pair of trainers and four sets of different-sized balance blocks that provide a target for centered balance. As your balance skills improve, you progress from the green block (the widest and most stable block) to the blue and red blocks, and then on to the black block (which, at only half an inch wide, provides an extremely effective challenge). The trainers fit all sizes of ski boots and attach in seconds.

HOOKEASE#19498 | $XX

With this fantastic tool for teaching the proper fundamentals of skiing position, you simply attach the two eyelet-equipped clamps to the tails of your student’s skis, then attach the hook to your pole tips by means of an expansion clamp. Once connected to your student’s skis, you have greater control over speed and ski angle, allowing you to accelerate the learning curve while making the experience more fun for you and your student (or child/grandchild).Use with the Wedgease (#18497) to maximize the benefits as a learning system.

WEDGEASE#18497 | Blue | $XX#18593 | Pink | $XX

The concept of connecting the ski tips to help a beginner skier achieve the perfect snowplow ski position is not new, but the design of the Wedgease is. The specialized, vice grip-like clips of the Wedgease create a secure, durable connection to the skis. The clips will not damage the tops of the skis and a durable bungee cord allows some flex but also has rebound to help bring the skier into position. One size fits all.

CHILD SKI HARNESS#19499 | $XX

This product is a great tool to use after you’ve taught your beginner the fundamentals of skiing with Hookease (#19498) because it allows you to let the child try out his or her new tricks while you help control speed if necessary. The shock-absorbing system allows you to control speed without the whiplash effect of static leashes, and you can use the easy-grip handle to help lift the child off the ground or onto the chairlift.

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SUBARU®

1. Visit TheSnowPros.org2. Click on Shop3. Log in4. Select Pro Offers5. Click on the Subaru logo6. Compete the form.7. You’ll receive email confirmation, then a letter in the mail.8. Take the letter to your dealer and buy a car at pre-negotiated VIP pricing.9. Drive home with a big smile on your face and extra cash in your wallet.

Check out the new lineup of 2015 Subaru vehicles available to PSIA-AASI members at special pricing through the Subaru VIP purchase program.

GET THE VIP TREATMENT!Since 1995 when the program started, PSIA-AASI members have purchased 6,257 vehicles -- with 619 sold this past season. And, as if the deal for members wasn’t good enough, Subaru also makes a financial con-tribution to PSIA-AASI for each vehicle pur-chased through the program.

SKIA®

subaru.comTHESNOWPROS.ORG | 4746 | ACCESSORIES CATALOG 2015-16

tiny.cc/91f12x

6 | mojavecreativelab.com

Page 9: Mojave Creative Lab

PSIA-AASI’s 32 Degrees is a triannual magazine

with more than 50 articles per year on a

wide range of instruction topics focused on

adaptive, alpine, and snowboarding disciplines

in the snowsports industry. David is the

designer on all issues for the 2015-’16 season.

BRAND: PSIA-AASIPROJECT: CATALOG 2016

#INTERSKI2015Instructors Share Knowledge on a World Stage

pg. 44

DO YOUR STUDENTSHAVE TOESIDE WOES?

Try the Hop, Chop, and Slidepg. 102

SUDDENLY IN ATRAINER’S ROLE?

Here’s How to Succeed in Leadingpg. 68

RIDING IN THE TREESHELP STUDENTS FIND THEIR ZEN IN UNTRACKED STASHESpg. 24

32 DEGREESTHE JOURNAL OF PROFESSIONAL SNOWSPORTS INSTRUCTION

FALL 15

Q Mt. Baker Ski Area, WA Q Alpental / Summit-at-

Snoqualmie, WA Q Crystal Mountain Resort, WA Q Stevens Pass, WA Q Bluewood Ski Area, WA Q Mt. Hood, OR Q Big Sky, MT Q Snowbird, UT Q Vail, CO

Q Beaver Creek, CO Q Snowmass, CO Q Aspen, CO Q Aspen Highlands, CO Q Niseiko Hirafu, Japan Q Sapporo Teine Highland,

Japan Q Rusutsu Resort, Japan

(pictured) Q Kiroro, Japan

LINEUP

Do you have some Rad and Sad ideas to share? Post your pictures to Instagram or tweet them with the following hashtags: #thesnowpros and #rad or #sad

Snow, and plenty of it. Drought.

Not being on top of your instruc-tion game when the season

begins.

Re-reading the technical manuals to prep for the coming season.

Slogging it on the boring tread-mill for each workout.

Cross-training outdoors – swim-ming, rollerblading, biking!

Freeloading.Buying donuts for the locker room.

Teaching the same lesson time after time.

Learning the best way each student learns.

WHERE DO YOU READ 32 DEGREES?ROAD TRIP WORTH TAKING:PSIA-AASI NATIONAL ADAPTIVE ACADEMY + HARTFORD SKI SPECTACULARThe Hartford Ski Spectacular, ho s t ed by Di s ab l ed Sports USA (DSUSA) at Breckenridge Ski Resort, is one of the nation’s largest winter sports festivals for adaptive snowsports enthusiasts. It’s also the site of PSIA-AASI National Adaptive Academy, where adaptive instructors can hit some incredible clinics, earn Continuing Education Units, and spend time with more than 800 other students and instructors on the snow. This year’s event will take place Nov. 30 – Dec. 5, and includes lessons, races, a seminar focusing on students with brain injuries, and a closing banquet dinner. See how to register and participate at skispec.org.

NAME/AREA/CERTIFICATION

MEMBER SINCE/DIVISION

WHAT WOULD YOU SAY TO SOMEONE TO

ENCOURAGE THEM TO TRY SKIING OR SNOWBOARDING?

IF THERE WAS ONE THING YOU COULD ACCOMPLISH AS AN INSTRUCTOR, WHAT

WOULD IT BE?

WHAT’S ONE THING AN INSTRUCTOR SHOULD

NEVER DO OR BE?

WHAT’S YOUR FAVORITE SKI RESORT OR AREA (ASIDE FROM YOUR

OWN)?

Erica LestoLiberty Mountain, PA

Alpine Level I, Children’s Specialist 1

2013Eastern

When encountering adults, I talk about the benefits of getting outside during the winter, enjoying the snow, the challenge and fun it can bring for couples, friends, or families to get off the couch and enjoy the season!

One day I want to be a clinician and teach other instructors the tricks of the trade when it comes to teaching children how to ski. I am passionate about my job and I want to share that love!

Immediately teach and rely on the wedge, snow plow, or.... forbid... Pizza. I think teaching this and having the student rely on a wedge can be detrimental to their progression.

Steamboat Springs, CO! By far, hands down my favorite place to ski pow! Miles of trails, hours from summit to base, good food/beer, and great people.

Joseph KaganAfton Alps, MN

Alpine Level III, Children’s Specialist 2

2012Central

It’s an experience like no other, and the better you get, the more fun it is!

To teach anyone, anything, and anywhere. Close-minded or exclusive Breckenridge, Beaver Creek,

and Vail (all in CO)

Shannon Rucker Liberty Mountain, PA

Alpine Level II, Children’s Specialist 1

2010 Eastern

It’s the closest thing I’ve experienced to flying while on the ground.

Inspiring a new skier enough in the sport that they put the work in to get to college or the Olympics for it.

 Impatient Squaw Valley, CA

Jerry SchildrothSanta Fe Snowsports School, New Mexico

Alpine Level II

1997Rocky Mountain

Best fun you can have in the winter.

Making skiing easier for the mid-levels. Negative

I love them all. The bowls in Vail, the sun in Santa Fe, the steeps in Big Sky.

SUPPLIER SPOTLIGHTROSSIGNOL

LOCATION: PARK CITY, UTAHYEARS IN THE BIZ: FOUNDED IN 1907

WEBSITE: ROSSIGNOL.COM

Why They Rock: Rossignol, along with its sister brands Dynastar and Lange, offers snow pros the full gamut of winter sports equipment, including alpine skis and boots, snowboards, and quality cross country ski equipment.

What You May Not Know: Rossignol is deeply invested in the learning and teaching process and is committed to supporting terrain based teaching. With 30 Rossignol experience Centers across the country, the brand helps instructors get students on the right gear for their level, and also lets snow pros demo the latest equipment for themselves.

Last season Gary Vasseur, an Alpine Level II and Nordic Level I instructor at Alpental outside of Seattle, WA, set out on a quest for snow in the midst of an abysmal winter in the Northwest. Seventeen ski areas, five states, two countries, and one National Academy later, he had a total of 70 on-snow days under his belt for the season (only four of them were spent teaching at his local hill due to low snowfall). You can see him here taking a break to read 32 Degrees at Rusutsu Resort in Japan, which experienced a record 2014-15 snow season. He finally laid his season to rest in July after participating in summer clinics at Mt. Hood, OR. We hope you keep chasing storms with 32 Degrees in your pack, Gary!

rad sad

For more insights from these PSIA-AASI members -- and others -- check out the “Member Spotlight” articles, posted most Fridays, at TheSnowPros.org. Want to be in Member Spotlight? Fill out the questionnaire at tiny.cc/3gqc3x.

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THESNOWPROS.ORG | 1716 | 32 DEGREES • FALL 2015

It’s mid-February and it’s raining. You hunker down behind your jacket collar and wonder if the zippers on your new pants really are

waterproof after all. Sitting next to you on the soggy lift is your client, who just flew in for his annual week of powder skiing. And yet, it’s raining. While you’re good at making the best of nearly any situation, it’s hard to celebrate in these conditions.

IS YOUR WAY OF LIFE

topic. Let’s look at why that is. Climate communications specialist George Marshall describes climate change as “the perfect problem,” as if it was perfectly designed to be misunderstood, ignored, and misrepresented. The science is complex, the effects are so dire that we prefer not to think about them, and the implications of humans altering the planet are unsettling and feather-ruffling. Avoiding the worst effects of climate change will require international cooperation the likes of which we’ve rarely seen. And yet those who seek solutions often run up against powerful political and economic forces intent on preserving the status quo. Phew. No wonder it’s a touchy subject. There are many layers of psychological and cognitive cues that are telling our brains to reject this information.

Regardless of the impression you may get from the media (or your Uncle Lyle), most Americans do understand the situation. Nearly two-thirds of Americans agree that the climate is warming, 74% trust climate scientists, and a narrow but important majority understands that humans are the primary cause. Despite that, we are slow to find traction with solutions. Many people get the basic idea but are confused, hopeless, or unmotivated to learn more.

Meanwhile, the tangled politics around the issue prevent progress at the highest levels. So we are at a crossroads with public engagement: most people are on board with the science, but have yet to take meaningful strides toward addressing the problem.

KEY CONCEPTS IN CLIMATE CHANGEEven though climate science is complex, it can be boiled down to a handful of simple, key concepts. After all, you can teach everything from switch riding or bump skiing, right? Those are complicated topics, but you can explain them well because you are able to dispense information in small, useful doses. If you’d like to kick start a productive conversation about climate change, you can use the list on page 52 as a starting point to solidify your own understanding. Once you’ve wrapped your head around this information, you can move onto other facets if you

WHAT DO PEOPLE REALLY THINK ABOUT CLIMATE CHANGE?You’re probably familiar with the polarized viewpoints on climate change. High-pitched extremes, particularly from the climate-change-is-not-manmade camp, can dampen one’s desire to get involved with the topic. But take comfort in knowing those extremes may represent the loudest voices, but not necessarily the most common ones. Public opinion on climate change is nuanced and a lot more interesting than the simple pro or con viewpoints.

According to studies by the Yale/George Mason University Project on Climate Change Communication, people’s outlooks fall into six distinct categories, called “Global Warming’s Six Americas.” On either end of the spectrum lie those who are most committed to their viewpoints. In the middle are those who are uncertain what to think, are confused, doubtful, fearful, or otherwise unengaged in the topic.

The people in the middle make up 40% of Americans. It’s here that you’ll find people who are open to conversation and who benefit most from information from trusted sources and peers. In essence, these are the “swing voters” of climate change.

THE SPECIAL CASE OF CLIMATE DENIERSGiven the fervor of their discourse, you might think that vehement opposition to the very idea of climate change comes from a large segment of our population. In fact, only 15% of Americans are “dismissive” of climate change research. But while their numbers are small, their commitment is solid. Public opinion research shows that this group is unlikely to change their minds, regardless of the type of information they re-ceive. That’s because their viewpoint of this issue is closely wedded to their personal, cultural, and political worldview. These are deeply-held beliefs and they are not going to change. If you’re not in their camp, your best bet is to back away from the subject. “Hey, you’ve got some sweet skis there! How do you like that rocker profile?”

Where do you think you line up on the “Six Americas” spectrum? Take the short quiz and find out your profile at http://uw.kqed.org/climatesurvey/index-kqed.php

Learn more about Americans’ viewpoints on climate change at the Yale Project on Climate Change Communication at http://environment.yale.edu/climate-communication/

How does the public opinion in your state or county stack up on various climate, energy, and policy topics? Visit an interactive map from the Yale Project on Climate Change Communication at http://environment.yale.edu/poe/v2014/.

TO LEARN MORE There are some fantastic resources out there that are designed to communicate cli-mate information to the general public. Check these out yourself and also use them for referrals.Skeptical Science – This popular site has clear explanations and excellent graphics, and covers the common questions and misunderstandings about climate science. There is even a smartphone app for quick chairlift fact-checking! http://www.skepti-calscience.com/NOAA and NASA – Both of these sites have “climate portals” that are designed to cre-ate engaging gateways to tons of climate information and interactive graphics, straight from top-notch sources: https://www.climate.gov/ and http://climate.nasa.gov/

—Karin Kirk

Climate change is a daunting topic. As a host for the mountain experience, you likely get questions all the time. But do you feel confident in expressing a well-reasoned response? What should you say? What if people argue with you? Should you bring it up at all or should you just stick to your standard fare of filling idle chairlift time with knock-knock jokes?

After the challenging winter of 2014-15 – with continuing drought throughout California and the Northwest, bitter cold in the central U.S., and record-setting snowstorms in New England – it’s clear that climate change is relevant to all of us; we can no longer ignore it and hope for the best. Our livelihoods depend on snow, not to mention our psyches and self-identities. The snowsports industry needs persistent snowfall, reliable cold temperatures, and weather patterns that are consistent enough to plan around. All of those things are in jeopardy as climate patterns shift. As an instructor – and stakeholder in the snowsports industry – it’s important to understand climate change and how

it may affect your job and passion for being on snow. Furthermore, you are a teacher. You don’t just teach students

how to turn, stop, and land jumps, you take pride in helping guests gain a sense about the mountain environment. Climate is part of that conversation, and a basic understanding of how it’s changing is a relevant element of your expertise. You can strive to be a steward of this topic, share information with your guests, and take part in a level-headed dialogue with colleagues and students. You can use your background as an educator to clear up misunderstandings and encourage engagement in this important and oft-misunderstood topic.

The good thing is, you don’t need a science degree to be able to do this. In fact, you already have the most important tools for the job. So, let’s roll up our sleeves and talk about climate change.

WHY IS CLIMATE CHANGE SO CONTROVERSIAL?No doubt you already know that climate change is a controversial

20051932

ON SNOW IN PERIL

?

LET’S TALK ABOUT CLIMATE CHANGEBy Karin Kirk

.

The inevitable question emerges. “Do you think this is climate change?” your client asks.You squint through the raindrops gathering on your goggle lenses and try to figure out how to respond. For a rare moment, you’re stumped, unsure of what direction to take the conversation.

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Photos: Boulder Glacier at Montana’s Glacier National Park

THESNOWPROS.ORG | 5150 | 32 DEGREES • FALL 2015

ALPINE

Ski instructors and ski racers share more similarities than differences. Good skiing is good skiing – whether it’s observed in a race course, a powder

stash, a mogul field, or perfectly groomed corduroy.

Instructor and racer goals are typically different, but the skills to ski well are the same. Instructors aim to demonstrate effective skill blends for their students, while ski racers aim to descend a race course as fast as possible; but both groups are trying to tip, turn, and bend their skis. Skilled instructors and racers both want to:

What are often thought to be differences in what these two groups do to make their skis perform, are more likely differences in how each implements the five fundamentals listed above.

It’s important to remember that instructors

can become racers – temporarily or permanently – and racers can become instructors. How a skier performs depends on their goals for the task at hand. For instance, if a skilled ski instructor is participating in a weekly race league, then he or she will demonstrate skill blends similar to a racer, and if a racer is teaching skiing, the opposite should also be true.

TWO TYPES OF SPEED CONTROLRacers and instructors both have a strong want to control speed, but in different ways. Racers generally want to generate and increase speed whenever possible in order to win races. Since skis run fastest when they are carving or in the fall line, it’s logical to assume that racers will try to keep their turns flowing down the hill as much as possible, with limited time traversing across the hill. By the time the skis are just exiting the fall line, racers are making movements to start the next turn. U. S. Ski Team member,

HOW SKI INSTRUCTORS AND SKI RACERSCAN LEARN FROM EACH OTHERBy Eric Lipton

TACTICS AND TURN SHAPES OFTEN RANGE FROM FLOWING AND PROGRESSIVE TO HARSH AND ABRUPT, DEPENDING ON THE SKIER’S SPEED, LINE, TERRAIN,

AND THE CONDITION OF THE COURSE.

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EDUCATION AND PRODUCTS FOR MAXIMUM PROTECTION

BEING PREPARED

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Steven Nyman, sums it up: “The difference between instructors and racers is our search for speed. Our movement through the turn is all about trying to get to the next place as quickly as possible.”

Instructors often tend to decrease speed in order to demonstrate to their students how to stay safe, be in control, and have the ability to stop at a moment’s notice. Therefore, instructors have the tendency to neatly finish each turn in order to provide cleaner skiing images and demonstrate for guests how to keep speed consistent while descending the mountain.

What Instructors Can Learn from RacersI encourage instructors to find time and terrain to experiment with higher speeds in their own skiing. When external forces increase with speed, they can learn how to align the skeleton for better balance and stability, changing how they direct pressure to the outside ski, and how they control pressure along the ski’s length.

What Racers Can Learn from InstructorsSkiing fast all the time can cover up deficiencies in a racer’s technique that when corrected, could lead to even greater speeds. That said, racers will benefit from dedicating some training time to skiing slowly and working on the precision and accuracy of their movements. Instructors would call this practice changing the Duration, Intensity, Rate, and Timing (DIRT) of their movements.

HOW TURN SHAPES VARY BETWEEN INSTRUCTORS AND RACERSFor accomplished instructors, turn shapes

are often observable as round, flowing, and progressive. For expert racers, they are dictated by the course. Tactics and turn shapes often range from flowing and progressive to harsh and abrupt, depending on the skier’s speed, line, terrain, and the condition of the course.

On one hand, we have instructors who turn where they want, how they want, and as large or small as they want. Success is measured by how well they guide their students through the appropriate turn shapes, sizes, and snow to make smooth, progressive, perfectly steered turns with neat and tidy endings.

On the other hand, we have racers who ski courses set by coaches from all clubs,

Ted Ligety of the U.S. Ski Team

1. Control pressure along the skis’ length and maintain fore/aft balance.

2. Direct pressure toward their outside ski.

3. Control edge angle through inclination and creating angles in the body.

4. Turn the skis without turning the whole body

5. Control the overall pressure on the skis

COURTESY OF HEAD

THESNOWPROS.ORG | 9796 | 32 DEGREES • FALL 2015

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WANT TO FEEL LIKE A SUPERHERO?WORK PLYOMETRICS INTO YOUR WORKOUT REGIMENBy Mark Aiken

summer, and fall before turning my attention to snowsports. Running, biking, and swimming certainly don’t hurt my skiing; if anything, showing up to the slopes in shape and strong could give me a head start and help me stay injury-free (knock on wood, please!). But I don’t think these activities do much to specifically improve my skiing either. So last fall, a group of runners I work out with before work on Thursday mornings wondered how we could more directly help our on-snow performance.

As one component of our overall fitness schedules, all spring and summer the group met at 6:15 a.m. every Thursday for informal speed workouts at a local high school track. One person in our group would scribble a speed workout on a scrap of paper and the rest of us – armed with our own stopwatches – would sprint at our own best speeds and comfort levels. As summer became fall, however, and nobody in the group had running events on the horizon, we began to lose interest. With nearly everyone in the group an

avid, if not passionate, skier, we began to wonder how to stay motivated.

THE LEAP INTO PLYOMETRICSThe answer: plyometrics. We scrapped the weekly speed workouts in lieu of something most of us (certainly me) had never done. While our usual summer activities didn’t do much for our skiing, other than generally put us on the hill feeling fit, we felt that plyos might have a more direct correlation.

There have been plenty of articles written about plyos – and there’s lots of how-to info on the Internet, but I decided to conduct some ski-specific research. I spoke with two experts about plyometrics and skiing (one who works with elite athletes and the other with recreational skiers like me). Read on for an overview of how plyos apply to skiing and for my experience last fall.

WHAT ARE PLYOS?Commonly known as jump training, plyos train tissues to fire more explosively. “Plyos are exercises that emphasize the elastic components of muscles and tendons to facilitate explosive movements,” says Justin Smith, co-director of Athletic Performance at the University of Vermont. Smith, a registered strength and conditioning coach with the National Strength and Conditioning Association (NSCA), has a Master’s degree in Sport and Exercise Science and a Bachelor’s degree in Exercise Science. He is responsible for strength training, conditioning, and nutrition for UVM’s varsity ski team (and other varsity teams).

“Developing coordination, balance, power, body control, and reactivity – all of these can be gained through even basic plyometric exercises,” says Smith. “With

skiers, the big things are to increase their rate of force development and to help them react quickly.” In other words, plyos give skiers the ability to make explosive moves in a dynamic sport and make corrections when they get out of position. In skiing, things happen fast, and the more quickly a skier can react to situations the better, says Smith. “These abilities improve performance and also prevent injury,” he adds.

For example, a skier might fall into the back seat at the end of a turn; leg and core muscles that are trained to fire quickly will help him or her make corrective movements. Skiers or snowboarders who bank into the center of a turn might make fine adjustments to find better balance; if their muscles have been trained in making quick, decisive movements, they might have better success.

Plyometrics are broad jumps, tuck jumps, box jumps, and medicine ball throws. Bounding, leaping, and one- or two-footed hops and jumps fall into the category of plyos. Smith’s athletes, who compete for a program with a tradition of winning NCAA national championships and who often come with World Cup-level experience, generally combine plyos (their explosiveness training) with strength training and weights to maximize the development of the muscles and tendons. My group of recreational athletes just did straight plyos.

Smith’s advice for recreational athletes and plyo neophytes is twofold: one, warm up before working out. And two, says Smith (using terms to which he knew snowsports enthusiasts would relate): “Start with green-circle exercises and work up to the more challenging black diamonds,” he says.

My Thursday group did just that.

HOW WILL PLYOS HELP YOU?Scott Bevins, a certified life coach, manual therapist, and functional medicine practitioner, works at Dealer.com, a Vermont-based technology company that provides

What we do as athletes in the off-season – or don’t do, for that matter – affects our on-snow performance when the snow flies. A

marathoner and triathlete, I’m active in the spring,

EXCERCISE 3: SKIPPING

How To:You’ve been skipping since the first grade; this is no different!

Duration (initial to increased intensity)3 x 30 seconds

Work up to 3 x 60 seconds and beyond

Benefit:Builds agility, power, and rhythm.

EXCERCISE 2: ZIGZAG HOPS

How To:Hop laterally with both feet at a forward angle. Upon landing, immediately hop the opposite direction. Often done using an agility ladder.

Duration (initial to increased intensity)3 x 30 seconds.

Work up to 3 x 60 seconds and beyond.

Benefit:Simulates some movements in short-radi-us turns. Activates leg and core muscles.

EXCERCISE 1: BROAD JUMPS

How To:From quarter-squat position, leap straight forward with both feet.

Repetitions (initial to increased inten-sity)3 sets of 10.Work up 3 sets of 20.

Benefit:Builds power in gluteal and hamstring muscles

EXCERCISE 2: LATERAL BOX JUMPS

How To:Stand next to 12-inch box. From a quarter-squat position, jump up and to the side. Make sure your knees and feet are high enough to clear the box before landing on it, using your legs to absorb the landing. Hop down to the other side of box. (That’s one rep.)

Duration (initial to increased intensity)3 x 30 seconds

Work up to 3 x 60 seconds and beyond.

Benefit:Strengthens the legs and core.

EXCERCISE 3: MEDICINE BALL THROWS

How To:Face a standing partner at a distance of 10 feet and get in a squat position while holding a medicine ball in front of your chest. “Explode” into a standing position, throwing the ball in a high arc to your partner. The partner catches the ball, “absorbing” it while landing in squat position. Repeat.

Repititons (initial to increased intensity)Strengthens the legs and core.

Benefit:Strengthens the legs and core.

EXCERCISE 1: BOX JUMPS

How To:Using a 12- to 36-inch box (building up height with experience). From a quarter- squat position, swing your arms and propel your body upwards to land on the box. Landing should be soft (think of how a cat would land).

Duration (initial to increased intensity)3 x 30 seconds

Work up to 3 x 60 seconds and beyond.

Benefit:Builds power.

EXCERCISE 3: WHEELBARROW DROPS

How To:Performed with a partner, drop into a push-up position witwh your legs straight out and have your partner pick up your legs at the ankles. Without warning, your partner drops one leg. Using your abs, try to keep your legs elevated. Repeat.

Repititons (initial to increased intensity)30 seconds, working up to 60 seconds

Benefit:Strengthens the abdominals

EXCERCISE 1: TUCK JUMPS

How To:From a standing position, jump up, tucking your knees toward your chest.

Duration (initial to increased intensity)3X30 seconds

Work up to 3 x 60 seconds and beyond.

Benefit:Builds power in leg muscles. Strengthens the core.

EXCERCISE 2: TELEMARK JUMPS

How To:Also known in non-skiing circles as “lunge hops.” Start with one leg forward and both knees bent at 90-degree angles. Jump as high as you can, switching arm and leg positions in mid-air and landing with the opposite leg forward with knees bent at 90-degrees. That’s one rep.

Duration (initial to increased intensity)3X30 seconds

Work up to 3 x 60 seconds and beyond.

Benefit:Strengthens hamstrings, glutes, quads, and the core.

SAMPLE WORKOUT

ISTO

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THESNOWPROS.ORG | 7372 | 32 DEGREES • FALL 2015

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buy or lease any new, unused Subaru at our special VIP pr icing. That could mean a savings of $1,300 – $3,300 of f MSRP* (depending

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I keep thinking, “This must be what it’s like to ski at the North Pole. Maybe even Mt. Everest.” On this particularly frigid day I’m attending a PSIA-AASI

“Gray Wolf ” clinic at Schuss Mountain, Michigan.The temp is 15-20 degrees below zero with wind-chill. In spite of the near-Arctic conditions (is this the polar vortex?), I enjoy the skiing, conversation, and company of the group. But there is something lingering in my subconscious that the cold can’t distract me from – a feeling I can’t completely

ALL IN THE FAMILY: SHARING THE EXAM EXPERIENCE ACROSS GENERATIONSBy Bill Dolan

identify. I’m anxious and something’s messing with me.

There is no pressure on me to cause this; as a 30-year, Level III alpine instructor I am exempt from any continuing education requirements. But as our chair reaches the crest of the hill and the top of the run comes in to view, the reason I’m here and the reason for my uneasiness comes back to me. There, near the top of the hill, is my 24-year-old daughter, Michelle, huddled up against the wind with the other Level II Snowboard exam candidates. At the end of the day they will learn if they have passed or failed the exam.

Of course this would make me nervous; I remember when I flunked the Associate-Level exam (now Level II) twice in the ‘73-74 season. There is a lot that can go wrong, but Michelle is aggravatingly the picture of supreme confidence all weekend: “Don’t worry, Dad, I got this.” My chairlift partner was also Michelle’s first snowboard instructor 16 years ago –

he nudges me and says, “Don’t worry Bill. She’s the strongest one in the group.”

My wife is waiting in the lodge for us. We’ll be there, as always, for our baby’s moment of triumph, or be there to support her if the moment ain’t so hot. Michelle is chatting calmly with the other members of her group as we wait. How can she not be as nervous as I am?

Then there is that buzz of anticipation in the room as the names of those who passed are about to be called. Michelle’s is the first name announced! She thrusts both fists in the air like a Russian gymnast, turns, and from across the room looks me in the eye and mouths the words, “WE DID IT!”

This is a moment I could stand to live over and over again. Seeing her pass felt way better than any of my own accomplishments with PSIA over the years. Congratulations, Michelle. I wrote this for you. YOU DID IT.

Level III alpine instructor Bill Dolan teaches at Michigan’s Mt. Holly, where he continues to abuse his 63-year-old body in the bumps.

Michelle Dolan teaches snowboarding at Colorado’s Beaver Creek and is training for her Level III exam.

Holly Tencer goes to great lengths to keep a board under her feet in the off-season. Here she’s jumping on her kiteboard in the Columbia River Gorge in Hood River, Oregon. Looks like an awesome way to spend the summer! Holly is a Level I snowboard and Level III alpine instructor with Children’s Specialist 2 and Freestyle Specialist 1 credentials. GOT SHOTTH

E

#SNOWPROS

#GOTTHESHOT

APRÈS

COUR

TESY

OF

BILL

DOL

AN

Michelle Dolan

120 | 32 DEGREES • FALL 2015

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mojavecreativelab.com | 7

Page 10: Mojave Creative Lab

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POURING DOWN,

RISING UP

TWe had already climbed Red Dihedral on The Incredible

Hulk, the Harding Route on Keeler Needle, and Dark Star on

Temple Crag. I had dreamed about climbing these routes

since my infancy as a rock climber. And this was the last of

Peter Croft’s “Big Four”—Mount Conness. As we dropped

into one of the gullies to reach the base, its sheer 1,200’

southwest face bathed us in a shadow of intimidation.

And there was one more reason Conness was last on

our ticklist.

“I guess we found the route,” I said to Luke, pointing at

the Goodrich Memorial.

“Let’s just get it done with.”

In 1959, after Warren Harding’s landmark ascent of

the Nose, the southwest face of Mount Conness was a

logical step to test the skills of Yosemite big-wall climbers.

If siege tactics could work on El Capitan, why not this

overhanging alpine face? Don Goodrich and Krehe Ritter, a

by Tony Chang, photos by Ken Etzel

18 | Advocacy Advocacy | 19

to the challenge. On his maiden attempt of the wall, Goodrich pulled a huge block off the second pitch. Although he jumped free when the block pulled outward, it rolled over his body and crushed his skull on the wall.

A few months later, Harding, Herb Swedlund, and Glen Denny made their own bid for the first ascent. With Goodrich’s blood still staining the wall, they made the two-day climb using the standard Harding method: lots of pitons, drilled bolts, and wine.

We just wanted to get our tired bodies to the top. The first pitch greeted us with a wet mess, turning our 5.9 into something of a 5.10+ insecure slab. But Luke, the technician, took it down with a smile.

If you met him on the street, you’d think of Luke as your standard white-collar desk jockey. He works as a research scientist for a landscape conservation NGO in Truckee, California. However, under his office-nerd facade is a serious competitor and athlete. Having ticked 21 desert towers and 33 technical canyons across Utah and Arizona as well as multiple

3,000’+ climbing days in the Sierra, Luke is no stranger to adventure and suffering. We met four years ago during my third year of graduate school. I had moved to Flagstaff, Arizona primarily for school, but also for the great access to local climbing. Learning to climb in California, my most memorable, major climbing experiences had been winter ascents of peaks in the Sierra. Given our collective climbing backgrounds, Luke and I made a good match for a variety of objectives.

We also shared a mutual motivation to be more like our climbing hero Peter Croft, so when I saw the Live Your Dream request for proposals, I approached Luke with the idea of climbing the Big Four. Somehow we landed the grant, and there we were: on a massive alpine face, our bodies tired and broken after so many days of technical climbing above 10,000 feet.

Pitch 2 is the technical crux. Luke offered to take this one on the condition that I take the difficult off-width pitch higher up. Deal. It was a wild bit of rock climbing—one of those pitches that keeps you engaged physically and mentally the whole time. I heard Luke scream through the crux as he disappeared over a roof.

Blistering sun hit me at 11 a.m. as I cruised up hand jams and thrutched into the offwidth, large crystals chewing through my skin. Halfway up I placed my only #6 Camalot. The offwidth continued but toned down a bit to 5.8, a grade on which I’m considerably more comfortable. Unfortunately, the only protection I had was a green Big Bro and some janky bolts Warren Harding put up half a century ago. I placed the Big Bro after 20 feet, but accidentally kicked it out after climbing above it. I heard it twist and fall all the way down to my last cam. Awesome. The remaining offwidth, although semi-secure, was not easy moving. I groveled the last 25 feet in fear and exhaustion to reach the belay, blood soaking through the legs of my pants. I looked like I had been in a motorcycle accident.

Luke rocketed up, reminding me that I was probably looking at an 80-foot whipper if I didn’t make it. He led the last crux—the most intimidating part of the route—a steep face with an exposed step-across move into a chimney. When Luke got there, his last piece was a ways to his left, with a nasty pendulum into a wall if he blew it. I kept the belay

DREAMLIVE YOUR

THE AAC GRANT FOR THE EVERY-DAY ADVENTURER

powered by

I GROVELED THE LAST 25 FEET IN FEAR AND EXHAUSTION TO REACH THE BELAY, BLOOD SOAKING THROUGH THE LEGS OF MY PANTS. I LOOKED LIKE I HAD BEEN IN A

MOTORCYCLE ACCIDENT.“

tight and watched him take his time, clearly tired from the week, as he dissected delicate moves into the chimney. I followed, thankful I didn’t have to lead that terror show. I imagined how insane and improbable it was that Peter Croft onsight free soloed the beast.

With the last hard pitch done, we were elated. All the suffering would soon be over. The months of training had paid off. There were just a few more victory pitches and a long walk back to the car before we could cash in on beer and fish tacos at the Mobil station in Lee Vining.

Our buddy Ken greeted us at the top with a smile. He spent the day trying to figure out how to rappel in to take pictures, but the upper 3rd- and 4th-class sections were chossy enough that he couldn’t find a solid anchor without raining rocks on our heads.

“Looks like we got to the top just in time for a storm,” I said, nodding to dark clouds circling above.

“Nah, it’s been like this all day,” Ken replied. “But it hasn’t done

anything on this side of the valley.” He told us to walk up the 50 yards to the summit proper so he could take our victory photo.

Yards from the summit a loud buzzing sound resonated near Luke. “It’s these beetles that are around here,” Ken reassured, uneasiness

in his voice. “I’ve been hearing it all day.”Luke pulled off his helmet and looked for a beetle inside. His hair

was sticking on end, face white, eyes bulging. “I just felt a shock go through my spine!” he yelled as he made a mad

dash back down the talus. We followed. The buzzing was now almost deafening.

“Drop your gear!” Luke screamed as he threw his pack to the ground. My arm hair stood tall as I frantically tried to undo my harness straps. I tossed my pack under a boulder and made a run toward anything that looked like shelter just as it began to rain, thunder echoing above.

“Dammit!” I yelled over to the guys. We were sheltered but stuck on the wrong side of the mountain with only 5th-class terrain below, so we’d have to return to the summit and drop off the other side to retreat. I’d never been too concerned about lightning before, having hiked around Flagstaff on the San Francisco peaks during monsoon season and having worked trails in the Yosemite high country. This was different. I could see lightning striking less than a mile away, closing in fast.

“Get that camera away from me!” I yelled at Ken, afraid that the metal could attract electricity. Cold rain hit us; we begin to shiver. During a short break in the rain, we made a run for the top. The buzzing grew more intense, and my arm hair came back to life. “No! Go back down!”

With lightning and virga drawing closer, we traversed the mountain in the rain looking for a shoulder to escape from. I fell a few times on the summit talus, and it was clear that all our options were too wet to negotiate. A howling wind spat hail and pushed us relentlessly. I considered trying the summit again, but Ken saw it in my eyes and commanded me to hunker back down. There was nothing to do but wait.

[Opening Spread] Waiting out the storm. • [Facing Page] Tony Chang decends after climbing the SW face of Mount Conness.

20 | Advocacy Advocacy | 21

My mind was racing, angry and confused. We sent four of our biggest dream routes but might not live to tell about it. The irony! Maybe we should have just stayed in Tahoe and gone fishing. Live Your Dream? More like Live Your Nightmare.

It was 15 more minutes of misery, shivering, and fear before the storm broke. This time the rain stopped. We took the opportunity to make another run for the summit—no buzzing this time. We scurried down the 3rd-class ledges and ran across the saddle toward our packs. High fives and cheers all around. We had survived the scariest half hour of our lives.

The sun peeked out from the gaps in the clouds, and something changed. I realized that this is what we had come for. To experience the intensity and the doubt. To use all the skills we had learned from a decade of climbing and get another great epic in before heading back to the “real world.” Perhaps it was never about climbing a handful of so-called classic peaks.

We all love those bluebird days at the crag, catching some sun and climbing splitter pitches, but those aren’t the days you remember. It’s those times you had to bivy at 14,000’, happy to be alive the next day. It’s those times when you can’t get out of bed because of the 20 hours of hiking and climbing you did the day before. It’s the epic stories you love to tell around the campfire but never actually want to relive. This was one of those memories, one we will never forget.

TONY CHANG • Bozeman, MT

Tony Chang became a member of the AAC in 2013 and currently lives in Bozeman. He is seeking his PhD in Ecology and Environmental Science, while finding time to mountaineer in the Beartooths and Tetons.

BETA• More than $30,000 available• Apply January 1 – March 1• Winners announced 4–6 weeks after application period ends• All climbing disciplines welcome• Apply through your local region• Max grant amounts of $1,000

All climbers have dreams. Let us help you live yours. The AAC Live Your Dream grant powered by The North Face is designed to help you, the every-day adventurer, take your abilities to the next level.

LIVE YOUR DREAM GRANT

americanalpineclub.org/liveyourdream!

[This Page, Bottom] Tony Chang showing some grit. • [This Page, Top] Tony Chang and Luke Zachmann tackling the last of Peter Croft’s “Big Four”—Mount Conness. • [Facing Page] Beer and fish tacos await.

22 | Advocacy Advocacy | 23

MEMBERSHIPTHROUGH THE LENS

POWERED BY:

This is your Club. These are your photos. We are the AAC.We are climbers, stewards of the outdoors. We are doers. And what we do tends to be uncommonly photogenic. Flip through for exposure to other AAC members in action, doing what they love.

Want to see your photos in next year’s Guidebook to Membership?Send to [email protected]

Indian Creek, UT Bryan Cox fights for the chains on Anunnaki (5.11c). AAC member Niko Monteiro52 53

Bishop, CA Jon Fait, of Gibbon Slacklines, representing at the 2013 Fall Highball Craggin’ Classic. AAC staff member Jeff Deikis

Eastern Sierra, CA Climb hard, party harder. AAC member Jeremy Dreier

MEMBERSHIPTHROUGH THE LENS

POWERED BY:

54 55

1. Stansbury Island, UT Zac Robinson and Kenneth successfully descend from a

winter ascent.  No supplemental oxygen required. AAC member Craig Armstrong

MEMBERSHIPTHROUGH THE LENS

POWERED BY:

2

3

54

1

2. Little Rock City, TN Whitney Boland, Tenessee Thong (V7). AAC member Dan

Brayack

3. North Woodstock, NH No pressure... Maryanna Saenko competes in a pull-up

competition at the 5th Annual VICE Festival. AAC member Ian MacLellan

5. Yosemite National Park, CA Dave Campbell and Yosemite NPS climbing ranger Ben Doyle

working hard to remove garbage from the Nose on El Capitan. AAC member Cheyne Lempe

4. Bartlett, NH Future rock-crushers gotta start somewhere. 2013 Craggin’

Classic. AAC member Bryan Rafferty

60 61

TO MEMBERSHIPGUIDEBOOK

AMERICAN ALPINE CLUB2014

For three years running, David has art

directed and designed the American Alpine

Club’s annual Guidebook to Membership,

a 100 page archival quality publication. In

process, he has had the opportunity to

work hand-in-hand with some of the

most reputable photographers, writers,

and companies in the outdoor industry.

Supported in advertising from Alpinist,

Adidas, Five Ten, Black Diamond, LOWA,

and Patagonia, the Guidebook to Membership

sees an annual print distribution of 30,000.

BRAND: AMERICAN ALPINE CLUBPROJECT: GUIDEBOOK TO MEMBERSHIP 2014

8 | mojavecreativelab.com

Page 11: Mojave Creative Lab

VIEW ONLINE

08 MEMBERSHIP THROUGH THE LENSmember photos powered by B lack D iamond

18 MEMBER STORIESta les f rom our members

49 BETAinfo you need to know

GUIDE TO THE GUIDE

a Steven Charles enjoys a rest day at Mammoth Hot Springs.

AAC member Carl Zoch

18 WRIT INGS ON THE WALLpostcards f rom a dream t r ip

20 OFF ROUTE AND ON TARGETa lesson in adventure

22 SAVE PARADISEa conservat ion grant goes to work

24 GETTING $#!T DONEa to i le t for the But termi lks

26 BUILDING COMMUNITY AT THE NEWnotes f rom the New R iver Gorge

28 GRAND GENERATIONSfr iendsh ips forged at the GTCR

30 THE GUNKS CAMPGROUNDfacts f rom the newest AAC lodg ing fac i l i t y

32 THE CRAGGIN ’ CLASS ICSphotos f rom the events

34 A BELAY AROUND THE WORLDthoughts f rom the ICM

36 WOOD & STEELan in terv iew w i th ar t i s t Joe Iurato

38 LEARNING FROM TRAGEDYimprov ing knowledge o f rappe l l ing pract i ces

40 L IFEL INEa rescue in the Karakoram

42 THE DREAM ROOMthe Amer ican A lp ine C lub L ibrary

44 BIG R IGS TO B IG WALLSa gu ide to l i fe on the road

46 MEMORIES : GLEN DAWSONquotes f rom the C lub ’s o ldest member

GUIDEBOOK TO MEMBERSHIP | 76

Indeed, the issue of human waste in the Buttermilks has been escalating rapidly, rising in tandem with the exponential growth in the popularity of climbing during the past 15 years. With a fragile high-desert environment, minimal yearly rainfall, and an ever-increasing number of visitors, the ecosystem was literally retching the stuff back out of the soil.

In 2012 the American Alpine Club and a new local advocacy organization—the Bishop Area Climber’s Coalition—set out to restart the dialog with the Inyo National Forest to address the lack of facilities in the Buttermilks. Ample funding for the project had accumulated over the years, the result of numerous local donations, proceeds from the AAC’s Fall Highball Craggin’ Classic event, and a grant from the Bardini Foundation. With funds in the bank and the community calling for solutions and teamwork, the Inyo National Forest, AAC, BACC, and the Access Fund began a three-year process that resulted in the signing of a contract committed to building and maintaining a permanent toilet in the Buttermilks.

a [This Page] Hern Crane of the U.S. Forest Service and Andrew Schurr of the Bishop Area Climber’s Coalition put the finishing touches on the Buttermilk Toilet in Bishop, CA. AAC staff member Jeff Deikis [Opposing Page]Eastside volunteers lay out building materials during the construction of the Buttermilk toilet. AAC staff member Jeff Deikis

Early on the morning of October 25th, 2014, a group of local volunteers and Forest Service staff gathered in the main parking area and, over the following days, built the area’s first latrine. The minimalist wood layout interferes as little as possible with the stunning viewshed of the Eastern Sierra. And the result has been an immediate and drastic improvement in the desert landscape: good for both visitors to the Buttermilks and the fragile ecosystem’s flora and fauna.

If you enjoy climbing in the Eastern Sierra, please consider donating five minutes of your time during the climbing season to help maintain the Buttermilk Toilet facility. Email [email protected] for information on how to get involved.

I heard the sound of Amy gagging from around the boulder. Then came our dog Obi, staggering out and licking his lips, eyes drunk with satisfaction. Hoping Obi had gotten into our lunch, but suspecting worse, I walked over to investigate and found Amy standing over a partially chewed mound of human waste and toilet paper at the base of the Birthday Boulder—a large granite block loaded with three-star problems, here in the middle of the iconic Buttermilks of Bishop, California. “What the heck is wrong with people?”

BY JEFF DE IK IS

GETTING $#!T DONE

GUIDEBOOK TO MEMBERSHIP | 25

Q: Why woodcuts?

A: I have this wonderful photo of John Bachar on Midnight Lightning, taken by Phil Bard. It’s one of my most cherished photos, as John is one of my climbing heroes. I drew it out as a 5” stencil, cut it, and sprayed it above the back door of my family’s restaurant, where there was this thin crack that ran to the roof. That’s where it began.

I did that again with the image of John cut out of cardboard and placed him above a small vent grate, with a few spotters below him. It created a scene and utilized more of the environment. Ultimately, woodcuts were more sturdy than cardboard.

Q: Do you have a favorite climbing-inspired piece that you’ve done?

A: Not exactly. Each woodcut I create has its own story and personal connection, and then I do my best to place it in a way that’s believable and correct. Whether it’s climbing a crack in a cement wall, topping out on a window ledge, or dynoing to a shadow, as long as there’s truth in the sequence—one that leaves the viewer (especially fellow climbers) anticipating what happens next—then I’m happy.

Q: One of your pieces was featured in the 2014 American Alpine Journal. Have you ever used the AAJ to get inspiration or information for a climb?

A: I dipped into the AAC archives a lot when I was editor-in-chief of Urban Climber Magazine. Truth be told, I’m a boulderer through and through, but I take inspiration from all disciplines of climbing. I’m also fanatical about history, and the AAJ has been a great resource.

Q: Has climbing influenced how you view the world?

A: Absolutely. Climbers view nature differently, much the same way a skateboarder views architecture differently. For us to distinguish a sequence in a piece of rock, to stand at its base and visualize a definite line to get from point A to point B, is pretty remarkable. It’s creativity. Through observation of details and applying technique, a climb is formed. Most wouldn’t get it, but it’s there and we see it. I approach my street works with the same pair of glasses.

WOOD & STEELAN INTERVIEW WITH JOE IURATO

Joe grew up with the constant rhythm of his father’s printing press running in the basement. But art was not the only major impression on his early life—15 years ago he fell in love with climbing at the Gunks. Today Joe’s wood-cut artwork, inspired by climbing, has gained significant attention from the art world.

ABOUT THE

ARTIST

GUIDEBOOK TO MEMBERSHIP | 3736 | MEMBER STORIES

It was dawn, light breaking along the Teton spine. My 18-year-old daughter, Anna, and I were roping up at the Upper Saddle before starting the Owen Spalding route on the Grand. As we reviewed our climbing signals, a guided group walked up. One of the guides said, “Hey, aren’t you Anna?”

“Oh yeah, I remember you!” she replied, finishing her figure eight. “We used to babysit your daughter at the Climbers’ Ranch while you and your wife went climbing. That must have been about 10 years ago.”

Like so many times before, our web of friends and family radiating from the Grand Teton Climbers’ Ranch began to vibrate. The Ranch has been the hub of our family’s Rockies adventures for over 25 years. We have always felt the other residents were good company and that the Ranch was a great place to

help grow our kids. We have countless family stories: evenings of making music around the cooking area; foxes, bear, moose, elk, and owls appearing at the edge of camp; a porcupine quill in the toe; cooking with people from all over the world and giving extra food to dirtbag climbers (who we once were). And, almost always, on the way back to the Ranch, soaking tired feet in Cottonwood Creek.

Whether staff, climbers, hikers, wildlife watchers, fisherman, Work Week workers, first-timers, or old-timers, our extended family continues to grow every summer. We’ve even had Ranch friends stop in for a hot meal on our farm in Missouri when they’re traveling across the country. The memories run deep, and for our family, the connections made at the Climbers’ Ranch span families, adventures, decades, and miles.

GRAND GENERATIONSBY J IM GRACE

a [Left] Long exposure at the Grand Teton Climbers’ Ranch. AAC staff member Craig Hoffman [Right Top] Cousins Ada and Anna work out the kinks on a new fiddle tune after a day of hiking. AAC member Jim Grace [Right Middle] Getting the Ranch ready for peak season during Work Week 2012. AAC member Jim Grace [Right Bottom] Old friends meet and reunite on the Ranch: The Grace Family from Missouri, the Bayers from Connecticut, the Bowles from Washington. AAC member Jim Grace

GUIDEBOOK TO MEMBERSHIP | 2928 | MEMBER STORIES

a AAC member Aly Nicklas mentally prepares for another adventure with a campfire and bottle of whiskey, Castle

Valley, UT. AAC member Aly Nicklas

a Spotted by a wave on the Hawaii shore. AAC member Ryan Moss

ZOOM

LE

NS 17-55 mm 1:28

IS USM

72MM

M E M B E R S H I P T H R O U G H T H E L E N S

POWERED BY:

a Maria Rosario Toro warms up by biking to the crag on a cold November morning in Indian Creek, UT. AAC member Diego Saez

GUIDEBOOK TO MEMBERSHIP | 1110

GUIDEBOOKTO MEMBERSHIP

A M E R I C A N A L P I N E C L U B

For three years running, David has art

directed and designed the American Alpine

Club’s annual Guidebook to Membership,

a 100 page archival quality publication. In

process, he has had the opportunity to

work hand-in-hand with some of the

most reputable photographers, writers,

and companies in the outdoor industry.

Supported in advertising from Alpinist,

Adidas, Five Ten, Black Diamond, LOWA,

and Patagonia, the Guidebook to Membership

sees an annual print distribution of 30,000.

BRAND: AMERICAN ALPINE CLUBPROJECT: GUIDEBOOK TO MEMBERSHIP 2015

mojavecreativelab.com | 9

Page 12: Mojave Creative Lab

In February of 2015, Tommy Caldwell and Kevin

Jorgeson completed the world’s most difficult

climb—the Dawn Wall. In celebration of the feat,

the American Alpine Club teamed up with Adidas to

create the official commemorative poster.

BRAND: AMERICAN ALPINE CLUB - ADIDASPROJECT: OFFICIAL DAWN WALL COMMEMORATIVE POSTER

10 | mojavecreativelab.com

Page 13: Mojave Creative Lab

The America Alpine Club requested

a poster design that would reflect

it’s new look as well as communicate

a diversity information effectively.

BRAND: ASCENT DESCENT REVIEWPROJECT: WEBSITE

LEARN MORE AND JOIN AT AMERICANALPINECLUB.ORG

a AAC member Garrett Grove

=

Join the community. Make a difference. Get great benefits.

T H E A M E R I C A N A L P I N E C L U B

TOGETHER WE’RE STRONGER

BETA

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$AMERICAN ALPINE JOURNAL AND ACCIDENTS: WORLD CLASS PUBLICATIONS + ACCESS TO THE AAC CLIMBING LIBRARY.

LODGING

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$CAMPGROUNDS, HUTS, AND LODGES IN DESTINATION AREAS AROUND THE WORLD.

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$CONSERVATION AND ADVOCACY TO MAKE OUR CLIMBING COMMUNITY A BETTER PLACE.

GRANTS

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$FUNDING FOR YOUR ADVENTURES AROUND THE GLOBE.

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$24/7 BACKCOUNTRY RESCUE BENEFITS, AT HOME AND ABROAD.

AAC_FieldPoster_0515_V1.indd 2 8/4/15 1:20 PM

mojavecreativelab.com | 11

Page 14: Mojave Creative Lab

In celebration of the golden age of Yosemite climbing, the American

Alpine Club hosted it’s annual benefit dinner alongside some of the

greatest climbers of all time. Patagonia founder Yvon Chouinard

was the keynote speaker at the event attended by nearly 600

people from around the world. As the Club’s Graphic Designer,

David branded the entire event and all subsequent creative.

BRAND: AMERICAN ALPINE CLUBPROJECT: ANNUAL BENEFIT DINNER (FEATURING YVON CHOUINARD)

CHOUINARD

O U R P I O N E E R I N G S P I R I TYOSEMITE

T H E A M E R I C A N A L P I N E C L U B

PRESENTED BY

12 | mojavecreativelab.com

Page 15: Mojave Creative Lab

The American Alpine Club, founded in 1902, is the premier

climbing organization in the United States. With over 14,000

members, consistent support is key to its growth. David

designed all Club mailers to increase organization renewal

rates. With clear-cut calls to action, inspiring graphics, and

focused messaging, the mailers have consistently proven highly

successful for the rapidly expanding organization.

BRAND: AMERICAN ALPINE CLUBPROJECT: RENEWAL MAILER

AAC member Andrew Burr

o Please exclude my name from members-only mail offers from AAC Partnerso Please exclude my name from the online membership directory

YES—KEEP MY MEMBERSHIP ACTIVE!I want to continue to receive AAC member benefitand keep supporting the climbing community.

Auto Renew o Regular $70 o Junior $35 o Sr. $45 o Joint $125o Regular $80 o Junior $45 (Under 29) o Sr. $55 (Over 65) o Joint $135

Birthday (Required) ______________________________________________________o Canada/Mexico add $30 for postage o Other foreign address add $40I’d like to support AAC Conservation Programs with a gift:o $50 o $150 o $300 o $500 o Other __________________________Total Payment Amount $ ___________________Name as it appears on credit card _________________________________________CC# ______________________________________________ Expiration __________Signature __________________________________________ CVV#______________JOINT MEMBERSHIP DETAILS: Only the Primary Member will receive annual publications and AAC mailings, but both members have access to all other benefits.Secondary Member Name _____________________________________________________________Secondary Member Email _____________________________________________________________Secondary Member Birthday (Required) __________________________________________________

JOIN AUTOMATIC RENEWAL PROGRAM• Never deal with the hassle of renewing your membership• Never worry about your membership expiring

By checking one of the red boxes, your membership will renew automatically in years to come. You’ll receive notice by email before your credit card is charged each year, should you wish to change your preference. You will not receive print renewal solicitation. Automatic renewal helps us spend less on renewal initiatives and more on the things important to the climbing community.Members on Auto Renew are not eligible for current or future promotions.

Visitamericanalpineclub.org/renew

Call303-384-0110 x110

MailCompleted renewal form

RENEW TODAYYour AAC Membership Expires: [MEMBERSHIP EXPIRES]

Hi [INFORMAL],

This is your last mailing before your membership expires!

Together, we share a passion for climbing. And as a member of the AAC, you’re part of a tribe that’s making a big difference. We support each other with rescue benefits, critical lodging facilities, conservation projects, advocacy, grants, discounts and more. Without you, none of this would be possible. We depend on our dedicated members to accomplish more for our climbing community than we otherwise could alone. Please continue to make a difference by renewing your membership today.

Thanks for your support,

Phil Powers, Executive Director

TOGETHER, WE ACCOMPLISH A LOT MORE

mojavecreativelab.com | 13

Page 16: Mojave Creative Lab

As a membership organization, the American Alpine Club depends on

biannual campaigns aimed at significant increases in membership.

As a join/renewal insentive, David designed a t-shirt and coinciding

phrase , “Get on the bus. We’ve got mountains to climb.” The t-shirt

prompted incredible feedback, significantly increased brand profile,

and saw the greatest single-month membership growth in the

112-year history of the Club.

BRAND: AMERICAN ALPINE CLUBPROJECT: T-SHIRT CAMPAIGN

FREE T-SHIRT WITH MEMBERSHIP

For a limited time, when you join the AAC community, you’ll receive our new “Bus to Mountains” t-shirt for free! Made with a soft, poly/cotton blend, this shirt inspires the start of an adventure! Membership prices increase on October 1st but you can join the club at the current rate until November 1st, t-shirt included.

AAC Member Corey Rich

MailCompleted join form (includecredit card info or check)

Call303-384-0110 x110Mention code: AAC-BUS

Visitamericanalpineclub.org/joinEnter promo code corresponding w/ t-shirt size:AAC-BUS-XS, AAC-BUS-S, AAC-BUS-M, AAC-BUS-L,AAC-BUS-XL, AAC-BUS-XXL

LIMITED TIME FREE T-SHIRT!

[FULL NAME][ADDRESS 1][ADDRESS 2][CITY], [STATE] [ZIP CODE] [COUNTRY]

JOIN AUTOMATIC RENEWAL PROGRAM

• Never deal with the hassle of renewing your membership

• Never worry about your membership expiringBy checking the box, your membership will renew automatically in years to come. You’ll receive notice by email before your credit card is charged each year, should you wish to change your preference. You will not receive print renewal solicitation.Automatic renewal helps us spend less on renewal initiatives and more on the things important to the climbing community.

LIMITED TIME SPECIAL OFFER!Join the club by November 1st to save $5 and get a free t-shirt.

DM_V2.indd 1 9/5/13 12:14 PM

7,000

9,000

11,000

13,000

Members

bus t-shirt campaign

2012

2011

2010

2009

2013

14 | mojavecreativelab.com

Page 17: Mojave Creative Lab

Published annually since 1929, the AAJ is internationally renowned

as the finest publication of its kind—it documents the worlds

most significant climbs. Since undergoing a redesign in 2013,

the publication has placed greater focus on the visual details

that communicate the stories within. For the 2014 edition,David

was asked to layout the opening 14 pages to further increase

it’s visual appeal in the oft-neglected front-matter. The result is

stunning imagery complementing it’s opening

BRAND: AMERICAN ALPINE CLUBPROJECT: THE AMERICAN ALPINE JOURNAL 2014

T H E A M E R I C A N A L P I N E J O U R N A L

2 0 1 4

[Front cover] Will it hold? Marek Raganowicz

starts pitch 26, Bushido, Great Trango Tower

(p.297). Marcin Tomaszewski [This page]

Quinn Brett and Prairie Kearney in Greenland.

The big towers above: Baronet (left) and

Baron (right) (p.182). John Dickey

T H E A M E R I C A N A L P I N E J O U R N A L

E x e c u t i v e E d i t o rDougald MacDonald

S E N I O R E D I T O RLindsay Gr i f f in

A s s i s ta n t e d i t o rErik Rieger

A r t D i r e c t o rErik Rieger

p u b l i c at i o n s i n t e r nMichiko Arai

C o n t r i b u t i n g e d i t o r sFrederick O. Johnson, Club Act iv i t ies

David Stevenson, Book Reviews

David Wilkes , In Memoriam

I l l u s t r at i o n s a n d m a p sJeremy Coll ins , Jesse Crock, Joe Iurato ,

Mike Clel land, Anna Ri l ing

I n d e x e r sRalph Ferrara , Eve Tal lman

T r a n s l at o r sPeter Jensen-Choi , Zbysek Cesenek,

Tamotsu Nakamura, Henry Pickford, S imone Sturm, Ekater ina Vorotnikova, X ia Zhongming

R e g i o n a l c o n ta c t sSteve Gruhn, Alaska; Drew Brayshaw, Rapahel

Slawinski , Canada; Sevi Bohorquez, Sergio Ramírez Carrascal , Peru; Damien Gi ldea,

Antarct ica ; Rolando Gar ibott i , Marcelo Scanu, Daniel Seel iger, Argent ina/Chi le ; Rajesh Gadgi l , Har ish Kapadia , India ; El izabeth

Hawley, Rodolphe Popier, R ichard Sal isbury, Nepal ; Tamotsu Nakamura, Hiroshi Hagiwara , Japanese cl imbs; Peter Jensen-Choi , Korean cl imbs; Anna Piunova, Russia , Taj ik istan, and

Kyrgyzstan, X ia Zhongming, China

O n l i n e e d i t o r sDoug Hal ler, Chr is Harr ington, Joel Peach,

Tom Pr igg, Cr is Valer io

A d v i s o r y b o a r dAndrew Bisharat , Kel ly Cordes, Damien Gi ldea,

Col in Haley, Mark Richey, Freddie Wilk inson, Emily St i f ler Wolfe

W I T H H E A R T F E LT T H A N K S T ODavid Boersma, Claude Gardien, Maro

Lablance, Er ik Lambert , Anna Piunova, Tucker, and al l AAJ donors and supporters

[ T h i s p a g e ] A p p ro a c h i n g t h e Doublets in East Rosebud Canyon, Montana (p.127). Ian Cavanaugh

[This page] Whit Magro on the first one-day free ascent of Jaded Lady, Mt . Hooker, Wyoming (p.132). John Dickey

2 0 1 4 Volume 56 Issue 88

C O N T E N T S1 2 A n n a p u r n a , b y U e l i S t e c k & Ya n n i c k G r a z i a n iTwo extraordinary ascents of the south face

2 2 N o w e a k s h i t, b y s c o t t a d a m s o nA 10-year obsession with the Mooses Tooth

3 2 K h u n ya n g C h h i s h E a s t, b y H a n s j ö r g A u e rThe first ascent of a Karakoram giant

3 8 L e a r n i n g t o w a l k , b y r a p h a e l s l a w i n s k iLessons from past expeditions equal success on K6 West

4 5 G a m l a n g r a z i , b y A n d y T y s o nExploring northern Myanmar’s mysterious mountains

5 2 Ta l u n g , b y m a r e k H o l e c e kA favorite partner, a final summit

5 8 W i l d s p o r t, b y J o n at h a n s i e g r i s tThe future of American rock climbing lies far from the highway

6 4 P u r g at i o n , b y C h r i s w r i g h tExploration and intrigue in Nepal

7 2 M o n t e S a r m i e n t o , b y C a m i l o R a d aAfter 57 years, Tierra del Fuego’s spellbinding peak gets a second ascent

R E C O N [ u n e x p l o r e d & o v e r l o o k e d ]

7 8 T o w e r s o f W i n d a n d I c e , b y C a m i l o r a d a & J a c k M i l l e rThe Cordillera de Sarmiento of southern Chile

9 0 T h e W h i t n e y M a s s i f, b y D o u g R o b i n s o n , A m y N e s s , & M y l e s M o s e rClassic routes, hot new lines, and a blank canvas for the future

W E T H A N K T H E F O L L O W I N G F O RT H E I R G E N E R O U S F I N A N C I A L S U P P O R T :

Douglas Beal lRichard Blum

Yvon ChouinardAnonymous

Kevin Duncan & Duncan Family Foundat ion

Ken Ehrhart

Clark Gerhardt Jr.Todd Hoffman

David KochMark Kroese

McKibben/Merner Family- Foundat ion

Peter Metcalf

AnonymousNY Sect ion, AAC

Mark & Teresa RicheyDavid Riggs

Steve SchwartzSteven Swenson & Ann Dalton

Doug and Maggie Walker

G R E A T R A N G E S F E L L O W S H I P

$ 1 0 , 0 0 0 +

$ 5 , 0 0 0 - $ 9 , 9 9 9

$ 2 , 5 0 0 - $ 4 , 9 9 9

$ 1 , 0 0 0 - $ 2 , 4 9 9Robert Anderson

Larry ArthurWil l iam Atk inson

Gai l BatesCOL Christopher Bates

Gal i BehVaclav Benes

Gordon A. Benner M.D.Laur ie Berl iner

Tanya Bradby & Mart in SlovacekJohn Bragg

Wesley BrownPaul BrunnerWil l iam BurdDeirdre Byers

Edmund & Betsy Cabot Foundat ion

Robert J . CampbellPeter Carter

Jeffrey CohenDouglas Colwell

Kevin CooneyMatt & Charlotte Culberson

Karen DaubertJoseph DavidsonTom DegenhardtStanley Dempsey

David DingmanJennifer Dow M.D.

Jeff DozierRichard Draves

Jesse DwyerCharles Ei lers

H. Newcomb Eldredge

Stuart El l isonLee Elman

Denise ElmerTerrence Engl ish

Phi l ip ErardTimothy Forbes

James FrankJames Frush

James & Franziska GarrettBi l l Givens

David GoeddelAnonymous

Wayne & Cynthia Gr i f f inRichard Gr i f f i th

Scot Hi l lmanMarley & Jennifer Hodgson

Richard E . Hoffman M.D.Robert Hyman & Deborah

AtwoodThomas JansonJohn Kascenska 

Wil l iam Krause M.D.El len Lapham

Leo LebonPaul Lego

Gerald LofthouseJamie LoganGai l Loveman

Chris LynchBrent Manning

Edward MatthewsJames McCarthy

Peter McGannHacksaw

Paul MorrowTed Morton

Amy ParadisWil l Phi l l ips

James Pinter-LuckeJohn Pope

Matthew PruisEugene RehfeldLouis Reichardt

Prof John ReppyAndrea Resnick

Ryan RichMichael Ri leyCarey RobertsJoel RobinsonJohn Rudolph

Stephen Scof ieldGeorge Shaw

Jay SmithGeorge N. Smith

Brian SohnAllen Steck

Robert & Jennifer StephensonSeth Switzer

Pat & Jack TackleThomas Tapl inDavid Thoenen

Mart in J . TorresquinteroJohn Tracy

Dieter Von HennigJames Whit takerTodd Winzenr iedJoseph Yannuzzi

Rob Ziegler

Warren AdelmanSteve BarrettGeorge Basch

Sherman Bul l M.D.Thomas Burch

John CattoMike Coll ins

James Donin iJames & Cheryl Duckworth

Jim EdwardsDan Emmett

Charlotte FoxMari lyn Geninatt i

Peter, Sam, Addis , & Gus GoldmanSyed HaiderRobert Hal lHelene Hi l l

Michael HodgesThomas Hornbein M.D.

Mark KassnerPhi l Lakin Jr

George Lowe I I IJeff Mart inAnonymous

Linda McMil lan

James Morr isseyMir iam Nelson & Kinloch Earle

David OlsenCharles Peck

Marshal l PetersonCharles Sassara I I I

Howard SeboldAlan Spielberg

Bob StreetPaul Underwood

Theodore WeickerJohn (Jed) Wil l iamson

Keegan Young

Ansara Family Fund Yonsuk Derby

Charles Fle ischmanBruce Franks

Gerald Gal lwasSandy Hi l l

Louis Kasischke

George McCownAmy Meredith

Vanessa O’Br ienWolf Riehle

Cody J SmithTravis Spi tzer

Wil l iam & Barbra Straka

Theodore Stre ibertPeter Sul ick

Lawrence True & Linda BrownRonald Ulr ich

The Estate of Paul Wiseman

In Memory of Charl ie Fowler & Randy Grandstaff

Gordon A. Benner M.D.Robert Branch

Yvon ChouinardChristopher Clarke

Dan CoxBi l l Cox

Phi l ip Erard

Jim FrushRyland Gardner

Stephen GeremiaWayne and Cynthia Gr i f f in

Richard Gr i f f i thDavid Harrah

Richard E . Hoffman M.D.John KascenskaLouis Kasischke

Mike LewisDougald MacDonaldMary Ann MatthewsPeter McGann M.D.

Mona ReynoldsSamuel Si lverste in M.D.

Theodore Stre ibertTimothy Wil t

[This page] If you’re climbing Cerro Mariposa, there’s only one approach: Will Stanhope a n d M a rc-A n d re Le c l e rc paddle out from the wall (p.224). Matt Van Biene

F R I E N D S O F T H E A M E R I C A N A L P I N E J O U R N A L

mojavecreativelab.com | 15

Page 18: Mojave Creative Lab

In celebration of the world’s greatest climber, the American

Alpine Club is hosting it’s annual benefit dinner alongside many

of the most influential people in the outdoor industry. Reinhold

Messner will keynote the NYC event to be attended by nearly 600

people from around the world. As the Club’s Graphic Designer,

David has branded the entire event.

BRAND: AMERICAN ALPINE CLUBPROJECT: ANNUAL BENEFIT DINNER (FEATURING YVON CHOUINARD)

16 | mojavecreativelab.com

Page 19: Mojave Creative Lab

Outdoor Retailer is the premiere trade show of outdoor

industry brands throughout the world, held annually in Salt

Lake City, Utah. As the American Alpine Club’s Graphic Designer,

David created many different pieces of creative for the event in

partnership with Adidas and Petzl. On display at the event were

David’s work on brochures, magazines, tradeshow signage,

posters, gift cards, and more.

BRAND: AMERICAN ALPINE CLUB - ADIDAS - PETZLPROJECT: RENEWAL MAILER

SHOW SPECIAL!JOIN THE AMERICAN ALPINE CLUB AT $25 OFF AND GET A 65% OFF PRO-DEAL WITH ADIDAS OUTDOOR AND GET AN

ADIDAS OUTDOOR $25 GIFT CARD!

a Redstone, CO. Carlo Traversi

JOIN AT ADIDASBOOTH #1009

AAC_ORADIDASPOSTER_FINAL_070914.indd 1 7/15/14 5:57 PM

Can’t make it to the booth? Join the Club online at the pro rate—offer valid Aug. & Sept. only!

Visit americanalpineclub.org/join, choose regular membership category, & enter code ORSM14AAC

Good for $25 off regular membership price ($80)

Expires: 9/30/14

AMERICAN ALPINE CLUB VIP $25 OFF

AAC_BCAdidas_r1v1_071014.indd 2 7/17/14 5:12 PM

STOP BY THE ADIDAS OUTDOOR BOOTH (#1009) AND JOIN THE AMERICAN ALPINE CLUB AT $25 OFF AND GET A GET A 65% OFF PRO-DEAL WITH ADIDAS OUTDOOR ANDGET AN ADIDAS OUTDOOR $25 GIFT CARD.

AAC_BCAdidas_r1v1_071014.indd 1 7/17/14 5:12 PM

mojavecreativelab.com | 17

Page 20: Mojave Creative Lab

Mojave Creative Lab is incredibly invested in supporting non-profit

organizations aligned with our beliefs and interests. That’s why we

work pro-bono with Paradox Sports. PS is a non-profit committed

to providing inspiration, opportunities, and specialized adaptive

equipment so that anyone is able to be an active participant in

human-powered sports. Mojave Creative Lab was founded upon

creativity and the love of outdoors. Offering our services for free to

an organization with a similar mission was a no-brainer.

BRAND: PARADOX SPORTSPROJECT: POSTCARD DESIGN

ADAPTIVE CLIMBING CURRICULUM

The Paradox Sports Adaptive Climbing Curriculum includes a comprehensive manual, clinic and equipment package. The curriculum provides qualified instruction on how to provide a rewarding climbing experience for persons with a wide array of physical disabilities while developing inclusive, supportive communities for adaptive sport, and

emphasizes risk management. The curriculum explains the specifics for creating and curating this program at climbing gyms, universities, adaptive sports agencies, outdoor clubs, hospitals and community rec programs with a focus on physical adaptation with paralysis, amputation, deafness/blindness, neurological disorders, PTSD and TBI.

PARADOX SPORTS1911 11th St. • Suite 201 • Boulder, CO 80302 • (720) 638-5593 • paradoxsports.org

paradoxsports.org/causes/paradox-curriculum

ADAPTIVE CLIMBING CURRICULUM

18 | mojavecreativelab.com

Page 21: Mojave Creative Lab

Mojave Creative Lab also supports world-renknowned climber, Jeff

Lowe in his final act. For the past ten years, Jeff has been battling an

unidentified neurological disease similar to ALS. Mojave is proud to

support Jeff and is currently designing the cover art for Jeff’’s much

anticipated film, Metanoia, premiering this November at Banff

Mountain Film Festival. MCL is a proud sponsor of the film.

BRAND: JEFF LOWE MOUNTAIN FOUNDATIONPROJECT: TRIBUTE POSTER

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Page 22: Mojave Creative Lab

Each October Estes Park, CO hosts a month long celebration of

its highly concentrated elk population. In order to promote the

event and boost tourism, Estes Park sought a visual that would

garner traction in the press and inspire potential visitors. While

working for Turner PR, David designed this visual which was

featured on USA Today and many other online publications.

BRAND: VISIT ESTES PARKPROJECT: ELKTOBER INFOGRAPHIC

VIEW ONLINE

20 | mojavecreativelab.com

Page 23: Mojave Creative Lab

Moonlight Basin wanted to put on a contest coinciding the

Subaru Freeskiing World Tour which was to take place at the Big

Sky, MT ski resort. With the goal of increasing its social media

presence and fan-base, Turner PR, alongside David, designed

a campaign requiring entrants to “Like” Moonlight’s Facebook

page prior to entering. Through co-branding the creative

and pushing the Moonlight brand forward, its fan base grew

substantially over the course of the contest.

BRAND: MOONLIGHT BASIN / SUBARU FREESKIING WORLD TOURPROJECT: FACEBOOK CONTEST

VIEW ONLINE

mojavecreativelab.com | 21

Page 24: Mojave Creative Lab

Big City Mountaineers requested a full page ad redesign for their

partnership with Backpacker Magazine. They requested a refreshed

look that would tie together the opportunity and objective, while

effectively communicating a great deal of information.

BRAND: BIG CITY MOUNTAINEERSPROJECT: BACKPACKER MAGAZINE AD

Summit for Someone is a fundraising program of Big City Mountaineers. We instill critical life skills in under-resourced urban youth through transformative wilderness mentoring experiences. Celebrating our 25th anniversary, we have led over 700 expeditions, served over 7,300 kids, and provided over 36,000 nights under the stars.

CLIMBTHE PEAK OF

YOUR DREAMS

RAISEMONEY FOR A GREAT CAUSE

summitforsomeone.org

[Background] Steven Reinhold [Lower Left] Alicia Martinez [Middle Left] Aaron Thomas

MT. RAINIERMT. HOOD

EVEREST BASE CAMPKILIMANJARO

GRAND TETON

MT. WHITNEY

MT. SHASTA

MOREACONCAGUA

2016 TRIPS

BCM_FullPageAd_875x10875_0815_V1.indd 3 7/29/15 4:35 PM

22 | mojavecreativelab.com

Page 25: Mojave Creative Lab

At Mojave Creative Lab, we design t-shirt illustrations and graphics

to promote brands, creativity and the outdoor lifestyle. This

original graphic is available to be purchased for full commercial

license. It can be custom branded and altered as requested by

the buyer. If interested in purchase, reach out to dboersma@

mojavecreativelab.com.

BRAND: MOJAVE CREATIVE LAB / MOJAVE WEARPROJECT: T-SHIRT DESIGN

M J AV EC R E A T I V E L A B

M J AV EC R E A T I V E L A B

M J AV EC R E A T I V E L A B

THE SCIENCE OF DESIGN

THE SCIENCE OF DESIGNM J AV EC R E A T I V E L A B

desert dweller

W E A RM J AV E

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Want to explore working with David at Mojave Creative [email protected]

Brady Jensen hooks a trout. Laramie River Canyon, WY. David Boersma

CONTACT

mojavecreativelab.com

M J AV EC R E A T I V E L A B

M J AV EC R E A T I V E L A B

M J AV EC R E A T I V E L A B

THE SCIENCE OF DESIGN

THE SCIENCE OF DESIGNM J AV EC R E A T I V E L A B

24 | mojavecreativelab.com