modulo 1 & 3 cadi business model innovation

Innovación de Modelos de NegocioCADI - Campus Monterrey, 25. & 26.02.2010

1Friday, February 26, 2010

Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010Instructor: Daniel Pandza ([email protected])

PERFIL DE DANIEL PANDZA

Friday, February 26, 2010

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8

HOW TO DESCRIBE A BUSINESS MODEL?


mailto:[email protected]



Osterw

alder (2007)





THERE MUST BE A BETTER WAY...





BUSINESS MODEL CANVAS





LET´S LEARN HOW TO USE THE CANVAS IN

ORDER TO DESCRIBE A BUSINESS MODEL





MIGUELUniversity Professor

Expert in Innovation & Entrepreneurship





YOU LOVE BOOKS





YOU WOULD LIKE TO

SHARE YOUR IDEAS WITH THE WORLD...





… AND MAYBE MAKE SOME CA$H FOR AN AROUND-THE

WORLD-TICKET





LET´S TRY TO APPLY THE THEORY IN REAL TIME...





FOR WHOM ARE WE CREATING VALUE?

WHO ARE OUR MOST IMPORTANT CUSTOMERS?

★ Mass Market★ Niche Market★ Segmented★ Diversified★ Multi-sided Platforms



WHAT VALUE DO WE DELIVER TO THE CUSTOMER?

WHICH ONE OF OUR CUSTOMER´S PROBLEMS ARE WE HELPING TO SOLVE?WHICH CUSTOMER NEEDS ARE WE SATISFYING?

WHAT BUNDELS OF PRODUCTS & SERVICES ARE WE OFFERING TO EACH CS

★ Performance★ Newness★ Customization★ Getting the job® done★ Design★ Price ★ Cost reduction★ Risk reduction★ Accessibility★ Convenience / Usability



THROUGH WHICH CHANNELS DO OUR CUSTOMER WANT TO BE REACHED?

HOW ARE WE REACHING THEM NOW?HOW ARE CHANNELS INTEGRATED? WHICH ONES WORK BEST?

HOW ARE WE INTEGRATING THEM WITH CUSTOMER ROUTINES?

CHANNEL TYPES★ Sales Force★ Web Sales★ Own Stores★ Partner Stores★ Wholesalers★ Mobile Store

CHANNEL PHASE

How do we...raise awareness - help to evaluate - allow to purchase - deliver - provide post-purchase customer support?


NEW TECHNOLOGIES


NEW COMMUNICATION CHANNELS


NEW CHANNELS



WHAT TYPE OF RELATIONSHIP DOES EACH CS EXPECT US TO ESTABLISH?

WHICH ONES HAVE WE ESTABLISHED? HOW COSTLY ARE THEY?HOW ARE THEY INTEGRATED WITH THE REST OF OUR BUSINESS MODEL?

★ Personal assistance★ Dedicated personal assistance★ Self-service★ Automated services★ Communities★ Co-creation



FOR WHAT VALUE ARE OUR CUSTOMERS REALLY WILLING TO PAY?

FOR WHAT DOE THEY CURRENTLY PAY?HOW ARE THEY CURRENTLY PAYING? HOW WOULD THEY PREFER TO PAY?

HOW MUCH DOES EACH REVENUE STREAM CONTRIBUTE TO OVERALL $$$?

★ Asset sale★ Usage fee★ Subscription fee★ Lending/ renting / leasing★ Licensing★ Brokerage fees★ AdvertisingFIXED “MENU” PRICING★ List price★ Product feature dependent★ Customer segment dependent★ Volume dependent

DYNAMIC PRICING★ Negotiation★ Yield management★ Real-time market★ Auctions



WHAT KEY RESOURCES DOES OUR VALUE PROPOSITIONS REQUIRE?

WHAT KEY RESOURCES DO OUR DISTRIBUTION CHANNELS REQUIRE?WHAT KEY RESOURCES DO CUSTOMER RELATIONSHIPS REQUIRE?

WHAT KEY RESOURCES DO REVENUE STREAMS REQUIRE?

★ Physical★ Intellectual★ Human★ Financial



WHAT KEY ACTIVITIES DO OUR VALUE PROPOSITIONS REQUIRE?

WHAT KEY ACTIVITIES DO OUR DISTRIBUTION CHANNELS REQUIRE?WHAT KEY ACTIVITIES DO CUSTOMER RELATIONSHIPS REQUIRE?

WHAT KEY ACTIVITIES DO REVENUE STREAMS REQUIRE?

★ Production★ Administration★ Marketing ★ Finance★ Design★ Sales force management★ Platform/ network★ Controlling★ Problem solving



WHO ARE OUR KEY PARTNERS?

WHO ARE OUR KEY SUPPLIERS?WHICH KEY RESSOURCES ARE WE ACQUIRING FROM PARTNERS?

WHICH KEY ACTIVITIES DO PARTNERS PERFORM?

SOCIOS CLAVE

Motivation for engaging with key partners★ Optimization & economies of scale★ Reduction of risk and uncertainty★ Acquisition of particular resources and activities



WHAT ARE THE MOST IMPORTANT COSTS INHERENT IN OUR BIZ-MODEL?

WHICH KEY RESSOURCES ARE MOST EXPENSIVE?WHICH KEY ACTIVITIES ARE MOST EXPENSIVE?

★ Cost driven vs. Value driven ★ Fixed costs★ Variable costs★ Economies of scale★ Economies of scope


modulo 1 & 3 cadi business model innovation

Education

revenue streams

customer relationships

distribution

propositions

business model

key ressources

campus monterrey

danielparadygnamics