module catalogue - wiso-fakultät - wiso-fakultät

Please keep in mind the year of validity.

valid for students of the

Examination Regulations 2021

(enrolment from winter semester 2021/22)

2021/22

FACULTY OF MANAGEMENT,

ECONOMICS AND SOCIAL

SCIENCES

UNIVERSITY OF COLOGNE

VICE DEAN OF STUDIES DEPARTMENT

MODULE CATALOGUE

BUSINESS ADMINISTRATION: MARKETING

MASTER OF SCIENCE

IN ACCORDANCE WITH THE EXAMINATION REGULATIONS FOR THE SINGLE MAJOR MASTER PROGRAMME IN BUSINESS ADMINISTRATION – MARKETING

valid for students of the ER 2021 (enrolment from winter semester 2021/22)

BUSINESS ADMINISTRATION: MARKETING - MASTER OF SCIENCE

ii

Academic Director Univ.-Prof. Dr. Werner Reinartz

Programme Director AD Dr. Johannes Antweiler

Editor Vice Dean of studies department - WiSo Faculty

Student Services

WiSo-Student Service Point (WiSSPo)

+49 (0) 221 / 470 - 8818

www.wiso.uni-koeln.de/enquiry

Status Taking effect on 01/10/2021

http://www.wiso.uni-koeln.de/enquiry



iii

List of abbreviations

AM Advanced module PRES Presentation

AS Assignment SI Studium Integrale

C Course SpM Specialisation module

CC Compulsory course SuM Supplementary module

CH Contact hours (= time spent in

class) SPW Semester period per week

CM Core module SSt Self-study

EC Elective course TP Term paper

ECTS Credit point (ECTS) TPF Time required for preparation and

follow-up

OE Oral examniation TR Credit points transferred from an-

other university

PCR Practical component report WL Workload

PO Portfolio WT Written test

PR Project



iv

Table of Contents

LIST OF ABBREVIATIONS ...................................................................................... III

1 BUSINESS ADMINISTRATION ........................................................................... 1

1.1 Content and objectives of the programme ................................................................ 1

1.2 Requirements .......................................................................................................... 2

1.3 Programme structure ............................................................................................... 3

1.4 Study Abroad Option ................................................................................................ 3

1.5 Sample study plan ................................................................................................... 6

1.6 Modules with mid-term examinations ....................................................................... 7

1.7 Calculation of the overall mark ................................................................................. 7

1.8 Rules for failed attempts .......................................................................................... 7

2 SUPPORT FOR STUDENTS ............................................................................... 9

2.1 Course registration in KLIPS 2.0 ............................................................................. 9

2.2 Exam registration in KLIPS 2.0 ............................................................................... 9

2.3 Subject-specific advice and examination advice ...................................................... 9

2.4 Other sources of information and advice .................................................................10

3 CURRICULUM AND MODULE DESCRIPTIONS .............................................. 12

3.1 Core section ............................................................................................................12

3.2 Specialisation section .............................................................................................13

3.3 Supplementary section ............................................................................................14

3.4 Extracurricular course programme ..........................................................................17

3.5 Master’s thesis ........................................................................................................17

3.6 Module descriptions ................................................................................................18

3.6.1 Core Section ........................................................................................................18

3.6.2 Specialisation Section ..........................................................................................32

3.6.3 Supplementary Section ........................................................................................46

3.6.4 Master Thesis .................................................................................................... 150



1

1 Business Administration

The job opportunities for graduates of the M.Sc. Business Administration programme combine

tasks requiring specialist expertise and responsibility for HR and budget matters in businesses.

Specialist expertise is acquired through the chosen major. Management components are cov-

ered through content concerning management roles and the requirements they pose with re-

gard to analytical thinking in dynamic contexts, method-driven, target-oriented behaviour, reli-

ability and stress resistance in planning and reporting phases and confident intercultural com-

munication in line with the situation at hand, including English-speaking environments. The

communication skills required include those needed for situations in which employees and

clients need to be involved or advised (by conveying information and/or feedback to them).

The specifics of each major are described in the following sections.

1.1 Content and objectives of the programme

The Master’s degree corresponds to level 7 of the German Qualifications Framework/Euro-

pean Qualifications Framework, and to the master level of the German Qualifications Frame-

work for University Degrees. The competencies which are acquired during the course of stud-

ies are listed below as “Intended Learning Outcomes”. These Intended Learning Outcomes

are comprised of “Learning Goals” and “Learning Objectives”. The former are superordinate

goals for the graduates of this study programme, while the latter refer to concrete tasks per-

formed by the students.

Graduates act as/with…

Su

bje

ct-

rela

ted

and

ana

lytica

l

co

mp

ete

ncie

s

...analysts for business management issues in marketing in order to identify and address future challenges.

Students apply theoretical-conceptual, mathematical or statistical methods in a solution-oriented manner.

Students analyze current business issues and challenges in marketing, considering subject-spe-cific theories and concepts.

...theory-based and innovative market researchers for the development of scientifically sound marketing strategies.

Students develop theory-based marketing strategies for business issues and apply discipline-specific methods to solve them.

Students analyze and evaluate scientific literature and empirical data on selected business management issues and write independent scientific arguments in the field of marketing.

Com

mun

ica

tive

an

d c

oo

pe

rative

co

mp

ete

ncie

s ...business management trained communication strategists in marketing to lead diverse

teams according to the situation.

Students discuss scientific marketing issues with people from theory and / or practice.

Students independently and responsibly develop positions or marketing concepts in (interna-tional) teams.



2

Pe

rso

na

l

co

mp

ete

ncie

s

...leaders in a global and diverse world to effectively coordinate marketing processes.

Students develop criteria for the impact of marketing decisions on the achievement of corporate goals and the outside world.

Students defend independently developed positions and marketing concepts.

...self-reflective and ethically acting decision makers who face ecological, social and ethi-cal challenges in marketing.

The students act responsibly under consideration of ecological, social and ethical criteria.

The students design their own action process under consideration of feedback and reflection of their development potentials.

In the Marketing major, students learn about the methods and tools used to manage a business

in a market-driven way. The departments and institutes involved work very closely with one

another, the focus being on an empirical and international approach in teaching and research.

Many modules are offered in English. The main areas covered in the programme are customer

management, brand management and market research. The Marketing major also has excel-

lent contacts with numerous businesses, economic research institutes and consultancies.

Guest lectures and seminars provide a platform for dialogue between businesses and the op-

portunity for students to apply the specialist knowledge they have gained through the master

programme in realistic conditions. Graduates will have acquired a detailed understanding of

theoretical knowledge and typical patterns of behaviour in areas of market research, customer

and brand management. They will have learned the meaning of enterprise value, compliance

and social responsibility as well as the meaning of market-oriented management. Jobs can be

found in areas of customer relationship management, brand management, channel manage-

ment, e-commerce, media marketing in businesses and public institutions, management con-

sultancies and agencies.

1.2 Requirements

The admission requirement for the study programme is the completion of a professionally qual-

ifying degree in a relevant bachelor's programme. The programme should have had a minimum

duration of at least six semesters, in which at least 180 credit points were acquired, or an

equivalent successfully completed course of study with a final grade of 2.7 or better. Further-

more, B2 English language skills (according to the Common European Framework of Refer-

ence for Languages) are required at the beginning of the programme.

These and other subject-related requirements for the course of study are defined in the ad-

mission regulations.

https://www.wiso.uni-koeln.de/en/studies/documents-and-media




3

The WiSo Faculty has established a Double Master's Programme in Business Administra-

tion in cooperation with several partner universities. Students admitted to the double degree

track are spending one year at a partner university and receive the master’s degrees of both

universities after successful completion. Participants are exempt from paying tuition fees at the

partner university. Students need to apply to the programme before commencing their studies.

The International Relations Center (ZIB WiSo) serves as point of information and advice

concerning the application process and the study plan.

1.3 Programme structure

The Master in Business Administration is a 120 ECTS credits programme, with a standard

study period of four terms and is made up of the following subject categories: The core section

(18 ECTS credits) consists of basic method modules, chosen by the student. The specialisa-

tion section (48 ECTS credits) consists of modules for the respective major and a seminar. In

the supplementary section (24 ECTS credits), students can choose from among a wide range

of offerings in the fields of management, economics and social sciences. The last area is the

master’s thesis, worth 30 ECTS credits.

1.4 Study Abroad Option

The WiSo Faculty offers a broad range of study abroad options within an excellent network of

prestigious partner universities worldwide. The so-called Study Abroad Programme (STAP)

includes ERASMUS exchanges and provides an opportunity for a single-term stay at one of

the WiSo Faculty's partner universities.

Successful STAP applicants benefit from direct contact and organisational support at the part-

ner university and are exempt from paying tuition fees there. The range of universities available

depends on the master programme in which the student is enrolled – the possible options are

https://wiso.uni-koeln.de/de/studium/master/double-masters-programmes/business-administration

https://wiso.uni-koeln.de/de/studium/master/double-masters-programmes/business-administration

http://www.international.wiso.uni-koeln.de/international-profile/contact/



4

listed in the WiSo EXchange (WEX) International Outgoings Portal (access through the

student's UoC account only), along with detailed information on each university.

Every year, in addition to the STAP programme, the WiSo Faculty organises an exclusive

short-term study option WiSo@NYC which takes place in New York City.

In addition to these options offered by the Faculty, master students can also apply for a non-

WiSo exchange, offered by Dezernat 9 – Internationales (Central International Office of the

University of Cologne) within the ‘fakultätsübergreifende Partnerschaften’ framework. Further

possibilities include going abroad as a freemover (i.e. as a student who organises his or her

stay abroad independently) or participating in short courses or summer schools offered under

separate terms and conditions.

The International Relations Center (ZIB WiSo) serves as point of information and advice for

all study abroad options.

The Faculty’s Study Abroad Programme (STAP):

Master students should plan and submit their application for a term abroad at the beginning of

their master studies. The STAP main selection round takes place once a year with application

deadline 15 January and allows for an application either for fall term or spring term of the

following academic year. Detailed information on the selection criteria and the best preparation

for a STAP application can be found online in the STAP Master Application Manual. As an

exception, if a certain number of slots are still available for spring term, a secondary STAP

selection round will be offered in May, with a limited choice of exchange opportunities.

https://wex-outgoings-wiso.uni-koeln.de/login/auth

https://international.wiso.uni-koeln.de/en

https://www.international.wiso.uni-koeln.de/sites/international-wiso/Outgoing/STAP/STAP_Master_Application_Manual_2017_incl_Terms_and_Conditions.pdf



5

Credit transfer options from studies abroad:

The WiSo Faculty has put a lot of emphasis on internationalisation in the design of its master

courses, offering broad credit transfer options for all kinds of study abroad options. Each mas-

ter course includes at least one "Studies Abroad" module, with a broad range of courses suit-

able for credit transfer. In addition, a single course-to-course credit transfer can be considered.

For more information on credit transfer rules and regulations, please go to WiSo Credit Trans-

fer Center > Information > Studies Abroad. For any questions regarding credit transfer, stu-

dents can contact the ZIB WiSo or the WiSo Credit Transfer Center.

https://ctc.uni-koeln.de/en


https://international.wiso.uni-koeln.de/en




6

1.5 Sample study plan

A semester abroad is recommended in the third or fourth semester.



7

1.6 Modules with mid-term examinations

Some modules have courses that only run for half a term, usually with twice the normal number

of classes. For these modules, the term is divided into two roughly equal halves. In the fall, the

mid-term usually ends at the beginning of December; in the spring, it is usually in the middle

or at the end of May. Often, the examinations for these courses are held mid-term, enabling

students to reduce their examination load at the end of term.

The information in the campus management system (KLIPS) regarding the dates of courses

and examinations is relevant in this context.

1.7 Calculation of the overall mark

The marks for core, supplementary and specialisation categories are calculated as the

weighted arithmetic mean of the marks for the respective modules, based on the weighting

system described in the examination regulations. In the case of end-of-module examinations

consisting of several components, the mark for the module is calculated as specified in the

examination regulations.

The overall mark for the degree is calculated as the weighted arithmetic mean of the marks for

the subject categories and the mark for the master’s thesis. On the Business Administration

programme, the weighting for the contributions to the overall mark is as follows:

a) Mark for core section: 18 of 120 ECTS credits

b) Mark for specialisation section: 48 of 120 ECTS credits

c) Mark for supplementary section: 24 of 120 ECTS credits

d) Mark for master’s thesis: 30 of 120 ECTS credits

1.8 Rules for failed attempts

Students may retake module examinations they have failed. The number of attempts is limited

to three per module. Modules offered by faculties other than the Faculty of Management, Eco-

nomics and Social Sciences (“WiSo Faculty”) may be subject to different rules.

After failing an exam three times, the WiSo Student Service Point (WiSSPo) provides infor-

mation regarding the possibility of and for requirements to receiving additional resit attempts.

If none of the first three examination attempts were failed due to cheating or to an offence, an

additional two resit attempts can be granted at any point during the programme. Students who

have accumulated at least 90 credit points can be granted an extra additional attempt. If a

student fails an examination in the two additional attempts and the extra attempt for students

with 90 points or more, they are deemed to have failed the programme at the final attempt.


https://wiso.uni-koeln.de/en/studies/service-and-guidance/wiso-student-service-point



8

Where a module examination consists of several components, the candidate must obtain a

“bestanden” (pass) mark, or at least an “ausreichend (4,0)“ (sufficient) mark, in all of the ex-

amination components. All components marked “mangelhaft (5,0)” or “nicht bestanden” (fail)

must be retaken.

It is not possible to resit module examinations that have already been passed.

A failed master’s thesis can be retaken once, with a new topic. Students must register for their

second attempt within six months of the result of their first attempt being announced.



9

2 Support for students

2.1 Course registration in KLIPS 2.0

KLIPS 2.0 is the central campus management system of the University of Cologne. At the

WiSo faculty, KLIPS 2.0 serves as a student organisation tool. Students should use it as an

online course catalogue, for registration and deregistration of courses and examinations, as

well as an overview of the complete study programme and calendar. Information on current

dates and deadlines of the WiSo faculty, as well as video tutorials and FAQs about KLIPS can

be found on the homepage of WiSo-KLIPS-Support. If you have further questions, feel free

to contact WiSo-KLIPS-Support via e-mail ([email protected]). For account questions,

contact the central KLIPS support.

2.2 Exam registration in KLIPS 2.0

Examinations on the various programmes are always managed via KLIPS 2.0. Students must

register for them within specified deadlines. Please note that registration for courses without

restriction on participation via KLIPS and registration for the corresponding module examina-

tions are two completely separate processes. In the case of courses which are subject to a

restriction on participation, an examination registration is generally only possible if a registra-

tion for the course has been submitted beforehand. Most examinations in written test form are

offered twice per term. Often, this will be to “space out” the dates, i.e. students can choose the

date that best fits their examination schedule. In some cases, however, the second examina-

tion may be a genuine repetition of the first, depending on the department/institute concerned.

All WiSo Faculty examination candidates are entitled to see their examination papers after they

have been marked. For more information, please visit the WiSo Examination Office website.

2.3 Subject-specific advice and examination advice

The WiSSPo provides general advice on studies, including the possibilities available and the

requirements, for all programmes offered by the WiSo Faculty. Further services include the

issuing of transcripts of records in German and English, ranking certificates and letters of as-

signment to the appropriate term of the programme and the application for advanced / higher

semester. WiSo Student Services is also the first place to turn to for students with other ques-

tions and problems related to their studies. Advisors can be contacted by phone, in person

and, of course, through e-mail. Please make note of the opening hours and contact data on

the website.

https://klips2.uni-koeln.de/co/webnav.ini

https://wiso.uni-koeln.de/en/studies/organizing-your-studies/klips-20

mailto:[email protected]

https://klips2-support.uni-koeln.de/en/

https://www.wiso.uni-koeln.de/en/faculty/managing-board/examination-office/front-page/

https://www.wiso.uni-koeln.de/en/studies/service-and-guidance/wiso-student-service/



10

Subject-specific advice is offered during the designated times by the University’s faculty

members and associated teaching staff (“akademische Mitarbeiterinnen und Mitarbeiter”) in-

volved in teaching in the programme. The designated times are announced by means of no-

tices in the institutes and on the departments’/institutes’ websites.

Legally binding information concerning examinations and examination procedures is provided

by the WiSo Faculty Examination Office.

2.4 Other sources of information and advice

International students who study at the WiSo Faculty for part of their programme can request

help from the International Relations Center with any questions they have. Cologne Univer-

sity students preparing to study abroad can also contact the ZIB for support. ZIB also offers a

variety of summer schools, short programmes and Business English courses. The services,

courses and people to contact can all be found on the website.

The Faculty’s Credit Transfer Centre is responsible for recognising credits accumulated in

other institutions. This applies both to credits students have gained at other higher education

institutions in Germany or abroad prior to studying at the WiSo Faculty, and to (advance) trans-

fer of credits that students plan to accumulate abroad or have already accumulated abroad as

part of a WiSo Faculty programme. This system does away with the need to make individual

inquiries to departments/institutes and examination offices. Students can find out everything

they need to know about the transfer process on the website.

The WiSo Career Service offers advice and support, in cooperation with other partners, to

students from the WiSo Faculty looking for the internship or profession that is right for them. It

also assists students in planning their career and applying for jobs. Additionally, the WiSo Ca-

reer Service organises seminars, presentations and special events in cooperation with em-

ployers and external and internal experts. All of the necessary information can be found on the

website.

The WiSo IT Service runs regular courses dealing with standard software and field-specific

programmes.

Students who are having difficulties with their studies or their personal lives can seek help from

the Psychosocial Counselling Service run by the Kölner Studentenwerk. In addition to coun-

selling, advice on writing and learning skills plus support for pregnant students and students

who have children are provided.

A further service is Nightline Köln, the listening and information helpline run by students for

students at all of Cologne’s institutions of higher education.

The WiSo student council represents the interests of all students from the WiSo faculty. In

addition to advice from fellow students it also provides a variety of useful services for studying

https://www.wiso.uni-koeln.de/en/faculty/managing-board/examination-office/front-page/

https://www.wiso.uni-koeln.de/de/international/


https://www.wiso.uni-koeln.de/en/corporate/career-service-of-the-faculty-of-management-economics-and-social-sciences/

https://www.wiso.uni-koeln.de/de/service/wiso-it-services/

https://www.kstw.de/beratung/psychologische-beratung

http://www.nightline-koeln.de/



11

at the WiSo faculty. Any information can be found at wiso-buero.uni-koeln.de or by directly

writing an email to [email protected].

http://www.wiso-buero.uni-koeln.de/wp/

mailto:[email protected]



12

3 Curriculum and module descriptions

3.1 Core section

In accordance with section 29(1), No. 1 of the Examination Regulations, the examination candidate must

obtain 18 ECTS credits in the core section.

Group Module ECTS CC/

EC

Required

ECTS

Co

re S

ectio

n M

ark

eting

CM Management Skills 6 CC 12 18

CM Applied Econometrics (Business Administration) 6 CC

CM Econometrics 6 EC 6

CM Microeconomics (Business Administration) 6 EC

SpM Empirical Methods and Data Analysis I 6 EC

SpM Empirical Methods and Data Analysis III 6 EC

CM Selected Methods in Economics 6 EC



13

3.2 Specialisation section


obtain 48 ECTS credits in the specialisation section.

Group Module ECT

S

CC/

EC

Required

ECTS

Fu

nd

am

en

tals

SpM Business Project 12 CC 30

SpM Brand Management 6 EC

SpM Customer Management 6 EC

SpM Marketing Performance Management 6 EC

SpM Digital Strategy and Marketing 6 EC

Ad

va

nced

SpM Marketing in Specific Contexts I 6 EC 12

SpM Marketing in Specific Contexts II 6 EC

SpM Marketing in Specific Contexts III 6 EC

SpM Selected Issues in Marketing 6 EC

Seminar SpM Marketing Seminar 6 CC 6



14

3.3 Supplementary section


obtain 24 ECTS credits in a sub-group of the supplementary section.

Gruppe Module LP P/WP Soll LP

Accou

ntin

g a

nd

Taxa

tion

SpM Controlling I 6 EC 24

SpM Controlling II 6 EC

SpM Accounting I 6 EC

SpM Taxation I 6 EC

SpM Advanced Accounting 6 EC

SpM Accounting & Taxation Seminar 6 EC

SpM Selected Issues in Accounting & Taxation I 6 EC

Co

rpo

rate

De

velo

pm

en

t

SpM Business Ethics 6 EC 24

SpM Strategic Development 6 EC

SpM Strategic Human Resource Management 6 EC

SpM Strategic Management 6 EC

SpM Elective Corporate Development I 6 EC

SpM Elective Corporate Development II 6 EC

SpM Elective Corporate Development III 6 EC

Econ

om

ic

Psych

olo

gy

SuM Introduction to Economic Psychology 12 CC 24

SuM Advanced Economic Psychology I 6 CC

SuM Advanced Economic Psychology II 6 CC

Econ

om

ics fo

r B

usin

ess A

dm

in-

istr

ation

SpM Empirical Methods and Data Analysis I 6 EC 24

SpM Empirical Methods and Data Analysis II 6 EC

SpM Empirical Methods and Data Analysis III 6 EC

SpM Empirical Methods and Data Analysis IV 6 EC

SpM Empirical Methods and Data Analysis V 6 EC

SpM Market Design and Behaviour I 6 EC

SpM Market Design and Behaviour II 6 EC



15

SpM Market Design and Behaviour V 6 EC

SpM Markets and Economic Policy I 6 EC

SpM Markets and Economic Policy II 6 EC

SpM Markets and Economic Policy III 6 EC

SpM Markets and Economic Policy IV 6 EC

SuM Energy and Climate Change I 6 EC

SuM Energy and Climate Change II 6 EC

SuM Energy and Climate Change III 6 EC

SuM Energy and Climate Change IV 6 EC

CM Macroeconomics 6 EC

CM Selected Methods in Economics 6 EC

SpM Media Economics 6 EC

CM Applied Econometrics (Business Administration) 6 EC

CM Microeconomics (Business Administration) 6 EC

CM Mathematics 6 EC

Fin

an

ce

SpM Finance I 6 CC 24

SpM Finance II 6 CC

SpM Finance III 6 CC

SpM Finance Advanced IV 6 CC

Su

pp

ly C

ha

in M

an

ag

em

en

t

CM Supply Chain Analytics I 6 CC 24

CM Supply Chain Analytics II 6 EC

SpM Supply Chain Operations 6 CC

SpM Supply Chain Strategy 6 EC

SpM Supply Chain Planning 6 EC

SpM Selected Issues in Behavioural Supply Chain Man-

agement 6 EC



16

Stu

die

s A

bro

ad Studies Abroad I 6 EC 24

Studies Abroad II 6 EC

Studies Abroad III 6 EC

Studies Abroad IV 6 EC



17

3.4 Extracurricular course programme

In addition to their regular studies master's students have the opportunity to take part in extra-

curricular courses, in which both academic and vocational skills are taught. Thus, studies can

have an academic and a professional orientation, serving the development of professional

competences. The extracurricular course programme intends to promote and impart compe-

tences that go beyond specialist knowledge or that concern basic scientific or personal atti-

tudes, such as: scientific curiosity, systematic and analytical thinking, dealing with complexity,

solution-orientation, the ability to work in a team, foreign language competence and other skills.

The extracurricular course programme is offered jointly by the faculties and the Professional

Centre of the University of Cologne. The programme enables students to pursue their own

additional interests, to gain insights into other subjects and faculties, to attend events of social

importance, to acquire professionally relevant skills and to attend language courses. In addi-

tion, students are offered learning and study aids as part of the extracurricular programme,

e.g. for scientific work or literature research. Extracurricular courses are not credited, but the

participation is noted on the transcript of records.

3.5 Master’s thesis

The master’s thesis, which carries 30 ECTS credits, is written towards the end of the pro-

gramme. It is intended to show that the student is capable of conducting academic work on

and reflecting on a specific problem related to the subject matter covered in the programme,

while using the necessary methods within a specified period. The topic of the master’s thesis

on the Business Administration programme must come from the specialisation area or from

the subject group taken by the candidate in the supplementary section. If the topic relates to

the supplementary area, the candidate must already have accumulated 18 ECTS credits in

said supplementary section.

Group master’s theses are also permitted provided a clear distinction between and assess-

ment of each candidate’s contribution is possible. Objective criteria that make a clear distinc-

tion possible, such as sections, page numbers or topics, are used to indicate which student

made which contribution. The total workload required of each group member must exceed the

requirements for individual masters’ theses to an appropriate extent. The difficulty and content

of a group thesis must meet the same requirements as for theses undertaken individually and

independently. The contribution made by each individual must meet the requirements for mas-

ters’ theses.

To register to do their master’s thesis, students must have accumulated a minimum of 60 ECTS

credits. They may take no longer than six months to write the thesis. Further, more detailed

information on master theses can be found in the Examination Regulations.



18

3.6 Module descriptions

3.6.1 Core Section

CM Management Skills

Module Code 1015MBMSK1

Workload 180h

ECTS Credits 6

Module

Language German and

English

Module

Availability every term

Duration 1 Term

1 Courses a) Management Skills b) Management Skills

Contact

Hours a) 30h b) 30h

Self-Stud-

ies a) 150h b) 150h

Course Language a) English b) German

2 Module Content Methods, models, techniques, tools and procedures for analysis and reflection alternatively in the

areas of: 1. Communication • Moderation and presentation techniques • Communication in complex organisations 2. Group/team organisation • Leadership (requirements, influencing factors, success criteria, disturbances, ...) • Goal definition, role definition, task definition and distribution 3. Project management • Agile management • Change management • IT tools 4. Leadership • Decision Preparation • Leadership • Negotiation • Problem-solving

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the areas of communication, team organ-

isation, project management or leadership. ... analyse current questions and challenges in the areas of communication, team organisation, pro-

ject management or leadership. ... communicate continuously and purposefully in diverse teams. ... solve team-internal conflicts and target divergences independently. ... present scientific results in a way that is appropriate for the target audience. ... evaluate their own action processes in self- and external reflection and identify development po-

tentials. ... act responsibly considering ecological, social and ethical criteria. ... develop work processes for real problems and challenges.

4 Teaching and Learning Methods seminar

5 Module Entry Requirements None



19

6 Mode of End-Of-Module Examination Combined examination: PRES, TP

7 Prerequisites for Awarding of Credit Points Passing the module examination

8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Core Section Accounting and Taxation Master of Science Business Administration - Corporate Development: Core Section Corporate Development Master of Science Business Administration - Finance: Core Section Finance Master of Science Business Administration - Marketing: Core Section Marketing Master of Science Business Administration - Supply Chain Management: Core Section Supply Chain Management Master of Science Gesundheitsökonomie: Core Section Health Economics

9 Module Manager AD Dr. Johannes Antweiler

10 Miscellaneous A range of seminars are offered, each focusing on different aspects of management skills.



20

CM Applied Econometrics (Business Administration)

Module Code 1289MBAEC1

Workload 180h

ECTS Credits 6

Module

Language English

Module

Availability every 2nd

term - winter

term

Duration 1 Term

1 Courses Applied Econometrics (Master Business Ad-

ministration)

Contact

Hours 60h

Self-Stu-

dies 120h

Course Language English

2 Module Content • Statistical Foundations and Testing • Experiments and RCTs • Regression (OLS, dummy variables, omitted variable bias, nonlinear models, binary dependent

variables) • Instrumental Variables • Regression Discontinuity • Panel data (Fixed effects, differences-in-differences)

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of labour markets. ... assess and discuss findings and research results of specialized theories / methods. ... collect and analyse data material for selected scientific questions using quantitative / qualitative

methods. ... justify and defend (independently developed) positions or problem solutions. ... discuss scientific topics in a professional manner and appropriate to the situation with (non-) spe-

cialists. ... develop work processes for real problems and challenges. ... use techniques of scientific work and good scientific practice.

4 Teaching and Learning Methods lecture practice

5 Module Entry Requirements Recommendation: Knowledge of basic econometrics and statistics, basic knowledge of R

6 Mode of End-Of-Module Examination Written test: WT (60)


8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Core Section Accounting and Taxation Master of Science Business Administration - Corporate Development: Core Section Corporate Development Master of Science Business Administration - Finance: Core Section Finance Master of Science Business Administration - Marketing: Core Section Marketing Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems:



21

Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science International Management: Supplementary Section International Management

9 Module Manager Univ.-Prof. Dr.‘ Pia Pinger

10 Miscellaneous



22

CM Econometrics

Module Code 1314MBECO1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Econometrics

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content • Linear regression model • Least squares (LS) method and generalized least squares (GLS) method • Endogeneity and instrumental variable (IV) method • Maximum likelihood (ML) method • Models for limited dependent variables • Time series models

3 Learning Objectives Students... ... understand advanced, specialized theories / methods. ... analyse current questions and challenges. ... collect and analyse data material for selected scientific questions using quantitative / qualitative

methods. ... justify and defend (independently developed) positions or problem solutions.


5 Module Entry Requirements Recommendation: Basic knowledge of statistics and matrix algebra



8 Other Programmes that Use the Module Master of Science Economics: Core Section Economics Master of Science Business Administration - Finance: Core Section Finance Master of Science Business Administration - Marketing: Core Section Marketing Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics

9 Module Manager Univ.-Prof. Dr. Roman Liesenfeld

10 Miscellaneous



23



24

CM Microeconomics (Business Administration)

Module Code 1289MBMBA1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Microeconomics: Game Theory

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content • Non-cooperative Game Theory • Normal form games • Extensive form games, with complete and incomplete information • Finitely and infinitely repeated games • Cooperative Game Theory • Core, Shapley-value, bargaining problem • Evolutionary game theory • Social choice theory, voting • Condorcet-paradox, Arrow-theorem

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of Game Theory. ... assess and discuss findings and research results of specialized methods. ... analyse data for selected scientific questions using quantitative methods. ... communicate continuously and purposefully in diverse teams. ... critically evaluate current social developments and develop alternative solutions. ... use techniques of scientific work and good scientific practice.


5 Module Entry Requirements Recommendation: Bachelor Level Microeconomics, Macroeconomics, Mathematics



8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Core Section Accounting and Taxation Master of Science Business Administration - Corporate Development: Core Section Corporate Development Master of Science Business Administration - Marketing: Core Section Marketing Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology



25

Master of Science International Management: Supplementary Section International Management Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management

9 Module Manager Univ.-Prof. Dr.‘ Bettina Rockenbach

10 Miscellaneous



26

SpM Empirical Methods and Data Analysis I

Module Code 1314MSEMD1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses a) Statistical Inference b) Topics in Econometrics and Statistics I

Contact

Hours a) 45h b) 45h

Self-Stud-

ies a) 135h b) 135h

Course Language a) English b) English

2 Module Content • Foundations of probability theory • Theory of point estimation and estimation techniques (e.g. maximum likelihood) • Theory of hypothesis testing and selected tests • Interval estimation

3 Learning Objectives Students... ... understand advanced, specialised theories / methods.


5 Module Entry Requirements Recommendation: solid basic knowledge of probability theory


7 Prerequisites for Awarding of Credit Points Passing the written examination of one course. A course is to be attended; the written examination

relates to the content of one course.

8 Other Programmes that Use the Module Master of Science Economics: Specialisation Section Economics Master of Science Business Administration - Marketing: Core Section Marketing Master of Science Economics: Supplementary Section Economics Master of Science Economic Research: Supplementary Section Economic Research Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management



27

Master of Science International Management: Supplementary Section International Management Master of Science Data Analytics & Econometrics: Specialication Section Data Analytics & Econometrics Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics

9 Module Manager Univ.-Prof. Dr. Dominik Wied

10 Miscellaneous



28

SpM Empirical Methods and Data Analysis III


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses a) Time Series Econometrics b) Stochastic Models and Processes c) Topics in Econometrics and Statistics III

Contact

Hours a) 45h b) 45h c) 45h

Self-Stud-

ies a) 135h b) 135h c) 135h

Course Language a) English b) English c) English

2 Module Content a)Time Series Econometrics: • ARMA Models • State-Space Models • Models for Non-Stationary Time Series • Multivariate Time Series Models • Non-Stationarity in Multivariate Time Series

b) Stochastic Models and Processes: • Deepening topics in statistical inference • bootstrap • nonparametric density estimation • nonparametric tests (e.g. for independence) • Brownian motions • Poisson processes • Markov processes


methods.


5 Module Entry Requirements Recommendation: Solid basic knowledge of probability theory




8 Other Programmes that Use the Module Master of Science Economics: Specialisation Section Economics Master of Science Economic Research: Specialisation Section Economic Research Master of Science Business Administration - Marketing:



29

Core Section Marketing Master of Science Economics: Supplementary Section Economics Master of Science Economic Research: Supplementary Section Economic Research Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Data Analytics & Econometrics: Supplementary Section Data Analytics & Econometrics Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics


10 Miscellaneous



30

CM Selected Methods in Economics

Module Code 1289MBEXE1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses Experimental Methods

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content • Experimental Methods in economics • Experimental designs • Analysing experimental data

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of experimental Economics. ... analyse current questions and challenges in the area of Microeconomics. ... assess and discuss findings and research results of specialized methods. ... analyse data for selected scientific questions using quantitative methods. ... present scientific results in a way that is appropriate for the target audience. ... critically evaluate current social developments and develop alternative solutions. ... use techniques of scientific work and good scientific practice.





8 Other Programmes that Use the Module Master of Science Business Administration - Corporate Development: Core Section Corporate Development Master of Science Business Administration - Marketing: Core Section Marketing Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management:



31

Supplementary Section Supply Chain Management Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science International Management: Supplementary Section International Management

9 Module Manager Univ.-Prof. Dr. Christoph Schottmüller

10 Miscellaneous



32

3.6.2 Specialisation Section

SpM Business Project

Module Code 1266MSBPR1

Workload 360h

ECTS Credits 12

Module

Language English

Module


Duration 1 Term

1 Courses a) Business Project in Marketing b) Applied Research Project in Marketing

Contact

Hours a) 30h b) 30h

Self-Stud-

ies a) 330h b) 330h


2 Module Content The module includes conceptual and applied elements, including presentations by the students,

case studies, discussions and guest speakers from industry. Students work on real-world problems

for which they then present solutions using the skills and knowledge they have acquired during the

program. Students are required to do their own reading independently in addition to attending work-

ing sessions.

3 Learning Objectives Students... ... collect and analyse data material for selected scientific questions using quantitative / qualitative

methods. ... collect, systematize and synthesize independently literature on selected scientific questions. ... communicate continuously and purposefully in diverse teams. ... justify and defend (independently developed) positions or problem solutions. ... develop work processes for real problems and challenges.

4 Teaching and Learning Methods lecture practice seminar Research project

5 Module Entry Requirements Recommendation: Basic knowledge in marketing

6 Mode of End-Of-Module Examination Oral examination: PRES

7 Prerequisites for Awarding of Credit Points Passing the oral examination of one course. A course is to be attended; the oral examination relates

to the content of one course.

8 Other Programmes that Use the Module Master of Science Business Administration - Marketing: Specialisation Section Marketing Master of Science Data Analytics & Econometrics: Supplementary Section Data Analytics & Econometrics

9 Module Manager Area Marketing

10 Miscellaneous



33

SpM Brand Management

Module Code 1266MSBMG1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses Brand Management

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content The module covers key questions and challenges of building and managing brands. It consists of

both conceptual and applied elements, including presentations by students, case studies, discus-

sions and guest speakers from industry. Students are expected to engage in their own reading of the

literature in addition to attending lectures and participating in exercises. Furthermore, they are ex-

pected to organise their learning processes independently.

3 Learning Objectives Students... ... understand advanced, specialized marketing theories, concepts, and methods in the domain of

brand management. ... assess and discuss findings and research results of specialized marketing theories, concepts, and

methods in the domain of brand management. ... act responsibly considering ecological, social and ethical criteria.


5 Module Entry Requirements Recommendation: Basic knowledge of marketing and multivariate methods (e.g., regression analy-

sis, analysis of variance)



8 Other Programmes that Use the Module Master of Science Business Administration - Marketing: Specialisation Section Marketing Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research



34

Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Arts Medienwissenschaft: Ergänzungsbereich Medienmanagement und Medienökonomie Master of Arts Regionalstudien China - Betriebswirtschaftslehre: Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr.‘ Franziska Völckner

10 Miscellaneous This module may consist of at least one course that takes place either until the middle of the semes-

ter (1. term) or from the middle of the semester onwards (2. term). You can find this information in

the KLIPS entry of the corresponding course. The corresponding examinations of courses that take

place in the 1. term are often offered in the middle of the semester.



35

SpM Customer Management

Module Code 1266MSCMG1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Customer Management

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content The module covers key questions and challenges of customer management (CRM). It consists of




pected to organize their learning processes independently.

3 Learning Objectives Students... ... understand advanced, specialized marketing theories, concepts, and methods in the domain of

customer management. ... analyse current questions and challenges in the area of customer management. ... assess and discuss findings and research results of specialized theories / methods. ... act responsibly considering ecological, social and ethical criteria.


5 Module Entry Requirements Recommendation: Basic knowledge in marketing



8 Other Programmes that Use the Module Master of Science Business Administration - Marketing: Specialisation Section Marketing Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology:



36

Supplementary Section Sociology: Social and Economic Psychology Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Arts Medienwissenschaft: Ergänzungsbereich Medienmanagement und Medienökonomie Master of Arts Regionalstudien China - Betriebswirtschaftslehre: Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Werner Reinartz







37

SpM Marketing Performance Management

Module Code 1266MSMPF1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Marketing Performance Management

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content The module deals with central questions of marketing performance management and includes con-

ceptual and applied elements, including presentations by guest speakers and discussions from the

world of marketing. Students are required to organise their own learning and working processes in-

dependently and self-responsibly in addition to attending lectures and participating in exercises. In

addition, it is expected that students read the related literature.

3 Learning Objectives Students... ... analyse current questions and challenges that arise when quantifying and evaluating marketing

activities in financial terms. ... assess and discuss findings and research results of specialised marketing theories, concepts, and

methods in the domain of marketing performance management. ... act responsibly considering ecological, social and ethical criteria.


5 Module Entry Requirements Recommendation: basic knowledge of marketing and multivariate methods



8 Other Programmes that Use the Module Master of Science Business Administration - Marketing: Specialisation Section Marketing Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology:



38

Supplementary Section Sociology: Social and Economic Psychology Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Science Data Analytics & Econometrics: Supplementary Section Data Analytics & Econometrics Master of Arts Medienwissenschaft: Ergänzungsbereich Medienmanagement und Medienökonomie Master of Arts Regionalstudien China - Betriebswirtschaftslehre: Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Marc Fischer







39

SpM Digital Strategy and Marketing

Module Code 1266MSDSM1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses Digital Strategy and Marketing

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content The emergence of the internet, mobile devices, the ability to automate tasks and the abundance of

data is dramatically changing society and businesses. This module exposes students to a wide

range of issues and questions related to this "digital" transformation. The module consists of both

conceptual as well as applied tools and frameworks to understand business models and the organi-

zation of industries. The module aims at covering both the supply side (infrastructure, operations,

etc.) as well as the demand side (customer, marketing, etc.). Students are expected to share their

own knowledge and to use ongoing events (e.g., new companies, current news, IPOs, etc.) to apply

the concepts they learn.

3 Learning Objectives Students... ... understand economic and strategic frameworks related to industrial organization, business mod-

els, and tactical decisions. ... analyse current questions and challenges related to the ongoing changes in business and society

as a result of digital technologies. ... assess and discuss findings and research results of specialised theories / methods. ... justify and defend (independently developed) positions or problem solutions. ... act responsibly considering ecological, social and ethical criteria. ... critically evaluate current social developments and develop alternative solutions.


5 Module Entry Requirements Recommendation: basic knowledge of marketing and economics



8 Other Programmes that Use the Module Master of Science Business Administration - Marketing: Specialisation Section Marketing Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Supply Chain Management:



40

Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Arts Medienwissenschaft: Ergänzungsbereich Medienmanagement und Medienökonomie Master of Arts Regionalstudien China - Betriebswirtschaftslehre: Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Hernán Bruno







41

SpM Marketing in Specific Contexts I

Module Code 1266MSMSC1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses a) Business Model Innovation and Entrepre-

neurship b) Cases in (Digital) Marketing

Contact

Hours a) 45h b) 45h

Self-Stud-

ies a) 135h b) 135h


2 Module Content The module covers specific topics in marketing such as the management and marketing of new

products. It consists of both conceptual and applied elements, including presentations by students,

case studies, discussions and guest speakers from industry. Students are expected to engage in

their own reading of the literature in addition to attending lectures and participating in exercises. Fur-

thermore, they are expected to organzie their learning processes independently.

3 Learning Objectives Students... ... assess and discuss findings and research results of specialized theories / methods. ... communicate continuously and purposefully in diverse teams. ... justify and defend (independently developed) positions or problem solutions. ... evaluate their own action processes in self- and external reflection and identify development po-

tentials.


5 Module Entry Requirements Recommendation: Basic knowledge of marketing and multivariate methods (e.g., regression analy-

sis, analysis of variance)

6 Mode of End-Of-Module Examination Oral examination: PRES



8 Other Programmes that Use the Module Master of Science Business Administration - Marketing: Specialisation Section Marketing

9 Module Manager Univ.-Prof. Dr.‘ Franziska Völckner







42

SpM Marketing in Specific Contexts II


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses a) Retailing b) Practical Applications in Retailing

Contact

Hours a) 45h b) 45h

Self-Stud-

ies a) 135h b) 135h


2 Module Content The module covers key questions and challenges of retailing strategy and operations. It consists of




pected to organize their learning processes independently.

3 Learning Objectives Students... ... understand advanced, specialized theories, concepts, and methods in the domain of retailing. ... analyse current questions and challenges in the area of retailing. ... assess and discuss findings and research results of specialized theories / methods.


5 Module Entry Requirements Recommendation: Basic knowledge of marketing





9 Module Manager Univ.-Prof. Dr. Werner Reinartz







43

SpM Marketing in Specific Contexts III


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses Services and Media Marketing

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content The module contains conceptual and applied elements, including discussions and presentations of

guest speakers from the world of marketing. In addition to attending lectures and participating in ex-

ercises, students are required to organise their own learning and working processes independently

and self-responsibly.

3 Learning Objectives Students... ... analyse current questions and challenges associated with the management of specific products or

services. ... assess and discuss concepts for the planning and implementation of the marketing mix using ex-

amples of specific products/services.


5 Module Entry Requirements Recommendation: Basic knowledge of multivariate methods



8 Other Programmes that Use the Module Master of Science Business Administration - Marketing: Specialisation Section Marketing Master of Science Gesundheitsökonomie: Supplementary Section Health Economics

9 Module Manager Univ.-Prof. Dr. Marc Fischer







44

SpM Selected Issues in Marketing

Module Code 1266MSSIM1

Workload 180h

ECTS Credits 6

Module

Language English

Module

Availability irregular

Duration 1 Term

1 Courses Selected Issues in Marketing

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content Current marketing issues

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of marketing. ... analyse current questions and challenges in the area of marketing.

4 Teaching and Learning Methods lecture practice seminar Research project

5 Module Entry Requirements Recommendation: Basic knowledge of marketing and multivariate methods





10 Miscellaneous



45

SpM Marketing Seminar

Module Code 1266MSMSE1

Workload 180h

ECTS Credits 6

Module

Language English

Module


Duration 1 Term

1 Courses Seminar in Marketing

Contact

Hours 30h

Self-Stu-

dies 150h


2 Module Content Depending on the specific topic of the seminar: marketing strategy, brand management, market re-

search, price management, product management, communication management, distribution man-

agement, customer management

3 Learning Objectives Students... ... collect, systematize and synthesize independently literature on selected scientific questions. ... discuss scientific topics in a professional manner and appropriate to the situation with (non-) spe-

cialists. ... present scientific results in a way that is appropriate for the target audience. ... use techniques of scientific work and good scientific practice.


5 Module Entry Requirements none





10 Miscellaneous



46

3.6.3 Supplementary Section

SpM Controlling I

Module Code 1016MSCON1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Operative Controlling (1. Term)

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Fundamentals of controlling • Theory, strategies and methods to support controlling activities • Controlling instruments

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of operative controlling. ... communicate continuously and purposefully in diverse teams. ... discuss scientific topics in a professional manner and appropriate to the situation with (non-) spe-

cialists. ... develop work processes for real problems and challenges.


5 Module Entry Requirements Recommendation: Basic knowledge of internal and external accounting, investment, financing and

decision theory



8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Specialisation Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science Gesundheitsökonomie: Supplementary Section Health Economics Master of Science International Management:



47

Supplementary Section International Management Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Science Data Analytics & Econometrics: Supplementary Section Data Analytics & Econometrics Master of Arts Regionalstudien China - Betriebswirtschaftslehre: Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Carsten Homburg

10 Miscellaneous This course ends in the middle of the semester (1. term). The exam is offered at the end of the

course.



48

SpM Controlling II

Module Code 1016MSCON2

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Strategic Controlling (2. Term)

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Introduction to strategic controlling • Conventional cost management instruments • More recent cost management instruments • Benchmarking

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of strategic controlling. ... communicate continuously and purposefully in diverse teams. ... discuss scientific topics in a professional manner and appropriate to the situation with (non-) spe-

cialists. ... develop work processes for real problems and challenges.


5 Module Entry Requirements Recommendation: Basic knowledge of internal and external accounting, investment, financing and

decision theory



8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Specialisation Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science Gesundheitsökonomie: Supplementary Section Health Economics Master of Science International Management: Supplementary Section International Management Master of Science Economics:



49

Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Science Data Analytics & Econometrics: Supplementary Section Data Analytics & Econometrics Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences


10 Miscellaneous This course starts in the middle of the semester (2. term). The exam is offered at the end of the

course.



50

SpM Accounting I

Module Code 1016MSACC1

Workload 180h

ECTS Credits 6

Module

Language German

Module


term - winter

term

Duration 1 Term

1 Courses Corporate Valuation

Contact

Hours 45h

Self-Stu-

dies 135h

Course Language German

2 Module Content • Occasions, purposes and dogma history of corporate valuation • Principles of equivalence • Forecasting rules and instruments • Individual risk equivalence approach in business valuation • Capital-market oriented methods of measurement

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of corporate valuation. ... analyse current questions and challenges in the area of corporate valuation. ... gain competence in distinguishing different occasions, purposes and underlying concepts of cor-

porate valuation. ... apply basic principles of investment theory in the context of corporate valuation. ... produce cash-flow-forecasts. ... acquire expertise to context-specifically distinguish and apply different variants of the DCF-

method and further modern valuation approaches.





8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Specialisation Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management



51

Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Arts Regionalstudien China - Betriebswirtschaftslehre: Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager N. N.

10 Miscellaneous The examination is offered in every term.



52

SpM Taxation I

Module Code 1016MSTAX1

Workload 180h

ECTS Credits 6

Module

Language German

Module


term - winter

term

Duration 1 Term

1 Courses Taxation of Companies I

Contact

Hours 45h

Self-Stu-

dies 135h

Course Language German

2 Module Content • Business taxation • Taxation of different legal structures (partnerships and corporations) • Choice of legal structure • International business taxation • Double taxation and anti-tax avoidance legislation • Case studies

3 Learning Objectives Students... ... understand advanced, specialized methods in the area of tax law and business taxation. ... analyse current questions and challenges in the area of business taxation. ... assess and discuss findings and results of specialized methods. ... justify and defend (independently developed) positions or problem solutions.





8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Specialisation Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs:



53

Ergänzungbereich Wirtschaftspädagogik Master of Arts Regionalstudien China - Betriebswirtschaftslehre: Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Michael Overesch

10 Miscellaneous



54

SpM Advanced Accounting

Module Code 1016MSAAC1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses Value-based Controlling

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Basics of value-based controlling (including traditional financial indicators) • Characteristics of capital markets • Effect of capital structure on business value • Shareholder value approach • Discounted cash flow (DCF) method • Value-based indicators and their steering • Working capital management, especially cash management • Risk measurement and risk management • Implementation of a value-based strategy • The Ohlson model

3 Learning Objectives Students... ... understand advanced, specialized theories / methods. ... analyse current questions and challenges. ... collect, systematize and synthesize independently literature on selected scientific questions. ... justify and defend (independently developed) positions or problem solutions. ... discuss scientific topics in a professional manner and appropriate to the situation with (non-) spe-

cialists. ... act responsibly considering ecological, social and ethical criteria. ... critically evaluate current social developments and develop alternative solutions.


5 Module Entry Requirements Recommendation: Basic knowledge of internal and external accounting, investment and financing



8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Specialisation Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing:



55

Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science Gesundheitsökonomie: Supplementary Section Health Economics Master of Science International Management: Supplementary Section International Management Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Science Data Analytics & Econometrics: Supplementary Section Data Analytics & Econometrics Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences


10 Miscellaneous



56

SpM Accounting & Taxation Seminar

Module Code 1016MSATS1

Workload 180h

ECTS Credits 6

Module

Language German and

English

Module


term - sum-

mer term

Duration 1 Term

1 Courses a) Seminar Business Taxation b) Seminar Financial Accounting c) Seminar Managerial Accounting

Contact


Self-Stud-

ies a) 150h b) 150h c) 150h

Course Language a) German b) German c) English

2 Module Content Current topics in the field of managerial accounting or financial accounting or taxation

3 Learning Objectives Students... ... collect and analyse data / information for selected scientific questions using quantitative / qualita-

tive methods. ... collect, systematize and synthesize independently literature on selected scientific questions. ... write an academic paper on a selected topic and achieve thereby their own scientific contribution. ... justify and defend (independently developed) positions or problem solutions. ... discuss scientific topics in a professional manner and appropriate to the situation with specialists. ... present scientific results in a way that is appropriate for the target audience. ... evaluate their own action processes in self- and external reflection and identify development po-

tentials. ... use techniques of scientific work and good scientific practice.




7 Prerequisites for Awarding of Credit Points Passing the module examination of one course. A course is to be attended; the examination relates


8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Specialisation Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management



57

Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences

9 Module Manager Area Accounting and Taxation

10 Miscellaneous



58

SpM Selected Issues in Accounting & Taxation I

Module Code 1016MSSIS1

Workload 180h

ECTS Credits 6

Module

Language German and

English

Module


term - sum-

mer term

Duration 1 Term

1 Courses a) Tax Accounting b) Financial Service and Real Estate Taxation c) Taxation of Family Business d) Selected Issues in Controlling I e) Annual Audit f) Special Audits

Contact

Hours a) 30h b) 30h c) 30h d) 30h e) 30h f) 30h

Self-Stud-

ies a) 60h b) 60h c) 60h d) 60h e) 60h f) 60h

Course Language a) English b) English c) German d) English e) German f) German

2 Module Content Selected Issues in managerial accounting, financial accounting, auditing or business taxation

3 Learning Objectives Students... ... understand advanced, specialized theories or methods in accounting or taxation. ... analyse current questions and challenges in accounting or taxation. ... assess and discuss findings and research results of specialized theories / methods. ... justify and defend (independently developed) positions or problem solutions. ... discuss topics in a professional manner and appropriate to the situation with specialists. ... develop work processes for real problems and challenges.

4 Teaching and Learning Methods lecture


6 Mode of End-Of-Module Examination Written test: PO

7 Prerequisites for Awarding of Credit Points Passing the module examination: Two lectures must be taken. The exam covers the content of two

lectures.

8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Specialisation Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Business Administration - Accounting and Taxation:



59

Supplementary Section Accounting and Taxation Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences

9 Module Manager Area Accounting and Taxation

10 Miscellaneous



60

SpM Business Ethics

Module Code 1253MSBET1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Managing Business Ethics in Markets and Or-

ganisations

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content This module introduces basic business ethics concepts and applies them to decision making of

managers and employees. It draws on standard ethics theories, like teleology, deontology, virtue

ethics and fairness concepts. Business decisions in organisations and markets are discussed and

evaluated in the light of these foundations. Case studies are employed to illustrate and apply the

theoretical concepts.

3 Learning Objectives Students... ... understand advanced, specialized theories / methods. ... analyse current questions and challenges. ... assess and discuss findings and research results of specialized theories / methods. ... solve team-internal conflicts and target divergences independently. ... justify and defend (independently developed) positions or problem solutions. ... evaluate their own action processes in self- and external reflection and identify development po-

tentials. ... act responsibly considering ecological, social and ethical criteria. ... critically evaluate current social developments and develop alternative solutions.





8 Other Programmes that Use the Module Master of Science Business Administration - Corporate Development: Specialisation Section Corporate Development Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science Gesundheitsökonomie:



61

Supplementary Section Health Economics Master of Science International Management: Supplementary Section International Management Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Arts Medienwissenschaft: Ergänzungsbereich Medienmanagement und Medienökonomie Master of Arts Regionalstudien China - Betriebswirtschaftslehre: Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences Master of Science Economic Research: Supplementary Section Economic Research

9 Module Manager Univ.-Prof. Dr. Bernd Irlenbusch

10 Miscellaneous This module can contain courses which takes place either until the middle of the semester (1. term)

or from the middle of the semester (2. term). The required examinations are generally offered after

the respective term.



62

SpM Strategic Development

Module Code 1253MSSDP1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Mergers and Acquisitions

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content Key issues of corporate development

3 Learning Objectives Students... ... understand advanced, specialised theories / methods in the area of corporate development. ... analyse current questions and challenges in the area of corporate development. ... assess and discuss findings and research results of specialised theories / methods. ... justify and defend (independently developed) positions or problem solutions. ... discuss scientific topics in a professional manner and appropriate to the situation with (non-) spe-

cialists. ... act responsibly considering ecological, social and ethical criteria.





8 Other Programmes that Use the Module Master of Science Business Administration - Corporate Development: Specialisation Section Corporate Development Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science Economics:



63

Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Arts Medienwissenschaft: Ergänzungsbereich Medienmanagement und Medienökonomie Master of Arts Regionalstudien China - Betriebswirtschaftslehre: Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Mark Ebers

10 Miscellaneous



64

SpM Strategic Human Resource Management

Module Code 1253MSSHR1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Strategic Human Resource Management

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content The module teaches how Human Resource Management creates economic value and contributes

to the implementation of corporate strategies.

3 Learning Objectives Students... ... understand advanced, specialized theories / methods. ... analyse current questions and challenges. ... communicate continuously and purposefully in diverse teams. ... solve team-internal conflicts and target divergences independently. ... justify and defend (independently developed) positions or problem solutions. ... act responsibly considering ecological, social and ethical criteria. ... develop work processes for real problems and challenges.



6 Mode of End-Of-Module Examination Combined examination: WT (60), PRES


8 Other Programmes that Use the Module Master of Science Business Administration - Corporate Development: Specialisation Section Corporate Development Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science Gesundheitsökonomie: Supplementary Section Health Economics Master of Science International Management: Supplementary Section International Management Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research



65

Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Arts Medienwissenschaft: Ergänzungsbereich Medienmanagement und Medienökonomie Master of Arts Regionalstudien China - Betriebswirtschaftslehre: Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences Master of Science Economic Research: Supplementary Section Economic Research

9 Module Manager Univ.-Prof. Dr. Dirk Sliwka

10 Miscellaneous



66

SpM Strategic Management

Module Code 1253MSSMG1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Strategic Management (1. Term)

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content • Fundamentals of strategic management • Basic concepts and tools for analysing strategic positioning for companies on the market • Basic concepts and tools for analysing competition • Applying theoretical concepts on strategic positioning and competition in case studies

3 Learning Objectives Students... ... analyse current questions and challenges. ... assess and discuss findings and research results of specialized theories / methods. ... collect and analyse data material for selected scientific questions using quantitative / qualitative

methods. ... communicate continuously and purposefully in diverse teams. ... solve team-internal conflicts and target divergences independently. ... justify and defend (independently developed) positions or problem solutions. ... present scientific results in a way that is appropriate for the target audience. ... evaluate their own action processes in self- and external reflection and identify development po-

tentials. ... act responsibly considering ecological, social and ethical criteria. ... critically evaluate current social developments and develop alternative solutions. ... develop work processes for real problems and challenges.





8 Other Programmes that Use the Module Master of Science Business Administration - Corporate Development: Specialisation Section Corporate Development Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing



67

Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science Gesundheitsökonomie: Supplementary Section Health Economics Master of Science International Management: Supplementary Section International Management Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Arts Medienwissenschaft: Ergänzungsbereich Medienmanagement und Medienökonomie Master of Arts Regionalstudien China - Betriebswirtschaftslehre: Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences Master of Science Economic Research: Supplementary Section Economic Research

9 Module Manager Univ.-Prof. Dr. Matthias Heinz

10 Miscellaneous



68

SpM Elective Corporate Development I

Module Code 1253MSSIC1

Workload 180h

ECTS Credits 6

Module

Language German and

English

Module


term - sum-

mer term

Duration 1 Term

1 Courses Elective Corporate Development I

Contact

Hours 60h

Self-Stu-

dies 120h

Course Language German and English

2 Module Content Varying topics of corporate development

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of corporate development. ... assess and discuss findings and research results of specialized theories / methods. ... collect and analyse data material for selected scientific questions using quantitative / qualitative


cialists. ... critically evaluate current social developments and develop alternative solutions. ... use techniques of scientific work and good scientific practice.





8 Other Programmes that Use the Module Master of Science Business Administration - Corporate Development: Specialisation Section Corporate Development Master of Science International Management: Supplementary Section International Management Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Science Mathematik:



69

Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences

9 Module Manager Area Corporate Development

10 Miscellaneous



70

SpM Elective Corporate Development II


Workload 180h

ECTS Credits 6

Module

Language German and

English

Module


term - winter

term

Duration 1 Term

1 Courses a) Elective Corporate Development II b) Sustainability & Strategy

Contact

Hours a) 30h b) 30h

Self-Stud-

ies a) 150h b) 150h

Course Language a) German and Eng-

lish b) English


3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of corporate development. ... analyse current questions and challenges in the area of corporate development. ... assess and discuss findings and research results of specialized theories / methods. ... solve team-internal conflicts and target divergences independently. ... justify and defend (independently developed) positions or problem solutions. ... discuss scientific topics in a professional manner and appropriate to the situation with (non-) spe-

cialists. ... critically evaluate current social developments and develop alternative solutions. ... develop work processes for real problems and challenges.




7 Prerequisites for Awarding of Credit Points Passing the module examination of one course. A course is to be attended; the examination relates


8 Other Programmes that Use the Module Master of Science Business Administration - Corporate Development: Specialisation Section Corporate Development Master of Science International Management: Supplementary Section International Management Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik



71

Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences


10 Miscellaneous



72

SpM Elective Corporate Development III


Workload 180h

ECTS Credits 6

Module

Language German and

English

Module


Duration 1 Term

1 Courses Elective Corporate Development III

Contact

Hours 60h

Self-Stu-

dies 120h

Course Language German and English


3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of corporate development. ... analyse current questions and challenges in the area of corporate development. ... assess and discuss findings and research results of specialized theories / methods. ... justify and defend (independently developed) positions or problem solutions. ... discuss scientific topics in a professional manner and appropriate to the situation with (non-) spe-

cialists. ... critically evaluate current social developments and develop alternative solutions. ... develop work processes for real problems and challenges.





8 Other Programmes that Use the Module Master of Science Business Administration - Corporate Development: Specialisation Section Corporate Development Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences



73


10 Miscellaneous



74

SuM Introduction to Economic Psychology

Module Code 1320MEIEP1

Workload 360h

ECTS Credits 12

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Introduction to Economic Psychology

Contact

Hours 60h

Self-Stu-

dies 300h


2 Module Content • Basic concepts in economic psychology • Economic psychology and its application in consumer markets, labour markets, and financial mar-

kets • Economic psychology and its application in macroeconomic contexts • Current developments in applied economic psychology

3 Learning Objectives Students... ... understand advanced, specialized theories / methods economic psychology. ... collect, systematize and synthesize independently literature on selected scientific questions. ... justify and defend (independently developed) positions or problem solutions. ... use techniques of scientific work and good scientific practice.



6 Mode of End-Of-Module Examination Combined examination: WT (60), PRES


8 Other Programmes that Use the Module Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Economics: Supplementary Section Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Erik Hölzl



75

10 Miscellaneous



76

SuM Advanced Economic Psychology I

Module Code 1320MEAEP1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Consumer Behaviour

Contact

Hours 30h

Self-Stu-

dies 150h


2 Module Content • Basic concepts in consumer behaviour • Situational influences on consumer behaviour • Interindividual differences in consumer behaviour • Current developments in consumer research

3 Learning Objectives Students... ... analyse current questions and challenges in consumer behaviour. ... assess and discuss findings and research results of specialized theories / methods. ... collect, systematize and synthesize independently literature on selected scientific questions. ... write an academic paper on a selected topic and achieve thereby their own scientific contribution. ... justify and defend (independently developed) positions or problem solutions. ... act responsibly considering ecological, social and ethical criteria. ... use techniques of scientific work and good scientific practice.


5 Module Entry Requirements Recommendation: Introduction to Economic Psychology



8 Other Programmes that Use the Module Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management


10 Miscellaneous



77

SuM Advanced Economic Psychology II

Module Code 1320MEAEP2

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Organisational Behaviour

Contact

Hours 30h

Self-Stu-

dies 150h


2 Module Content • Basic concepts in organisational behaviour • Situational influences on organisational behaviour • Interindividual differences in organisational behaviour • Current developments in organisation research

3 Learning Objectives Students... ... analyse current questions and challenges in organisational behaviour. ... assess and discuss findings and research results of specialized theories / methods. ... collect, systematize and synthesize independently literature on selected scientific questions. ... write an academic paper on a selected topic and achieve thereby their own scientific contribution. ... justify and defend (independently developed) positions or problem solutions. ... act responsibly considering ecological, social and ethical criteria. ... use techniques of scientific work and good scientific practice.


5 Module Entry Requirements Recommendation: Introduction to Economic Psychology



8 Other Programmes that Use the Module Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management


10 Miscellaneous



78

SpM Empirical Methods and Data Analysis I


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses a) Statistical Inference b) Topics in Econometrics and Statistics I

Contact

Hours a) 45h b) 45h

Self-Stud-

ies a) 135h b) 135h


2 Module Content • Foundations of probability theory • Theory of point estimation and estimation techniques (e.g. maximum likelihood) • Theory of hypothesis testing and selected tests • Interval estimation

3 Learning Objectives Students... ... understand advanced, specialised theories / methods.


5 Module Entry Requirements Recommendation: solid basic knowledge of probability theory




8 Other Programmes that Use the Module Master of Science Economics: Specialisation Section Economics Master of Science Business Administration - Marketing: Core Section Marketing Master of Science Economics: Supplementary Section Economics Master of Science Economic Research: Supplementary Section Economic Research Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management



79

Master of Science International Management: Supplementary Section International Management Master of Science Data Analytics & Econometrics: Specialication Section Data Analytics & Econometrics Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics


10 Miscellaneous



80

SpM Empirical Methods and Data Analysis II


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses a) Microeconometrics b) Topics in Econometrics and Statistics II

Contact

Hours a) 45h b) 45h

Self-Stud-

ies a) 135h b) 135h


2 Module Content • Limited dependent variables • Evaluation of treatment effects • Duration analysis • Panel data and factor models


methods. ... discuss scientific topics in a professional manner and appropriate to the situation with (non-) spe-

cialists. ... use techniques of scientific work and good scientific practice.

4 Teaching and Learning Methods lecture

5 Module Entry Requirements Recommendation: CM Econometrics or CM Applied Econometrics (Business Administration) or CM

Advanced Econometrics




8 Other Programmes that Use the Module Master of Science Economics: Specialisation Section Economics Master of Science Economic Research: Specialisation Section Economic Research Master of Science Economics: Supplementary Section Economics Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance



81

Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Data Analytics & Econometrics: Supplementary Section Data Analytics & Econometrics Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics

9 Module Manager Univ.-Prof. Dr. Jörg Breitung

10 Miscellaneous



82

SpM Empirical Methods and Data Analysis III


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses a) Time Series Econometrics b) Stochastic Models and Processes c) Topics in Econometrics and Statistics III

Contact


Self-Stud-

ies a) 135h b) 135h c) 135h

Course Language a) English b) English c) English

2 Module Content a)Time Series Econometrics: • ARMA Models • State-Space Models • Models for Non-Stationary Time Series • Multivariate Time Series Models • Non-Stationarity in Multivariate Time Series

b) Stochastic Models and Processes: • Deepening topics in statistical inference • bootstrap • nonparametric density estimation • nonparametric tests (e.g. for independence) • Brownian motions • Poisson processes • Markov processes


methods.


5 Module Entry Requirements Recommendation: Solid basic knowledge of probability theory




8 Other Programmes that Use the Module Master of Science Economics: Specialisation Section Economics Master of Science Economic Research: Specialisation Section Economic Research Master of Science Business Administration - Marketing:



83

Core Section Marketing Master of Science Economics: Supplementary Section Economics Master of Science Economic Research: Supplementary Section Economic Research Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Data Analytics & Econometrics: Supplementary Section Data Analytics & Econometrics Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics


10 Miscellaneous



84

SpM Empirical Methods and Data Analysis IV


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses a) Statistical Analysis of Financial Data b) Topics in Econometrics and Statistics IV

Contact

Hours a) 45h b) 45h

Self-Stud-

ies a) 135h b) 135h


2 Module Content • Properties of financial time series • Time series models • Efficiency of financial markets • Empirical analysis of the capital asset pricing model • Empirical analysis of intertemporal asset pricing models • Volatility models • Market Microstructure and high-frequency data


methods. ... justify and defend (independently developed) positions or problem solutions.


5 Module Entry Requirements Recommendation: Solid knowledge of statistical and econometric methods; CM Econometrics or CM

Applied Econometrics (Business Administration) or CM Advanced Econometrics




8 Other Programmes that Use the Module Master of Science Economics: Specialisation Section Economics Master of Science Business Administration - Accounting and Taxation: Core Section Accounting and Taxation Master of Science Business Administration - Finance: Core Section Finance Master of Science Economics: Supplementary Section Economics Master of Science Economic Research: Supplementary Section Economic Research Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation



85

Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Data Analytics & Econometrics: Supplementary Section Data Analytics & Econometrics Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics

9 Module Manager Univ.-Prof. Dr. Roman Liesenfeld

10 Miscellaneous



86

SpM Empirical Methods and Data Analysis V


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses a) Multivariate Statistics b) Panel Data Analysis c) Bayesian Econometrics d) Topics in Econometrics and Statistics V

Contact

Hours a) 45h b) 45h c) 45h d) 45h

Self-Stud-

ies a) 135h b) 135h c) 135h d) 135h

Course Language a) English b) English c) English d) English

2 Module Content a) Multivariate Statistics: • Analysis of Variance • Eigenvalues • Principal Component Analysis • Factor Analysis • Discriminant Analysis • Cluster Analysis • Multivariate Testing • Correlation Analysis

b) Panel Data Analysis: • Static Panel Data Model • Dynamic Panel Data Model • Extensions • Factor Analysis

c) Bayesian Econometrics: • Basic Principles of Bayesian Econometrics • Bayesian Estimators and Numerical Integration • Importance Sampling and Markov-Chain-Monte-Carlo • Gaussian Linear Regression Model with Conjugate Priors • Gaussian Linear Regression Model with Non-Conjugate Priors • Linear Regression Model with General Error Covariance Matrix • Time Series Models • Models for discrete dependent variables • Students will practice the use of the methods using econometric software to analyse economic

data

d) Topics in Econometrics and Statistics 5: • Recent statistical and econometric methods • Applications in business administration, management studies and economics and social sciences

3 Learning Objectives Students... ... understand advanced, specialized methods in Statistics and Econometrics. ... analyse current questions and challenges in Statistics and Econometrics. ... analyse data material for selected scientific questions using statistical and econometric methods. ... justify and defend (independently developed) positions or problem solutions. ... discuss scientific topics in a professional manner and appropriate to the situation with specialists. ... use techniques of scientific work and good scientific practice.



87


5 Module Entry Requirements Recommendation: CM Econometrics or CM Applied Econometrics (Business Administration) or CM

Advanced Econometrics

6 Mode of End-Of-Module Examination Oral examination: OE



8 Other Programmes that Use the Module Master of Science Economics: Specialisation Section Economics Master of Science Business Administration - Accounting and Taxation: Core Section Accounting and Taxation Master of Science Business Administration - Finance: Core Section Finance Master of Science Economics: Supplementary Section Economics Master of Science Economic Research: Supplementary Section Economic Research Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Data Analytics & Econometrics: Supplementary Section Data Analytics & Econometrics Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics

9 Module Manager Dr. Bastian Gribisch

10 Miscellaneous



88

SpM Market Design and Behaviour I

Module Code 1289MSMDB1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Information and Strategy

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content This module introduces students to the economics of information. It deals with strategic decisions in

light of asymmetric information and also with the design of information systems. Possible topics in-

clude strategic communication, persuasion, reputation or social learning.

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of information economics. ... assess and discuss findings and research results of specialized theories / methods. ... discuss scientific topics in a professional manner and appropriate to the situation with (non-) spe-

cialists. ... present scientific results in a way that is appropriate for the target audience.


5 Module Entry Requirements Recommendation: CM Microeconomics or CM Microeconomics (Business Administration)



8 Other Programmes that Use the Module Master of Science Economics: Specialisation Section Economics Supplementary Section Economics Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research



89

Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science International Management: Supplementary Section International Management Master of Science Economic Research: Supplementary Section Economic Research Master of Arts Regionalstudien Ost- und Mitteleuropa - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Arts Regionalstudien Lateinamerika - Volkswirtschaftslehre: Ergänzungsbereich Economics Master of Arts Regionalstudien China - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics Master of Science Geographie: Wahlpflichtfach Management & Social Sciences


10 Miscellaneous



90

SpM Market Design and Behaviour II


Workload 180h

ECTS Credits 6

Module

Language English

Module


Duration 1 Term

1 Courses Economic Engineering

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Evaluation of the roles of theory and laboratory/field experiments in the development of markets

and incentive systems • Analysis of relevant behavioural phenomena and institutional details of particular importance for

specific designs • Discussion of practical applications of economic engineering in matching markets, auctions and

other markets

3 Learning Objectives Students... ... analyse current questions and challenges in the area of market design. ... write an academic paper on a selected topic and achieve thereby their own scientific contribution. ... discuss problems in markets with respect to different affected groups in a professional manner. ... critically evaluate current developments in different markets and develop alternative solutions.


5 Module Entry Requirements Recommendation: basic knowledge of game theory and experimental economics



8 Other Programmes that Use the Module Master of Science Economics: Specialisation Section Economics Supplementary Section Economics Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research



91

Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science International Management: Supplementary Section International Management Master of Arts Regionalstudien Ost- und Mitteleuropa - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Arts Regionalstudien Lateinamerika - Volkswirtschaftslehre: Ergänzungsbereich Economics Master of Arts Regionalstudien China - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Axel Ockenfels

10 Miscellaneous



92

SpM Market Design and Behaviour V


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses Corporate Taxation

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Tax competition between jurisdictions • Digitisation and Tax Policy • Reform options for corporate taxation • Cash flow based taxation, border adjustments and trade policy • Carbon pricing and border adjustments • Corporate taxation and corporate finance

3 Learning Objectives Students... ... understand the implications of the digital transformation of the economy for tax policy. ... can analyse reform options for corporate taxation. ... develop a conceptual framework to think through the interdependencies of corporate taxation,

trade policy and environmental policy. ... learn to communicate about policy relevant research to an academic audience. ... learn to communicate about policy relevant research to non-academic audience. ... engage in a discourse about reform options for policy design. ... analyse public policy taking account of ethical, ecological and social concerns. ... assess current tax policy debates and proposed solutions. ... use the techniques of empirical and theoretical research in applied public finance.


5 Module Entry Requirements Recommendation: CM Microeconomics or CM Microeconomics (Business Administration)



8 Other Programmes that Use the Module Master of Science Economics: Specialisation Section Economics Supplementary Section Economics Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance



93

Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Economic Research: Supplementary Section Economic Research Master of Arts Regionalstudien Ost- und Mitteleuropa - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Arts Regionalstudien Lateinamerika - Volkswirtschaftslehre: Ergänzungsbereich Economics Master of Arts Regionalstudien China - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Felix Bierbrauer

10 Miscellaneous



94

SpM Markets and Economic Policy I

Module Code 1302MSMEP1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses Growth, Inequality and Structural Change

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Neoclassical Growth • The Rate and the Direction of Technical Change • Automation, Work and Leisure • Men, Robots, and Artificial Intelligence • Sectorial Change (Deindustrialisation, Services, Real Estate, Rise of the State) • Technical Change and Inequality • The Affluent Society and its Economic Problems

3 Learning Objectives Students... ... understand advanced, specialized theories / methods. ... analyse current questions and challenges. ... assess and discuss findings and research results of specialized theories / methods.


5 Module Entry Requirements Recommendation: CM Macroeconomics or CM Advanced Macroeconomics I



8 Other Programmes that Use the Module Master of Science Economics: Specialisation Section Economics Supplementary Section Economics Master of Science Economic Research: Supplementary Section Economic Research Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management



95

Master of Science International Management: Supplementary Section International Management Master of Arts Regionalstudien Ost- und Mitteleuropa - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Arts Regionalstudien Lateinamerika - Volkswirtschaftslehre: Ergänzungsbereich Economics Master of Arts Regionalstudien China - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Peter Funk

10 Miscellaneous



96

SpM Markets and Economic Policy II


Workload 180h

ECTS Credits 6

Module

Language English

Module


Duration 1 Term

1 Courses Money and Financial Markets

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Empirical Evidence on monetary policy effects • Transaction frictions and money demand • Financial intermediation, banks, and liquidity • Monetary policy and banking • Financial contracts • Financial acceleration • Unconventional monetary policy and interbank markets

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of monetary theory, policy and

financial markets. ... analyse current questions and challenges in the area of monetary theory, policy and financial mar-

kets. ... assess and discuss findings and research results of specialized theories / methods. ... justify and defend (independently developed) positions or problem solutions. ... critically evaluate current social developments and develop alternative solutions.


5 Module Entry Requirements Recommendation: CM Macroeconomics or CM Advanced Macroeconomics



8 Other Programmes that Use the Module Master of Science Business Administration - Finance: Core Section Finance Master of Science Economics: Specialisation Section Economics Supplementary Section Economics Master of Science Economic Research: Supplementary Section Economic Research Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation



97

Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Arts Regionalstudien Ost- und Mitteleuropa - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Arts Regionalstudien Lateinamerika - Volkswirtschaftslehre: Ergänzungsbereich Economics Master of Arts Regionalstudien China - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Andreas Schabert

10 Miscellaneous



98

SpM Markets and Economic Policy III


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Development Economics

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Introduction to development economics based on theoretical and empirical research • Causes and consequences of poverty, underinvestment in health, education, and wealth • Risk and insurance • Methods to evaluate development projects and policies

3 Learning Objectives Students... ... assess and discuss findings and research results of specialized theories / methods. ... collect and analyse data material for selected scientific questions using quantitative / qualitative

methods. ... justify and defend (independently developed) positions or problem solutions. ... evaluate their own action processes in self- and external reflection and identify development po-

tentials.


5 Module Entry Requirements Recommendation: CM Econometrics or CM Applied Econometrics (Business Administration)



8 Other Programmes that Use the Module Master of Science Economics: Specialisation Section Economics Supplementary Section Economics Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance



99

Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Economic Research: Supplementary Section Economic Research Master of Arts Regionalstudien Ost- und Mitteleuropa - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Arts Regionalstudien Lateinamerika - Volkswirtschaftslehre: Ergänzungsbereich Economics Master of Arts Regionalstudien China - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Erik Hornung

10 Miscellaneous



100

SpM Markets and Economic Policy IV


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses Macroeconomics of the Labour Market

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Labour Market Dynamics: job creation and destruction • Theory of Search Unemployment • The Search and Matching Model of the Labour Market • Structural Labour Market Policy: Employment Protection and Unemployment Insurance • Labour Markets and the Business Cycle • Specific Topics in Macroeconomics of the Labour Market

3 Learning Objectives Students... ... assess and discuss findings and research results of specialized theories / methods. ... justify and defend (independently developed) positions or problem solutions. ... discuss scientific topics in a professional manner and appropriate to the situation with (non-) spe-

cialists. ... critically evaluate current social developments and develop alternative solutions.


5 Module Entry Requirements Recommendation: CM Macroeconomics or CM Advanced Macroeconomics; CM Microeconomics or

CM Microeconomics (Business Administration) or CM Advanced Microeconomics; CM Mathematics

or CM Advanced Mathematics



8 Other Programmes that Use the Module Master of Science Economics: Specialisation Section Economics Supplementary Section Economics Master of Science Economic Research: Supplementary Section Economic Research Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems:



101

Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Arts Regionalstudien Ost- und Mitteleuropa - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Arts Regionalstudien Lateinamerika - Volkswirtschaftslehre: Ergänzungsbereich Economics Master of Arts Regionalstudien China - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Michael Krause, Ph.D.

10 Miscellaneous



102

SuM Energy and Climate Change I

Module Code 1289MEECC1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Energy Markets and Regulation

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Economic models of energy markets and infrastructure • Short- and long-term equilibria • Market design and regulation • Institutions and policies • New technologies

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of energy economics. ... discuss scientific topics in a professional manner and appropriate to the situation with (non-) spe-

cialists. ... act responsibly considering ecological, social and ethical criteria. ... critically evaluate current political, institutional, technological, and social developments.





8 Other Programmes that Use the Module Master of Science Economics: Supplementary Section Economics Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research:



103

Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science International Management: Supplementary Section International Management Master of Science Economic Research: Supplementary Section Economic Research

9 Module Manager Univ.-Prof. Dr. Marc Oliver Bettzüge

10 Miscellaneous



104

SuM Energy and Climate Change II


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses Growth, Energy, Climate Change

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content This module sheds light on the interrelation between energy use, economic growth, and environ-

mental impacts like climate change. It starts with an introduction on natural science foundations, es-

pecially the laws of thermodynamics and their relevance for economics. On this basis, the course

covers resource economics, capital theory, the role of energy in production and economic growth,

and selected issues in climate policy.

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of energy economics. ... analyse current questions and challenges in the area of energy economics. ... communicate continuously and purposefully in diverse teams. ... act responsibly considering ecological, social and ethical criteria.





8 Other Programmes that Use the Module Master of Science Economics: Supplementary Section Economics Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research



105

Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science International Management: Supplementary Section International Management Master of Science Economic Research: Supplementary Section Economic Research International Master of Environmental Sciences: Environmental Economics

9 Module Manager PD Dr. Dietmar Lindenberger

10 Miscellaneous



106

SuM Energy and Climate Change III


Workload 180h

ECTS Credits 6

Module

Language English

Module


Duration 1 Term

1 Courses Quantitative Methods in Energy Economics

Contact

Hours 30h

Self-Stu-

dies 150h


2 Module Content • Numerical approaches to energy market modelling • Optimisation problems in energy economics • Empirical methods in energy economics

3 Learning Objectives Students... ... learn how to apply quantitative methods for analysing problems in energy economics. ... collect and analyse data material for selected scientific questions using quantitative / qualitative

methods. ... write an academic paper on a selected topic and achieve thereby their own scientific contribution. ... present scientific results in a way that is appropriate for the target audience. ... use techniques of scientific work and good scientific practice.


5 Module Entry Requirements Recommendation: SuM Energy and Climate Change I



8 Other Programmes that Use the Module Master of Science Economics: Supplementary Section Economics Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science International Management:



107

Supplementary Section International Management Master of Science Economic Research: Supplementary Section Economic Research


10 Miscellaneous



108

SuM Energy and Climate Change IV


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses Model UNFCCC - Climate Change Strategy

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Economics of climate change • Resource economics • Fundamentals of energy economics • Environmental economics • Economics and politics of international climate change agreements

3 Learning Objectives Students... ... analyse current questions and challenges in the area of energy economics and climate policy. ... write an academic paper on a selected topic and achieve thereby their own scientific contribution. ... communicate continuously and purposefully in diverse teams. ... justify and defend (independently developed) positions or problem solutions. ... develop work processes for real problems and challenges.





8 Other Programmes that Use the Module Master of Science Economics: Supplementary Section Economics Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research:



109

Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science International Management: Supplementary Section International Management Master of Science Economic Research: Supplementary Section Economic Research


10 Miscellaneous



110

CM Macroeconomics

Module Code 1302MBMAC1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Macroeconomics

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content The course focuses on macroeconomic theory and issues. In its first part, it covers key determi-

nants of economic growth and cross-country income differences, using modern growth theory. In the

second part, short-term fluctuations in economic activity and stabilisation policy are covered, using

real business cycle and new Keynesian models. Both parts ask when market outcomes are sustain-

able, whether they coincide with outcomes that are optimal from society’s perspective, and whether

economic policy can help achieve socially desirable outcomes. The course also introduces methods

of dynamic optimisation and simulation of macroeconomic models.

3 Learning Objectives Students... ... understand advanced, specialized theories / methods. ... analyse current questions and challenges. ... present scientific results in a way that is appropriate for the target audience. ... act responsibly considering ecological, social and ethical criteria. ... critically evaluate current social developments and develop alternative solutions.


5 Module Entry Requirements Recommendation: Microeconomics, Macroeconomics and Bachelor Level Mathematics



8 Other Programmes that Use the Module Master of Science Economics: Core Section Economics Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Arts Politikwissenschaft:



111

Supplementary Section Political Science Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science International Management: Supplementary Section International Management Master of Arts Regionalstudien Ost- und Mitteleuropa - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Arts Regionalstudien Lateinamerika - Volkswirtschaftslehre: Ergänzungsbereich Economics Master of Arts Regionalstudien China - Volkswirtschaftslehre: Ergänzungsbereich Volkswirtschaftslehre Master of Science Mathematik: Economics Master of Science Wirtschaftsmathematik: Economics Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Michael Krause, Ph.D.

10 Miscellaneous



112

CM Selected Methods in Economics

Module Code 1289MBEXE1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses Experimental Methods

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content • Experimental Methods in economics • Experimental designs • Analysing experimental data

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of experimental Economics. ... analyse current questions and challenges in the area of Microeconomics. ... assess and discuss findings and research results of specialized methods. ... analyse data for selected scientific questions using quantitative methods. ... present scientific results in a way that is appropriate for the target audience. ... critically evaluate current social developments and develop alternative solutions. ... use techniques of scientific work and good scientific practice.





8 Other Programmes that Use the Module Master of Science Business Administration - Corporate Development: Core Section Corporate Development Master of Science Business Administration - Marketing: Core Section Marketing Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management:



113

Supplementary Section Supply Chain Management Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science International Management: Supplementary Section International Management


10 Miscellaneous



114

SpM Media Economics

Module Code 1289MSMEC1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Media Economics

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content • Characteristics of media markets • Cost and revenue structures on media markets • Digital transformation of media markets • Political economy of media markets

3 Learning Objectives Students... ... analyse current questions and challenges. ... assess and discuss findings and research results of specialised theories / methods. ... critically evaluate current social developments and develop alternative solutions.





8 Other Programmes that Use the Module Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Finance: Supplementary Section Finance Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management



115

Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Arts Medienwissenschaft: Ergänzungsbereich Medienmanagement und Medienökonomie

9 Module Manager Univ.-Prof. Dr. Johannes Münster

10 Miscellaneous



116

CM Applied Econometrics (Business Administration)

Module Code 1289MBAEC1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Applied Econometrics (Master Business Ad-

ministration)

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content • Statistical Foundations and Testing • Experiments and RCTs • Regression (OLS, dummy variables, omitted variable bias, nonlinear models, binary dependent

variables) • Instrumental Variables • Regression Discontinuity • Panel data (Fixed effects, differences-in-differences)

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of labour markets. ... assess and discuss findings and research results of specialized theories / methods. ... collect and analyse data material for selected scientific questions using quantitative / qualitative


cialists. ... develop work processes for real problems and challenges. ... use techniques of scientific work and good scientific practice.


5 Module Entry Requirements Recommendation: Knowledge of basic econometrics and statistics, basic knowledge of R



8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Core Section Accounting and Taxation Master of Science Business Administration - Corporate Development: Core Section Corporate Development Master of Science Business Administration - Finance: Core Section Finance Master of Science Business Administration - Marketing: Core Section Marketing Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems:



117

Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science International Management: Supplementary Section International Management

9 Module Manager Univ.-Prof. Dr.‘ Pia Pinger

10 Miscellaneous



118

CM Microeconomics (Business Administration)

Module Code 1289MBMBA1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Microeconomics: Game Theory

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content • Non-cooperative Game Theory • Normal form games • Extensive form games, with complete and incomplete information • Finitely and infinitely repeated games • Cooperative Game Theory • Core, Shapley-value, bargaining problem • Evolutionary game theory • Social choice theory, voting • Condorcet-paradox, Arrow-theorem

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of Game Theory. ... assess and discuss findings and research results of specialized methods. ... analyse data for selected scientific questions using quantitative methods. ... communicate continuously and purposefully in diverse teams. ... critically evaluate current social developments and develop alternative solutions. ... use techniques of scientific work and good scientific practice.





8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Core Section Accounting and Taxation Master of Science Business Administration - Corporate Development: Core Section Corporate Development Master of Science Business Administration - Marketing: Core Section Marketing Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology



119

Master of Science International Management: Supplementary Section International Management Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management

9 Module Manager Univ.-Prof. Dr.‘ Bettina Rockenbach

10 Miscellaneous



120

CM Mathematics

Module Code 1314MBMAT1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Mathematics for Economists

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content • Systems of linear equations, fundamentals of linear algebra, determinants, eigenvalues and eigen-

vectors • Optimisation of functions of several variables • Difference and differential equations • Systems of difference and differential equations

3 Learning Objectives Students... ... understand advanced, specialized theories / methods. ... analyse current questions and challenges. ... communicate continuously and purposefully in diverse teams. ... evaluate their own action processes in self- and external reflection and identify development po-

tentials.


5 Module Entry Requirements Recommendation: Knowledge of mathematics for economists on bachelor level



8 Other Programmes that Use the Module Master of Science Economics: Core Section Economics Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research:



121

Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science International Management: Supplementary Section International Management

9 Module Manager Prof. Dr. Rainer Dyckerhoff

10 Miscellaneous



122

SpM Finance I

Module Code 1259MSFIN1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Capital Market Theory

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content • Investment decisions given uncertainty • Portfolio theory • Asset pricing models • Analysis and valuation of forwards, futures, and options

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of capital market theory. ... analyse current questions and challenges in the area of capital market theory. ... assess and discuss findings and research results of specialized theories / methods. ... discuss scientific topics in a professional manner and appropriate to the situation.





8 Other Programmes that Use the Module Master of Science Business Administration - Finance: Specialisation Section Finance Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Arts Regionalstudien China - Betriebswirtschaftslehre:



123

Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Alexander Kempf Dr. Alexander Pütz

10 Miscellaneous



124

SpM Finance II


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Corporate Finance Theory

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content • Financial Planning • Cost of Capital • Firm Valuation • Corporate Restructuring

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of corporate finance. ... analyse current questions and challenges in the area of corporate finance. ... assess and discuss findings and research results of specialized theories / methods. ... discuss scientific topics in a professional manner and appropriate to the situation with (non-) spe-

cialists.





8 Other Programmes that Use the Module Master of Science Business Administration - Finance: Specialisation Section Finance Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik



125

Master of Arts Regionalstudien China - Betriebswirtschaftslehre: Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Dieter Hess

10 Miscellaneous



126

SpM Finance III


Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Insurance Economics

Contact

Hours 60h

Self-Stu-

dies 120h


2 Module Content • Insurance demand theory • Production theory in insurance • Market balance in regard to information symmetry and asymmetry • Basics of sector-specific tariff calculation and reserve creation • Claim settlement • Introduction to solvency standards

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of finance or insurance. ... analyse current questions and challenges in the area of finance or insurance. ... assess and discuss findings and research results of specialized theories / methods. ... justify and defend (independently developed) positions or problem solutions. ... critically evaluate current social developments and develop alternative solutions.





8 Other Programmes that Use the Module Master of Science Business Administration - Finance: Specialisation Section Finance Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science Gesundheitsökonomie: Supplementary Section Health Economics Master of Science International Management: Supplementary Section International Management



127

Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Arts Regionalstudien China - Betriebswirtschaftslehre: Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Heinrich R. Schradin

10 Miscellaneous



128

SpM Finance Advanced IV

Module Code 1259MSFIA4

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses a) Value-Based Management in Insurance -

Theory and Practice b) Banking

Contact

Hours a) 60h b) 60h

Self-Stud-

ies a) 120h b) 120h


2 Module Content a) Value-Based Management in Insurance - Theory and Practice • Introduction in Insurance Management • Insurance Risk and Production Technology • Risk Modelling and Risk Measurement • Risk Management and Shareholder Wealth • Risk-based Capital Allocation • Decision-making in a Value-Based Management Framework • Trends and Challenges in the Insurance Industry

b) Banking • Introduction to Banking • Theoretical Explanations of Banks • Measurement of Liquidity Risks • Measurement and Management of Credit and Market Risk • Measurement and Management of Operational Risk • Capital Requirements • Bank Management and Bank Controlling

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of Value-Based Management in

Insurance. ... analyse current questions and challenges in the area of Value-Based Management in Insurance. ... assess and discuss findings and research results of specialized theories / methods. ... justify and defend (independently developed) positions or problem solutions.






8 Other Programmes that Use the Module Master of Science Business Administration - Finance: Specialisation Section Finance Master of Science Business Administration - Accounting and Taxation:



129

Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences

9 Module Manager Area Finance

10 Miscellaneous



130

CM Supply Chain Analytics I

Module Code 1271MBSCA1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Predictive Analytics

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Introduction Data Analysis/Data Science • Introduction Programming with Python • Methods of Demand Forecasting

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of data science. ... collect and analyse data material for selected scientific questions using quantitative / qualitative

methods. ... communicate continuously and purposefully in diverse teams. ... solve team-internal conflicts and target divergences independently. ... justify and defend (independently developed) positions or problem solutions. ... present scientific results in a way that is appropriate for the target audience. ... develop work processes for real problems and challenges. ... use techniques of scientific work and good scientific practice.





8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Core Section Supply Chain Management Master of Science International Management: Supplementary Section International Management Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs:



131


9 Module Manager Prof. Dr. Nicolas Fugger Area Supply Chain Management

10 Miscellaneous



132

CM Supply Chain Analytics II

Module Code 1271MBSCA2

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Prescriptive Analytics

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Introduction Analytical Modelling • Introduction Optimisation • Solving Optimisation Case Studies in Python

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in the area of data science / optimisation. ... collect and analyse data material for selected scientific questions using quantitative / qualitative

methods. ... communicate continuously and purposefully in diverse teams. ... solve team-internal conflicts and target divergences independently. ... justify and defend (independently developed) positions or problem solutions. ... present scientific results in a way that is appropriate for the target audience. ... develop work processes for real problems and challenges. ... use techniques of scientific work and good scientific practice.





8 Other Programmes that Use the Module Master of Science Business Administration - Supply Chain Management: Core Section Supply Chain Management Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Arts Regionalstudien China - Betriebswirtschaftslehre:



133

Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Prof. Dr. Andreas Fügener Area Supply Chain Management

10 Miscellaneous



134

SpM Supply Chain Operations

Module Code 1271MSSOP1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses Supply Chain Operations

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Inventory Management • Contract Design • Capacity and Revenue Management • Supply Chain Management

3 Learning Objectives Students... ... understand advanced, specialized theories / methods to control supply chains. ... analyse current questions and challenges in supply chain management. ... communicate continuously and purposefully in diverse teams. ... discuss scientific topics in a professional manner and appropriate to the situation with (non-) spe-

cialists. ... present scientific results in a way that is appropriate for the target audience. ... act responsibly considering ecological, social and ethical criteria. ... use techniques of scientific work and good scientific practice.


5 Module Entry Requirements Recommendation: The CM Supply Chain Analytics I should have been completed.



8 Other Programmes that Use the Module Master of Science Business Administration - Supply Chain Management: Specialisation Section Supply Chain Management Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science International Management: Supplementary Section International Management Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs:



135


9 Module Manager Area Supply Chain Management Univ.-Prof. Dr. Ulrich W. Thonemann

10 Miscellaneous



136

SpM Supply Chain Strategy

Module Code 1271MSSSY1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - winter

term

Duration 1 Term

1 Courses Supply Chain Strategy

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Strategy Formation • Product development • Process Design • Process Simulation • Applications

3 Learning Objectives Students... ... understand advanced, specialized theories / methods for formulation and implementation of strat-

egies in the context of supply chain and operations management. ... analyse current questions and challenges in supply chains. ... assess and discuss findings and research results of specialized theories / methods. ... communicate continuously and purposefully in diverse teams. ... justify and defend (independently developed) positions or problem solutions. ... act responsibly considering ecological, social and ethical criteria. ... critically evaluate current social developments and develop alternative solutions.





8 Other Programmes that Use the Module Master of Science Business Administration - Supply Chain Management: Specialisation Section Supply Chain Management Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik



137

Master of Arts Regionalstudien China - Betriebswirtschaftslehre: Ergänzungsbereich Business Administration Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences Master of Science Geographie: Wahlpflichtfach Management & Social Sciences

9 Module Manager Univ.-Prof. Dr. Fabian Sting Area Supply Chain Management

10 Miscellaneous



138

SpM Supply Chain Planning

Module Code 1271MSSPL1

Workload 180h

ECTS Credits 6

Module

Language German and

English

Module


term - sum-

mer term

Duration 1 Term

1 Courses a) Project Management b) Production Management

Contact

Hours a) 45h b) 45h

Self-Stud-

ies a) 135h b) 135h


2 Module Content Selected topics in Supply Chain Management:

a) Project Management: • Project Definition and Scoping • Project Risk Analysis and Risk Management • Resource Allocation and Budgeting • Project Scheduling • Project Monitoring • Project Portfolio Management • Managing Human Behaviour in Projects

b) Production Management: • Supply Chain Design • Demand Planning • Program Planning • Lotsizing and Scheduling • Inventory Management

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in Supply Chain Planning. ... analyse current questions and challenges in Supply Chain Planning. ... assess and discuss findings and research results of specialized theories / methods. ... communicate continuously and purposefully in diverse teams. ... justify and defend (independently developed) positions or problem solutions. ... act responsibly considering ecological, social and ethical criteria. ... critically evaluate current social developments and develop alternative solutions.


5 Module Entry Requirements Recommendation: The CM Supply Chain Analytics I and II should have been completed.






139

8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science International Management: Supplementary Section International Management Master of Science Business Administration - Supply Chain Management: Specialisation Section Supply Chain Management Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences

9 Module Manager Area Supply Chain Management

10 Miscellaneous



140

SpM Selected Issues in Behavioural Supply Chain Management

Module Code 1271MSIBS1

Workload 180h

ECTS Credits 6

Module

Language English

Module


term - sum-

mer term

Duration 1 Term

1 Courses Behavioural Supply Chain Management

Contact

Hours 45h

Self-Stu-

dies 135h


2 Module Content • Behavioural Decision Making • Behavioural Management • Decision Heuristics

3 Learning Objectives Students... ... understand advanced, specialized theories / methods in Behavioural Operations Management. ... assess and discuss findings and research results of specialized theories / methods. ... collect and analyse data material for selected scientific questions using quantitative / qualitative

methods. ... prepare independently a research design for a question. ... communicate continuously and purposefully in diverse teams. ... justify and defend (independently developed) positions or problem solutions. ... present scientific results in a way that is appropriate for the target audience. ... use techniques of scientific work and good scientific practice.


5 Module Entry Requirements Recommendation: The basic modules Supply Chain Analytics I and II should have been completed.



8 Other Programmes that Use the Module Master of Science Business Administration - Supply Chain Management: Specialisation Section Supply Chain Management Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science International Management: Supplementary Section International Management Master of Science Economics: Supplementary Section Management & Social Sciences Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs:



141

Ergänzungbereich Wirtschaftspädagogik Master of Science Mathematik: Economics Sciences Master of Science Wirtschaftsmathematik: Economics Sciences

9 Module Manager Prof. Dr. Nicolas Fugger Area Supply Chain Management

10 Miscellaneous



142

Studies Abroad I

Module Code 1014MESAb1

Workload 180h

ECTS Credits 6

Module

Language selected lan-

guage

Module


Duration 1 Term

1 Courses

Contact

Hours

Self-Stu-

dies

Course Language

2 Module Content depends on course selection

3 Learning Objectives Students... ... acquire knowledge and skills depending on their choice of course.

4 Teaching and Learning Methods depending on course choice

5 Module Entry Requirements depends on course selection

6 Mode of End-Of-Module Examination TR - depending on course selection

7 Prerequisites for Awarding of Credit Points depends on course selection

8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Economic Research: Supplementary Section Economic Research Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science Economics: Supplementary Section Management & Social Sciences Master of Science International Management: Supplementary Section International Management Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik



143

9 Module Manager

10 Miscellaneous Language: can be held in English or in any language offered at the host university. This module can

be studied at a higher education institution in another country. There is a standardised crediting pro-

cedure for such cases. Information about course crediting (deadlines and procedures) can be ob-

tained from the Credit Transfer Centre (WiSo Credit Transfer Centre: https://www.anrech-

nungwiso.uni-koeln.de/) This module can also be taken as part of a summer school organised by the

WiSo Faculty. In this case, students must register for the examination in accordance with the rules of

the WiSo Faculty prior to embarking on the module.



144

Studies Abroad II


Workload 180h

ECTS Credits 6

Module


guage

Module


Duration 1 Term

1 Courses

Contact

Hours

Self-Stu-

dies

Course Language







8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Economic Research: Supplementary Section Economic Research Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science Economics: Supplementary Section Management & Social Sciences Master of Science International Management: Supplementary Section International Management Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik



145

9 Module Manager










146

Studies Abroad III


Workload 180h

ECTS Credits 6

Module


guage

Module


Duration 1 Term

1 Courses

Contact

Hours

Self-Stu-

dies

Course Language







8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Economic Research: Supplementary Section Economic Research Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science International Management: Supplementary Section International Management Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik



147

9 Module Manager










148

Studies Abroad IV


Workload 180h

ECTS Credits 6

Module


guage

Module


Duration 1 Term

1 Courses

Contact

Hours

Self-Stu-

dies

Course Language







8 Other Programmes that Use the Module Master of Science Business Administration - Accounting and Taxation: Supplementary Section Accounting and Taxation Master of Science Information Systems: Supplementary Section Information Systems Master of Science Business Administration - Corporate Development: Supplementary Section Corporate Development Master of Science Business Administration - Finance: Supplementary Section Finance Master of Science Business Administration - Marketing: Supplementary Section Marketing Master of Science Business Administration - Supply Chain Management: Supplementary Section Supply Chain Management Master of Arts Politikwissenschaft: Supplementary Section Political Science Master of Science Sociology: Social Research: Supplementary Section Sociology and Social Research Master of Science Sociology: Social and Economic Psychology: Supplementary Section Sociology: Social and Economic Psychology Master of Science International Management: Supplementary Section International Management Master of Education Wirtschaftspädagogik/Lehramt an Berufskollegs: Ergänzungbereich Wirtschaftspädagogik

9 Module Manager



149










150

3.6.4 Master Thesis

Master’s Thesis Marketing

Module Code 1015MMMAR1

Workload 900h

ECTS Credits 30

Module

Language German and

English

Module


Duration 1 Term

1 Courses

Contact

Hours

Self-Stu-

dies

Course Language

2 Module Content The topic of the master’s thesis on the Business Administration programme must come from the

specialisation section or from the subject group taken by the candidate in the supplementary section.

If the topic relates to the supplementary section, the candidate must already have accumulated 18

ECTS credits in said supplementary section.

3 Learning Objectives Students... ... are familiar with current debate on international management theory and methods and make use

of it through their own independent research work. ... identify questions and issues that meet academic requirements. ... work on these questions independently, using the main primary and secondary literature. ... formulate theoretical and methodical (qualitative and/or quantitative) approaches to academic re-

search. ... draw up a research plan and implement it independently. ... organise and design an academic research process. ... independently collect relevant data and evaluate them in a methodically competent manner. ... discuss theoretical and methodical problems in depth with teaching staff, other students and per-

sons with an interest in the field. ... critically assess research findings and derive conclusions from them that are relevant to research

and society.

4 Teaching and Learning Methods Master’s Thesis

5 Module Entry Requirements 60 ECTS credits obtained

6 Mode of End-Of-Module Examination Written test 6 months


8 Other Programmes that Use the Module Master of Science Business Administration - Marketing: Master Thesis in Marketing


10 Miscellaneous The master’s thesis may be written in German or English.

module catalogue - wiso-fakultät - wiso-fakultät

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