Who they are Rock band from Agoura Hills, California Have been around since 1996 Their songs have been in both video games (Medal of Honor, FIFA 13) and

movies (all 3 of the Michael Bay Transformer Movies) Notable Songs (links provided): New Divide, What’ I’ve Done, In The End,

Numb, Faint, Their sound has changed quite a bit...from basically rap rock in their early

days to alternative (I personally like their heavier sounding songs)

Studio Albums

Hybrid Theory (2000)

Meteora (2003) Minutes to Midnight (2007)

A Thousand Suns (2010)

Living Things (2012)

Social Media Official site: www.linkinpark.com Also on Facebook,Twitter (@linkinpark), and Instagram, Spotify, Tumblr,

Google+, Youtube I personally only follow them via Facebook, Twitter, Youtube Below are some pictures of how I feel with all these social media sites

and the need to feel “connected” to everyone (for them, their fans)

Facebook Very up to date, regular posts on FacebookInclude the likes of causes they support,

upcoming concerts, new music, band news, TV appearances

Over 60 million likesConnected to many things on their Facebook

page; their Instagram account, band store, Twitter, ticket sales

Have a Facebook game (LP Recharge) available on their page that allows fans to win things

Twitter3.85 million followersRegular , same updates and similar to

Facebook with content of photos and videos, loads of band content

3 of 6 band members have a Twitter account:Chester Bennington (vocals): @chesterbeMike Shinoda (vocals, guitar): @mikeshinodaDave “Phoenix” Farrell (bass): @phoenixlp

YoutubeConcert and touring footage

Blogging/news updatesUp to date chronology of all the music videos

they have put outBehind-the-scenes on recording and touring

Online CommunitiesHave their own functioning discussion forum

hosted on their own official siteSame goes for their paid membership to their

official club (stuff like presales, CD containing unreleased material), they too have their own discussion forum that has people moderating the chat

Quite a few online fan websites; two notable sites lpfancorner.com, and lpassociation.comBoth sites up to date with news on the regularLink to official band content (videos, photos etc.) Have their own fan discussion forums

On a side note, speaking of community...(there is no reason for me posting this other than me finding this hilarious, won’t understand this as much until you read full comic; full comic that I took it from here).

Finding your AudienceHad a few years of change in their sound that

led gaining some fans and losing some of their old ones

For the most part fans have stayed with them and the band has found their audience as they have still remained popular despite being around for long (compared to many groups that seem to come and go) and changing the way they sound

The 2 fan sites previously mentioned that are still very active show that they have found a way to connect with the public audience

Posting Meaningful ContentPlenty of behind the scenes content available to

fans that allow for their followers to truly get to know the band. Allows fans to see the hard work put into touring and

making a new album, getting that connectedness so that their music isn’t just a commodity.

Have released sneak peeks/previews of their new leading singles of their albums via Youtube

Subscription based official fan club LP Underground provide additional unreleased songs, gear and early access to ticket sales to make it meaningful to pay for membership in their fan club.

Engaging your fans Acknowledgement of fans

Many posts acknowledging their fans on social media Acknowledgement of the site LPassociation through video Active on large number of social media websites

3 members of the band have their own Twitter account where they can further engage fans

Engaging your fans con’t Linkin Park feat. YOU

Contest that was run coinciding with the release of their The Catalyst, their first single off of their album A Thousand Suns

Gave a preview of their new song, provided the file for fans to use to make a remix with that clip

Linkin Park 8-Bit Rebellion A massively multiplayer online and single player game for the Apple

iOS (disappointing as an Android user) Based on the band itself, features work by lead singer Mike Shinoda

himself

Continuing the Social Push IRLUse social media to promote when they plan on showing up

for shows and meet and greetsCould take it a step further perhaps by retweeting pictures

posted by their fans meeting them or attending their showsLead singer Chester Bennington involved with other

projectsalso is the lead singer of other bands including Stone Temple

PilotsInvolved in fashion, recently involved with Porsche design

Lead singer/guitarist Mike Shinoda also involved in other projects collaboration with DC shoes to design a shoeSetting up a scholarship at the Art Center College of Design

Post ConsistentlyNews updates and content are very regularEach social media website they are available

on are all in sync with one another and connected

Posts are not only about themselves but also for the causes they support

(In) The End.