A BUSINESS PLAN

FOR

SUSTAINABLE

MODULAR

HOUSING

FOUNDING PARTNERS

Eldho Philip Paul

Sruthy Jalal

Thomas Abraham

PRESENTING

EST HOMES PVT LTD

ABSTRACT

The main purpose of this business model is to design,build and sell affordable

‘Sustainable Modular Homes’ which will be price competitive with the regular modular

homes ,while offering the value-added benefits of high design and sustainable

materials and methods.

SIGNIFICANCE OF THE PROJECT

• Limits the negative impacts of housing on the environment and human health.

• Efficiency of mass production.

• Availability of recycled materials like paints, carpets etc are growing.

• Offers features such as energy efficiency, waste reduction, material substitution & green roofing at an affordable price.

• Furthermore new technologies emerging for wind energy , solar energy and other cost-saving energy reducing tools serves to create a situation for an entrepreneur in the green building industry.

CURRENT SCENARIO WITH HOUSING & ENVIRONMENT

• Heavy raw material use• Energy consumption• Indoor air quality( carpets & cabinets )• Outdoor pollution -( C02, sulphur dioxide & nitrous

oxide emissions) -solid wastes - heavy use of fresh water

GREEN ARCHITECTURE• Improved construction practices.

• Efficient material usage.

• Increased resource efficiencies.

• Lower life cycle costs.

• Alternative materials

RESULTSImproved indoor air quality, energy, water

& resource efficiency.

PRODUCT DIFFERENTIATION

MODULAR BUILDING

TRADITIONALSTICK- BUILT

NON- TRADITIONAL

MANUFACTURED PANELISED MODULAR

COMPETITORS

Sustainable Modular Housing is common only in the US and some parts of Europe & South Africa .As of now there is no competitor for our company , which is to bring stylish designs and green features into the affordable modular segment of the housing market. This will also give our company the First-Mover advantage.

TARGET MARKET SEGMENT

Our new business will allow customers in the

large middle-income bracket

the opportunity to obtain a level of design and

sustainability that is currently unavailable.

Also for higher end customers who would prefer

to have a second house ( like farm houses)

MARKETING PLAN• To make our presence in Property Expo’s

in and around TamilNadu and the country at large .

• Tie-up with banks providing home loans to further create awareness among prospective clients.

• Event Sponsorships and advertising through Electronic Billboards & Hoardings

FINANCIAL PLAN

Total Estimate 2 Crores

Capital from the Proposers - 1 Crore

Loan from Bank - 1 Crore

* Initial plan will consider 12 modular houses which costs around 1.8 crores and 20 lakhs working capital

SPECIFICATIONS

Standard house ( 3200 sq ft)- 15 lakhs

Which includes:

1500 sq ft of living space ( 3 bedrooms,2 bathrooms)

400 sq ft garage

500 sq ft kitchen

1000 sq ft including patio , courtyard & basement

FUTURE PLANS

• To expand our service all over the country.

• Introduce larger and smaller segment houses.

• Also providing Custom Made modular houses according to the specifications of the customer.

CONCLUSION

For a sustainable modular home , you pay 25 – 40 % less than a site built home which makes it very attractive for the common mass.