Mobility Market Perspective and IBM’s Mobile Portal Accelerator Solution with Customer Examples

Lauren Wendel, IBM Mobile Portal Product Manager

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All organizations have to do more with less.Managers are making sales calls, sales people are making deliveries, executives are approving workflows. Rich mobile services enables users to “take their first job along with them to their second job”.

Mobile devices offer cost reduction potential.A smartphone can cost less to procure and maintain than a laptop or a desktop - especially if the user buys it. Customers are asking: “Can my workers do their job with just an iPhone or a Blackberry? ”

Responsiveness helps organizations win.Competition for business is tougher than ever. Organizations th at react quickly and respond aggressively improve their odds of success against their competitors.

Why is mobility important ? Mobility solutions have strong potential even in a weak economy

Replay Available at Perficient.com/Webinars

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Enterprise Mobility Drives Productivity and User Satisfaction: Market Viewpoints

"Mobility is here to stay, and investment in tools to better support mobile and remoteusers represents a significant upside for the business as a whole." In fact, according to the Forrester study, 91% of enterprises with manual mobile support processes believe the ability to connect to a remote user's devices would be a key IT investment. Improved worker and executive management satisfaction with IT is cited as a primary benefit (78%), with increased productivity of remote workers (72%) and IT efficiency (67%) also ranking highly.

Source: Forrester: Remote Support Increases Staff Effectiveness Published on Oct 16, 2009

"Similar to 2008, mobility initiatives at enterprises will be a priority — even in a down market.In 2008, Forrester’s survey results show that between 40% and 60% of enterprises in North Americaand Europe identified more mobility support to employees, implementation of fixed-mobileconvergence (FMC) solutions, and formalization of a mobile strategy as critical priorities...... Why? Mobile applications and solutions let enterprises cut costs and improve employee productivity or worker efficiency — all important initiatives in a constrained business environment.

Source: Forrester: What's In Store for Enterprise Mobility?Published on Dec 12, 2008

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Enabling Enterprise Mobility Considerations: Market PerspectivesMobile Web a ‘Missed Opportunity’ Tara Seals - Nov 2, 2009

.....only 1 percent of Web sites have capabilities specifically designed for mobile. And that translates into a generally poor wireless Web experience for users, and a big missed opportunity for operators, content owners and advertisers alike.

Sure, those with smartphones and full Web browsers can navigate to any site on the Internet; but limitations within the handsets or within the operating system (i.e., lack of Flash support in the iPhone) can render Web sites that have been created for desktop use pale shadows of themselves when viewed on a wireless device. And, every device has its own specific way of rendering content, so a BlackBerry user might see a regular Web site as having overly large type, while a Droid user might have trouble viewing embedded images. Or, vice versa. .....Done correctly, the mobile opportunity itself is large, according to Gartner, which projects mobile ad spending worldwide to grow a full 74 percent this year to $913.5 million. By 2013, the research firm expects mobile ad spending to surpass $13 billion.

Squeezing Web Sites Onto Cellphones Wall Street Journal - Dec 2, 2009

...The move to mobile isn't without challenges. Companies have to decide whether to create a barebones site accessible by even the most basic handset, or opt for a flashier application accessible by select smart phones. Different phones, screen sizes and platforms create headaches for site designers.....

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Rich client Browser Mobile device

Connected Disconnected

Rich client Browser Mobile device

Connected Disconnected

Where are your employees or customers? How do they want (or have) to work?

Universal access—Be as productive as possible, regardless of location

WebSphere Portal PrioritiesDeliver Exceptional User Experiences

Differentiate yourself to your customers

Drive revenue and loyalty with your partners

Enable productive and efficient employee web interactions

Significantly Reduce Costs

Fastest time-to market

Up to 50% in labor and other savings

Stellent

Apps

Content

CollaborationSelf Service

Contextual

Personalized

Secure

Role Based

Dynamic

Business

Cloud

Consumer

Integration ExcellenceSeamlessly Combine Internal & External Applications/Services

Combined with Web 2.0 & social capabilities, employee intranets & partner extranets help drive better business outcomes

Portal

IBM Mobile Portal Accelerator

IBM Mobile Portal Accelerator

IBM Mobile Portal Accelerator

PCs & full browsers

MobileDevices

Dynamically Adapted & Rendered

WebSphere Portal Services

Mashups

IBM WebSphere Portal

Device agnostic presentationCommon business logicDevice specific requirements Limited real estateResponse timeBroad band limitationsTime to Market

Challenges and Opportunities Verizon Wireless*

Mobile Portal Accelerator Advantages *

IBM Mobile Portal Accelerator (formerly WebSphere Mobile Portal Everyplace (WEMP)Minimum changes for Business logic tierDevice Independent Markup ExtensionsImage Conversion ServicesSupport for smart phonesTime to market

* From Customer case study session delivered at Impact 2009: Session Number 1630 Verizon Wireless' Portal Applications for Handheld Devices http://www-01.ibm.com/software/websphere/events/impact2009/

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How it works

OTA DownloadsSelf ProvisioningVZStart

Feature Phones Smart Phones VZAM

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Bharti (Airtel.in)

Reference Bharti Airtel turns to IBM for Information Led Transformation - November 2009http://www.youtube.com/watch?v=mRWVuJeGnfI

IBM Mobile Portal Accelerator Extend Exceptional Web Experiences to mobile devices

• WebSphere Portal Extension that extends portal navigation to mobile devices

• Mobile Portal Toolkit eases development of device-independent portlets

• Mobile Device Update Service simplifies process of supporting growing market of mobile web devices

–Gain Market advantage & Increase customer’s loyalty

– Leverage your existing IT investment

– Reduce time to market, accelerate development and deployment

• Multichannel delivery of WebSphere Portal content

• Aggregation of a broad mix of applications into a unified display

• Write once, render on multiple devices -- supports over 6700 devices

• Navigation, role-based, personalized mobile content delivers competitive

advantage

• Seamlessly extend Lotus Web Content Management content to mobile users

• Security, access control, and single sign-on

• Templates for rapid site development and enforcement of style guidelines

• Device Updates ensure compatability with latest in-market devices

Mobile Portal Accelerator Drives Increased ProductivityExtend/build vertical business applications for mobile environments

Service Delivery & Commerce

Internal and ExternalWeb 2.0 Services

Telco

Workflow Tasks

Financial Services

Transactions

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MPA Demo

http://lotus2010.com

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Extending Lotus Web Content Management web content to Mobile Devices with Mobile Portal Accelerator: Example

See step by step instructions in IBM redbook: Creating ExternalWeb Sites with IBM WebSphere Portal:http://wiki1.swg.usma.ibm.com/ldd/portalwiki.nsf/xpViewCategories.xsp?lookupName=Redbooks%20Wiki%3A%20Creating%20External%20Web%20sites%20with%20WebSphere%20Portal

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Additional Information and ResourcesWebSphere Portal – IBM Site

http://www-3.ibm.com/software/genservers/portal/Mobile Portal Accelerator – IBM Site http://www-01.ibm.com/software/lotus/portal/value/mobileaccelerator/

Mobile Portal Accelerator Wiki and Demonstrations http://www-10.lotus.com/ldd/portalwiki.nsf/xpViewCategories.xsp?lookupName=IBM%20Mobile% 20Portal%20Accelerator

Mobile Portal Accelerator Information Center Documentation http://publib.boulder.ibm.com/infocenter/mpadoc/v6r1m0/index.jspWebSphere Portal Blog

https://www.ibm.com/developerworks/mydeveloperworks/blogs/WebSpherePortal/

Mobile Portal Accelerator Proof of Technology Workshop

Consult your local IBM sales representative

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