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Sidra JavedNaushaba IqbalAdnan Ali FatehSultan ShaheerTanveer ShabbirFarhan

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Mobilink GSM by Motorolla startedoperations in the year 1994, later it

was sold to Orascom, an Egypt-based multi-national company. In Pakistan the main head office is in

Islamabad and it had other offices

are in Karachi and Lahore.

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Mobilink create awareness through strongadvertisement such as

TV commercials, Billboards ,Radio adds and

Banner and CSR Projects like educationprogrammes and Mobilink PCO.

In which customer is inform about the smspackages, low call rates nationally and

internationally, easy load etc.

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Mobilink meet customer need byexpanding its coverage in all over

Pakistan and offering low call ratesSMS Packages andprovide 24 hours Customer service

through call centers for example

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Mobilink post-paid package includesthe following features:

Low upfront costHour of free callsBest connectivity speedTrue International Roaming

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ZLR(zero line rent) Offering

membership card

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Jazz is extremelyaffordable, withfeatures like:

No daily charges

Low outgoing rates

180 days validity ofJazz Scratch Cards

Jazz Easy Jazz Budget

Jazz Ladies First Jazz Octane

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Mobilinkprovides thewidest coverage network,covering more than 8000+cities, towns, and villagesacross Pakistan. It connects

over 30 million familymembers every second ofthe day.

Along with nationwidecoverage, Mobilinkalsoprovides true International

Roaming in over 120countries.

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Mobilink build the connection with their customersas they are highly satisfied even their Brandingstrategy and advertisement strategy is mainlybasedon reshaping the lives of their customers.Hence customers are highly loyal to their brand

In Customer minds Mobilink has perceived quality ofthe brand; has brand credibility; brandconsideration and brand superiority

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According to customer Mobilinkcreate Imaginary Life style through

their colours, logo ,full of life adds,and services.Customer develops certain kind of

emotional bonding while using their

service as they target every agegroup and social classes.

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Mobilink succeed in creatingpsychological bond and the level of

engagement of their brand with thecustomer