+

CM3 Ingénierie

Mobile/Virtual Terminal

Workshop

Marrakech 30th October 2015

How we have integrated the use of

mobile/virtual terminal into our

betting solution.

+

CM3 Ingénierie

Our core business:

TurnKey solutions to manage

the Pari-Mutuel points of sale

+CM3 Ingénierie

3

Software editor and integrator with over 20 years in pari-mutuel expertise

• Created in 1996

• Extensive knowledge and experience on French and foreign customer requirements

• Particularly addressing the African countries

Twofold expertise: pari-mutuel business trade and technology

• A good understanding of the entire value chain of betting (from the bettor to the pari-mutuel operator)

+Our References in France and Abroad

3

Operators and Race organisations for designing

complete systems

Hippodromes Paris and Province

PMU France

TJK (Turkey)

ATS (Tunisia)

Belgrade Racing Club

PMU Madagascar,

LONAB, COGELO, LONACI

Partnered with software editors specialized in

specific projects

PMC

ILTS

SEPMO

Editech

Ludwin

Arius

With large industrial groups in the project management

Texas instrument

Schneider

Air France

+

�Modular applications: points of sale monitoring, pari-mutuel server, smart

information system,

�Scalable: to guarantee continuing adaptation to the development of future needs

and consistent with technological changes,

�Tailored to local environment risks of disruption and technical constraints.

VegaSolutionOur

TurnKey solution

to manage the

points of sale

network

5

+ � Since 1996, our betting solutions

have equipped more than 4000

points of sale

Operators Points of sale

Guinea Conakry 400

Djibouti 100

Rwanda 100

Madagascar 400

Burkina Faso 800

Congo Brazzaville 600

Turkmenistan 1000

Ivory Coast 1200

+

Mobility appears in all kinds of betting sales organisation :

� B to B with dedicated vendors in the physical points of sale,

� B to C through internet or personal mobile phone.

Focus on

the distribution

channels in Africa:

� Physical point of sale

� Virtual point of sale

7

+

African market :

Sharing our

experience with

mobile devices

With millions of mobile users on the continent, there is a

great potential and an untapped market which is

ready to be harvested.

New virtual distribution channels as ICT expands and

grows on the African continent.

A very competitive gambling environment with competition

among traditional gaming operators and newcomers.

� Africa is one of the

world’s most rapidly

growing markets

+Africa : Rough operating and technical

constraints for betting system

9

+A technological and economical model taking

into account the specificities of African markets

An optimized technical architecture to successfully answer the African operating constraints and answer the African pari-mutuel challenges in the best secure and efficient ways.

A new approach of POS equipment tailored to local environment technical constraints mainly based on rugged mobile terminal instead of the dedicated gaming terminals.

A multi channel communication approach to keep high level of security and reliability.

A scalable solution based on partnership to guarantee continuing adaptation to the development of future needs and easily integrate new distributors.

+

Our answer:

Multi devices

Multi communication channels

Physical

points of sale

11

+Physical point of sale equipments

challenges for a B to B organisation

Taking intoaccount the environmentof each point of sale.

Taking intoaccount the environmentof each point of sale.

Equipment selected according to the turnover

�To reduce « time to market »

Scalable according to available infrastructure

�To answer constraints on the field

Various communication networks and partnershipwith virtual telco operators

�To insure a continuous service

+B to B points of sale network:

Our choice of the point of sale equipments from

rugged and professional devices

13

+Working with the great providers

14

+

The ultra light terminal:

less than 400g associated with BT

printer

Our ”success story”

� Windows CE� Power autonomy of

8 hours in used� Rugged, IP54� Multi-communication

� Power autonomy of 3000 tickets

� Rugged� 50mm/s� Paper roll of 58mm � Paper roll diameter 55mm

+

« All-in-one » mobile terminal with card

reader

+Very positive customer’ feedbacks about

mobile devices

Costeffective

Interoperable and open for

otherbetting

application (Windows platform)

Easy to spread

over the territory

even withvery poorinfrastruct

ures

Reducethe risk of degradation and the theft risks

of the equipment

Power autonomy

Scalability to adapt to

several communic

ation network

Technology continuity

in time

17

+Multi channel communication

18

Mix the communication

channels inside the betting network to

ensure a large coverage

Mix the communication

channels inside the betting network to

ensure a large coverage

Wifi

GPRS

Vsat

Dedicatedlink

USSD

+Customer pain points

Mobile operators’ white and grey zones

Unsatisfactory data service availability rate

Lack on visibility on 2G / 3G continuity over time

Lack of control over fleet

Managing heterogeneous SIM card providers

19

+Virtual Telco operator offers the best coverage through

the existing networks

20

Wherever radio signal is detectable, MobiquiThings always

connects your devices to the best available network , worldwide.

MobiquiThings

Smart Sim

MobiquiThings

Core Network

&

Tailored IS

Paris Frankfurt

Thanks to our patented embedded software,

our Sim switches to the best Network in real time

Thanks to our own infrastructure,

we deliver an outstanding up time

Load Balancing

Worldwide

3GPP mobile

operators

2G, 3G, 4G

Worldwide

3GPP mobile

operators

2G, 3G, 4G

+Virtual Telco operator

empowers the quality of service

21

One Global SIM

Optimized service cost of ownership inside country and across border

Local everywhere

Cross border operations without suffering international roaming

Always best connected

Optimized Radio coverage and Quality of Service across geographies

Professional Services

In-house expertise and partner network: Enhance M2M fleet operation effectiveness

Dynamic Network

Attachment

Reduces Technology risks by agile and dynamic switching according to device fleet operation logic

+

Full flexibility due to CM3

software products and alliances

Virtual point

of sale

22

+Virtual terminal : A new business approach

to integrate new distribution channels

The relative large amount of contributing organizations in innovative ICT services has been the cause of important changes that took place in the value chain.

Traditionally, one company would perform all necessary activities that make the service work. Nowadays, this is often divided between specialized contributors.

This invokes the creation of an ad hoc value net which replaces the more traditional value chain.

In this value web, there is less hierarchy and it is more adaptable to changes in roles or contributors.

The adopters of new technologies cross the strata of the population.

+

m-banking

m_betting

Cash depositthroughmoney transfer

ExternalPunter

accounts

Paymentfrom mobile

phone

Virtual Terminal:

Inter-connection with existing platforms

� Our partners bring:� Their technical

expertise in mobile environment,

� TurnKey contracts with bank organisation or Telco operator,

� A large and scalable range of existing features.

We have opened our betting system to m-

banking or m-betting platforms to add the

virtual distribution channel betting to our

solutions.

+

Mobile betting application

IOS, Window, Adroiid compatible

M_betting with

+

• Sim cards

• E-recharge centre

• Internet application to hit the marketon time and on budget.

• Project management

• Development

• Support

• Software applications for remotebankingfacilities

Bank facilities

IT technologies

VAS

Telecom

Internet

M-banking and

internet betting with

+

Easy to use on desktop and mobile devices:� View: Dashboards and reporting,

� Analyse: Export data to business intelligence system,

� Act: Manage the processes and fleet of all the points of sale.

Smart information

system to manage the

point of sale activity.

27

+

Recent promising approaches:� Service-Oriented Architecture (SOA)

� Multi-platform hybrid applications

� New and innovative internet providers

Cutting-edge

technologies and

fresh perspectives to

address technological

challenges

28

+Cutting-edge technologies and approaches:

Service-Oriented Architecture (SOA)

�A service:

� logical representation of an activity with specific outcome,

� self-contained,

� may be composed of other services,

� "black box" to consumers of the service

� may be under the control of a different ownership domain

The SOA approach is an architectural style that

supports service-orientation. Service-orientation is a

way of thinking in terms of services and service-

based development and the outcomes of services.

ProceduralOriented

Object Oriented

Component Oriented

Services Oriented

+Cutting-edge technologies and approaches:

Multi-platform hybrid applications

� Hybrid application using both javascript and native code:

� easily use native code to interact with the phone’s APIs,

� hybrid UI by rendering native controls,

� preferred option: native veener

� minimal native application with the bulk of the UI logic done in javascript,

� app stores and key navigation aids,

� Custom level of trade-off between user-experience and cost.

Approaches to reach multiple mobile OS:

• multiple native applications -> high cost

• cross-platform toolkits -> poor user

experience

• web mobile applications -> poor results

+Cutting-edge technologies and approaches:

New and innovative internet providers

� Facebook's Connectivity Lab is starting to build drones, satellites and lasers to deliver the internet:

� solar-powered drones delivered and able to fly without landing for three months at a time,

� Facebook plans to use a linked network of the drones to provide internet access to large rural areas,

� Promises to deliver 10Gbps internet access.

� Google’s Loon Project offers balloons to deliver the internet:

� Flight in the stratosphere,

� Partnering with Telecommunications companies to share cellular spectrum,

� Agreement signed in 2015 with officials of Sri Lanka in order to launch this technology on a mass scale.

There are regions in the world where the internet has penetrated

poorly (bad coverage) or the currently available speeds are far

from good standards. But this situation could rapidly change…

+Conclusion: a new generation of pari-mutuel IT tools to

meet new betting challenges in constrained

environments

New betting offers, new distribution

channel, new business models

Smart information system

• To control over the point of sale network

• To analyse the turnover through business intelligence module

MOBILE DEVICES

• New generation of ruggedprofessional devices, basedon global standards, to meet mobility challenges

SECURE COMMUNICATION

• Multi communication channels to ensurecommunication reliability(USSD, GPRS, Wifi, Vsat, etc.)

INTEROPARABILITY

• Interconnection betweenthe pari-mutuel IT and the internet gaming platformsto cover the m-betting needs and to answer to the new digital uses of bettors

32

+

Thank you for your attention

email: marthe.alessandri@free.fr

+33 4 93 65 42 02 37 chemin de Puissanton 06220 Vallauris, France CM3 Ingénierie