mobile%paymentschemes%and%oﬀers% · 05/02/2014 · page%&%1%...

Page -‐ 1 PATENTED and PATENT PENDING – Paydiant Confiden1al Copyright 2014

Smart Card Alliance – 2014 Payments Summit

January 2014

Mobile Payment Schemes and Offers


Paydiant Background §  Unique retailer/bank value proposi1on

~  Supports the direct to consumer rela1onship

~  Shared infrastructure that supports both

§  Senior, experienced team ~  Third payments company, track-‐record in mobile

~  Deployed more white label solu1ons then any other provider in the world

§  “Bank grade” shared services plaRorm ~  PCI Level 1, FFIEC ‘no comment’ ra1ng

~  135 man years of product development

~  99.99% up1me since first launch in Q2 2011

§  Established IP leadership ~  End-‐to-‐end flow covered by U.S. Patent No. 8,380,177 ~  ATM mobile cash access, U.S. Patent No. 8,632,000

~  10+ with 2010-‐2012 priority dates under review §  Well capitalized – almost $40M raised


What Will Make Mobile Payments S1ck?

Evolu&onary, not revolu&onary Enhancing, not disrup&ng

Consumer driven

Enable the exis&ng stakeholders in the payments value chain to deploy highly differen&ated mobile payment solu&ons and related mobile commerce services under their own brand, while insuring

interoperability through use of an open pla>orm of shared services, and a superior user experience for consumers.


What the Banks Want

§  Control and brand preserva1on ~  No risk of disintermedia1on/data loss – bank branded

§  New revenue opportuni1es, new customer insight, deepen loyalty ~  Supercharge card linked offers ~  Capture data on compe11ve card spend

~  New “s1cky” features like mobile payment, ATM access

§  Lowest cost to achieve scale ~  No TSM fees, minimal / no add on hardware requirements

~  Leverage shared and collabora1ve market messaging

§  Shortest 1me to achieve scale ~  Already have tens of millions of users

~  No new hardware required for phones, retailers, ATMs

*All branding herein is for illustra1ve purposes only.


What Retailers Want

§  First and foremost – it’s a marke1ng plaRorm ~  Control data and brand ~  Deepen customer insight

~  Incremental $, incremental visit

§  Rich func1onality ~  Payment, receipts, refunds

~  But real value is in loyalty, private label cards, gik cards, offers, ordering, etc.

§  Distribu1on and reach ~  Access to tens or millions of mobile bank

consumers

~  Open wallets that accept offers, loyalty, private label, gik, etc.

The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location.


One Wallet to Rule Them All…Probably Not


So the Market Needs an Alterna1ve Approach

§  It has to be open and shared

§  It has to be brandable and configurable

§  It has to be easily deployed

§  It has to be secure

§  It has to add real value to the consumer


It Needs Collabora1ve Rela1onships – Around Offers

§  Barclaycard and Orange Leaf are both launching white-‐labeled mobile payments apps with integrated loyalty, offers and gik card

•  Available at all Paydiant-enabled merchants •  Rapidly growing and active consumer base •  Driving additional foot traffic & increasing avg

ticket size through targeted offer distribution •  Creating new offers-based revenue stream

•  250 stores across the US and growing •  Integrating Paydiant mobile payments & offers

with their Once Back loyalty from Valutec •  Integrating gift card – ID card holder within app •  Driving more frequent visits through offer

distribution


Banks •  M-Banking •  Bill Pay •  P2P •  Cash Access •  Payment

Dining •  Pay-at-the-

table •  Reservations •  Loyalty •  Payment

Quick Service •  Ordering •  Drive-thru •  Delivery •  Loyalty •  Coupons •  Payment

At the Heart of Everything is a Bener Consumer Experience

9

Retail •  mCommerce •  Messaging •  Loyalty •  Coupons •  Payment


Enhanced Loyalty

Incredibly flexible loyalty parameters. Can be tailored for Retailer’s goals.

Enhanced receipts with loyalty earnings.

Loyalty alerts.


Integrated Offer Redemp1on and Payment


Omni-‐channel Offer Discovery

Scan QR code to load offer in wallet. Full tracking back to offer source!

Offer deliver via print, TV or other media.


Bank’s Need Mobile Commerce Capabili1es Too

Completely new bank wallet reference app with integrated mul1-‐tenant loyalty.

Integrated offers plaRorm creates new revenue opportunity for banks.

Integrated cardless cash access for ATMs drives user adop1on.


Fully Integrated Mul1-‐tenant Retailer Loyalty Creden1als

Consumer can sign up for/register exis1ng retailer loyalty program directly within bank wallet.

Loyalty program rules, parameters, schemas automa1cally populated and presented within bank wallet.

Consumer gets full loyalty credit and delivery of rewards – which can then be redeemed from within bank wallet.


So What Does This All Mean?

§  Mobile payments is more about a bener user experience then about payment ~ What consumer’s pay with may not change a lot ~ How they pay – and the interac1ons they have – will

§  A bener user experience means delivering more value ~ Pay, redeem on offer, get loyalty points in one transac1on ~ Order, shop, pay ahead, get cash from an ATM from one plaRorm

§  Win the consumer experience, win the consumer


Thank You Jed Rice

SVP, Business & Corporate Development

mobile%paymentschemes%and%oﬀers% · 05/02/2014 · page%&%1%...

Documents