Day 2 Recap

at Mobile World Congress 2013

CognitiveComputing

It’s a cross between super-computing, nanotechnology, and neuroscience, as Paul Bloom, CTO of IBM, explained. Cognitive Computing takes unstructured data and makes sense out of it while the computer learns through interactions. It is able to ask and respond to questions, discovering the appropriate answer using the data it has, and decide on the answer that will drive better future outcomes.

This is best exemplified by IBM’s Watson which personalized services can be applied to a call centers (it finds answers to customers questions 50% faster) as well as to the medical field. (Memorial Sloan Kettering in NYC is already using Watson to help doctors make a diagnosis.)

Can you proCess this?

During NaturalDisasters

Flowminder, a non-profit puts big data to use. About 13 million people are displaced each year due to natural disasters. In normal life, the user doesn’t want their data to be tracked, but that’s not the case when in a natural disaster.

By collecting, aggregating, analyzing and disseminating anonymized mobile phone location data to NGOs and relief agencies, Flowminder has managed to improve disaster response and proved that data philanthropy is also good for business by generating goodwill among governments, subscribers, and revenue preservation.

people Want their data tr aCk ed

Future ofthe Internet

In the next five years, there’ll be about two billion more Internet users, and most of them will connect via smartphones and smart devices.

But who is The Next Billion? They’ll be in Africa or Asia, and live in large cities. They are very young, very ambitious, and they want a personalized experience. The next billion is going to be connected on data even though many won’t be able to afford a traditional data plan. This means a lower price on services and mobile devices. See the newly launched Nokia 105. It sells for about $20.

is Mobile

Scale andSimplicity

Marketers like Coca-Cola or L’Oreal are clear. “We need global scale, across operators and country borders.” The marketing landscape is in perpetual change mode. Marketers have long been looking for solutions, that help them design mobile marketing programs with scale.

The GSMA has started to introduce a standard across operators called Joyn. This standard synchronizes rich communications (video, text, photos, etc.) across operators. Companies like Soli deliver a scalable, multi-interface messaging and delivery infrastructure for content and messages.

needed yesterday!

Brands GoMobile

Things we already know about mobile marketing: a different type of customer engagement is required and big data is the force that drives drives new opportunities for marketers and is transforming the business and customer environment.

Companies like Unilever and IHG have pointed out best practices, such as: build a relationship with your customer by targeting their content for individual consumers in an intimate way. If you already know their location (walking in the park), what the weather is like (a hot day), and where can they buy some ice cream nearby, send him a code for a discount. Tailor the content designed for the masses to the individual.

With tailored Content