Mobile website or app: What’s best for your message?

Mobile websites: advantages· Mobile sites can work on any mobile device.· Relatively less expensive to develop.· Indexed via search engines/websites/blogs.· Doesn’t require an app store.· Instantly accessible.· No need to manually update.· Draws content from an existing CMS.

Native apps: advantages· Better performance and user experience.· Distribution through native app stores

(another promotional avenue).· Utilise native functionality: camera, push

notifications, GPS, gyroscope, link to other apps.

· Allows for interactivity and gamification

Whether you build a mobile website or a native app comes down to what you want to achieve.

Case studies

PicSafe Medi

CareSpace

QLingo

The crux

Mobile devices are the most powerful and personal tool for direct communication.

Don’t just talk at users,take a seat at the table.

Think about who you’re targeting and how they interact with their devices.

Don’t try to do everything.Do one thing really well.

Create an experience that users will want to return to.

Thank you.