Preferred distribution

46%20%19%

11%4%

www.vibes.com | 312.589.6960 | marketing@vibes.com |

are aware of the non-payment side of mobile wallet

have no idea what mobile wallets are or what they are used for

of consumers only think of mobile wallet for making payments

48% 33%

19%

22%19%

13% 13%10%

7%

15%of consumers would receive some benefit from the non-payment side of mobile wallets

of these non-users think a mobile wallet would enhance their shopping experience— indicating a strong interest in this tool

Consumer demand is clear

Benefits of the non-payment side of the mobile wallet

Digitizing paper items Smartphone

organizationManaging

point balances

Time sensitive

offersAuto-

matically updated

items Location-aware alerts

No benefit

Gaining consumer

adoptionsay getting better promotions/offers would influence them to try a mobile wallet tool

say the organizational/making life easier aspect would entice them

Mobile wallet: The new marketing frontier

Green field opportunity for marketersVibes fielded the industry’s first consumer study focused on the non-payment side of mobile wallet. With 1 in 3 shoppers using mobile wallets for non-payment, this unveils vast potential for retailers.

of consumers say their perception of a retailer would change — for the better — if they started to deliver digitized mobile wallet content

of smartphone users have noticed any retailer offering mobile wallet specific content in the last six months

Consumers want it...It’s time for retailers to capitalize...

@Vibes 2013. All Rights Reserved.

Source: Vibes 2013 mobile consumer survey – July 2013Base: Total n=1,000

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