mobile vs social by bart fussel on social strategy summit 2014
DESCRIPTION
Bart Fussel talk about mobile vs social during the social strategy summit 2014 in Amsterdam.TRANSCRIPT
Mobile vs. social
18th of June 2014
Who emails in bed?
Whatsapp or Facebook on the toilet?
Who connects to Facebook or Twitter in random apps?
Who would trust a dating app (Tinder anyone?) with a
social connect?
About my job# The mobile theory#
The social experience# Mobile + Social#
Agenda
About my job
Mobile theory
A short history of aFrogleap
+
Great user experience
Cross channel data integration
Contextual relevancy
user l’engagement
des
Long term user engagement
cheap and rewarding contact moments &
conversion
= $
#Contextual Relevancy
IMPACT.
1,2 billion
mobile web users worldwide
25% of mobile web users
are mobile-only
100+ billion
apps downloaded
In 2014 mobile internet will overtake desktop usage* *it probably already happened... ‘ ’
#Mobile first mentality
Graceful Degradation
Progressive enhancement
Success rate %
Full site success rate: 58% Mobile site success rate: 64%
Mobile application success rate: 76%
Jakob Nielsen: http://www.useit.com/alertbox/mobile-usability.html
#Seamless experiences
Service
Sales
Current customers / users
New
cus
tom
ers
/ us
ers
Social theory
#”Grouped” by Paul Adams
Real life social vs. Digital social
Strong ties 10 (average)
Weak ties 150 (average)
Does this match with your social digital live?
Who has more then 300 friends on Facebook?
Types of social
Social Monitoring
Social Marketing
Social Web care
+
#It can be used as an enabler of relevancy
Mobile +
social
#1 Push to social from your app
#2 Enable increased relevancy through a social connect
#3 Create your own social experience
Turn based gaming principle
A digital social experience Not necessarily intended to become a social platform ;)
#4 Social is the best mobile app activator
Learnings
Add social for relevancy
Use it for activation
1 + 1 = 3
