mobile, social & web marketing
TRANSCRIPT
Social Media & Web Marketing
Social Media Marketing is an engagement with online communities to generate exposure, opportunity and sales. 1
1 en.wikipedia.org/wiki/Social_media_marketing
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Social Media Marketing :: Methodology
A Good Social Media Marketing Campaign: Is much more then just having Facebook and Twitter Pages Identifies the breadth of social and news sites where users are spending their time for a particular project Targets the key sites for maximum ROI Publishes content to the key sites using existing workflows Embraces the use of Widgets & Facebook Apps Updates content via RSS feeds and site APIs Includes Reporting and Metrics
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Social Media ROI
Social Media Integration is not free, it takes:
People Technology Time
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Social Media ROI
Social Media Integration is a very creative, inexpensive and profitable way to build those relationships. The process of Social Media integration happens in sequence:
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Social Media Steps Measure to ROI
1) Establish - a Baseline to measure resultsLasikPlus Current
No. of Surgeries per month: (provided by LasikPlus)Twitter Followers: 199Facebook Followers: 2,606
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Social Media Steps Measure to ROI
2) Create – An activity TimelineCreate time lines of all activity to compare
ActivitesSocial DataWeb dataTransactions
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Social Media Steps Measure to ROI
3) Monitor - Sales RevenueAfter starting a campaign you must measure:
How often customers make transactions.How many customers you are reaching.How much customers are spending.
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Social Media Steps Measure to ROI
ROI =Cost of Investment
(Gain from Investment - Cost of Investment)
Examples
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Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
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Social Media Examples :: Publication Options
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
Even Facebook is more then just “company” and “group” pages:
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Social Media Examples :: iParticipate Shareable Widget
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Case Study :: Caps Slapstick
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Facebook Apps
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
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Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
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Social Media Examples :: Twitter
Twitter is difficult for B2B, Easier for B2C, but its allAbout engagement andConversion.
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Social Media Success - Old Spice
According to Nielsen, sales of Old Spice Body Wash rose 11 percent from in February - when the original Old Spice campaign started . Yet during the month of July and the YouTube campaign, sales rose 107 percent.
The personalized video responses were more popular than President Obama’s Victory Speech, & President Bush Dodging Shoes, and Susan Boyle.
Campaign worked well because it spoke directly to the consumer.
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Social Media Marketing Process
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Get Them To The Contact Wall
Drive users to landingPages and contact wallsAnd get them into yourCRM.
Mobile Market Trends
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• Mobile Market Trends• Customer Support• Data Visualization• Mobile Advertising• User Generated Content• Dawn of the Social
Consumer
Mobile Trends, Technology & Channels
• Location Based Services• Augmented Reality• Game Dynamics• Artificial Intelligence• Tablets• The Development
Process
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Convergence of Technology
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The Birth of the Smartphone
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Mobile Web Will Rule by 2015
Image from Mashable
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Computing Paradigm Changes
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Top Free Apps
Mobile Advertising
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Mobile Ad Frameworks
AdMobBrightrollGoogle AdSenseGreystripeiAd
InMobiJumptapMdotMMillennial MediaSAY Media ZestADZ
Customer Support
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Case Study :: DELL Customer Support
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Case Study :: Yamaha Customer Support
Mobile Campaigns
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iPad Applications : GEICO Glovebox
Dawn of the Social Consumer
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•Tweet…. ReTweet•Like•Share•Check-in•Group Buy•QR Code Scan•RFID•Augmented Reality(Nov 3, 2010, Fast Company)
The Dawn of the Social Consumer
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The Dawn of the Social Consumer
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Case Study: GEICO Tailgate
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Case Study: GEICO Tailgate
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2010 Yelp :: Augmented Reality
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LBS & Augmented Reality
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www.viaplace.com
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Convention & Visitors Associations
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Convention & Visitors Associations
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Case Study :: Sonoma County, CA
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Johns Hopkins > Wayfinding
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viaPlace - Augmented Reality
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viaPlace - Augmented Reality
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viaPlace - Augmented Reality
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Triggers
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QR Codes
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Location (SoLoMo)
Game Dynamics
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Mobile Gaming :: Scuba Adventures
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Mobile Gaming :: Art & Science Worlds
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Mobile Gaming :: RESCUE Jump
Human Computer Interaction
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Minority Report (2002)
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
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Multi-Touch Screens (2006-2007)
TED2006
Artificial Intelligence
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IBM Deep Blue (1997)
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
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IBM Watson (2010)
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
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iPhone 4s / Siri
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
Next Paradigm Shift
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Are We Cyborgs?
“We need a new legal concept of what it is to be a person”
Accelerando (2005), Charles Stross
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2012 Augmented Reality
And In the Future…
The Development Process
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1) Start small, with a clear vision2) Do your research3) It's all in your name -- and your brand4) See if a DIY solution will really meet
your needs, and get ready for the next steps
5) Know how to hire a developer
5 Steps To Get Started
http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html
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Mobile Development Process
