mobile revolution & mobile 2.0Shaun Leow

& Faris NurHakim

whatmobilerevolution

shows how the explosive growth

of mobile communication can have a huge impact

on

people’s lifestyles. It doesn’t just stop on a material level. It can have a huge impact on politics, the economy, businesses

and much

more.

historymobilephones

1940s HANDIE TALKIESMotorola SCR-300

AKA: Walkie

Talkies. 2 way radio receiver

historymobilephones

1980s First Cellular PhonesDynaTAC

8000 X Researched by MotorolaWeighed about 800g and had to be charged for

10 hours for a call lasting 1 hour. Sold only to businesses.

historymobilephones

1980s Portable PhonesNokia Mobira

TalkmanWeighed 5kg

historymobilephones1990s Market SegmentationNokia decided to segment its markets and reach out to consumers instead, by reducing the costs

of phones to get higher volumes. Nokia overtook Motorola and became the largest mobile phone seller.

Nokia 1610

Nokia 5110

historymobilephones

21st

Century: Beginning of Modern Features

Nokia 8310 (2001)Nokia upped the ante by building premium features

not found in other phones at that time, such as infra-red, a calendar (that allows you to add events) and an FM radio.

historymobilephones

21st

Century: Beginning of Modern Features

Ericsson T39 (2001)Ericsson, before joining Sony, were well known for building sturdy phones. This was the first phone that had bluetooth

built in.

historymobilephones

21st

Century: Beginning of Modern Features

Ericsson T68 (2001)The world’s first mobile phone with a colour

display

didn’t come from Nokia nor Samsung, but Ericsson!

historymobilephones

21st

Century: Beginning of Modern Features

Nokia 7650 (2002)Nokia decided to build the first Nokia set with a built-in camera

in the 7650 model. It also helped that the phone was featured in the movie Minority Report. Competitors soon followed up with built-in cameras.

historymobilephones

21st

Century: Beginning of Modern Features

Sony Ericsson P800 (2002)Although it wasn’t perfect, the P800 showed us that it was possible for phones to double up as PDAs

(Personal Digital Assistants).

historymobilephones

21st

Century: Beginning of Modern Features

Nokia N-Gage (2003)The N-Gage was Nokia’s answer to Nintendo’s very popular Game Boy Advance. It did prove one thing though, that mobile phone users were active gamers

as well.

historymobilephones

21st

Century: Beginning of Modern Features

Motorola Razor V3 (2004)Motorola came back with a vengeance and set the standard for sleek design

in the industry with the Razor V3. Henceforth, mobile phones also became a fashion statement.

historymobilephones

21st

Century: Beginning of Modern Features

Nokia 6680 (2005) HTC TyTN

100 (2006)

historymobilephones

21st

Century: Beginning of Modern Features

Apple iPhone

(2007)Apple’s cleverly-built Apps library

on iTunes also overhauled the way we view phone applications. The success of the iPhone

and iTunes relationship showed that an extensive content library

and excellent user experience

would guarantee huge handsets sales.

powermobilecommunication

Second People Power Revolution

Second People Power Revolution

In January 2001, Philippine President Joseph Estrada was driven from office by hundreds of thousands of angry citizens mobilized by millions of text messages and e-petitions. After 11 pro-Estrada senators voted to block evidence of the corruption in an impeachment trial of the President (Estrada was taking money from an illegal numbers racket), citizens began to circulate messages

like "The 11 senators are pigs!

S&@t, Estrada is acquitted! Let's do People Power! Pls. pass.”Text

messaging and cell phones become powerful

tools for the people organizing demonstrations in the main thoroughfare of Manila, and one carrier reported that the daily volume of text messages increased from 45 million to 70 million. Estrada called it a “coup de text”.

Second People Power Revolution

location-basedservices

whatlocation-basedservices

information and entertainment service, accessible with mobile devices

through the

mobile network

and utilizing the ability to make use of the geographical position

of the

mobile device

examplesMLBS

• yelp• foursquare• buUuk• SCVNGR• SG NextBuses

whyMLBS

Source: TechCrunch

augmentedreality

whataugmentedreality?

adding information and meaning

to a real object or space by taking them as the foundation and incorporating real-time technologies that add contextual data to deepen a person’s understanding

of the

subject.

whoaugmentedreality?

• Medical• Aviation• Museum

• . . . consumers?

howaugmentedreality?

Sixth Sense Technology on TED talks

whyaugmentedreality?

• Everything has a history, and making that content available

to individuals when they are

at that place provides a richer experience. • Everyone has a social network

and the ability

to find out more about a person immediately through his social networks provides a better real-world social communication.

thank you

hands-onARsession