mobile research gets real! hewlett-packard lets the consumer decide
DESCRIPTION
The greater the ability to follow the natural inclinations and habits of the consumer, the better insights we gather. Innovative qualitative research trends and technology deliver better value only if they allow you to truly get into consumers’ lives and get to know them in their element.Qualvu’s John Williamson and Hewlett-Packard’s Sterling Jackson will challenge how you think about mobile research.They will discuss why you should be focusing on the desired outcome and objectives of the study, rather than obsessing on the technology used. They will also show you how Hewlett-Packard was able to follow the natural shopping journey of high school graduates looking to purchase a PC and a printer for college by allowing respondents to choose the technology and location that best fit their needs.Presenters:John Williamson, CEO & Founder, QualvuSterling Jackson, Research Manager, Americas Shopper Insights, HPTRANSCRIPT
- 1. John Williamson
CEO & Founder, Qualvu
Sterling Jackson
Research Manager, Americas Shopper Insights, Hewlett-Packard
Twitter: @johnmwilliamson
Watch the recorded presentation!
2. three things you will learn
the qualitative perfect storm
riding the current of consumers lives empowers better decision
making than ever before
HP: a case study in 360 view of their consumer
Watch the recorded presentation!
3. a whole new world
whole new levels of consumer engagement
whole new levels of
accuracy in decision making
Watch the recorded presentation!
4. heres where your
consumers live their lives
5. heres where you ask them questions about their lives
Watch the recorded presentation!
6. how does this liberate you?
Watch the recorded presentation!
7. limitations:
- out of context
8. social pressure 9. complex logistics