mobile qual & device-agnotism using ideastream by dub
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www.dubishere.com
Mobile Qual and Device AgnotismHelping You Do Better Online Research
Check us out at www.dubishere.com.
Or better still, get in touch by calling: +1 310 997 5779 (US)
+44 (0) 20 7247 3327 (UK)
www.dubishere.com
Going where consumers go, when they go thereGet closer to consumers’ everyday lives and capture their experiences as they occur. By recording the event as it happens you get a more accurate read and the ability to combine the response with reflection days or hours later.
www.dubishere.com
Be there quickerBy virtually being there when the action is happening and having participants record the event or moment as it happens, you get an almost instantaneous read on the moment and can start to flesh out your hypothesis right away.
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Real life stories, naturallyWhen participants are using the same devices and behaviours to share their moments and stories with you as they do with their friends and family in their everyday lives, the stories are told more naturally, using their language and narrative, not yours.
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As it happensTraditional qual research methods - typically offline ones - don’t allow you to be there when the moment takes place without being a physical presence. Mobile qual virtually puts you in the participants life at every stage, stage and night, so you don’t miss a thing.
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Reach out furtherOnline qual already gave researchers more reach, but with mobile qual that reach just got extended. In developing markets where desktop technology was unaffordable by many, (internet-enabled) mobile phones are opening up a new swathe of participants once too hard to reach.
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Flexibility to choose - a better fit with modern lifeWhen you give your participants the choice to respond using desktop, laptop, mobile or tablet devices then it goes that you’re more likely to engage them and retain their attention. Nobody likes being told what to do after all, so freedom and flexibility is key.
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No apps requiredBecause Dub’s online qual and insight community software is powered by the internet and not apps, it means that participants don’t have to download yet another app on their mobile. This is good news since research shows they are less likely to do this if the app isn’t something that sits at the centre of their universe (ie used every day as a lifestyle enabler)
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Email engagement on mobileResearch tells us that people are shifting their email consumption habits to mobile, with more than half unique email opens now happening on mobile. Email is used as the main driver for mobile interactions on Dub’s IdeaStream software, so this research shows that you’re unlikely to miss an opportunity to reach out to them despite not having push notification.
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Social experienceDub’s IdeaStream™ software, when accessed on mobile devices, isn’t just about getting participants to share pictures and video. It also supports social interactions among participants. This fully ‘social’ experience is what they come to expect and what they get, no holds barred.
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And a bit about Dub before you go...
www.dubishere.com
We make software and build communities that help researchers figure out what really moves people, and where to go next
Empowering youto gather feedback from consumers and employees in environments and through media that are already part of their lives
Our approach delivers everyday conversations that deliver fresh insight, ideas, innovation and a platform for co-creation
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ClientsMarket Research, Advertising, Innovation, Strategy, Brand
HM Passport Office
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Online Qual & Insight Community Software by
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Thank you
Email: [email protected]: @dub_research
UK: +44 (0) 20 7247 3327US: +1 310 997 5779