mobile marketing- sms marketing advantages
DESCRIPTION
Compared to other forms of advertising, SMS marketing provides the lowest cost and highest return rate that is definitely a boon to today’s shrinking marketing budgets. This presentation details the advantages of SMS marketing.TRANSCRIPT
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Mobile Marketing SMS Marketing Advantages
Braj Mohan Chaturvedi | [email protected] | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj
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Mobile phone is personal device and customer always has their mobile phone with them. It offers marketer to reach customer 24*7.
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The SMS campaign infrastructure is such that new campaigns messages can be set up in minutes.
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The SMS campaign infrastructure offers opportunity to execute campaign from idea to delivery in minutes.
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The average time for all mobile carriers and SMS services are less than 7 seconds from send to receive.
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Response rates of the SMS campaigns are immediate because they are real-time and calls to action can be acted upon faster than traditional advertising.
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SMS marketing platform is scalable in nature. The system scale-up or scale-down itself with the changing needs of business.
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The SMS marketing offers advertisers full control over message designing, development and dissemination.
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SMS opt-in and opt-out has only one step, and besides entering a mobile number, there is rarely any personal information required up front.
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Mobile phone users represent all demographics which makes SMS marketing tool of limitless opportunities.
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SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.
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The 160-character length of SMS is a boon for advertisers as it forces them to be clear and concise.
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SMS campaigns get to the point immediately without anything that is unnecessary.
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Mobile marketing is more cost effective than traditional forms of advertising.
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SMS marketing strategies are effortless to implement yet have a higher return on investment than other forms of marketing.
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SMS marketing allows campaigns to be targeted to specific customers. 15
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SMS has a staggeringly high open rate. Essentially, every SMS sent is opened and read.
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Average SMS marketing redemption rates are higher than other marketing such as email, direct mail and newspaper
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SMS marketing offers an incredibly high rate of subscriber action. 18
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SMS campaigns offers brand a head start in winning the battle for the next generation of shoppers.
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SMS marketing strategies are naturally green. 20
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Thanks!Braj Mohan Chaturvedi
[email protected]+91 9502421919
Disclaimer: The views represented in the presentation have nothing to do with the companies I have personal, professional, or academic interest. It is absolutely my view which is based on the years of experience in the business.