mobile marketing platform features

SMSP v.4.1

Mobile Marketing Platform

Key features

Complete business logic redesign:

•Higher performance•Increased stability

Complete business logic redesign:

•Higher performance•Increased stability

Pause and Resume your VAS Instances

Reconfigure every and any VAS Instance parameter

Pause and Resume your VAS Instances

Reconfigure every and any VAS Instance parameter

Run Ballots / Draws for the participants of your VAS Instances

Run Ballots / Draws for the participants of your VAS Instances

Automatic Billing capabilitiesAutomatic Billing capabilities

Web Application (Front End) Redesign

•VAS Creation Wizard

Web Application (Front End) Redesign

•VAS Creation Wizard

Multicast SMS to participants groupsMulticast SMS to participants groups


Business Logic Redesign

• Drastically limits CPU and memory resources used at runtime.

• Leads to increase in performance, and stability of the system.

• Supports 10 times more concurrent active VAS

• Total SMS throughput increased by 2 orders of magnitude


Website (Front End) Redesign

• Both Functional and Aesthetic Improvements with a focus on Usability.

• Migration to a Model-View-Control (MVC) framework, built on Servlets and JSP with Tag Libraries.

• Intuitive UI with increased robustness.

• Easier to write extension modules and introduce new functionality.


VAS Creation Wizards (1 / 2)

• New improved wizards with fewer steps will guide you through the

creation (and reconfigure) process of all your VAS instances

• New improved wizards with fewer steps will guide you through the

creation (and reconfigure) process of all your VAS instances

Example 1: Opinion WizardExample 1: Opinion Wizard


VAS Creation Wizards (2 / 2)

Example 2: Quiz WizardExample 2: Quiz Wizard


Pause / Resume VAS Instances

• Paused VAS Instances still receive messages but defer processing until resumed:

• Allows you to correct changes without “losing” messages

• Enables you to delay sending out response messages for a later time.

• Limit sending out SMS messages for only the duration of your event / show


Change VAS response messages, keywords and short numbers (i.e. channels), start or end dates, and any or all of the VAS parameters.Change VAS response messages, keywords and short numbers (i.e. channels), start or end dates, and any or all of the VAS parameters.

Reconfigure VAS Instances

no changes can be made to active VAS Instances. VAS has to be stopped, and a new one created, with the changes you wish to make

no changes can be made to active VAS Instances. VAS has to be stopped, and a new one created, with the changes you wish to make

you can quickly and easily alter your VAS parameters, without having to stop your VAS (i.e. losing messages & wasting time in the process).

you can quickly and easily alter your VAS parameters, without having to stop your VAS (i.e. losing messages & wasting time in the process).


Automatic Billing capabilities

• Billing module allows you to automatically extract 2 different types of billing reports for your clients / users:

– Report per VAS Instance traffic

– Report per Short Code

• You simply select :

– a) Type of report, b) Dates ,c) Clients / User names


Billing: Report per VAS Instance

• Depicts the number of SMS and money per VAS Instance

• Output depends on user permissions

• Filtered by user and period

• Export to PDF, RTF and Excel


Billing: Report per Short Code

• Depicts the number of SMS and money per Short Code

• Output depends on user permissions

• Filtered by user and period

• Export to PDF, RTF and Excel


Ballots / Draws (1/2)

• Using SMSP for a Competition or Contest?

• Want to reward your participants with presents?

• In SMSP 4.1 a simple but powerful mechanism allows you to automatically Draw Winners from your participants.


Ballots / Draws (2/2)

• You have the following options:

– Number of winners

– 'Unique Participants' (Each participant gets a single entry into the

draw)

– 'Winners re-entered into the draw' (participants have equal

chances of winning each time, regardless of whether they have

already won.)

– Specify time periods for valid messages (e.g. 5pm-6pm from the

23rd - 25th November).

– Manually exclude specific phone numbers from the draw.


Multicast Service 1/5

• SMSP 4.1 provides you with the ability to send on-demand SMS messages to the participants of your VAS.

• ..Not to be confused with the VAS reply! These are additional mass SMS messages you can send!

• All multicast dispatches are recorded and you are provided with a complete history.

• You can send both individual and group (mass) SMS.



• One-to-one messages: – Send an SMS to a mobile phone number– Reply from within the VAS page to individual participants



• One-to-many messages:– Send a notification, alert, update, etc. to all your participants, – or groups you create and specify – e.g. by network operator



• You can create groups of participants and send each group different messages. Groups can be created:– from your VAS view page



• Groups can be created:– by adding numbers from a file – by adding numbers from another group you own – by manually inserting numbers


Schema Selection

• SMSP v. 4.1 supports different schemas– Schema is a data set containing all active, inactive vas and sms for a selected

period.

– Schemas are stored in a different place permitting the acceleration of day to day tasks

– Schema selection feature is used to load old data sets and produce statistics and reports for previous years.


SMSP v.4.1

Services management : Service management menu

Services management : Service management menu

User, Role and Group management Manage the platform users, groups and roles

User, Role and Group management Manage the platform users, groups and roles

Billing Management

Billing management menu

Billing Management

Billing management menu

Multicast

Multicast service management menu

Multicast

Multicast service management menu

SMSP (Platform) Management

SMSP (Platform) management menu

SMSP (Platform) Management

SMSP (Platform) management menu

mobile marketing platform features

Business

vas parameters

stopyour vas

vas instances example

resume vas instances

vas instance output

vas creation wizards1

vas creation wizards2

madeto active vas instances