Mobile managers’ retail chain monitoring and management system

M-EXTRA

M-EXTRA

Omnitel and its partners Blue Bridge and Alna have implemented a mobile managers system unique in Lithuania.

The system is aimed at increasing performance efficiency of a retail chain. Implemented solutions allow planning, control and analysis of the work of mobile managers, assessment of their performance quality, and have unique features for this system type: they provide an opportunity to monitor managers’ movement routes, receive photos from sales outlets, etc.

Main goals of implementing m-EXTRA

improve service quality of a retail chain; reduce service costs of a retail chain; apply modern work tools in providing service to the

retail chain; improve control and efficiency of managers’ work.

Implementation partners and system components

Blue Bridge mobile managers system m-partner used via Internet and palmtops.

Alna-developed interface with moving objects monitoring system Seklys

Sending photos by MMS messages from visited sales outlets

Databases updated by EXTRA distribution partners.

m-EXTRA operation scheme

Manager

Sales outlets

Seklys

Managers’ coordinator

Retail partners

Seklys

m-partner

E-mail

GPRS

WWW

m-EXTRA operation scheme

Manager

Sales outlets

Seklys

Managers’ coordinator

Retail partners

Seklys

m-partner

WWW

WWW

MMS

SMS

XMLGPRS

Technologies used on m-EXTRA system

m- EXTRA system solution employs nearly all mobile data communication technologies:

GPRS, MMS, GPS, SMS WWW, E-Mail

XML

XML

Seklys interface with external applications

Data exchange in XML format

Functions:Initiate request of position (coordinate) of object

with Seklys controller

Provide a list of object positions within a defined period of time

Depict positions (coordinate) on the map with a possibility to draw the route

GPS

XML

Cooperation development

New m-partner functionality: Relating order formation with geographical

location Adjusting order form to surveying by using the

score and coefficient system Forming multi-day routes and routes for objects of

selected category Opportunity to be ‘closer’ to new technologies

Manager functions

Control of commodity range Control of positioning promotion

materials (possibility to download MMS

on advertisement status) Analysis of sales data of the retail outlet Analysis of retail chain needs Evaluation of sales outlet Rapid analysis of service quality at sales

outlets in the designated region

Coordinator functions

Planning tasks for managers Controlling managers’ work:

Task performance quality When and where the manager is located Manager’s working route

Rapid analysis of service quality at retail chains Exchanging information with the company providing

service to the retail chain

m-EXTRA benefit

- saves 1,5 h of manager’s working time per day;

- allows more rapid obtaining of more comprehensive information on service quality at the retail chain;

- double work efficiency with twice as few human resources;

- up to 20 per cent lower costs of monitoring and managing the retail chain;

- increased sales turnover.

m-EXTRA benefit

                   

                    

Omnitel and partners will offer to implement it also for their customers.

By adding new possibilities, the system can be easily applied invarious business sectors:

•retail chains;•order takers;•commodity distributors;•services;•taxi;•engineers/constructors. Etc..

m-EXTRA application possibilities

The system can be: easily integrated with ordering,

warehousing and billing systems; supplemented with information

provision to partners and customers via WWW and WAP;

adjusted and circulated to customers (especially those using Seklys or m-partner).