Mobile Liquor Vehicle

VISION

To be amongst the five most admired beverage companies in India.

MISSION

To provide natural, organic, local and international beer to the consumer.

PLANS

To target area not having liquor shop Target niche market Tie up with local liquor vendors, on commission basis. Contact venture capitalist and loan from bank. Tie up with uber and ola like service provider it they want cab to go home.

POLICY

Timings 11:00 AM to 11:00 PM

FINANCIAL PLAN

To reach the breakeven point in next 3 years.

SWOT Analysis

Strengths:o Strong, experienced Beer truck staffo High brand recognitiono Prices are cheaper than competitors’o Pride in putting forth innovative beer with the freshest ingredients.o On Demand delivery at door steps

Weaknesses:o Limited funds availableo Costs rising due to increases in beer costs and tax.o Traffic is a challenge.o Convincing people to set up Truck in Posh areas.

Opportunities:o In a new, emerging Drink truck marketo A main brick-and-mortar competitor has closedo Collaboration with a local bar to start a dinner and a drink package

Threats:o Municipality reexamining current legislation and may add further restrictions on

liquor truckso Weather will be a problem.