mobile finance masterclass
DESCRIPTION
My keynote presentation in The Mobile Finance Masterclass in London onn the 29th of January 2013. the masterclass will show senior finance executives how they can deploy the latest mobile marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from transactional mobile apps and tablet strategies to mobile sites, mobile CRM and mobile advertising.TRANSCRIPT
How mobile is disrupting a traditional industry
Mobile Marketing for financial institutions
@gioris
George GiannakeasMarketing Manager Warply
SO YOU ‘VE GOT YOUR APPnow what?
THE VALUE
THE NETWORK
PROBLEM
Mobile Marketing Is Underperforming “Traditional” mobile advertising like banner-ads is failing, real-performance is very poor and needs to be addressed immediately. Brands need to learn how to execute in the sense of new mobile marketing strategies.
Mobile Banner Ads
Simply don’t work
They never did!
2009 2012 2012 2016
The Evolution of Brands Mobile StrategiesAfter investing in the development of mobile inventory, brands then focused on growing their user base. Now it is time monetize this medium...
entering
monetization era
HOW EVERYTHING WORKS ?
A cloud based marketing toolbox, that enables brands, developers and publishers to directly send interactive mobile marketing campaigns to their customer base via push notifications
User receives WARP
SEGMENTATION
Facebook/FoursquareDemographics
Data Mining Custom Tagging
Geolocation/ Geofencing
Target using full scope of facebook demographics through the embedded facebook connect functionality inside Warply SDK
Integrate with existing back ends and fuse it with end users messaging interaction. Persuasive marketing can effectively identify consumer personas.
Use custom tagging API to categorize your app users based on your app marketing needs. Use “4/5 star rating” or “frequent player” if you develop games or “Sports Fan” and “Car Enthusiast” if you are a publisher.
Deliver campaigns that either change their content based on user location (geolocation) or triggering campaign interactions when users are close to specific locations (geofencing).
TESTIMONIALS
Warply serves as a zero cost direct communication channel with our top customer 10%
- Eurobank
40%CREDIT CARD SPENDING INCREASE FROM THE FIRST MONTH OF USE
Campaign redemption is up to 80% making CPC down to 4-7¢- Mindshare
Warply gave us 10x consumer reach with 1/5 of the media buying budget! - Kraft
USER RETENTION INCREASED
we have increased retention up to 70%
BEING RELEVANT
&
Silent Push
<4% opt-out rate with revolutionary mobile marketing concepts like silent
push and Live Inbox!
40% CREDIT SPENDING GROWTH
we changed their purchase habits
… from the first month
… this is something trivial but most marketers forget
TOP 1%
...we established a direct channel of communication to our top clients, since 1% of card holders performed 15% of spending...
… this is something trivial but most marketers forget
RULE #1 IN MOBILE
"Users don't perceive brand communication as noise as long as it's within their context!"
how we did it? campaign concepts that
influenced behavior!
ONE CLICK ACTIONS
Let the customersperform actions only through a click.
SMS/Call
A cloud based marketing toolbox, that enables brands, developers and publishers to directly
API/Connection
A cloud based marketing toolbox, that enables brands, developers and publishers to directly
In-App Payments
A cloud based marketing toolbox, that enables brands, developers and publishers to directly
CONTEXT BASED MESSAGES
Go AheadCommunicate with your clients in their context!
visit us: http://warp.ly
like us: https://facebook.com/warplymail us: [email protected]