mobile e-government solutions
DESCRIPTION
Starting in 2010, the public will access information more frequently using mobile devices than the PC. Is your government organization leveraging the latest in mobile application technology and social networking? Purple Forge can help you deliver, share and gain useful feedback from the public.TRANSCRIPT
Participatory Government: Supercharged Community Engagement Strategies
Everything you need to know about new media, social networking and the mobile Internet.
John Craig, VP Sales & Marketing Email: [email protected] Infonex Government 2.0 November 17, 2009
Company Confiden,al
What sort of Government organization are you?
• Be seen as progressive; use methods to better engage citizens on their terms – offer more routes to find and share your message
• Multiply the effectiveness of your engagement with the public – leverage technology to expand reach and time required to get information
disseminated – leverage each resident engaged to reach and pull-in their friends
• Capture rapid feedback on issues using community engagement – take steps towards more participatory government
• Be viewed differently from other organizations – be seen as representing residents intereststo the best of your ability – continually seek new and better ways to solicit public input and involve them in
issues and policy positions • Make your life and the life of your staff easier
– be more efficient in communicating and engaging the public – spend more time on content and less on website operation tasks – take a whole-cloth approach to community engagement
Company Confiden,al
Changing Media Landscape; Traditional media no longer owns the message
Source: Piper Jaffray, “The User Revolution,” Feb 2007.
1966 1. Newspapers 2. Broadcast TV 3. Magazines 4. Broadcast Radio 5. Eight Track
1986 1. Newspapers 2. Magazines 3. Cable TV 4. Broadcast TV 5. Radio 6. Cassette Tapes 7. Walkman 8. VCR 9.Personal Computer 10. Console Video Games 11. PC Video Games
2008 1. Newspapers 2. Magazines 3. Email 4. Broadcast TV 5. Radio 6. CD Player 7. Cable TV 8. Personal Computer 9. Satellite Television 10. Internet 11. Cell Phone 12. DVD Players 13. Satellite Radio 14. MP3 Players 15. Tivo/DVR 16. Sling Box 17. iPod 18. Blogs 19. Online Video 20. Mobile Internet 21. Console Video Games 22. PC Video Games 23. MMORP Games 24. Mobile Games 25. Text Messaging 26. Mobile Video 27. Download Movies 28. Podcasts 29. Instant Messaging 30. Social Networks
Not for Kids Anymore
Source: Nielsen//NetRatings (August 2007)
Users (M) % Users
Age All 56.4 –
<18 10.5 19%
18-34 11.7 21%
35-44 11.7 21%
45-54 11.9 21%
55+ 10.6 19%
Gender Male 30.8 55%
Female 25.7 45%
Company Confiden,al Source: “US Entertainment and Media Consumer Survey Report 2007,” JupiterResearch (April 2007); “Online Advertising Spending vs. Total US Advertising Spend,” eMarketer (March 2007)
Online Usage Now On Par With TV Viewership
Other media (hrs/week): • Listening to Radio: 4 • Reading Newspapers: 1 • Reading Magazines: 1
14 hours per week spent online
Accounts for 41% of media consumption
14 hours per week watching TV
New Media Has an Impact
Company Confiden,al
Obama Changed Government and Communications
• 44% of all Americans went online to make an election decision - Pew Internet Research
• 54% of all people made political decisions based on the fact that people they respected shared information with them - David Kralic: Drill Here/Drill
Now Internet Study
Company Confiden,al
How Viral Messaging Works
Emerging Social Networking Rule of Thumb
1. 1 Person Creates Content 2. 100 People See Content 3. 10 People Re-broadcast Content 4. 1000 People See Content 5. 100 People Re-broadcast Content 6. 10000 People See Content (and on …)
Key to success: Use compelling application interfaces and content to maximize the interest, frequency and ease of re-broadcasting of content
Company Confiden,al
Basic Vocabulary Words
• Google • Facebook • Twitter • YouTube • Blog • iPhone
Company Confiden,al
Advanced Vocabulary Words
• Mobile Applications • Joomla • Status updates • Facebook applications • Hashtag • Retweet • Favorite • Shared feed • Starting a Wave
Company Confiden,al
The next technology trends are coming faster than you think
• In 2010, people will access the Internet for information using a mobile device more frequently than they will from a PC. – Source: Pew Internet Research
• In January 2009, 26.2 million Americans accessed the Internet for information using a mobile application – Source: comScore
• 26% of all people using an iPhone have already downloaded the free Facebook application – Source: Apple
Company Confiden,al.
Which is more engaging?
Your website or an SMS alert on a mobile device?
An engaging application built to display your content?
Company Confiden,al
Here’s what you need to do to avoid this …
Company Confiden,al
Example of Mobile e-Government: AMBER Alerts
Age/Weight/Height Info
Last Seen and Sightings Maps
Twitter Feeds #AMBERALERT
Re-Broadcast to Social Network
AMBER Alert Page
Police Contact Info
Full Color Picture
Abduction News
Send Picture / GPS
Car Make and License
Additional Info
Company Confiden,al
Staying in Touch: Surveys & Polls
Survey is shared automatically across
user’s configured Social Networks
Company Confiden,al
Purple Forge Overview
Purple Forge sells hosted, subscription-based services to political parties, politicians and governments to virally
campaign, survey and/or inform the community using social networking, web plug-ins and mobile applications.
Purple Forge is led by seasoned mobile communications and Internet technology veterans dedicated to providing affordable solutions to put the value of mobile applications into the hands
of politicians and government.
We protect the demographic information provided to us through our applications and our leadership team includes experts in
Internet privacy and security.
Thank You!
www.purpleforge.com [email protected]