mobile culture - royal opera house
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![Page 1: Mobile Culture - Royal Opera House](https://reader034.vdocuments.mx/reader034/viewer/2022042714/54bdacc04a79593b578b4570/html5/thumbnails/1.jpg)
Royal Opera House
Mobile Culture
![Page 2: Mobile Culture - Royal Opera House](https://reader034.vdocuments.mx/reader034/viewer/2022042714/54bdacc04a79593b578b4570/html5/thumbnails/2.jpg)
Old website
• Inflexible and costly to make changes
• Unstable, 30,000 error pages each month
• Frustrating customer experience, e.g.
waiting room
• Prevented the ROH from improving its
service and maximising income
![Page 3: Mobile Culture - Royal Opera House](https://reader034.vdocuments.mx/reader034/viewer/2022042714/54bdacc04a79593b578b4570/html5/thumbnails/3.jpg)
Manual interlinking
Poor discoverability
![Page 4: Mobile Culture - Royal Opera House](https://reader034.vdocuments.mx/reader034/viewer/2022042714/54bdacc04a79593b578b4570/html5/thumbnails/4.jpg)
1. Create ‘hub’ pages for the production
2. Migrate static to dynamic (data!)
![Page 5: Mobile Culture - Royal Opera House](https://reader034.vdocuments.mx/reader034/viewer/2022042714/54bdacc04a79593b578b4570/html5/thumbnails/5.jpg)
Coherent and consistent linking
throughout the complete
production lifecycle
![Page 6: Mobile Culture - Royal Opera House](https://reader034.vdocuments.mx/reader034/viewer/2022042714/54bdacc04a79593b578b4570/html5/thumbnails/6.jpg)
![Page 7: Mobile Culture - Royal Opera House](https://reader034.vdocuments.mx/reader034/viewer/2022042714/54bdacc04a79593b578b4570/html5/thumbnails/7.jpg)
iPad
![Page 8: Mobile Culture - Royal Opera House](https://reader034.vdocuments.mx/reader034/viewer/2022042714/54bdacc04a79593b578b4570/html5/thumbnails/8.jpg)
To App or not to App?
![Page 9: Mobile Culture - Royal Opera House](https://reader034.vdocuments.mx/reader034/viewer/2022042714/54bdacc04a79593b578b4570/html5/thumbnails/9.jpg)
What we know
90% returning visitor shows users are engaged with the app (they are firing it up more than once)
Visits are roughly half the amount of downloads: Users are installing and upgrading, but not using on a daily basis. It’s likely they are using primarily when there is an interest in purchasing tickets through the app.
Most users are viewing productions. Some interest in news and videos.
![Page 10: Mobile Culture - Royal Opera House](https://reader034.vdocuments.mx/reader034/viewer/2022042714/54bdacc04a79593b578b4570/html5/thumbnails/10.jpg)
Game anyone?
![Page 11: Mobile Culture - Royal Opera House](https://reader034.vdocuments.mx/reader034/viewer/2022042714/54bdacc04a79593b578b4570/html5/thumbnails/11.jpg)
![Page 12: Mobile Culture - Royal Opera House](https://reader034.vdocuments.mx/reader034/viewer/2022042714/54bdacc04a79593b578b4570/html5/thumbnails/12.jpg)
Open Data
![Page 13: Mobile Culture - Royal Opera House](https://reader034.vdocuments.mx/reader034/viewer/2022042714/54bdacc04a79593b578b4570/html5/thumbnails/13.jpg)
The Future
• Ubiquitous platform
• Responsive Design
• Device influence
– The Death of BlackBerry?
– Market entrants
• Kindle fire
• Windows 8 Tablet