mobile coupons - achieving scale
DESCRIPTION
What it really takes to achieve scale with Mobile Coupons. It all comes down to Point-of-Sale integration and M-Dot Network is delivering the first true POS level integration with no hardware or infrastructure changes.TRANSCRIPT
Mobile Coupons
June 9, 2010
CONFIDENTIAL
Achieving Scale – What it REALLY Takes
Biggest Secret in Mobile Couponing?
It is a RETAIL Technology Problem.
CONFIDENTIAL
Why Retail Technology?
Unique Identifier- Enter mobile
number- NFC
- Optical Scan
I N T E G R A T I O N
Retailer Mindset Leverage existing retail technology stack
Minimal cashier involvement
Synergy with shopper card programs
Maximize shopper participation (not just smartphones)
Highest reach, number of consumer offers (coupons)
Do it for me!
Retailer Mindset Leverage existing retail technology stack
Minimal cashier involvement
Synergy with shopper card programs
Maximize shopper participation (not just smartphones)
Highest reach, number of consumer offers (coupons)
Do it for me!
Do it for me!
Retailer Mindset Leverage existing retail technology stack
Minimal cashier involvement
Synergy with shopper card programs
Maximize shopper participation (not just smartphones)
Highest reach, number of consumer offers (coupons)
NO: New hardware such as scanners, servers, PIN pads or RFID readers
NO: Tactics that slow check-out
NO: Poor user experience = Unhappy shoppers, abandonment
NO: Narrow scope, technology available to a small fraction of shoppers
Do it for me!
CONFIDENTIAL
Digital Incentive Life Cycle
Breakdown at Point of Sale (POS)
Fraud
No Integration
Proprietary
New Hardware
CONFIDENTIAL
Digital Incentive Life Cycle
Seamless POS Redemption
CONFIDENTIAL
Digital Incentive Network
• Secure, real-time, Transaction Network connecting Mobile and Internet based applications to retail Point of Sale (POS) systems.
• Known as “the final mile” in closing the loop for digital promotions.
• Complete pathway from promotion issuance to redemption, audit and fulfillment.
• A critical “NEW” set of “Rails” for retailers.
• Total “Coupon Ecosystem” alignment
CONFIDENTIAL
Retailers Like Networks
Financial transaction processing network.
Prepaid Gift Card processing network.
Fraudulent Check verification network.
In-Store targeted coupon network.
Money order network.
Gas rewards redemption network.
Analytics – Real Time Redemption Reporting
(POS Integration Entry Point)
Real Time Settlement
Digital Incentive Network“Digital Incentive Networks will enable the real-time settlement of
many different types of media and stored value products.”
CONFIDENTIAL
About the Industry…
Networks: Mass-Market EnablementMobile / LBS / Scan
“Redemption Codes”GROCERY/MASS focus,
80% of all coupon volume… Real-time multi
item redemption for Grocery, Mass, Drug, C-
Store.
Specialized focus
Single offer redemption for Merchants
CONFIDENTIAL
How we Do it• Point of Sale (POS) is highly guarded by retailers
• M-Dot is integrated with the 2 leading POS companies:- IBM (50% of terminals in US grocery)- Retalix (24% share of terminals in US grocery)
• Retailers update their POS 2X annually – creating a “natural” integration window
• Seamlessly integrated on POS base load, retailers don’t have to worry
• >>>> YOUR APPLICATION HERE! <<<<• Dynamic layer – API integration• Frequent new products • Open framework
• The API reaching POS• Retail Tech standards• Security & Compliance• Configurable business rules
• POS vendor support• Systematic distribution• Base code
How we Do It
[integrate here]
CONFIDENTIAL16
Macro-Level Ecosystem
CONFIDENTIAL17
Macro-Level Ecosystem
CONFIDENTIAL
The Final Mile
The “Final Mile” for mobile coupons is being built RIGHT NOW!
The first EVER POS base code releases will be in July 2010 (IBM, Retalix)
Installations = Scale for mobile coupons (More Retailers/Shoppers/Advertisers)
Seamless process flow from Impression/Click to Redemption and Tracking
The MMA is KEY to standardization and interoperability
CONFIDENTIAL
Thank you!
Bill CataniaCEOM-Dot Network(p) [email protected]
Jeff ToeweEVP, ContentM-Dot Network(p) [email protected]
www.mdotnetwork.com