mobile as an opportunity to engage customers in ... fileitb berlin – march 2015 duarte leite de...
TRANSCRIPT
Mobile as an opportunity to engage customers in-destination
ITB Berlin – March 2015 Duarte Leite de Castro - GuestU
Summary
- Mobile is here. How to quickly take advantage of this new paradigm? - Customer engagement and expectations - The mobile pocket concierge
Packing Checklist
What do you need at destination
Mobile usage among travelers is booming Hoteliers are seeing a dramatic shift from desktop to mobile and tablet
On the go
How can mobile help you?
Your Product
Goals: - Engage - Brand awareness - Increase level of
service
Channels: - Webpage - Social profiles - Print - Mobile
Mobile is a channel, not a product.
How can a mobile app help you?
Capture your guests’ attention on the device they use and trust most
Building a sucessfull app
For independent hotels and hostels it’s a huge investment to build their own app
What happens when guests ask at the reception for directions, suggestions or insider tips? What are they looking for?
Why not having your own mobile pocket concierge?
What GuestU can do for your business
.
Challenges
Interconnectivity in stay - check-in, check-out, internet of things Monetize and track
About us
We are a fast-growing technology and services company with offices in North America and Europe, funded by an international VC 200 customers in 15 countries in just 6 months Premium content for 150 cities worldwide – 6000 Points of interest 500 GPS guided routes in 43 Countries 7 languages
Thank You Duarte Castro – [email protected]