WORKSHOPS

420

What is your digital identity? Create a digital ecosystem of ideas, information and conversations

ABHAY ADHIKARI Independent digital engagement strategist

A workshop for those interested in learning how to exploit the power of social networks both as a business and a research tool. You will develop a Digital Identity based on your professional interests or role within your organisation. You will also define a unique voice to express ideas with clarity. You will apply this thinking to select social tools to curate a digital ecosystem of ideas, information. Barcelona 2.0 - Organizing the 2nd meeting of European Business Ethnographers in 2014

HEINRICH SCHWARZ Schwarz Innovation,

The goal is to start planning the next meeting of European business ethnographers (aka EPIC Europe) as follow-up to the Barcelona meeting in 2012 – formulate a vision, determine an approach, build a task force, allocate tasks and activities, think about a venue and an organizational structure etc. For everyone who is interested in European applied/business ethnography or people driven problem solving from industry or academia: designers, strategists, innovators, psychologists, anthropologists/ethnologists, managers and of course ethnographers. Mobile apps and sensors: Emerging opportunities for ethnographic research

MIKE GOTTA Gartner MARC STICKDORN MyServiceFellow SIAMACK SALARI EthosApp ROSA MCLEAN Over The Shoulder

WORKSHOPS

EPIC 2013 Proceedings, ISBN 978-1-931303-21-7. © 2013 by the American Anthropological Association. Some rights reserved 421

This workshop will (1) examine three mobile ethnography apps and how they aid the research process (2) use these apps to kick-off a group discussion on the type of tooling capabilities needed by practitioners, (3) explore industry trends and topics in the area of quantified self and their potential impact on ethnographic approaches. Proliferation of mobile self-tracking / monitoring apps and sensors are creating new opportunities for ethnographic research. Mobile tools designed to aid the research process are also emerging. At the same time, parallel market trends (e.g., quantified self) are evolving, creating opportunities for new business models and innovative consumer relationships that can also help ethnographic research. Thinking with your hands

DOERTE (DOTTI) TOELLNER VIRGINIE GAILING Point-Blank International GmbH

We’re inviting conference participants to step out of the cognitive space and ‚craft’ rather than‚ think’ innovation. In prototyping together we’ll experience the potential merits of Design Thinking – without lecturing. In our workshop, mini-teams generate their own interpretations of the challenges introduced at EPIC in the form of haptic-collective prototypes. BUT, teams will have to work together in complete silence. This means flexing their non-verbal communication skills, & stepping out of the language-dominated ‘conference mode’. Skills and relationships: defining the training of future practitioners

STEFANA BROADBENT University College London

In this panel we explore what are the mutual responsibilities of academic programs and industry partners in developing a shared field of practice. A senior group of academics and practitioners will discuss what are the pressing needs for training in the private and public sectors and how should academic programs respond to them. But we also examine whether the theoretical and ethical frameworks of academic research can be applied to other research frameworks attempting to grapple with the question of how the ethnographic method changes as it moves between contexts.