Mobile Advertising Jenny Wright & Ellen Bro

An average American spends over 1/3 of their day Interacting digitally.

What does this mean for advertisers?

What are consumers interested in receiving on their Smartphones?

o 21% - Advertisements with SMS when in proximity to retailer

o 26 - Movie theater offers/promotions

o 26% - Offers you can save and pursue at leisure

o 29% - A barcode that can be scanned by phone

o 36% - Grocery coupons

Battle of the Banner Ads

Mobile banner ads are six times more likely to be clicked on when opposed to standard online banner ads.

Why do you think mobile display ads are more effective than the currently ignored desktop display ads?

The New Mobile Ad Concept?

Yahoo boasts a boost in their mobile ad integration.

What are they doing differently?

Living Ads

What do you think of the living ads?

How has this panned out for Yahoo?

o 78 percent more likely to interact with the living ad.

o Twice as likely to spend more time with it.

o 24 percent of the viewers had a higher opinion of the brand and were more likely to talk about it.

o Purchase intent rose from 2 percent for static ads to 16

percent of the living ads.

Which mobile device will beat the other out in advertising effectiveness: Mobile or Tablet? Why?

US Mobile Ad Spending to Reach $7.19B in 2013

o Mobile ad spending to reach more than $20B in 2016.

o However, mobile advertising is a small percentage of advertising spend at 2.4%.

o Spend will increase to 11% in 2016 and overtake radio.

Appendix

http://mashable.com/2012/12/17/mobile-ad-spending-4-billion/

http://www.fastcodesign.com/1662404/method-10-mobile-interfaces-that-rewire-daily-life

http://www.fastcodesign.com/1662023/infographic-of-the-day-the-mobile-ad-market-explodes

http://www.intomobile.com/2013/02/23/3-key-points-mobile-advertising-2013/

http://www.emarketer.com/Article/Mobile-Ads-Six-Times-Effective-Standard-Banners/1008585

http://www.adweek.com/news/advertising-branding/yahoo-debuts-livestand-living-ads-toyota-136642