mobile ad products specification ringier axel springer sp ... · 4. name of the file in accordance...

Mobile ad products specification

Ringier Axel Springer Sp. z o.o.

Last updated: September 7 2020

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Ringier Axel Springer Polska Sp. z o.o. ul. Domaniewska 49 02-672 Warszawa NIP: 5272677009, REGON 146127300, KRS 0000420780

Important!

Flash creatives no longer supported

Beginning April 3, 2017, RAS Poland will no longer support ads created in the Adobe Flash technology. This change applies to both display and video formats on all Publisher domains. The change is driven by the official Adobe recommendation and the direction in which the entire advertising market is headed. Browsers such as Google Chrome, Mozilla Firefox, and Apple Safari no longer support or put severe limits on Flash creatives, making the delivery of such creatives impossible or severely limited. RAS Poland recommends Flash to be replaced with HTML5 technology.

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Table of Contents

Important! 2

General rules 4

Mobile Rich Media 6

Mobiboard Rich Media 6

Mobiboard Fullpage (Mobiboard Rich Media) 6

Mobiboard Autofullpage (Mobiboard Rich Media) 8

Mobiboard Expand (Mobiboard Rich Media) 9

Mobiboard Autoexpand (Mobiboard Rich Media) 11

Page Breaker (Rectangle Rich Media) 16

Scroll Reveal (Halfpage Rich Media) 16

Corner Rich Media 17

Parallax rectangle 19

Multi-Images Rectangle 20

Vertical panorama 21

Horizontal panorama 22

Bars 3D Rectangle 23

Pull Fullpage Rectangle 24

Formats of standard ad products 26

Mobiboard 26

Rectangle Mobile 27

Magazine Mobile (m.onet, m.fakt) 28

Video Player Branding Mobile 29

Panel Mobile 29

Advertisement Link Mobile 30

App Splashscreen 30

App Sponsoring 31

Advertorial 32

Sponsorship Mobile 32

Sponsorship Mobile - Login 33

Pre Roll – Mid Roll Mobile 33

UPDAY Full-Screen 34

UPDAY Native 35

Impact Mobile: 35

Halfpage Mobile Edge 2 Edge 36

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General rules

All advertisements assigned by the client or the customer (further called the Advertiser) to be placed

on RASP (further called the Publisher) websites must be prepared according to the ergonomic

guidelines and technical specification for advertisements to be published in mediaimpact.pl. The

Publisher may check the advertisements for technical compliance with the specifications and reserves

the right to remove or stop any advertisement which is not prepared according to the rules.

Display of the advertisement by the Publisher does not automatically mean that the Publisher accepts

that such advertisement is provided in accordance with the specifications.

The Publisher decides about the functionality of its websites, and while designing takes into account

user experience. Thus, the Publisher reserves the right to reject or stop broadcasting any

advertisement, if it is considered annoying or harmful to users.

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1. Naming files

a. Creative should be named in following schema:

advertiser/CampaigName_banner-type_size.FileExtension e.g.:

nokia3310_Mobiboard_320x50.png.

b. File names cannot contain spaces or national specific characters.

2. Deadlines for files delivery

a. All materials which are prepared to display must be delivered at least 3 business days

before the start of campaign. Rich Media and 3rd party adservers ads - at least 5

business days before the start of campaign.

b. Zip is the one and only compressed file format which is acceptable by the Publisher.

3. Users data confidentiality

a. Interaction tracing scripts are forbidden.

b. Ad cannot read or change cookie files.

c. During campaign the Advertiser can collect data concerning users, but at any time

there must be the Publisher acceptation. The Advertiser must also inform the Publisher

about:

what kind of data will be collected,

what is the purpose of collecting data,

how long data will be stored,

if and what kind of other companies will have access to data and in which

range will they entitled to use data.

d. On grounds of foregoing information, the Publisher consents to collecting and usage of

users data. The Advertiser ensures that any of data collected in connection with

campaign on the Publisher's websites will not serve any other purpose, that declared.

e. Without the Publisher agreement data collected by the Advertiser cannot be used to

retargeting campaign or identification users in any other way in the other Advertiser’s

campaigns.

4. Advertisement cannot cause errors and warnings.

5. During displaying, the advertisements cannot disrupt the operation of the webpage.

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Mobile Rich Media

Rich Media creative are emitted from Javascript code and can be displayed on device or browser

that supports this technology.

Rich Media ads are designed to be displayed on mobile default browser (Safari – iOS and/or

Android Browser - Android).

All Rich Media creative must have legend containing:

1. Information on with devices ad have to work (operating system and its version, browser,

type of device – smartphone/tablet).

2. Short script describing ad behavior.

3. Declaration of initial creative size.

4. Materials should be delivered at last one business week before planed emission.

Important: Mobile Rich Media ads are prepared by the Publisher and based on materials send by

the Advertiser. The Advertiser delivers video, graphics etc. In case of more complicated creative

also script and composition visualization.

Mobiboard Rich Media

In the simplest version it can be single graphic file filling all available space (initial creative and

expanded one).

More advanced form with one or more Rich Media elements (e.g. galleries, video, maps etc.)

should have branded background and if it is required the space provided for navigation bar/buttons

and main content.

Mobiboard Fullpage (Mobiboard Rich Media)

Start image

1. Size for smartphone: 320x75 px.

2. Size for tablet: 750x200 px.

3. Format: JPG, PNG.

4. Weight: for smartphone up to 15kB, for tablet up to 40kB,

5. Naming file: mobiboard.FileExtension.

6. Images should encourage users action to expand images.

7. The whole area of images leads to expand.

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Main image

1. Size: 1280x800 px (horizontal) and 800x1280 px (vertical). Images should contain

important content only at area of 1080x600 px (horizontal) and 720x940 px (vertical). Rest

of area could be placed outside the visibility area.


3. Weight: up to 150 kB.

4. Image could be background (with Rich Media features) or main content image.

5. Image could be scaled up to 320 px.

6. Close button is placed on the upper-right corner of the ad.

Video (optional)

1. Format: MP4 and WEBM (essential both formats).

2. Up to 1 video files.

3. Weight: up to 2 MB.

4. Each video files should be provided with image background (Format: JPG; Size: this same

as a main size). Image should contains video action information, e.g. "Kliknij, aby obejrzeć"

(click on to watch) or PLAY icon.

5. Play only after user action.

Gallery (optional)

1. Size: 1280x800 px (horizontal) and 800x1280 px (vertical). Images should contain

important content only at area of 1080x600 px (horizontal) and 720x940 px (vertical). Rest

of area could be placed outside the visibility area.

2. Format: JPG.

3. Weight: up to 150 kB (max 6 images).

4. Naming files: [NOslide]_1280x800.jpg e.g. 1_1280x800.jpg.

5. All images should encourage users action to swipe images, e.g. arrow and label "Przewiń

dalej" (swipe).

Panorama (optional)

It is a series of object pictures made of different sides, at the same angle (gallery 360°).

1. Size: up to 600x600 px; minimum 8 pictures (object is rotated on each picture of 45° to the

previous).

2. Format: JPG.

3. Weight: up to 50 kB (min 8 images).

4. Naming files: [NOslide]_panorama.jpg e.g. 1_panorama.jpg.

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dalej" (swipe).

Locate (optional)

Using maps feature in case of user accept geolocation.

1. Addresses and the geographical coordinates of presented places.

2. Places descriptions (described in a balloon).

3. Address and the geographical coordinates of default place (if user denies geolocation).

Total weight of all files can be up to 300 kB (except video, which maximum weight is up to 2

MB).

Additional notes:

1. Ad must lead to mobile website.

2. No possibility of socio-demographic or geographic targeting.

3. Possibility of plugging external tracking code need to be consulted in advance.

4. Ad shall not be broadcasted on old versions of page sites.

5. Ad can be displayed on resolutions bigger than 320 px.

6. Realization time: 7 business days.

7. Emission: CPM.

8. Available on systems: Android, iOS.

9. Available on browsers: Chrome and System browsers.

10. Based on original material send by the Advertiser, the Publisher prepares advertisement

ready for display.

Mobiboard Autofullpage (Mobiboard Rich Media)

Image display after close start creative




4. Weight: for smartphone up to 15 kB, for tablet up to 40 kB.

5. Naming files: mobiboard.FileExtension.


Start image

1. Size: 900x480 px (horizontal) and 640x780 px (vertical).


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5. Close button is placed on the upper-right corner of the ad. Also the AD have to be closed

automatically after 10 sec without any user action.


MB).

Additional notes:







7. Emission: CPM.




ready for display.

Mobiboard Expand (Mobiboard Rich Media)

Start image






6. Images should encourage users action to expand images.


Main image







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Video (optional)




4. Each video files should be provided with image background (Format: JPG; Size: this same




Gallery (optional)

1. Dimension up to: 600x600 px.,

2. Format: JPG.


4. Naming files: [NOslide]_1280x800.jpg, e.g.: 1_600x600.jpg.


dalej" (swipe).

Panorama (optional)

It is a series of object pictures made of different sides, at the same angle (gallery 360°).

1. Size: up to 600x600 px; minimum 8 pictures (object is rotated on each picture of 45° to the

previous).

2. Format: JPG.

3. Weight: up to 50 kB (min 8 images).

4. Naming files: [NOslide]_panorama.jpg e.g.: 1_panorama.jpg.

5. All images should encourage users action to swipe images, e.g. arrow and label "Przewiń,

aby obrócić" (Swipe to rotate).

Locate (optional)

Using maps feature in case of user accept geolocation.

1. Addresses and the geographical coordinates of presented places.

2. Places descriptions (described in a balloon).

3. Address and the geographical coordinates of default place (if user denies geolocation).

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MB).

Additional notes:







7. Emission: CPM.




ready for display.

Mobiboard Autoexpand (Mobiboard Rich Media)

Image display after close start creative







Start image








Video (optional)




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4. Each video files should be provided with image background (Format: JPG.; Size: this same





MB).

Additional notes:







7. Emission: CPM.




ready for display.

Cube 3D (Rectangle Rich Media)

Cube 3D is a Rich Media format dedicated for touch screen mobile devices. Format consists of six

faces of cube which may contain images and/or video. Cube can be rotated by user in all

directions.

Images - sides

1. Size: 300x250 px.

2. Format: JPG.


4. Naming files: 1.jpg, 2.jpg, 3.jpg, 4.jpg.



6. Every image can redirect to different URL.

Images - up and down faces

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1. Size: 300x300 px; Images should not contain any important content at area of 25 px from

upper and lower edges. This is placed outside the visibility area.

2. Format: JPG.


4. Naming files: top.jpg, bottom.jpg.

5. Every image can redirect to different URL.

Default image

1. Size: 300x250 px.

2. Format: JPG.

3. Weight: do 40 kB.

4. Naming files: default.jpg.

Video (optional)



3. Each video files should be provided with image background (Format: JPG; Size: 300x250

px). Image should contain video action button.

Total weight of all files can be up to 300 kB (except video, which maximum total weight of all

of them is up to 2 MB).

Additional notes:







7. Emission: CPM.




ready for display.

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Rectangle Swipe (Rectangle Rich Media)

Swipe is a Rich Media format dedicated for touch screen mobile devices. Format consists of one or

more slides forming a coherent message which may contain images, video and/or galleries.

Main files

1. Size: 300x250 px.

2. Format: JPG.


4. Naming files: 1.jpg, 2.jpg, 3.jpg etc.



6. Each image could lead to different URL. (URLs should be delivered with all materials)

7. Ad contains up to 6 images.

Default image

A graphic file displayed to users of other operation systems than supported.

1. Size: 300x250 px.

2. Format: JPG.



5. Image could lead to different URL. (URLs should be delivered with all materials)

Marker color

1. Color of slide position indicators (active and inactive) provided in hexadecimal code.

Video (optional)



3. Each video files should be provided with image background (Format: JPG; Size: 300x250

px). Image should contains video action information, e.g. "Kliknij, aby obejrzeć" (click on to

watch) or PLAY icon.

Article (optional)

1. Title and content – can include HTML tags.

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2. Background: 300x250 px size, file named according to number of slide where the article

should be placed.

3. To change the position of the article on the slide, the x and y coordinates of the article (in

relation to the upper-left corner of the ad) must be specified.

Gallery (optional)

May contains up to 6 images. It is possible to place more than one gallery in the ad.

1. Background: size 300x250 px.

2. Format: JPG.

3. 6 images, each with 2 different sizes (JPG):

previews size: 300x250 px,

thumbnails size: 87x73 px.

To change the position of the article on the slide, the x and y coordinates of the article (in

relation to the upper-left corner of the ad) must be specified.

4. Naming files:

thumbnail - gal[galleryID]_t[ThumbnailNumber] np. gal1_t1.jpg,

images - gal[galleryID]_img[ImageNumber] np. gal1_img1.jpg.



Additional notes:







7. Emission: CPM.




ready for display.

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Page Breaker (Rectangle Rich Media)

Main Files

1. Size: 12280x720 px (horizontal) and 720x1280 px (vertical). Due to the different aspect

ratio of mobile devices screens, there should be designated safe area of 125 px on each

side.

2. File format: JPG.

3. Weight (one file): up to 150 kB.

4. File name according to aspect ratio: landscape_1280x720.jpg,

portrait_720x1280.jpg.

Default Image


1. Size: 300x250 px.

2. Format: JPG.



Total weight of all files can be up to 300 kB.

Additional notes:






6. Emission: CPM.




ready for display.

Scroll Reveal (Halfpage Rich Media)

Main Files

1. Size: 12280x720 px (horizontal) and 720x1280 px (vertical). Due to the different aspect

ratio of mobile devices screens, there should be designated

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safe area of 125 px on top and bottom and 75 px on both sides (horizontal). In vertical: 75

px on top and bottom and 125 px on both sides.


3. Weight (one file): up to 150 kB.

4. File name according to aspect ratio: landscape_1280x720.jpg,

portrait_720x1280.jpg.

Default Image


1. Size: 300x600 px.

2. Format: JPG.


4. Naming files: defaultimage.jpg.

Total weight of all files can be up to 10 MB.

Additional notes:






6. Emission: CPM.




ready for display.

Corner Rich Media

Corner is a graphic form placed in the top right corner of the website. The creation gives the

impression that the website can be collapsed to reveal the content of advertising.

Logo

1. Size: 80x30 px.

2. Format: JPG, PNG, GIF.


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Background

1. Size: up to 760x690 px.



4. Image could be scaled to 320 px.

5. image could be gradient or one color (hex).

Main file

1. Size: up to 760x690 px.




Gallery (optional)

1. Size: up to main 760x690 px.

2. Format: JPG.


4. Naming files: gal[galleryID]_img[ImageNumber] e.g. gal1_img1.jpg etc.



Video (optional)

1. Format: MP4 and WEBM (Essentials both formats).


3. Up to 1 video file,

4. Each video file should be provided with image background (Format: JPG, size: up to

760x690). Image should contains video action information, e.g. "Kliknij, aby obejrzeć" (click

on to watch) or PLAY icon.



Additional notes:






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7. Emission: CPM.




ready for display.

Parallax rectangle

Parallax is a rich media format dedicated to mobile devices. Format consists of two layers where

the innermost one reacts to the device’s orientation. Format is displayed on mobile devices with

operating systems iOS 7.0+ and Android 4.1+ for native and Chrome browser.

Example: http://m.onet.pl/sport/pilka-nozna/liga-mistrzow-

news,3wg7sh?adbeta=302078

Graphic file or animation 1

1. Located on the first layer. 2.

Size: 300x250.

3. File format: png (in the case of a graphic file) or canvas - animation in HTML5.

4. It should be transparent.

5. File name: frontimage.png.

Graphic file 2

1. It is located on the second layer.

2. The size proportionally larger in relation to 300x250 (330x275 minimum, maximum 570x475).

3. File Format: JPG.

4. File name: backimage.png.

Default image

1. A graphic file displayed to users of other operation systems than supported.

2. Size: the same as the graphic file 1.


4. Maximum weight: 40kb.

5. File name: defaultimage.jpg.

http://m.onet.pl/sport/pilka-nozna/liga-mistrzow-news%2C3wg7sh?adbeta=302078


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Additional notes:







7. Emission: CPM.

8. Available on systems: Android 4.1+, iOS 7.0+.



ready for display.

Multi-Images Rectangle

Multi-Images Rectangle is a rich media format dedicated to mobile devices. Format uses data

from the accelerometer and displays graphics when a user changes the position of his phone:

up-down or left-right. Format is displayed on mobile devices with operating systems iOS 7.0+

and Android 4.1+ for native and Chrome browser.



Graphic files

1. Size 300x250.

2. Format: JPG.

3. Maximum number of files: 10.

4. Name of the file in accordance with the display order 1.jpg, 2.jpg, 3.jpg, 4.jpg etc.

5. All files should be prepared with the same background.

Default image

1. A graphic file displayed to users of other operation systems than supported. 2. Size:

300x250.


4. It can link to a landing page - the URL should be sent along with the materials.




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6. File name: default.jpg.



Additional notes:







7. Emission: CPM.




ready for display.

Vertical panorama

Vertical panorama is a rich media format dedicated to mobile devices. Format uses data from the

accelerometer and displays graphics when user change the position of his phone: up-down or left-

right. Format is displayed on mobile devices with operating systems iOS 7.0+ and Android 4.1+ for

native and Chrome browser.



Graphic files

1. The size of 300x600 or 300x900.

2. Format: JPG.

3. File name: vertical.jpg.

Default image


300x250.


4. It can link to a landing page - the URL should be sent along with the materials.




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6. File name: default.jpg



Additional notes:







7. Emission: CPM.




ready for display.

Horizontal panorama

Horizontal panorama is a rich media format dedicated to mobile devices. Format uses data from

the accelerometer and displays graphics when user change the position of his phone: up-down or

left-right. Format is displayed on mobile devices with operating systems iOS 7.0+ and Android 4.1+

for native and Chrome browser.



graphic files

1. The size of 600x250 or 900x250.

2. Format: JPG.

3. File name: horizontal.jpg.

Default image


300x250.


4. It can be directed to a landing page - the URL should be sent along with the materials.



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Additional notes:







7. Emission: CPM.




ready for display.

Bars 3D Rectangle

Bars 3D Rectangle is a media rich format dedicated to mobile devices. Format uses data from the

accelerometer and displays 3 graphics when user change the position of his phone: up-down or

left-right. Format is displayed on mobile devices with operating systems iOS 7.0+ and Android 4.1+

for native and Chrome browser.

Example: http://m.onet.pl/wiadomosci/kraj,jr44tf?adbeta=307792

graphic files

1. Size 300x250.

2. Format: JPG.

3. Number of files: 3.

4. Name of the file in accordance with the planned order wyświetania 1.jpg, 2.jpg, 3.jpg.

Default image


300x250.


http://m.onet.pl/wiadomosci/kraj%2Cjr44tf?adbeta=307792

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4. It can be directed to a landing page - the URL should be sent along with the materials.





Additional notes:







7. Emission: CPM.




ready for display.

Pull Fullpage Rectangle

Pull Fullpage Rectangle is a rich media format dedicated to mobile devices. The user is initially

shown the advert In 300x250 format, which after its interaction extends to the creation of the entire

screen of the device.

Example: http://mob.mobizzy.pl/PG3/rectpull_KIA/index.html

Graphic file before interaction:

1. Size 300x250.

2. The creation must contain information / button to encourage the development of the rest of

creation.

3. The weight up to 30kb.

4. Format: HTML5.

Graphic files after interaction

1. Size: 1280x800 px (horizontal layout) and 800x1280 px (vertical layout). Due to the different

proportions of the screens, creations need to contain safe area (where no

http://mob.mobizzy.pl/PG3/rectpull_KIA/index.html

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tere is no crucial information. The content of the advertising should be displayed within

1080x600 px (horizontal layout) and 720x940 px (vertical layout).

2. The weight of each file: 150 kB.

3. Format: HTML5.

4. Closing the layer occurs through the close icon in the top right corner of creation.



Additional notes:







7. Emission: CPM.




ready for display.

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Formats of standard ad products

Ad type

Size and weight

File format

Mobiboard 300x50 px / 320x50 px / 320x75 px; up to 10 kB

750x100 px / 750x200 px; up to 40 kB JPG, PNG

Rectangle 300x250 px; up to 40 kB JPG, PNG

Onet Impact Mobiboard (Universal, scalable creative 750x200 px; up to 40

kB) JPG, PNG

Advertisement

link

Up to 35 characters with optional graphics up to 60x15 px; up to

5 kB JPG, PNG

Panel mobile 300x50 px / 320x50 px / 320x75 px; up to 10 kB

750x100 px / 750x200 px; up to 40 kB JPG, PNG

Note:

The publisher does not guarantee that your ad in the extension .gif will play correctly on all mobile

devices. Some device’s settings and the operating system may block animation, and show graphic

image instead. Publisher is unable to determine which devices have the settings and thus be

responsible for the effect of what is displayed on the user's screen.

Mobiboard

1. Option 1: Universal creative (scaled, static creative)

a. Size and weight: 750x200 px, up to 40 kB.

b. Format: PNG, JPG.

c. Font size: min. 30 px.

2. Option 2: creative for smartphone and tablet

a. Size and weight: 750x200 px, up to 40 kB and 320x75 px, up to 10kB.

b. Format: PNG, JPG.

Additional notes:

1. Ad must lead to mobile webpage.

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3. Creative must be placed on the Publisher's servers.


5. In case of universal creative minimum font size is required so readability will be maintained.

6. Ads will not be emitted on old sites version.

7. Option 1: ad will be scaled up to 320 px.

8. Option 2: ad will not be emitted on screens resolution smaller than 320 px.

9. Universal creative can be scaled to (Option 1):

750x200 px, 480x128 px, 320x85 px. List

of all accepted dimensions:

300x75 px; up to 10 kB / 320x75 px; up to 10 kB,

750x200 px; up to 40 kB. Or:

300x50 px; up to 10 kB / 320x50 px; up to 10kB,

728x90 px; up to 30 kB / 750x100 px; up to 40kB.

Rectangle Mobile

1. Size and weight: 300x250 px, up to 40 kB.

2. Format: PNG, JPG, HTML5.

3. Font size: min. 20 px.

4. Important:

on the Home Page ad will be displayed only on screens width 300 - 479 px,

on the other sites ad will be displayed on screens width above 300 px,

ad will not be emitted on mainpages and old sites version.

Additional notes:





5. Ad can be displayed on resolutions smaller than 300 px only when the Advertiser

provide right creative (180x150 px; up to 20 px) or provide standard creative with

min. font size 20 px.

6. Universal creative can be scaled to: 300x250 px, 250x208 px.

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7. With the exception of the Home Page, Rectangle is emitted under 2 paragraph of

the content.

Magazine Mobile (m.onet, m.fakt)

General assumptions:

1. Creative is composed of: graphic, headline displayed on the graphic

background and the tab bar "RECOMMENDED".

2. Creative is marked with the word "ADVERTISEMENT" (“REKLAMA”), positioned above

the headline.

3. The header appears at the bottom of graphics and is set by the Publisher.

4. Magazine can contain from 1 to 5 images with the headline, then it takes the form of a

slider with automatic scrolling.

Materials:

1. Dimension for the graphic: 640x360 px.

2. Format: JPG, PNG, GIF (non-animated).

3. File size: up to 60 kB.

4. Headline: text up to 50 characters with spaces (up to 2 lines of text). Do not use capital

letters.

5. Tab: text up to 15 characters with spaces (customer name, a brand, a special action

name or a short slogan).

Additional information:

1. The landing page must be legible on mobile browsers.

2. Creative scales automatically, the size automatically adjusts to the resolution of the device

on which it is displayed.

3. In the case of several graphics, you can set separate links to landing pages.

4. The magazine is displayed with the capping 1/1day/UU: what means the creative displays

on the first page view, once a day, on the second page view it can be viewed by clicking

on the tab. Important: in case of breaking news labeled as "URGENT" or "LIVE", the

magazine will show up on the second, not the first page view.

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Video Player Branding Mobile

1. Size top bar: 530x50 px (scaled to 288x27 px).

2. Size bottom bar: 530x100 px (scaled to 288xx54 px).

3. Weight for all bars: up to 40 kB.

4. Format: PNG, JPG (Creative cannot be animated!)

5. Font size: min. 20 px.

Additional notes:

1. Landing page must be easily readable on the smaller screens of mobile devices.




5. Emission only on sites with video player (selected m.onet.pl sites).

Panel Mobile

1. Option 1: Universal creative (scaled, static creative)

d. Size and weight: 750x200 px, up to 40 kB.

e. Format: PNG, JPG.

f. Font size: min. 30 px.

2. Option 2: creative for smartphone and tablet

c. Size and weight: 750x200 px, up to 40 kB and 320x75 px, up to 10kB.

d. Format: PNG, JPG.

Additional notes:





5. In case of universal creative minimum font size is required so readability will be maintained.

6. Ads will not be emitted on old sites version.

7. Option 1: ad will be scaled up to 320 px.

8. Option 2: ad will not be emitted on screens resolution smaller than 320 px.

9. Universal creative can be scaled to (Option 1):

750x200 px, 480x128 px, 320x85 px.

List of all accepted dimensions:

300x75 px; up to 10 kB / 320x75 px; up to 10 kB,

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750x200 px; up to 40 kB. Or:

300x50 px; up to 10 kB / 320x50 px; up to 10kB,

728x90 px; up to 30 kB / 750x100 px; up to 40kB.

Advertisement Link Mobile

m.onet.pl

1. Length up to 35 characters including spaces,

2. Size and weight of optional graphics: 60x15px, up to 5kB.

m.f akt.pl

1. Length up to 35 characters including spaces,

2. Size and weight of optional graphics: 210x140px up to 10 kB.

Additional notes:

1. Advertisement link is connected to specific section on main page of mobile Onet.

2. Link cannot contain capital letters and rules of Polish orthography and grammar must be

applied.


4. Graphic is scalable.

5. Graphic can contain only the Advertiser's logo on white background.

6. No possibility of targeting.


App Splashscreen

1. Size and weight up to: 150x95 px (the deliver graphic needs to be twice bigger than the

creative size set in a code. So In this case the graphic should be In size 300x190), 20 kB.

2. The creative should contain only client’s logo.

3. Format: png, JPG.

4. Available only on applications: Onet.

5. The advert is unskippable

6. Splashscreen must me displayed on the bottom part of the screen.

7. Above the advert there must be a title „PARTNER APLIKACJI”.

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Additional notes:





App Sponsoring

1. Size and weight up to: 320x50 px (the deliver graphic needs to be twice bigger than the

creative size set in a code. So In this case the graphic should be In size 640x100), 20 kB.

2. Format: PNG, JPG.

3. Creative must contain a title „Partner aplikacji”, which should be written with font size

min 12 px. Title should be placed is on the left, upper corner of the creative.

4. Available only on apps: Onet.

5. The advert must contain a target link.

6. Additional notes:

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a. Landing page must be easily readable on the smaller screens of mobile devices.

b. No possibility of socio-demographic or geographic targeting

c. Creative must be placed on the Publisher's servers.

d. Possibility of plugging external tracking code need to be consulted in advance.

Advertorial

1. Article: up to 5000 characters including spaces.

2. Graphics: 528x211px, up to 40 kB.

3. Optional video: up to 30 sec., file in MP4, up to 10 MB, ratio 16:9.

4. Optional gallery: Lead + 6 pictures.

5. Advertisement link: see specification for ‘Advertisement link mobile’.

Additional notes:


2. Graphic will be scaled to smaller resolutions.


4. Page containing article will be placed in site template and labeled "Materiał Sponsorowany.

Materiał przygotowany przez...” (Sponsored Material. Material provided by...).

Sponsorship Mobile

1. File dimension: 1024x160 px.

2. Minimal font size: 30 px.

3. File size: up to 80 kB.

4. File type: PNG, JPG.

Additional notes:

1. The creative resizes itself to minimal dimension of 320x50 px,

2. Landing pages must be mobile friendly,

3. The creative will be labeled with "Partner/Sponsor" title in the upper left corner,

4. The mobile version of sponsorship is displayed on mobile devices and other devices of the

resolution below 1000 px width,

5. There is no option to expand creative or include video.

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Sponsorship Mobile - Login

Simultaneously emission of two ad creatives:

1. 320x215px, up to 30kB, format: JPG or PNG (scalable and clickable banner displayed on

the bottom of login form

2. 1920x960, up to 150kB, format: JPG or PNG (non-scalable and non-clickable wallpaper)

3. Additional information:

a. Banner 320x215 is scaled depends on resolution of the device

b. Ad creative 1920x960px is wallpaper with steadily and replicated advertisers logo

or brand

c. Ad emission depends on width form on the screen resolution. On smartphone

displayed only banner 320x215px, on tablet displayed banner with wallpaper

d. No possibility of socio-demographic or geographic targeting

e. Ad must lead to the Advertiser's mobile webpage

f. Creative must be placed on the Publisher's servers

g. Possibility of plugging external tracking code need to be consulted in advance.

h. External tracking code domain must support SSL (https)

Pre Roll – Mid Roll Mobile

1. Source files format: MPEG, AVI, MOV, or QT.

2. Source file for base video should be in the best possible quality. Maximal weight of source

material – 0.5 GB.

3. Based on original material send by the Advertiser, The Publisher prepares advertisement

ready for display (i.e. compiled against the requirements of the player and bandwidth).

4. Maximal impression time is 30 sec.

5. Source material requirements:

a. Resolution: 1024x576 px.

b. Normal sound level: -18 dBfs.

c. Max. sound level: -6 dBfs, bitrate.

d. Total: ~6 Mbps.

e. Frames per second: 25.

6. Preferred video ratio (width/height) 16:9. But 4:3, 16:10 or 18:10 video can be broadcasted,

but movie material will be accompanied by black stripes on the both sides of the player

window.

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7. Base video can be send to the Publisher's FTP:

a. Host name: pftp.onet.pl.

b. User and password will be sent by the Publisher advertisement office.

c. Base video source file can be also placed on the Advertiser's FTP. In this case the

Advertise should grant the Publisher required accesses.

8. Pre roll on mobile devices and TV widgets: Emission of Pre Roll on mobile sites and TV

widgets has some limitations because of touch screen specific. Redirecting user to the

campaign landing page is not available while watching video. When advertisement is being

watched on the device-specific player appearance and behavior of „Advertisement” label

may differ from described in specification.

9. Video-campaigns realized on ROS Video mobile - additional information:

a. Randomly emitted on application, TV widgets and mobile sites (only if chosen form is

available)

b. The offer may vary slightly depending on actualization of advertising options.

c. Pre-roll is also available on application: Onet

UPDAY Full-Screen

1. Size and weight: 640x997 px up to 100 kB; up to 150 kB as a redirect.

2. Format: PNG, JPG, BMP.

3. Title: 70 characters.

4. Description: 230 characters. * Additional

informaction about HTML5:

mraid.js and eventListerner scripts are need:

<script src="mraid.js"></script>

<script>

…

mraid.addEventListener("sasReceiveMessage", function(message) { if

(message && message == "play") {

// start the animations

}

});

…

</script>

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1. Possible targeting to 12 main categories of interest and several dozen subcategories.

2. Possibility of "custom targeting" - that is targeting any "keywords" appearing in the articles

read by Upday users.

3. Auditing codes can be pinned to the advertising materials.

4. Recommended emission in CPM or CPC (guaranteed clicks)

5. All materials which are prepared to display must be delivered at least 5 business days

before the start of campaign.

6. Campaigns produced by a Partner GmbH & Co. KG KG.

UPDAY Native

1. Size and weight: 640x997 px up to 100 kB; up to 150 kB as a redirect.

2. Format: PNG, JPG, BMP.

3. Title: 70 characters.

4. Description: 230 characters.


1. Possible targeting to 12 main categories of interest and several dozen subcategories.

2. Possibility of "custom targeting" - that is targeting any "keywords" appearing in the articles

read by Upday users.

3. Auditing codes can be pinned to the advertising materials.

4. Recommended emission in CPM or CPC (guaranteed clicks)

5. All materials which are prepared to display must be delivered at least 5 business days

before the start of campaign.

6. Campaigns produced by a Partner GmbH & Co. KG KG.

Impact Mobile

1. Size: 300x600px

2. Format: JPG, PNG, BMP, up to 60kB; HTML5* weight up to 150kB

3. Advertising message: recommended font size: min. 30px


1. Ad must lead to mobile website

2. Possibility of plugging external tracking code need to be consulted in advance

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Halfpage Mobile Edge 2 Edge

Technical specification for an image:

1. Size: 600x1000px

2. Weight: up to 100 kB

3. Format: JPG, PNG

4. Font size recommended for scalable creative: 30px

Technical specification for HTML5:

1. Size: 600x1000px

2. Weight: up to 150 kB

3. Format: HTML5

4. Font size recommended for scalable creative: 30px

5. The entire creative must scale (need to scale all components of the creative/animation)

mobile ad products specification ringier axel springer sp ... · 4. name of the file in accordance...

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