1. The source for targeted advertising.

2. Our MissionTargeted Media: Envelop target audiences, whoeverand wherever they may be, in the most powerful brandenvironments in the industry.Cross-Platform Efficiency: Bring efficiency,simplicity, and efficacy into the targeted mediaplanning and buying process.MNI provides solutions that help National advertisers isolate their most valuableaudiences, and tailor their message to be relevantwhere the audience is most highly concentrated. Large regional advertisers blend national and localmedia throughout their footprint, for optimal efficiencyand localization. Local advertisers boost brand image withnational credibility. 3. Who is MNI?MNI is the targeted marketing division of Time Inc.MNI is also one of the largestmedia companies in the industry: Some of our prestigious partnerships include With 30 offices throughoutthe United States Serving nearly 1,000 clients per year Serving billions of advertisingimpressions across multiple mediaplatforms and through thousands ofpremier publishing partners Delivering more ad pages per yearthan any single publisher in the world 4. What Sets us Apart?Only MNI combines the right audience with the rightenvironment, delivering multiple media touch-points andunparalleled reach in your select markets.Providing advertisers with Strong coverage to a target audience with very limited waste Built-in-frequency, delivering multiple media touch-points to your target Significantly more coverage than any single niche website, adnetwork, or publication can deliver in your defined market area A more targeted audience than any other local media option More GRPs than the largest television programs 5. Very Targeted. Very Simple.MNI partners with the finestbrands in the industryacross platforms. 6. ClientsMNI serves hundreds of national, regional, and localclients, through hundreds of agencies each year. 7. MNI Magazines MNI makes top-tier national magazines targeted. Forty-four premier national titles from 14 publishing companies Available in more than 180 markets at or below DMA level Customized programs for innovative database marketing 8. MNI Online MNI partners with top-tier national and local online media brands for highly targeted online campaigns on the most desirable properties. Efficient, customized campaigns Transparent and effective national and local content networks Simplicity of execution, monitoring, and reporting 9. MNI Mobile Deliver your message right into the consumers hands, through highly targeted mobile campaigns. WAP/in-app display Hyper-targeted latitude/longitude, ZIP-code, DMA-level Simplicity of execution, monitoring, and reporting 10. Advanced Audience TargetingMNI provides multimedia solutions to reach your targetaudience based on editorial content, demographics,lifestyle characteristics, behaviors, and more.MNI provides a product to reach Affluent men and women Beauty and fashion influentials Business professionals Entertainment enthusiasts Exclusive databases Foodies Health-conscious adults Hispanics Luxury consumers Moms Opinion leaders 11. Advanced Geographic TargetingGeographic targeting allows you to focus your advertisingdollars to the precise area where your consumers are likely tolive, eliminating waste and maximizing reach and frequency.Benefits of localized marketing strategies Greater customer relevance, response, and return Increased brand recall and engagement Lower out-of-pocket cost by allocating marketing dollars inareas most likely use your product Highly concentrated SOV and reach/frequency Maximize ROIMNI geographic capabilities Media markets (DMA and below) ZIP-code and sectional centers Latitude and longitude Nationally, regionally, and by state Custom geographic options 12. High Impact Executions Memorable Digital Ad Units Eye-Catching Magazine UnitsHomepage Pushdown Full Video Player Post-it Note Custom Die-cutBRC Section Roadblocks Interactive Widget Mini Booklet Cover WrapScratch-off Card Interstitial Skinning 13. Insight, Accountability, and PerformanceFrom audience and marketintelligence and complex campaignexecution to campaign analysis andoptimization, MNI delivers.MNIs proprietaryOmnipoint suite includes A campaign portal for analyzing andoptimizing digital campaigns Historical campaign-performance data,including ad category segmentation and Research Partnersgeographic subtleties for media planning Aggregated and distilled third-partyaudience and market research forpre-planning and strategy 14. Simple and Effective SolutionsMNI provides effective, integrated solutions to increase coverage ofyour target audiencein the right environment, in the right geography,in the right mediumto best meet your marketing objectives. Integrated Envelop your target audience across Campaigns multiple platforms simultaneously. Powerful Leverage the best editorial content Environmentsthrough a single source. Precise Target by geography, audience, platform, Targeting content, and more. Efficient Deliver coverage of your target audience Reach in your priority markets. 15. APPENDIX 16. MNI Magazine PackagesCreativeCase Studies 17. How it Works 18. MNI businessMNI Business readers are influentialdecision makers who invest for success. READER PROFILE Median Age: 46 Male/Female: 63%/37% MNI Business readers are Median HHI: $90,172 Top management/executives at businesses of all sizes Decision makers for business purchases $1 million+ Frequent travelers for both business and leisure Affluent investors Avid golfersReach more business leaders.Target: Top Management% Reach (6 insertions)39%NY MetroMNI BUSINESSSan Diego 10%The Wall Street JournalMilwaukee 8%The Economist5%Inc.Source: GfK MRI, Doublebase 2011. 19. MNI newsMNI News readers are influentialconsumers who stay informed. READER PROFILE Median Age: 44 Male/Female: 64%/36%MNI News readers are Median HHI: $75,333 Professional/managerial Influentials who others turn to for information and advice Actively involved in their communities, both politically and civically Leisure travel decision makers Affluent investors who are heavily involved in financial decisions Reach a business and culturally-savvy audience. Target: Influential% Reach (6 insertions)NY Metro 53%San DiegoMNI NEWSMilwaukee8% The Economist 7% The Wall Street Journal 7% USA Today Source: GfK MRI, Doublebase 2011. 20. MNI thought leaderThe MNI Thought Leader audienceis authoritative and influential. READER PROFILE Median Age: 48MNI Thought Leaders are Male/Female: 55%/45% Median HHI: $79,219 Tech-savvy early adopters Decision makers for business and home purchases Frequent travelers for both business and pleasure Affluent and college educated Relied upon for financial and investing adviceReach more influential consumers.Target: Influential Opinion Leader % Reach (6 insertions)53% NY Metro MNI THOUGHT LEADER San Diego12%Meet the Press (TV) Milwaukee8%The Economist 7%Face the Nation (TV)Source: GfK MRI, Doublebase 2011. 21. MNI beautyMNI Beauty readers are fashionablewomen focused on looking and feelingtheir best. READER PROFILE Median Age: 36MNI Beauty readers are Male/Female: 10%/90% Influentials others turn to for fashion and beauty advice Median HHI: $72,631 Currently attending college or working toward a post-graduate degree Frequent spa visitors Green advocates who regularly eat organic food and participate in environmental causes Style conscious, spending $500+ on clothing in the past year Reach young, affluent trendsetters. Target: Women Ages 1834 %Reach (6 insertions) NY Metro 47% San Diego MNI BEAUTY 17% Milwaukee Self 16% Vanity Fair9% Lucky Source: GfK MRI, Doublebase 2011. 22. MNI entertainmentMNI Entertainment readers arered-carpet consumers withspending power. READER PROFILE Median Age: 40 MNI Entertainment readers are Male/Female: 33%/67% Influentials others turn to for shopping, beauty, and fashion advice Median HHI: $68,114 Travelers who visit health spas and retreats while on vacation Culture mavens, frequently attending local events theater, nightclubs, concerts, etc. Movie enthusiasts, frequently watching pay-per-view movies and events Shopping enthusiasts who spent $500+ on clothing in the past yearReach trendsetters. NY Metro Target: Entertainment Influential %Reach (6 insertions) San Diego41%MNI ENTERTAINMENT Milwaukee19%Us Weekly18%Rolling Stone 3%SpinSource: GfK MRI, Doublebase 2011. 23. MNI hispanicMNI Hispanic readers are dynamic,vibrant, style-conscious spenders. READER PROFILE Median Age: 37 Male/Female: 35%/65%MNI Hispanic readers are Median HHI: $41,445 Have children living in the home Are influentials whom others trust for personal careand health information Intend to purchase their first home within the next year Are among the first of their friends to try new products Buy new clothes at the beginning of each season Reach young, influential consumers. Target: Women, Under Age 40 Index (Adults = 100) 187 MNI HISPANIC 163 Spanish Language Websites 138 Spanish Language Radio 127 Spanish Language TV Source: GfK MRI, Doublebase 2011. 24. MNI luxuryMNI Luxury readers are affluentconsumers who live the good life. READER PROFILE Median Age: 46MNI Luxury readers are Male/Female: 24%/76% Median HHI: $78,304 Discerning consumers, spending more for higher quality Health conscious, making healthy purchases a priority Frequent entertainers, hosting both family and friends for extravagant soirees and casual get-togethers Cultural enthusiasts, attending theater, music, and dance performances, and visiting museums Foodies who enjoy dining out, cooking, and entertaining for funReach a first-class and five-star audience.Target: Women, HHI $150,000+% Reach (6 insertions)NY Metro59%San Diego MNI LUXURY 13%Milwaukee Architectural Digest8%Wine Spectator7%VerandaSource: GfK MRI, Doublebase 2011. 25. MNI familyMNI Family readers are householddecision makers with purchasing power. READER PROFILE Median Age: 35 Male/Female: 18%/82% MNI Family readers are Median HHI: $59,294 Moms with 2+ children at home Primary grocery shoppers for the household Influentials whom others rely on for health care information Sought-after for beauty, fashion, and shopping advice Saving for college with 529 accounts Reach active and educated spenders. Target: Moms Index (Adults = 100) NY Metro 290 MNI FAMILY San Diego 107 Heavy Radio Listeners Milwaukee73 Heavy TV Viewers71 Heavy Newspaper Readers Source: GfK MRI, Doublebase 2011, Adults= 100. 26. MNI healthy livingMNI Healthy Living readerslead healthy, active lives. READER PROFILE Median Age: 45 MNI Healthy Living readers are Male/Female: 18%/82% Median HHI: $70,798 Foodies, trying new ingredients and gourmet gadgets Green advocates, buying environmentally friendly products Dieting influentials who experiment with various cookbooks and methods Fashionistas who regularly visit salons and spas Health care influencers who offer advice and recommendationsReach Affluent, active readers who spend.Target: Health-Conscious WomenReach % (6 insertions)NY Metro 38%MNI HEALTHY LIVINGSan Diego18%Milwaukee Womens Health 14%Self 11%Whole LivingSource: GfK MRI, Doublebase 2011. 27. MNI menMNI Men readers are affluent guyswho work hard, but play harder. READER PROFILE Median Age: 40 Male/Female: 76%/24% MNI Men readers are Median HHI: $72,717 Sports and automotive enthusiasts Influentials others rely on for home electronics andnew technology advice Avid investors Active adventure travelers Luxury consumers, spending $500+ on clothingin the past yearReach an active and adventurous audience. NY Metro Target: Men Ages 25-54% Reach (6 insertions) 42% San DiegoMNI MEN Milwaukee24%ESPN The Magazine 17%Mens Fitness11%GQSource: GfK MRI, Doublebase 2011. 28. MNI style & designMNI Style & Design readers arecontemporary women withsophisticated style. READER PROFILEMNI Style & Design readers are Median Age: 50 Frequent entertainers, who enjoy showing off their homes to Male/Female: 25%/75%family and friends Median HHI: $72,504 Culture enthusiasts, frequently attending dance performances,opera, live theater, museums, and art galleries Influential for education Actively involved in personal finance management The travel planner for the family, researching hotels, airfare,activities, resorts, and more Reach more female decision makers. Target: Women, HHI $75 thousand+, ages 25-54% Reach (6 insertions) NY Metro45% San Diego MNI STYLE & DESIGN Milwaukee23% Martha Stewart Living 18% Redbook 14% Womans World Source: GfK MRI, Doublebase 2011. 29. MNI magazines: NEWS & BUSINESSMNI BusinessMNI NewsMNI Thought Leader 30. MNI magazines: STYLE & ENTERTAINMENTMNI BeautyMNI Entertainment MNI HispanicMNI Luxury 31. MNI magazines: LIFESTYLEMNI Family MNI Healthy LivingMNI MenMNI Style & Design 32. MNI magazines: FLEX 33. Custom On-Page ConceptsHigh Impact Units Custom Perforation BRCCustom Die-cut Post-it Note Scented VarnishEco LabelOne-Third GatefoldMini Booklet Barbecue Burnt Rubber ButteredPopcorn Coffee French Fries Fruit scents Frosted Cake Grass Leather Marijuana PB & J Stinky Cheese Suntan Lotion And MANY,MANY MORE 34. Targeted Cover Wraps Reach Key Decision Makers in the Magazines They Rely On Connect with your audience in a unique and memorable way with an attention-grabbing cover wrap campaign. Customized, hyper-targeted communication Build relationships and showcase your brand in a welcomed, valued medium Campaign effectiveness study proves ROISEE HOWYour messageIT WORKS on the cover and throughout a 4- or 6-page cover wrap.Case Studies 35. Targeted OnlineMNI partners with the most prominentnational and local content brands in the industry.We envelop consumers with the most effective targeted nationaland local content, through custom and network site aggregation.National SitesLocal Sites 36. National SitesMNI offers two options for precisely targeteddigital inventory across our premier national brands. Custom NetworkBenefitsBenefits Complete control and transparency Precise targeting through BT, CT, Efficiency through aggregationDT, and retargeting High impact executions from rich Exclusively top-tier placements onmedia to videopremier sites Front and back end transparencyCase Studies 37. MNI Ad Network The MNI Ad Network offers a simple solutionMNI Ad Network Snapshot to reaching your audience in the markets you Monthly Unique Visitors: want, at a cost effective price. 137 million Monthly Page Views:The MNI Ad Network Provides 5.6 million Demographic and behavioral targeting Number of Sites: 2,000 Top-tier sites, above-the-fold placement Male/Female: 50%/50% HHI $75,000+: 37% Fully transparent reportingSource: Omnipoint, November 2011. Retargeting technology included for increased ROI Interactive creative to drive traffic High impact units availableBenefits of the MNI Ad Network Effective coverage of your target audience Access to every market you need, all in one place Complete site transparency Full-service media planning, buying, trafficking,serving, reporting, optimization, post-campaignanalysis, and recommendationsCreative Behavioral Contextual Daypart Demographic Geographic Retargeting Categories 38. Local SitesMNI offers two options for precisely targeteddigital inventory across our premier local brands. Custom Network BenefitsBenefits Access to 100% of local media Complete market coverage inventory in U.S. throughout the U.S. Complete control and transparency Network efficiency and targeting Efficiency through aggregation Front and back-end transparencyCase Studies 39. MNI Local NetworkMNI Local Network: MNI Local Network SnapshotMake the Local Connection Reaches 129 million users per month, 59% of the entireReach consumers close to home, and close to your business. internet population MNI makes it easy to connect with consumers where The average visitor spends 33 minutes on local sites and comesthey live, work, and travel. back 8.5 times per month Ages 18-39: 50%;Broad reach across market-specific sites Ages 25-49: 53% All the benefits of a network buy, with the HHI $60,000+: 50%reporting of a site-by-site campaign Source: comScore, November 2011. Strong performance to maximize ROI Competitive and efficient CPMs 40. Targeted MobileMNI partners with the most prominent nationaland local content brands in the industry.We pinpoint consumers with most efficient targeted national andlocal content through custom and network site aggregation. National Sites Local Sites 41. National Sites and AppsMNI offers two options for precisely targeted digital inventoryacross our premier mobile brands with powerful mobile weband in-app options.CustomNetworkBenefits Benefits Complete control and transparency Precise hyper-targeting Efficiency through aggregation through geo-fencing High impact executions from Exclusively top-tier placementsinterstitials to video to interactive unitson premier sites and apps Network efficiency and transparencyCase Studies 42. MNI Mobile NetworkBenefits you can count onMNI Mobile NetworkThe MNI Mobile Network helps advertisers take advantage Audience Snapshotof the growing mobile marketplace with location-based 97.3 Million mobile web users*consumer targeting with top quality national brands. 52% Male/48% FemaleThe MNI Mobile Network Provides Median Age: 34 Adults 25-54: 67% Access to your audience wherever they go Median HHI: $83,790 Opportunity to offer coupons and promote salesSource: *2011 emarketer; MRI 2011. Eye-catching and memorable rich media creative Pinpoint targeting by categoryEfficient and Effective Mobile High impact mobile display WAP and in-app Hyperlocal targeting through geo-fencing Dynamic ad and landing pagesCarrier DeviceDaypart Keyword Location Platform PublisherCapabilities CategoriesGeo-fencing 43. Local Sites and AppsMNI offers two options for precisely targeted digital inventoryacross our premier mobile brands with powerful mobile weband in-app options.CustomNetworkBenefits Benefits Complete control and transparency Top local news WAP and apps Efficiency through aggregation Network efficiency and transparency High impact executions from Simplified multi-market executionsinterstitials to video to interactive units 44. MNI Local Mobile NetworkReach Your Audience. Reach Your Objectives. MNI Local Mobile NetworkPinpoint your audience using MNIs cutting edge technology,Audience Snapshotplacing your message right in the palm of their hands on their 97.3 Million mobile web users*mobile device through a plethora of local sites. 52% Male/48% FemaleThe MNI Local Mobile Networks Provide Median Age: 34 Adults 25-54: 67% Access to your audience wherever they go Median HHI: $83,790 Opportunity to offer coupons and promote sales Source: *2011 emarketer; MRI 2011. Eye-catching and memorable rich media creative DMA level targetingLocal Content. Mobile Impact. Local media WAP display Local media in-app display Network efficiency Front-end transparencyCarrier Device Daypart Keyword Location Platform PublisherCapabilities 45. Site Selection ProcessMNI utilizes industry-leading research and adds relevance.Omnipoint, the proprietary research tool developed by MNI, offers complexaudience and market intelligence, campaign execution, and campaignanalysis and optimization, yielding powerful results to help you boostawareness and drive demand. National Local 46. Targeted Cover Wraps Four Simple Steps to a Successful Targeted Cover Wrap Campaign1Identify your target audience Provide your own list, or access our exclusive database2Select your magazine and announce the program to recipients3 Build relationships through constant communication Creative can change monthly Your message is delivered directly to your intended audience4 Measure ROI Survey select recipients Garner direct feedback and gain insights into program effectiveness 47. Targeted Cover WrapsPrecise Targeting of an Influential AudienceUse your custom list, or select from the comprehensive categories in theMNI database to connect with and influence your most important clients.1. CEO (Chief Executive Officer)20. Targeted Hospital 37. Community Center Directors in2. CFO (Chief Financial Officer)CEO/C-level ExecutivesTarget Markets3. CIO (Chief Information Officer)21. Hospital Administrators of Hospitals38. Food Ingredient Buyerswith 500+ beds39. Farmers4. CTO (Chief Technology Officer)22. Healthcare Opinion Leaders40. Purchasing Agents at Retails Stores in5. CCO (Chief Compliance Officer)23. Benefit Managers at Small BusinessesTarget Markets6. CSO (Chief Security Officer)24. Benefit Managers at Large Companies 41. New Businesses in Target Markets7. COO (Chief Operating Officer)25. Insurance Brokerage Firms 42. SOHO Technology Buyers (Small8. CFP (Chief Financial Planner)26. Travel and Event Managers Office/Home Office) in Target Markets9. Chairman of Board27. Meeting Planners43. Decision Makers Responsible and Board Membersfor Prepaid Processing and10. HR Managers 28. U.S. Policy Makers in Washington, DCDebit Processing11. Facilities Managers 29. Union Leaders44. Independent Insurance12. Auditors30. C-level Banking Decision Makers inand Financial Agentstarget markets/states13. Attorneys at Largest45. OEM (Original EquipmentCorporate Law Firms 31. CEOs and Small Business OwnersManufacturers) Truck Dealersin target markets14. Relocation Managers 46. Builders and Small Business Owners32. Local Small Business Owners that Use Heavy Duty Trucks15. Residential Contractors andin target marketsCommercial Builders 47. Real Estate Investors in target markets33. Wealth Management Advisors to Top16. Contractors and Municipalities48. Stock Brokers10 Wealthiest Marketsfor Construction Equipment by 49. CPAs/Estate Planners inTarget Market 34. Golf Course Superintendents and GolfTarget MarketsCourse Managers17. High Net Worth Individuals50. Real Estate Agents and Brokers35. Auto Part Shop Owners and Operators18. Presidents - Media Companies36. Logistic and Shipping Decision Makers19. High School Guidance Counselorsat Large Companies in the US, Canada,by State/DistrictAsia, and Europe 48. CASE STUDIES 49. Case Study Carnival Challenge Carnival needed to sell tickets for cruises departing from their new port in Baltimore. They wanted a regional plan that would align with their national brand image, while encouraging sales for this exciting and lesser known departure destination. Magazine Package (Custom): Cooking Light, Cosmopolitan, Country Living, Elle, Food & Wine, Harpers Bazaar, Health, House Beautiful, Marie Claire, People, Real Simple, This Old House, Time, Newsweek, U.S. News & World Report, Sports Illustrated, and The Week MNI Solution MNI ran research and helped Carnivals agency build a custom package, aimed at women with specific HHI and a penchant for travel and all located within a reasonable driving distance from Baltimore. Results Carnivals print test proved that magazines work. Sales results were strong and booking agents reported a direct correlation back to print ads. Carnival continues to consider MNI for their less-than-national efforts. 50. Case Study Del Monte Challenge Test the New Smoothie product in a trial market, to determine any needed product adjustments before the regional roll-out. MNI Solution The campaign ran in the MNI Style & Design, MNI Luxury, MNI Family and MNI Entertainment packages in the Boston area for three months, in 18 prestigious magazines including Elle Dcor, Food & Wine, Parenting Early Years, People, and Real Simple. Results The targeted New Smoothie test was successful because it helped Del Monte recognize the need for product adjustments before rolling out on a regional or national level. 51. Case Study Fidelity Challenge To reach affluent, college-educated women with young children who may be interested in college savings plans. The client also wanted the ability to measure results by market. MNI Solution The MNI Family and MNI News magazine packages, combined with Real Simple, provided Fidelity with a powerful way to reach their target audience. A Business Reply Card, coded by market and month, was a simple solution that provided reliable tracking information. Result The program has been very successful in generating awareness and leads, and Fidelity has been investing with MNI for the past nine years. 52. Case Study Massachusetts General Hospital Challenge MGH needed to promote various specialty care centers in media environments that both resonate with their audience and highlight MGHs credibility as a quality and trusted health care provider. Additionally, MGH has clearly defined key markets either those around the hospital or those that feed patients to the hospital and marketing on a geo-targeted level can make media selections that much more limited. MNI Solution MNI offers geo-targeted ads within the pages of the worlds most credible magazines, in the MNI News, MNI Mens and MNI Beauty packagesoften those featuring health editorial which aide MGHs branding efforts. Additionally, MNIs magazine verticals allow MGH to pick the audience that suits each care center, allowing them to copy split across intended audience and geography. The result is a plan that carries efficiency across care centers and publishers, allowing for greater ROI. Result MGH has partnered with MNI for their various care centers and initiatives over the last 16 years. 53. Case Study Mass Mutual Challenge To increase sales for retirement planning and support MassMutual agents with a turnkey local program targeting affluent adults. MassMutual wanted to underscore the companys understanding of the real, practical issues consumers face when it comes to life insurance and retirement, while positioning their agents as the best local resource for investment-minded readers in each market. MNI Solution A customized, multi-tiered magazine campaign in more than 60 markets, with all ads localized to include each agents name, address and phone number all without a single copy split charge. The MNI News and MNI Business packages saturated MassMutuals target audience, giving agents a presence in 12 geo-targeted national magazines. Results The agents reported positive feedback on seeing their contact information in the pages of these magazines, and found the ads increased awareness for their firms. 54. Case StudyAdvance Auto PartsChallengeAdvance Auto Parts wanted to build brand awareness withprofessional parts suppliers and owners of auto shops.MNI SolutionWrap copies of Sports Illustrated magazine with a four-pagecommunication piece delivered to Advance Auto Parts autoshop owners and operators.ResultAuto shop owners expressed that the cover wrap programhelped position Advance Auto Parts positively againstcompetition. Participants felt they were more aware in Seven-in-ten auto shop ownersgeneral and perception has changed for the better.said they would be more likely to Survey results showedconsider Advance Auto Parts Increased brand awareness and enhanced perception products and services. Increased purchase consideration and intent Traffic to online service site 55. Case Study Liberty Mutual Challenge Liberty Mutual wanted to acquire new clients, increase retention of current clients and deepen brand awareness of Liberty Mutuals offerings with insurance decision makers. MNI Solution Wrap copies of Fortune magazine with a four-page communication piece delivered to a targeted list of current clients and prospective C-level and top management insurance decision makers during a 12 month period. Result Participants of Liberty Mutuals cover wrap program wereNearly three-fifths of the cover happy to be included in their marketing effort. An impressive wrapped copies of Fortune magazines number of respondents felt that the program have an extended life beyond the Increased brand awareness and favorability cover date: theyre saved, shared, or Was an effective learning tool put in waiting areas. Encouraged them to seek more information Prompted them to make recommendations about LibertyMutuals products and services 56. Case Study Orlando CVB Challenge Orlando CVB wanted to position themselves as the leading destination for corporate meetings and conventions. MNI Solution Wrap copies of Food & Wine magazine with a six-page communication piece delivered to a targeted list of meeting planners during a 12 month period. Result Orlando CVBs cover wrap program increased awareness of services to meeting planners, positioning Orlando CVB favorably among competitors and other meeting destinations.Great magazine I read it everyOver half of respondents expressed that they were month. Orlando CVB always does Impressed with Orlando CVBs communication vs. their the best job marketing its servicescompetitors communication and making their presence known. Interested in/find value in reading Food & Wine magazineIve used the CVB and they are one of the best, in my opinion. More likely to consider Orlando CVB in the future 57. Case Study Andersen Windows Challenge Andersen Windows needed to promote their hurricane- proof windows along the Florida Coastline, in order to get their message in front of upscale home owners and snowbirds before the end of the season. MNI Solution A fully-integrated campaign, including the MNI Luxury magazines (Cooking Light, Food & Wine, Real Simple, Town & Country and Travel + Leisure) with a Post-it Note to drive traffic. Combined with online banner ads on the AARP website, the MNI Digital Premium Network Lifestyle vertical, plus a search campaign, MNI surrounded Andersens target audience. Result Andersen Windows is pleased with the program and to date MNI is on track to deliver over 3.6 million impressions in an environment that will produce results. 58. Case Study Boston University Challenge Boost brand awareness of Boston Universitys MBA programs to drive inquiries, applications, and enrollments. MNI Solution MNI created a multiplatform program consisting of magazines, online display, and local search to demographically and geographically reach BUs key prospects. The online display program consisted of national magazine sites, including the Americas Best Graduate Schools section of USNews.com, Businessweek.com, and DowJones.com. The print ad program in MNI Business and MNI News reaches business prospects in BUs top feeder markets. Result Boston University is a regular MNI advertiser because of the success of the integrated program that MNI customized to their needs and objectives. 59. Case Study Land Rover Challenge Develop a customized local online program to support Land Rovers LR3. The campaign was centered on reaching adults ages 35-54, with a HHI $100K+, in key markets across the country. Each retailer group needed the opportunity to run on local media websites to enhance brand affinity in the local community, while ensuring local promotions were contained within the specific market. MNI Solution MNI managed this two-month online campaign that was national in scale, but local in scope, by aggregating local media websites and geo-targeted national websites to support each of the independent dealers. Results MNIs effective use of local online sites not only aided the transition from print and spot TV to online, but also illustrated how MNI Digital can address the specific needs of the automotive industry. The MNI Digital team served as the single point of contact for all planning, buying, reporting, optimization, and billing. 60. Case Study UNUM (Insurance) Challenge Test advertisings impact on key indicators, while positioning UNUMs suite of disability, life, and long-term insurance offerings to key decision makers and HR executives at corporations. Also, familiarize end-users/consumers with the UNUM brand and its extensive supplemental insurance offerings. MNI Solution A multimedia program in four key print markets, with MNI News and MNI Luxury, plus InStyle magazine. Combined with both national and local digital campaigns, MNI effectively targeted the B2B and B2C audience. Results Unum is very happy with the significant increases in awareness, preference, and consideration, both nationally and in each of the local test markets, that have resulted from this campaign. 61. Case Study BMW Challenge To unseat another vendor as BMWs partner of choice for local site aggregation. Develop a digital media plan in 12 markets nationwide, incorporating excellent customer service with quick turnaround on rates, actual planning impressions, and aggressive CPMs. MNI Solution A 12-market media plan, consisting of 25 local sites, as well as an image layer of Time Axcess ,with a behavioral target (luxury auto intenders) to further the BMW brand. Results MNI executed this plan with over 44 million impressions in under one month. The campaign delivered 100% of planned impressions PLUS over delivery. As a result, MNI is now the partner of choice for BMWs local site aggregation needs. 62. Case Study Country Financial Challenge Reach key Prizm Clusters in a large footprint, to promote branding messages for their financial planning business. In addition to national sites, Country Financial needed to have a big presence on local sites in over 25 markets. The program needed to be planned by market, based on budget levels. MNI Solution MNI developed a two-tier programincluding national sites with behavioral targeting and premier local sitesthat effectively reached Country Financials key targets. Each of the 25 plans was developed based on market lifestyle habits, and top performing sites. Result The program has been successful for the past two years, delivering above-industry standard in click-through rate. The geo-targeted national sites with behavioral targeting reach their target audience and drive Country Financials branding message to new prospects. Country Financial continues to add additional campaign initiatives during the year. 63. Case Study M&I Bank Challenge M&I Bank needed to execute a retail campaign promoting a new product offering and quickly increasing all deposits. They needed a local-site partner to manage their complex needs in over 15 markets, with two to three sites per market, featuring different creative. MNI Solution Having partnered with MNI in the past, they knew M&I could count on us to deliver. They handed over the complex details of this local- site campaign, and put our proprietary local-site expertise to work. We helped them secure high-quality placements on top local sites that provided them with premium exposure and guaranteed delivery. Result The campaign has been a huge success and M&I Bank has seen an increase in deposits. The quote from the Marketing Manager says it all: Thanks to you and your team for navigating these changes. We are so appreciative of the quick turnaround on all of our requests, as well as being able to keep all campaign elements intact. We shared the final online schedule/results with several of our retail product managers, and they were very pleased. I have great confidence whenever MNI is involved in our media campaigns, as I know you are professionals from start to finish. Thank you! 64. Case Study Seneca Snacks Challenge Seneca Snacks launched a new oatmeal product and needed to support it in order to garner product trial. Having only run a small social media campaign, Seneca Snacks partnered with MNI to support the launch online. MNI Solution MNI Digital created a custom campaign for Seneca Snacks, designed to reach their target audience. Utilizing targeting techniques and Spongecell technology, MNI was able to deliver their ad to the clients target audience. Result MNI executed this plan and delivered 100% of planned impressions, plus over delivery. The campaign received 329 coupon completions and 408 sweepstakes entries. As a result of this campaign, Seneca Snacks renewed the campaign for early 2012. 65. Case Study State Farm Challenge Execute State Farms marketing strategy, personalizing and creating community awareness of its 800 local agents throughout California. MNI Solution OMD partnered with MNI as its single resource for their digital and print campaign. MNI executed, tracked, and trafficked over 300 different pieces of unique creative, equally rotating among an aggregate of trusted local online websites across California. The MNI News package was also used to target insurance decision makers in the countrys most prestigious newsmagazines. Result OMD effectively delivered an online program for State Farm that efficiently achieved local marketing objectives based on its partnership with MNI. As the single point of contact, MNIs local market expertise streamlined the process for all online planning, buying, reporting, optimizing, and billing. Combining with the MNI News magazines provided a customized media mix of print and online to drive results. 66. Case Study Arizona Tourism Challenge To drive awareness to Arizonas adventurous, yet luxurious vacations by reaching potential tourists through a targeted mobile media campaign. The MNI Solution Arizona Tourism utilized the MNI Travel and Weather vertical network to reach potential visitors to Arizona in the Chicago market. Results The program performed extremely well, with a click-through rate two times higher than industry standards. The client is extremely pleased with the outcome of the campaign, feeling that mobile was an integral part of their overall marketing success. Arizona Tourism will be sure to include a mobile component to their campaign in years to come. 67. Case Study First Citizens Bank Challenge To reach small to medium business owners for their business banking services and traditional clientele for their retail services. First Citizens constructed a landing page where a special rate was generated for each target. For the business target, the rate was geared around business real estate loans, and for the traditional retail consumer, the rate was geared around residential loans. The MNI Solution First Citizens Bank used MNIs Mobile Network, focusing on Local News and Premium Business vertical networks in the North Carolina market. Results The campaign delivered over five million impressions in a six-month period, as well as posting a high click- through rate. First Citizens Bank felt that this campaign amped up their brand recognition, awareness and overall online and brick-and-mortar foot traffic. 68. Case Study Greater Philadelphia Tourism Challenge To promote Philadelphia as an alternative vacation opportunity for families in the northeast through an interactive mobile advertising program. MNI Solution Greater Philadelphia Tourism ran a three-month campaign in the MNI Mobile Network, selecting apps with a focus on local media sites and information sites to drive web traffic and boost reservations.Potential Local Sites Included:Philly.com, Philadelphia Inquirer, PhiladelphiaDaily News, NBC Philadelphia, WPHL, MyPHL 17,Philadelphia FOX WTXF PhiladelphiaCity Search, CityComber, Mobile 10 BestPotential Apps:Go2, SeekitLocal, WHERE, Hopstop, 42 Restaurants,ActiveDiner BooRah Restaurant Search, iLocate, iMaps,MyTracks and Wheretogo Results The campaign demonstrated highly-effective targeting techniques, positively impacting Philadelphia tourism. GPT expressed that MNIs dedicated team was a fundamental element contributing to their overall success. 69. Case Study McDonalds Challenge McDonalds wanted to increase awareness of their 24-hour-service to drive business during non-peak hour times. MNI Solution McDonalds ran in the MNI Mobile Network in the Sports, Men and Entertainment vertical networks to target a highly engaged mobile audience. Results The campaign, utilizing the MNI Mobile Network, was wildly successful in driving late-night foot traffic to McDonalds locations. McDonalds felt that the mobile platform served as the perfect reminder medium for top-of-mind awareness. 70. PROFILE SHEETS 71. MNI Business AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDEREDUCATIONAdults 19,212 100 8 100 Any College 15,040 78 12 142Men12,1156311 130 Currently Attending College2,083 11 11 132Women 7,09637 672 College Graduate+9,989 52 16 192MEDIAN/AVERAGES OCCUPATIONMedian Age46Professional/Managerial 7,32738 14 168Average Age of Children 10Top Management1,92610 21 245Median Individual Employment Income$56,388HOUSEHOLD STATUSMedian Household Income$90,172Own a Home14,168 749 105Medain Home Value $273,502Married 11,486 609 109AGE Any Children 7,665 4089818-23 1,93010 779 RACE25-34 3,37118 898 White Only13,475 7089335-44 3,75220 9 107 Black/African American Only3,044 16 12 14045-54 4,01621 9 107 Hispanic 2,082 1177955+ 6,14332 8 101 Other2,668 149 104Adults, 25-5411,13958 9 104 CATEGORY TARGETSMen, 25-547,0053611 132 Automotive Influential1,92410 12 147HOUSEHOLD INCOMEBusiness-to-Business Decision Maker 3,59119 19 223$50,000+ 14,5627611 130 Discuss Financial Knowledge with Others 1,99810 15 181$75,000+ 11,2915913 151 Education Influential 2,03411 13 153$100,000+ 8,5144415 176 Travel for Business 7,69640 11 133$200,000+ 2,3191222 264 QUALITATIVE STATISTICSDual Income 6,1533210 121 Readers Per Copy4.77Average Time Spent Reading43 minutes Source: GfK MRI, Doublebase 2011, Adults = 100. 72. MNI NewsAUD (000)COMP % COV % INDEXAUD (000) COMP % COV % INDEXGENDEREDUCATIONAdults38,34010017 100 Any College 26,026 6821 123Men 24,639 6422 133 Currently Attending College4,050 1122 129Women 13,701 361269 College Graduate+ 15,218 4025 147MEDIAN/AVERAGES OCCUPATIONMedian Age 44 Professional/Managerial 11,824 3123 136Average Age of Children10 Top Management 2,351625 150Median Individual Employment Income$44,605HOUSEHOLD STATUSMedian Household Income$75,333Own a Home27,115 7117 101Median Home Value $230,680Married 20,376 531697AGE Any Children15,991 4217 10318-246,243 1622 129 RACE25-346,714 181698 White Only27,296 71169535-447,300 1918 105 Black/African American Only5,758 1522 13345-547,581 2017 101 Hispanic 5,077 13169655+ 10,501 271586 Other5,241 1417 102Adults, 25-54 21,596 5617 101 CATEGORY TARGETSMen, 25-5413,985 3622 132 Likely to Invest in Next 12 Months 9,098 2421 122HOUSEHOLD INCOMEPhysical Fitness Influential 4,058 1123 137$50,000+26,526 6920 119 Politically Engaged 33,137 8618 109$75,000+19,248 5022 129 Sports Influential 4,442 1230 177$100,000+ 13,382 3523 138 Travel Influential 3,836 1024 145$200,000+3,012829 172 QUALITATIVE STATISTICSDual Income 11,124 2918 110 Readers Per Copy5.99Average Time Spent Reading38 minutesSource: GfK MRI, Doublebase 2011, Adults = 100. 73. MNI Thought Leader AUD (000)COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDER EDUCATIONAdults 32,14510014 100 Any College24,147 7519 137Men17,630 5516 113 Currently Attending College 3,188 1017 121Women14,515 451287 College Graduate+15,331 4825 176MEDIAN/AVERAGESOCCUPATIONMedian Age 48Professional/Managerial11,239 3522 154Average Age of Children10Top Management2,427826 185Median Individual Employment Income$49,008 HOUSEHOLD STATUSMedian Household Income$79,219 Own a Home 23,745 7415 105Median Home Value $247,232 Married18,373 5715 104AGEAny Children 11,654 36138918-24 3,365 101283 RACE25-34 5,043 161288 White Only 23,790 74149835-44 5,532 171395 Black/African American4,108 1316 11345-54 6,633 2115 106 Hispanic3,552 11118055+11,571 3616 113 Other 4,209 131498Adults, 25-5417,208 541496 CATEGORY TARGETSMen, 25-549,516 3015 107 Business/Lesiure Travel Influential 3,764 1224 170HOUSEHOLD INCOME Cultural Enthusiast14,578 4519 136$50,000+ 22,713 7117 122 Education Influential 3,260 1021 147$75,000+ 16,870 5219 135 Healthcare Influential4,513 1419 131$100,000+12,142 3821 150 Use Financial Management Services 4,330 1321 150$200,000+ 3,104 1030 211 QUALITATIVE STATISTICSDual Income 9,372 2916 110 Readers Per Copy 5.07 Average Time Spent Reading 41 minutes Source: GfK MRI, Doublebase 2011, Adults = 100. 74. MNI Beauty AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDEREDUCATIONAdults 20,385 100 9 100 Any College 14,199 70 11 127Men 2,07810 221 Currently Attending College3,071 15 16 184Women18,3089016 174 College Graduate+6,830 34 11 124MEDIAN/AVERAGES OCCUPATIONMedian Age36Employed14,021 69 10 114Average Age of Children 10Professional/Managerial5,532 27 11 120Median Individual Employment Income$34,085HOUSEHOLD STATUSMedian Household Income$72,631Own a Home12,964 64890Median Home Value $243,969Married9,112 45782AGE Any Children10,114 50 11 12218-24 4,7292316 183 Principal Shoppers14,683 72 10 11625-34 5,2242613 143 RACE35-44 4,1302010 111 White Only13,540 6688845-54 3,21116 781 Black/African American 3,103 15 12 13555+ 3,09215 448 Hispanic 3,573 18 11 127Adults, 25-5412,5646210 111 Other3,682 18 12 135Women, 25-54 11,1165517 194 CATEGORY TARGETSHOUSEHOLD INCOMEBeauty Influential2,40712 27 306$50,000+ 13,5726710 114 Clothes Influential 2,89014 26 287$75,000+9,8464811 124 Healthy Lifestyle Influential 2,41412 14 153$100,000+ 6,9693412 136 Restaurants Influential 3,33716 13 145$200,000+ 1,499 714 161 Shopping Influential2,69513 21 235Dual Income 5,28526 998 QUALITATIVE STATISTICSReaders Per Copy5.91Average Time Spent Reading40 minutes Source: GfK MRI, Doublebase 2011, Adults = 100. 75. MNI Entertainment AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDEREDUCATIONAdults 37,928 10017 100 Any College 23,631 62 19 113Men12,427331168 Currently Attending College4,187 11 22 135Women25,5016722 130 College Graduate+ 11,119 29 18 108MEDIAN/AVERAGES OCCUPATIONMedian Age40Employed25,231 67 18 110Average Age of Children 10Professional/Managerial9,526 25 18 111Median Individual Employment Income$36,393HOUSEHOLD STATUSMedian Household Income$68,114Own a Home25,454 67 1695Median Home Value $216,269Married 19,203 51 1592AGE Any Children17,806 47 19 11618-24 6,7391823 140 Principal Shopper 25,462 67 18 10825-34 7,9192119 117 RACE35-44 8,0192119 116 White Only27,159 72 169545-54 7,180191697 Black/African American Only5,402 14 21 12655+ 8,070211167 Hispanic 5,593 15 18 107Adults, 25-5423,1186118 110 Other5,311 14 17 104Women, 25-54 15,1524024 142 CATEGORY TARGETSHOUSEHOLD INCOMEEntertainment Influential 9,26624 22 130$50,000+ 24,3826418 111 Fashion Influential 3,84810 30 179$75,000+ 17,0004519 115 Go to Bars/Night Clubs8,99324 21 124$100,000+11,6013120 121 Parenting Influential 4,42612 22 132$200,000+ 2,068 520 119 Restaurant Influential5,46414 21 127Dual Income10,7322818 107 QUALITATIVE STATISTICSReaders Per Copy10.37Average Time Spent Reading31 minutes Source: GfK MRI, Doublebase 2011, Adults = 100. 76. MNI Hispanic AUD (000) COMP % INDEXAUD (000) COMP % INDEXGENDER EDUCATIONAdults9652100100 Any College3516 36 66Men 3379 35 72 Currently Attending College 963 10122Women 6272 65126 College Graduate+1296 13 50MEDIAN/AVERAGESOCCUPATIONMedian Age 37Employed 5816 60100Average Age of Children10Sales/Office 1284 13 93Median Individual Employment Income $25,673Food Service Related6337212Median Household Income $41,445HOUSEHOLD STATUSMedian Home Value$171,100Owns a Home5043 52 74AGEMarried5480 5710418-24 1963 20161 Any Children 6645 6916925-34 2410 25140 Principal Shopper5940 62 9935-44 2498 26142 QUALITATIVE STATISTICS45-54 1729 18 92 Readers Per Copy 9.355+ 1051 11 34 Average Time Spent Reading44 minutesAdults, 25-54 6637 69124Women, 18-342840 29194Women 25-54 4198 44155HOUSEHOLD INCOME$50,000+4000 41 71$75,000+2122 22 56$100,000+ 1351 14 56$200,000+2162 49Dual Income 2294 24 90 Source: GfK MRI, Doublebase 2011, Adults = 100. 77. MNI Luxury AUD (000) COMP % COV % INDEXAUD (000) COMP % COV % INDEXGENDEREDUCATIONAdults 32,138 10014 100 Any College23,649 74 19 134Men 7,70824 750 Currently Attending College 2,8379 15 108Women24,4307621 147 College Gradute+ 13,443 42 22 154MEDIAN/AVERAGES OCCUPATIONMedian Age46Employed 21,728 68 16 112Average Age of Children 10Professional/Managerial10,605 33 20 145Median Individual Employment Income$42,853HOUSEHOLD STATUSMedian Household Income$78,304Own a Home 23,435 73 15 104Median Home Value $246,843Married18,380 57 15 104AGE Any Children 13,741 43 15 10518-23 3,076101176 Principal Shopper24,022 75 17 12025-34 5,270161392 RACE35-44 6,8172116 117 White Only 23,390 73 149745-54 7,4142317 118 Black/African American Only 5,546 17 21 15355+ 9,561301394 Hispanic3,265 10 1074Adults, 25-5419,5016115 109 Other 3,161 10 1073Women, 25-54 14,7614623 164 CATEGORY TARGETSHOUSEHOLD INCOMECooking Influential 6,930 22 21 151$50,000+ 22,7977117 122 Cultural Enthusiast10,960 34 21 150$75,000+ 16,7165219 133 Health Care Influential 5,202 16 21 151$100,000+11,8183721 146 Household Furnishings Decision Maker7,995 25 18 126$200,000+ 2,628 825 179 Vacation Travel Influential 3,439 11 23 166Dual Income10,3983217 122 QUALITATIVE STATISTICSReaders Per Copy 5.59Average Time Spent Reading 43 minutes Source: GfK MRI, Doublebase 2011, Adults = 100. 78. MNI Family AUD (000) COMP % COV % INDEXAUD (000) COMP % COV % INDEXGENDEREDUCATIONAdults 24,159 10011 100 Any College14,490 60 12 109Men 4,45718 438 Currently Attending College 2,1329 11 108Women19,7028217 158 College Graduate+ 6,788 28 11 104MEDIAN/AVERAGES OCCUPATIONMedian Age35Employed 15,027 62 11 103Average Age of Children9Professional/Managerial 5,993 25 12 109Median Individual Employment Income$31,710HOUSEHOLD STATUSMedian Household Income$59,294Own a Home 14,729 61987Median Home Value $193,153Married14,540 60 12 110AGE Any Children 18,839 78 20 19218-24 4,1631714 136 Principal Shoppers 18,217 75 13 12125-35 8,3503520 193 RACE35-44 6,3842615 145 White Only 16,258 6798945-54 3,01112 764 Black/African American Only 3,919 16 15 14355+ 2,250 9 329 Hispanic4,395 18 14 132Adults, 25-5417,7457314 132 Other 3,926 16 13 121Women, 25-54 14,3806022 212 CATEGORY TARGETSHOUSEHOLD INCOMEBaby/Childrens Products Influential 3,13513 35 327$50,000+ 13,9865811 100 Education Influential3,06813 20 184$75,000+9,300381099 Grocery Shopping Influential 2,78612 16 156$100,000+ 5,840241096 Health Care Influential3,37014 14 130$200,000+ 883 4 880 Parenting Influential4,65819 23 219Dual Income 7,8863313 123 QUALITATIVE STATISTICSReaders Per Copy 4.18Average Time Spent Reading 42 minutes Source: GfK MRI, Doublebase 2011, Adults = 100. 79. MNI Healthy Living AUD (000) COMP % COV %INDEXAUD (000) COMP % COV % INDEXGENDEREDUCATIONAdults 28,318 100 12100 Any College 18,298 65 15 117Men 5,135185 38 Currently Attending College2,6019 14 112Women23,18382 20159 College Graduate+9,549 34 15 125MEDIAN/AVERAGES OCCUPATIONMedian Age 45 Employed17,936 63 13 105Average Age of Children 9.7 Professional/Managerial7,790 28 15 121Median Individual Employment Income$36,661HOUSEHOLD STATUSMedian Household Income$70,798Own a Home20,758 73 13 104Median Home Value $229,662Married 17,018 60 14 110AGE Any Children12,929 46 14 11218-24 2,846 10 10 79Principal Shopper 21,931 77 15 12425-34 5,380 19 13106RACE35-44 6,145 22 15119White Only21,665 77 13 10245-54 5,919 21 13107Black/African American Only3,400 12 13 10655+ 8,029 28 11 89Hispanic 3,486 12 1189Adults, 25-5417,444 62 14111Other3,225 11 1185Women, 25-54 14,318 51 22180CATEGORY TARGETSHOUSEHOLD INCOMEBeauty Influential2,009 8 23 199$50,000+ 18,740 66 14114Cooking Influential 5,76622 18 155$75,000+ 13,286 47 15120Grocery Shopping Influential2,91011 17 150$100,000+ 9,121 32 16128Healthy Lifestyle Influential 3,36013 19 165$200,000+ 1,7626 17136Restaurant Influential2,96010 19 152Dual Income 9,158 32 15122QUALITATIVE STATISTICSReaders Per Copy4.88Average Time Spent Reading49 minutes Source: GfK MRI, Doublebase 2011, Adults = 100. 80. MNI Men AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDEREDUCATIONAdults25,40410011 100 Any College 15,9176313 114Men 19,238 7617 157 Currently Attending College2,6731114 128Women6,166 24 547 College Graduate+8,0963213 118MEDIAN/AVERAGES OCCUPATIONMedian Age40Employed17,9567113 117Average Age of Children 10Professional/Managerial6,5962613 114Median Individual Employment Income$42,736Top Management 1,332 514 128Median Household Income$72,717HOUSEHOLD STATUSMedian Home Value $216,433Own a Home17,160681196AGE Married 12,59250109018-244,769 1917 148 Any Children11,6044613 11225-345,276 2113 116 RACE35-445,408 2113 117 White Only17,29168109145-544,668 181094 Black/African American Only4,7031918 16455+5,282 21 765 Hispanic 3,5111411 100Adults, 25-54 15,352 6012 109 Other3,382131199Men, 25-5411,630 4619 166 CATEGORY TARGETSHOUSEHOLD INCOMEAutomotive Decision Maker 13,7955412 104$50,000+17,312 6813 117 Go to Bars/Night Clubs 6,2262514 128$75,000+12,255 4814 124 Physical Fitness 2,9031116 148$100,000+8,307 3314 130 Sports 3,8081525 229$200,000+1,597615 137 Video Game Influentials4,5881817 149Dual Income7,268 2912 108 QUALITATIVE STATISTICSReaders Per Copy 5.98Average Time Spent Reading 38 minutes Source: GfK MRI, Doublebase 2011, Adults = 100. 81. MNI Style & DesignAUD (000) COMP % COV %INDEX AUD (000) COMP % COV %INDEXGENDER EDUCATIONAdults 29206 100 13100 Any College20049 69 16125Men 7314257 52 Currently Attending College 20237 11 84Women2189275 19145 College Graduate+10790 37 17136MEDIAN/AVERAGESOCCUPATIONMedian Age50 Employed 18187 62 13103Average Age of Children 10 Professional/Managerial 8412 29 16127Median Individual Employment Income$41,243 HOUSEHOLD STATUSMedian Household Income$72,504 Own a Home 23233 80 14113Median Home Value $225,382 Married18734 64 15117AGEAny Children 11350 39 12 9618-24 1841 66 50 Principal Shoppers 21697 74 1511925-34 400314 10 77 RACE35-44 562819 14106 White Only 23937 82 1410945-54 687724 15121 Black/African American Only 27639 11 8455+1085737 15117 Hispanic253898 63Adults, 25-541650857 13102 Other 248498 63Women, 25-54 1230542 19150 CATEGORY TARGETSHOUSEHOLD INCOME Cooking Influential 5871 20 18141$50,000+ 1994668 15117 Gardening Influential 3307 11 20160$75,000+ 1401348 16123 Grocery Shopping Influential3175 11 19147$100,000+ 966633 17131 Health Care Influential 4578 16 19147$200,000+ 1908 7 18143 Household Furnishings Decision Maker7506 26 17130Dual Income 955033 16124 QUALITATIVE STATISTICS Readers Per Copy 4.24 Average Time Spent Reading 43 minutes Source: GfK MRI, Doublebase 2011, Adults = 100. 82. MARKET SHEETS 83. New York Metro 84. San Diego Metro 85. Milwaukee 86. New York Metro 87. San Diego Metro 88. Milwaukee 89. New York Metro 90. San Diego Metro 91. Milwaukee 92. New York Metro 93. San Diego Metro 94. Milwaukee 95. New York Metro 96. San Diego Metro 97. Milwaukee 98. New York Metro 99. San Diego Metro 100. Milwaukee 101. New York Metro 102. San Diego Metro 103. Milwaukee 104. New York Metro 105. San Diego Metro 106. Milwaukee 107. New York Metro 108. San Diego Metro 109. Milwaukee 110. New York Metro 111. San Diego Metro 112. Milwaukee 113. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyActive Lifestyle Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available AthLinks.com MapMyFitness.com BigSoccer.com MuscleandFitness.com Bikepedia.com RunnersWorld.com Ironman.com Shape.com LetsRun.com SkiReport.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 114. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyAutomotive Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available AutoForums.com GasBuddy.com AutoGuide.com Motorcyle.com CarandDriver.com RoadandTrack.com CarsDirect.com TopSpeed.com DealsOnWheels.com Vehix.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 115. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyBusiness/Finance Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available Bizjournals.com Kiplinger.com BusinessInsider.com Plaxo.com CNBC.com Quote.com Forbes.com Reuters.com Hoovers.com Salary.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 116. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyCareers/Recruitment Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available Beyond.com Jobdoggy.com CareerBliss.com NowHiring.com CareerBuilder.com OnTargetJobs.com EmploymentGuide.com Salary.com GotaJob.com Snagajob.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 117. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyEducation Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available Biography.com FactMonster.com Britannica.com History.com CliffNotes.com NationalGeographic.com Dictionary.com Sparknotes.com eHow.com Wiki.answers.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 118. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyEntertainment Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available ABCFamily.com IMDB.com AETV.com Moviefone.com BravoTV.com TVGuide.com Discovery.com USANetwork.com Fandango.com WarnerBrothers.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 119. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyFamily Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available ABCFamily.com FitPregnancy.com About.com FoodNetwork.com AllRecipes.com GoodHousekeeping.com BabyCenter.com Hallmark.com BabiesRUs.com Health.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 120. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyFood/Cooking Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available Allrecipes.com Gourmandia.com Citysearch.com iChef.com Cooking.com MenuPages.com Diet.com SeriousEats.com FoodNetwork.com WeightWatchers.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 121. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyGaming Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available AddictingGames.com GSN.com CandyStand.com IGN.com EASports.com Pogo.com Gamespy.com Pwned.com GoNintendo.com TheGamesReviews.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 122. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyGreen Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available AnimalPlanet.com GreenOptions.com Discovery.com NationalGeographic.com EcoGeek.org TheDailyGreen.com EcoSeek.net TravelChannel.com GreenLivingIdeas.com Wunderground.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 123. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyHealth Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available Care2.com MensFitness.com Diet.com MuscleandFitness.com Drugs.com Shape.com Health.com WebMD.com Livestrong.com WomensHealth.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 124. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyHispanic Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available Batanga.com PeopleenEspanol.com ElUniversal.com QuePasa.com LaMusica.com SpanishDict.com LaTeleNovela.com Telemundo.com Latinopeoplemeet.com Univision.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 125. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyHome Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available Cooking.com HGTV.com DIYnetwork.com Homes.com FineLiving.com HouseBeautiful.com FoodNetwork.com Realtor.com GoodHousekeeping.com TownandCountryMag.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 126. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyInternet Service Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available Charter.net PeoplePC.com Earthlink.net RoadRunner.com Everyone.net Verizon.net Fuse.net Windstream.net Juno.com Yahoo.netNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 127. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyMen Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available CarandDriver.com Ironman.com Digg.com Motortrend.com EASports.com MuscleandFitness.com Esquire.com RottenTomatoes.com Gamespy.com WWE.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 128. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyMusic Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available AllAccess.com Pandora.com Billboard.com Playlist.com CountryWeekly.com RadioCity.com Grooveshark.com Rhapsody.com Listen.com RollingStone.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 129. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyNews Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available Accuweather.com MSNBC.com CBSNews.com Nasdaq.com CNBC.com NBC.com Huffingtonpost.com NYDailyNews.com LATimes.com USNews.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 130. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyPets/Animals Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available Dogs4ever.com NationalGeographic.com Catster.com NationalPetPharmacy.com Gadzoo.com Petfinder.com Icanhascheezburger.com PetMD.com Ihasahotdog.com Petsugar.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 131. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyPolitics Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available AndersonCooper.com RealClearPolitics.com Newsmax.com Refdesk.com Politico.com TalkingPointsMemo.com Politifact.com Time.com Prospect.org WashingtonPost.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 132. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyReal Estate Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available Apartments.com RealEstate.com DirectHomes.com Realtor.com DoItYourself.com RealtyTrac.com Homes.com Trulia.com Move.com Zillow.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 133. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyShopping Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available 1800Flowers.com Nextag.com CitySearch.com Overstock.com DollarDays.com Priceline.com Gifts.com Pronto.com Lookbook.nu Shopping.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 134. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencySocial Networking Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available Classmates.com MyYearbook.com Facebook.com OKCupid.com hi5.com Oovoo.com Match.com Wordpress.com Myspace.com Zoosk.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 135. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencySports Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available BleacherReport.com MSG.com EASports.com NBCSports.com FantasySportsCentral.com NHL.com Golf.com Tennis.com Livestrong.com YESNetwork.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 136. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyTechnology Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available AppleInsider.com LinuxInsider.com DigitalTrends.com Scripts.com eHow.com Tech.MSNBC.com Gizmag.com USAToday.com/Tech Gizmodo.com Wikihow.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 137. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyTravel/Weather Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available Accuweather.com Mapquest.com CheapTickets.com Priceline.com CitySearch.com TravelChannell.com Frommers.com Travelocity.com Kayak.com Wunderground.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 138. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyVideo/Photography Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available BoxOffice.com StyleCaster.com DirectorsLive.com Tagged.com FotoFlexer.com TweetPhoto.com MacObserver.com Webshots.com Photobucket.com YouTube.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 139. MNIdigitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price. Top-tier sites, above-the-fold placement Complete site transparencyWomen Fully transparent reporting Sample Ad Network Sites: Retargeting technology included for increased ROI Spongecell interactivity to drive traffic High impact units available AllRecipes.com Oxygen.com Ancestry.com Parenthood.com BravoTV.com RachaelRayShow.com GoodHousekeeping.com RealSimple.com iVillage.com TownandCountryMag.comNote: Site lists are for example only, and are subject to change.Actual based on available inventory. 140. MNI geo-fencingGeo-Fencing Delivers Relevant Ads toConsumers Who are Near Target Locations.Through MNI Mobile, advertisers can take their local advertising to the nextlevel with geo-fencing technology. A highly relevant message, delivered directlyto consumers on their mobile devices, incentivizes audience with time- andlocation-sensitive offers and information.How it WorksMobile advertisers can select a geographic point and, using latitude/longitudecoordinates, a street address, or a point of interest, create a virtual fencearound that point, and any potential consumers in it.Advertisers can use this technology to define the geography that best meetstheir marketing objectives, such as Radius of a location or point of interest Radius of multiple locations or stores (e.g., 5 miles, 20 miles) Retail trading zonesWhen a mobile user enters the geo-fenced area, they can be served an ad ontheir smartphone or tablet that relates to a specific product, a store locationthats close by, or even a coupon. Its a powerful way to deliver relevantcontent to savvy consumers. When consumers on the mobile internet enter the geo-fenced area, they are served the clients ad. 141. Geo-Fencing Drives ConsumersMarketers looking to reach consumers who are geographically close to their storescan use geo-fencing to Deliver ads that are targeted to the consumers location on content-rich mobile sites Drive consumers to a specific location (a retail store, restaurant, supermarket, etc.) Increase ROI and conversion rates Brands Win Big Geo-fencing technology is ideal for CPG Grocery stores In-market events Quick service restaurants Retail Special offers 142. Choose the category thatbest meets your objectives 143. MNImobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant andAndroid Appsvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative iWeather WHERE U.S. Traffic Yellowbook Note: Site lists are for example only, and are subject to change. Actual based on available inventory. 144. MNImobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant andAutovaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative Cab4Me eHow Auto Cab Forces Lite Parking Near Me Classic Cars Note: Site lists are for example only, and are subject to change. Actual based on available inventory. 145. MNImobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant andBusiness & Financevaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative ABC News- Finance Job Finder Forbes SharePrice iStockManager Note: Site lists are for example only, and are subject to change. Actual based on available inventory. 146. MNImobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant andEntertainmentvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative ABC Entertainment Socialite Life Billboard TMZ Hollywood Reporter Note: Site lists are for example only, and are subject to change. Actual based on available inventory. 147. MNImobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant andFemale & Momsvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative Glam.com Womans Day Elle WomensForum.com eHow Parenting, Relationships, and Family Note: Site lists are for example only, and are subject to change. Actual based on available inventory. 148. MNImobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant andHealth & Fitnessvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative BMIPounds iStayFit eHow Health RunKeeper Free Food & Fitness Tracker Note: Site lists are for example only, and are subject to change. Actual based on available inventory. 149. MNImobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant andKids & Tweensvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative Ambiance Mrs.Graprevine.com Bump Words with Friends Free Kim Kardashian Blog Note: Site lists are for example only, and are subject to change. Actual based on available inventory. 150. MNImobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant andMale & Sportsvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative Black Jack Free NBC- Local Sports Channel eHow Sports & Fitness USA Today Games ESPN Zoom Freeze Frame Note: Site lists are for example only, and are subject to change. Actual based on available inventory. 151. MNImobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant andNews/Travel/Weathervaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative ABC News Hop Stop Blind Weather Content World Now Hearst News Publications Note: Site lists are for example only, and are subject to change. Actual based on available inventory. 152. MNImobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant andTechnology & Industryvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative AdWeek SheGeeks Mashable The Apple Blog MediaWeek Note: Site lists are for example only, and are subject to change. Actual based on available inventory. 153. MNImobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audience Utilities &by providing custom ads that are relevant andSocial Networkingvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative AirG Photobucket Mocospace Photoshop Mobile MySpace Note: Site lists are for example only, and are subject to change. Actual based on available inventory.