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Vol. XVI July-Sept. 2014

MMTC Pledges Support to Swachh Bharat Abhiyaan

Corporate Office

Editorial Team: Corporate Communication DivisionEditorial & Production Co-ordinator: Somdutta Sarkar, Dy. Manager (CC)

Disclaimer:The views expressed by the subscribers of various articles in this magazine are their individual views and the

editorial team or the organization does not hold responsibility nor endorse the views expressed.

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Swachh Bharat Abhiyaan – MMTC’s CSR Plays a Determined Role 2

Swachh Bharat Abhiyaan at MMTC ROs 6

Vendor Development Program 10

Visit of Delegation from JSM 12

RO Hyderabad Organizes Bullion Drill 13

Rajbhasha Activities at RO Hyderabad 15

RO Mumbai Organizes Hindi Pakhwada 16

Hindi Week & Workshop at RO Vizag 18

RO Chennai Organizes Hindi Pakhwada 19

Hindi Week Organized at RO Kolkata 21

Events at SRO Barbil 22

Rajbhasha- Unicode & its Utility 23

The Role of Advertising 25

Kudos 26

AIFEEWA Holds General Body 26

51st AGM of MMTC Ltd 27

Independence Day at MMTC Colony 27

Essence of CSR 28

Superannuations 30

Vol. XVI July-Sept. 2014Quarterly House Magazine


Cover Story

he Swachh BharatA b h i y a a n w a sannounced by the Prime

Minster of India, Sh. NarendraModi, on 15th of August, 2014and it was officially launched on2nd of October, 2014.

The Swachh Bharat Abhiyaan isthe country’s biggest cleanlinessdrive. It aims to accomplish thevision of CLEAN INDIA by 2nd ofOctober 2019; the 150thbirthday of Sh. MahatmaGandhi, our beloved Father ofthe Nation.

The Prime Minister declared thatevery Indian should realizeB a p u ’s d re a m o f c l e a nsurroundings and this missionaims to bring the fadingGandhian ideal back into publicimagination.

The Prime Minister encouragedevery citizen to dedicate 100

hours a year i.e. 2 hours a weekfor voluntary cleanliness work.He also urged all Corporates tocome forward and support thismission.

MMTC has had a CSR focussince 2006-07 when it firstcame out with a formal CSRPolicy. The focus areas laiddown in this policy were –

• Infrastructure development(Education and PrimaryHealthcare)

• Literacy Promotion

• Promotion of Indian Art,Sports and Culture

• Response toNaturalCalamities

• Environmental Care andConcern

As a member of the society,MMTC is aware that it cannotremain sustainable unless it co-exists with society as a goodcorporate citizen and meets theexpectations of society throughits business activities. Variousinitiatives have been taken forthe benefit of society and theenvironment since 2007 as

√ MMTC»s CSR plays a Determined Role

Venita SolomonDy. Manager (CSR)

Swachh Bharat AbhiyaanSwachh Bharat AbhiyaanSwachh Bharat AbhiyaanSwachh Bharat Abhiyaan

ndThus on 2 of October,2014, MMTC pledged itssupport to the SwachhBharat Abhiyaan. MMTC has always been

sensitive towards environmentalcare. MMTC comes forwardand extends support towardsenvironmental upkeep; and toensure continuity in approachand to make progress in aspecific direction, the Companyhas laid down a road map forthe next five years wherein theSwachh Bharat campaign willbe a major component.

FACTS

• Only 32.7% of rura lhouseholds have access totoilets

• This has led to various otherproblems like high mortalityamong children, spread ofinfections and diseases,even rapes of young girlswho go to deserted placesto relieve themselves.

• Slum dwellers in cities haveno access to running wateror toilets.

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Cover Story

• India continues to have thelargest number of people inthe world defecating in theopen (over 700 million)

• 4 lakhs (0-5 year olds) diedue to unsafe drinkingwater

• Nearly 100 million people inIndia lack access to safedrinking water

• Over 600,000 childrenunder 5 lose their lives towater and sanitation relateddiseases like diarrhea andpneumonia every year.

• Indian towns and cities arelittered with garbage; theresult of massive urbanmigrat ion, poor c iv icplanning and inadequatewaste disposal systems, andrivers and lakes are pollutedwith sewage and industrialeffluents.

The 5 YEAR PLAN for SWACHH BHARAT

encompasses the followingareas:-

1. Maintenance of cleanlinessin office and immediatesurroundings

2. Weeding out old files andrecord.

3. Digitization of records

MMTC Initiatives forEnvironmental Care

MMTC’s operations by its verynature do not cause anyecological damage, since theCompany has not undertakenany activity adversely affectingthe environment or causing anyecological damage. However asa responsible corporate citizenMMTC has chosen to contributeto the environment throughvarious measures aimed towardsmaintenance of ecologicalbalance.

In the past years, MMTC, underits CSR policy, has undertakenvarious initiatives to ensureconservation of environment.The highlights of such initiativesare as under:

• In addition to maintenance of cleanliness within the office,MMTC in the past, hasplanted saplings in the areasof Bellary (Karnataka), Duburiand Barbil (Odisha) andcontinues to maintain a“ g r e e n e n v i r o n m e n t ”th rough p lacement o fgreenery / potted plants atappropriate places in andaround all its operational areas

• MMTC has undertakenconstruction of two checkdams in Odisha to ensureavailability of water all yearround for irrigation purposes;and it has provided waste

dumpers at municipal sites inBellary to encourage betterwaste management

• MMTC undertook revival of aw a t e r b o d y ( t h r o u g hrainwater harvesting) in Delhi.The village around the lakefaced problems like WaterLogging, Low Ground WaterLevel and Dried up tube wells.M M T C t h r o u g h i t sintervention helped solve thisproblem and helped thevillagers get water supply intheir houses.

• MMTC also implemented rain water harvesting system at theRegina Mundi School (Goa)which is located at the top ofthe Chicalim Village plateau,which is at a considerableheight above sea level and hashad a shortage of watersupply even though Goa hasabundant ra infa l l . Theconstruction of the rainwaterharvesting system enabled theschool to have water for about200 days i.e. 100 days during

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Cover Story

the monsoon (from June toSeptember) and 100 days ofstored water in the postmonsoon period.

• MMTC has tied up with NGOCHINTAN which deals withwaste management fordisposal of its office waste.Office waste is handed over toC h i n t a n w h i c h t h e nsegregates this waste at acent ra l i zed fac i l i t y forrecycling or disposal. A largeamount of old /non usableelectrical items and E-wastehas accumulated over theyears. This E-waste is given toChintan as part of MMTC’s

CSR activity. The disposal ofthis waste results in bothenvironmental protection andgenerates revenue which willbe used for education of thewaste handlers’ children,especially for the girl child.

• Poor sanitation in schoolshampers students' growthand development. The lack of private sanitation facilities forgirls discourages parents fromsending girls to school andcontributes to the dropoutrate. MMTC has createdsanitation and drinking waterfacilities in various schools andhas also dug borewells toensure availability of water inthe toilets.

• MMTC during the previousyear introduced energye f f i c i e n c y m e a s u r e sconsequent to an energy auditconducted by M/s EnergyEff ic iency Serv ices Ltd.Accordingly old electricalequipments of CO & DROwere replaced with star-ratedones to save on electricitycost, and installation ofPhotovoltaic Solar Panels inDRO is in progress at this time.

Swachh Bharat Abhiyaanat MMTC

At MMTC Corporate Office, TheSwachh Bharat Abhiyaancommenced from Sept. 25th2014. Posters were placed atthe entrance and at variouslocations within the officeh i g h l i g h t i n g M M T C ’scommitment towards the callgiven by the Hon’ble PM. Theposters were aimed at creatinga w a r e n e s s a m o n g t h eemployees of the importance ofthis drive and for soliciting theirparticipation for making thisdrive successful.

A cleanliness drive under theSwachh Bharat Abhiyaan wasorganized on 02.10.2014 inwhich the CMD and theDirectors took the lead andthere was an overwhelmingp a r t i c i p a t i o n f r o m t h eemployees of MMTC. This wasfollowed by a short program inwhich the CMD administeredthe Swachhta Shapath. ShriP u r u s h o t t a m A g a r w a l ,Professor at JNU and formerMember, UPSC, and Ms BhartiChaturvedi, Director, ChintanEnvironmental and ResearchGroup, which specializes inwaste management, wereinvited to share their views on“maintenance of a cleanenvironment” with the MMTCemployees. The speakersemphasized the importance ofhygiene and cleanliness in ourday to day lives.

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Cover Story

A cleanliness drive was alsou n d e r t a k e n a t M M T Cresidential colony in New Delhiunder the initiative of the youngDeputy Managers living in thecolony and door to doorcollection of garbage andproper placement to facilitatecollection of the garbage wasshown to all the residents.

MMTC Regional Offices all over India also took a SwacchtaShapath (Pledge) on thisoccasion and cleanliness driveswere initiated to ensure cleanand orderly office environment.

MMTC’s Action Plan forthe Next 5 Years

• During the current yearMMTC wi l l con t r i bu tetowards construction of toiletsin and around Delhi NCRjointly with STC and PEC inslums located in the NDMCand MCD areas.

• In the next 5 years, the‘sanitation and clean drinkingwater’ initiative will primarilybe undertaken in schools,

well as in creating ane n v i r o n m e n t - f r i e n d l yworkplace which facilitateseasy retrieval of data.

• MMTC is encouraging itsemployees to take upvolunteering with NGOsinvolved in keeping theenvironment clean and green,wherein they can undertakevoluntary c leaning incommunity premises neartheir respective homes oroffice.

especially in schools for thegirl child.

• MMTC will initiate necessarysteps to weed out old files andkeep only those files essentialfor the day to day functioningof the corporation. Files notrequired for the day to dayfunctioning will be earmarkedfor storage. Also, MMTC is inthe process of finalizing theagency which will undertakethe task of digitization ofrecords. This will result inconsiderable space saving as

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Swachh Bharat Program at MMTC CO

Swachhata Shapath being taken at CO



Cover Story

• At the MMTC residential colony in New Delhi, steps have been taken to ensure segregation of waste to promote recycling. However, as part of the five year plan, steps will be taken to ‘compost’ waste and use itfor horticultural purposes. In addition, it is proposed to invest in a ‘water harvesting system’ in theresidential colony and to build a facility for ‘treatment and recycling of waste water’ for horticulturalpurposes.

Mere launching a program is not enough, results matter. It is not only an individual who can make it asuccess, participation of all employees is of utmost importance. Thus it is important to ensure that theinterest of all is sustained and they work towards this goal in a concerted manner.

India will definitely be a clean country in coming years provided all of us participate in this Swachh BharatMission in a holistic manner.

Let»s join hands in the Country»s biggest cleanliness driveLet»s join hands in the Country»s biggest cleanliness drive

Swachh HyderabadSwachh Hyderabad

or the implementationof the ‘Swachh Bharat’campaign initiated by

our Hon’ble Prime Minister andas per the directives receivedfrom Corporate Office, MMTCRO - Hyderabad conducted anessay competition on 30thSeptember 2014 on the topic‘Importance of Hygiene andCleanliness at Workplace’ toi n s t i l l a n d e n s u r e t h eimportance of hygiene andcleanliness in office premisesamong employees. Around tenofficers and staff participated inthe competition. S/Shri D.J.Madhusudan, Manager, S.Rahim Basha, Dy. Manager(Vig), and J.V. Bheemasen Rao,Manager (F&A) won the first,

S. Rahim BashaDy. Manager (Vig.)

second, and third prizesrespectively.

On 2nd October 2014,Shri T. S. Rao, GeneralM a n a g e r , R O -Hyderabad along withShri J. Kishan, ChiefG e n e r a l M a n a g e r(camping at the time inH y d e r a b a d )a d m i n i s t e r e d t h eSwachhata Shapath(Pledge). All officers andstaff participated in thepledge taking ceremony.Following the pledge, allo f f i c e r s and s ta f fvoluntarily participated inthe cleaning of the officeand office premises.

F

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Cover Story

Swachh AhmedabadSwachh Ahmedabad

S D GanganSr. Manager (Sys/ P&A)

n 1st October 2014e v e n i n g , t h e R O -Ahmedabad office and

premises were decorated withSwachh Bharat campaignp o s t e r s f o r g e n e r a t i n gawareness. On 2nd October2014, GM & RO In-charge alongwith officers and staff gatheredin office premises and tookSwachhata Shapath in Hindi,fo l lowed by the pledgeadministered in English by ShriS. S. Jain, Manager (P&A).

All staff and officers togethercleaned the office premises aswell as building premises inaccordance with the pledgethey had taken in letter andspirit. The society occupantswere apprised of the mission

and requested not to litter andto keep the premises clean. Old records from the office wereshifted to Bhagvati Nagar recordroom as part of this cleanlinessdrive.

Elocution and essay competitionswere also held on this occasion.Chief Manager from State Bankof Hyderabad Shri Abhay Ijafdarwas invited to evaluate andjudge the competitions onvarious topics like 2019’s CleanIndia Scenario, Cleanliness isNext to Godliness, and MissionClean India. Shri SanjayRamra je , Manager, Sh r iRajneesh Jaiswal, Dy Manager,Shri P N Chavda, COM, MrsSalomi Varghese, Sr.OM, Shri HB Makwana, OM, and ShriVellabhai Rathod, W/man, weredeclared the winners.

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Cover Story

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Cover Story

We have proposed to conducttwelve campaigns in a year, inwhich 100 hours of SwachhBharat initiatives will becovered. Each month anassessment is going to beconducted. Personnel Division istaking care of participation byemp loyee s in vo lun ta r yeducation schemes like ‘teachIndia’. In this manner, in fiveyears, we can conduct 60c a m p a i g n s w i t h g o o denthusiasm and good spirit, sothat the objective of SwachhBharat can be achieved bymaking India clean and green.

J K RaoChief Manager (Admin)

n the eve of SwachhBharat Day, ie. 2ndOctober 2014, all the

employees cleaned the premisesof MMTC Bhavan, includingsome channels where rainwaterhad stagnated. The securityguards and service people didexcellent work in this regard.

In the record room andstationary room, all the old files w e r e s e g r e g a t e d a n dsystematically organized uponracks so that they would beavailable whenever necessary.Old articles have been keptaside and the iron safes kept inorder, keeping all the premises

Did You Know …•

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In India, more people own cellphones than have access to alavatory.

Every 60 seconds, 1.1 millionliters of raw sewage find theirway into the 1,560-mile GangesRiver.

Owing to a lack of awarenessand facilities, only 38 percentIndians wash their hands beforeeating, and only 30 percentwash their hands beforepreparing food.

Globally, diarrhea is the second-biggest killer of children under

neat and clean.

The Computer Section is takingcare of the digitization ofrecords to be maintained under RT I fo r p rese rva t ion ofdocuments.

Unfortunately on 12th October2014, the cyclone occurred,considerably damaging theoffice building, premises andproperties etc. All the officersand staff, including casuallabourers and security peopleparticipated in removing thedebris, cleaning the premises,identifying building cracks anddamages over four to five days.

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five. In India, it kills more than1500 people per day.

A 2009 study found that in NewDelhi, 1,534 public toilets servemen but only 132 serve women.

Every year, 42 million tons ofwaste is generated, which isnearly the same as the amountof wheat Australia producesannually.

Delhi alone generates nearly8000 metric tons of municipalsolid waste per day. By 2020,this number will increase to23,000 tons.

On a per capita basis, individual

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middle-class residents in Delhiand other big cities generatenearly 0.8 kg of waste perperson per day.

Of the total plastic wastegenerated in the country,approx. 40 percent or more than6,000 tons of plastic wasteremains uncol lected andlittered.

According to a thumb rule, weneed 8-10 acres of land tohandle the waste of 100,000people, for upto 25 years. For a billion Indians, we will need80,000 to 1,00,000 acres ofland.

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Alarming Facts about Sanitation & Waste Disposal in India

Sources : -‘Stunning Facts about Sanitation in India You Probably Didn't Know.’ Takepart.com series: Insanitation. 25 March, 2014. Web.Plastic Waste Time Bomb Ticking for India, SC says.’ Times of India epaper. 4 April, 2013. Web.‘Waste Tales’ Fact Sheet. Chintan India. n.d. Web.



CO News

SME DevelopmentInstitute, Ministry ofMicro , Smal l and

Medium Enterprises, New Delhitogether with NSIC organised aS t a t e L e v e l V e n d o rDevelopment Program atMMTC Corporate Office on23rd September, 2014. Shri RPVaishya, Director and ShriAbhishek Singh, Asstt. Directorof MSME Development Institutealongwith Shri Amit Tuteja,Manager from NSIC conductedthe program.

Shri M.G. Gupta, Director(Finance) and officials fromG e n e r a l T r a d e a n dAdministration Divisions werepresent. Vendors associatedwith Administration Divisionwho were invited for theprogram participated in goodstrength.

Shri VP Mehta, GM inauguratedthe program and welcomed theguests and MMTC officials onthis occasion. This was followedby a discussion by AdministrationDivision outlining the presentprocurement procedure ofvarious goods and services and

V.P.MehtaGM (General Trade)

also the requirements of MMTC.

Shri MG Gupta in his addressinformed that MMTC is keen tocomply with the directives of theGovernment with regard toprocurement of goods andservices from MSME vendors,and has issued suitableguidelines to Regional Officesand to Administration Divisionat Corporate Office in thisregard.

Shri RP Vaishya in his talkdetailed the importance ofGovernment Notification/Order

of 2012 containing list of 358items manufactured by MSMEsector and also the procurementof 20% items out of which 4% items are to be procured fromSC/ST entrepreneurs. ShriVaishya informed that suchprocurement is mandatoryw.e.f. 01.04.2015 for allGovernment Departments andPSUs and failure on this accountwill be reported to Secretary,MSME. Shri Vaishya alsorequested that MMTC shouldmake all efforts to ensurecompliance of the instructions

Participants in the programme

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CO News

of Ministry of Micro, Small andMedium Enterprises as issuedfrom time to time. This wasfollowed by a Power PointPresentation by Shri AbhishekSingh, Assistant Director onPublic Procurement Policy,2012, which covered variousaspects of the Policy.

Shri Amit Tuteja highlighted thero l e o f NS IC in Pub l i cProcurement Policy, 2012. Heinformed the gathering thatthere are various schemessponsored by the Governmentfor MSMEs registered withDistrict Industries Centre who

can approach NS IC fo rpromotion of sale of theirproducts. NSIC can makearrangements for marketingtheir products, arrangement offinance facility, provision oflatest technology, organisingtrade fairs for their products,etc. Shri Tuteja requested thevendors present in the programto approach NSIC for any suchfacility required by them.

This was followed by a question-answer session and the variousd o u b t s r a i s e d b y t h evendors/MMTC officials wereclarified by the officials from

MSME and NSIC. Further, ShriVaishya and Shri Tuteja offereda s s i s t a n c e r e l a t i n g t oapplicability of the PublicProcurement Policy and alsopromotion of the products ofMSME sector.

The Meet was concluded with avote of thanks by Ms. AnitaGuptrishi, AGM. It is expectedthat this Program will go a long way in ensuring the complianceof MMTC with the guidelines ofMSME Ministry.

Sh. M.G. Gupta, Director (F), addressing the gathering.On the stage; Sh. A. Rozario, GM (Admin.), Sh. Amit Tuteja, NSIC, Branch Manager,Sh. R.P. Vaishya, Director, MSME Development Institute, Sh. V.P. Mehta, GM (GT),

and Sh. Abhishek Singh, Assistant Director, MSME Institute.

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CO News

senior level delegationfrom JSM headed by MrKazuo Tanimizu of

Nippon Steel and SumitomoCorporation (NSSMC) andcomprising of officers fromSojitz Corporation and Mitsui &Co. Ltd visited the CorporateOffice of MMTC on 19thAug’14 and held discussions onissues relating to the renewal ofthe Long Term Agreement forSale / Purchase of iron ore. Thepresent Long Term Agreement isvalid till 31.03.15.

Sh D S Dhesi, CMD MMTCwelcomed the delegates withfloral bouquets and assured thedelegation of all cooperation.He highlighted the fact thatnotwi ths tand ing var ious

Manish KalaChief Manager (IOS)

Visit of Delegation from Japanese Steel MillsVisit of Delegation from Japanese Steel Mills

cons t r a i n t s , MMTC hashonoured the commitmentsunder LTA.

In his address, Mr Tanimizucommented on the deep andabiding relationship betweenthe Governments of Japan andIndia. He appreciated the role ofM M T C a n d N M D C i n

A

maintaining the supply giventhe d i f f i cu l t cond i t i onsprevailing in India caused by therestrictions imposed on iron oremining.

The Japanese side evincedinterest in the renewal of theLong Term Agreement beyond2015 and have requested toensure that the process of therenewal is completed early, sothat there is no disruption insupply. The meet was alsoattended by Sh P K Jain, Director(Min), Sh P K Das, CGM (Min)and other senior officers fromMinerals Division at CorporateOffice.

The Japanese Delegation alsomet the senior Officials ofMMTC, NMDC, Ministry ofCommerce and Ministry of Steelin this regard.

Sh. D.S. Dhesi, IAS, CMD MMTC, Sh. P.K. Jain, Dir (Mkt.), Sh. P.K. Das, CGM (Min) and other senior MMTC officers with the JSM Delegation

The JSM delegation headed by Mr Kazuo Tanimizu of Nippon Steeland Sumitomo Corporation (NSSMC)

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RO News

ituation of RO Hyderabad since FY-12-13 was unfavourabledue to issues related to exposures in Precious Metals. Presenttasks are emphasised on Development of New Business,

compliance of pending cases and shifting of office premises. Actionswere taken by RO Hyderabad on development of New Gold Scheme 20:80 and Silver and Agro Business and also to retain the NFMBusiness. Results achieved are mentioned below:

With continuous persuasion and motivation by Shri D.S. Dhesi, CMD –MMTC, and Shri Anand Trivedi, Director (Marketing), RO Hyderabadacted immediately to implement the New Gold Import Policy withintroduction of first time DTA sales, and achieved high sale and profitin 20:80 Gold Import Scheme by bringing highest number ofconsignment in short span.

(Rs. in Crores)2013-14 2014-15 TILLDATE (Sept.2014)

Turnover Profit Turnover Profit

2207.435 35.312 955.581 16.078

Arindam Singha Roy AGM (PMD/GT), Hyderabad

RO- Hyderabad Organizes Bullion Drill

"Individual commitment to a group effort--that is what makes ateam work, a company work, a society work, a civilization work." --Vince Lombardi

Further with the valuablethoughts of Shri Anand Trivedi,and to retain the exporters andbullion traders, RO Hyderabadorganised Bullion CustomersConference on 25th September2014. All the registeredexporters and bullion traders ofRO Hyderabad and of The Gem& Jewellery Export PromotionCouncil (GJEPC) India wereinvited. The meeting wasconvened in the presence of ShriT.S. Rao, GM, Shri AshwiniKapoor, GM, Shri B.L. Jain, GM,Shri Surya Narayana, GJEPCIndia, Shri Arindam Singha Roy,AGM, Shri P.C. Nayak, AGM, allPrec ious Metals Div is ionOfficials and other Officials of RO Hyderabad.

The meeting commenced withlighting of lamp by above

S

On Left: Sh. B.L. Jain, GM (F/A), lighting the inaugural lampOn Right: Sh. P.C. Nayak, AGM, interacting with customers

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RO News

officials. Welcome address wasgiven by Shri Arindam SinghaRoy, who also welcomed thedifferent Exporters and BullionTraders by honouring themwith Mementos presented bythe distinguished panel.

Shri Ashwini Kapoor then spokeabout the genesis of bullionoperation in global scenario inthe context of MMTC’sparticipation. He also answeredquestions of the customers.

Shri T.S. Rao addressed themeeting with suggestions forfurther improvement of thebusiness, he also emphasisedthat MMTC Hyderabad broughtthe first consignment of Goldunder 20:80 principal andbrought the highest number ofconsignments in India. All thequestions related to Exports and

Bullion Trading wereanswered by Shri Rao.

Shri B.L. Jain alsoa d d r e s s e d t h eg a t h e r i n g a n dexplained the role ofFinance in Bullion tradeof MMTC and alsoanswered all relatedq u e r i e s o f t h ecustomers.

Shri Surya Narayana,Asst Director of GJEPCIndia, emphasised theroles of GJEPC andMMTC in view ofsuccess of 20:80 GoldImport Scheme inHyderabad. MMTCH y d e r a b a d ’ spe r fo rmance wash i g h l i g h t e d f o rcontinuous supply of

gold to the exporters byb r i n g i n g n i n econsignments during2013-2014 and twelveconsignments during2014-2015 by selling1381 Kg and 2475 Kgrespect ive ly to theexporters and traders.GJEPC also ensured fullcooperation towardsMMTC.

Interactive sessions werealso organised whereinall the exporters andd o m e s t i c t r a d e r sparticipated actively.

Sh. Ashwini Kapoor, GM (PMD), addressing the customers

Sh. Avinash Gupta, one of the exporters, addressing MMTC officials during the interaction

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RO News / Rajbhasha

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RO News / Rajbhasha

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RO News / Rajbhasha

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he All India Forum ofMMTC Ex-Employees’Welfare Associations,

Bangalore, organized its AnnualGeneral Body Meeting in June2014 at Bangalore. The meetingwas a success and was well-

DVSV PrasadOrganizing Secretary

attended by a number of members representing several regions, viz.Mumbai, Chennai, Goa, Vizag, Bhubaneswar, Bellary, Hyderabad, andBangalore. The Forum has unanimously elected the office-bearers forthe year 2014-15.

Ms Vishakha, d/o Sh. Ashok Kumar, Manager (CO), has passed the AISSCE CBSE Examination 2014 with A1 grade.

MMTC wishes her the best in all her future endeavours.

Kudos / RO News

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CO News / Colony

st51 AGM of MMTC Ltd.

Independence Day at MMTC Colony

Independence Day was observed at MMTC's residential colony in New Delhi with hoisting of the tricolour (on left) anddistribution of sweets to schoolchildren by Sh. Anand Trivedi, Director (Mktg.)(on right)

The 51st Annual General Meeting of MMTC was held on Thursday, 18th September, 2014 at the WeightliftingAuditorium in Jawaharlal Nehru Stadium, Lodhi Road, New Delhi.

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General

nequality weaves serious strains and tensions in the social fabric and this entailed the corporate worldto moot the idea of Corporate Social Responsibility. The idea behind CSR has been to sensitise thecorporate /business entities for their surroundings and make them organically involved in uplifting the

marginalised population. CSR, seen as a bridge between economics and ethics has been made mandatorythrough a legislation in India. The ongoing debate on this mandatory provision questions the very essence ofcorporate social responsibility, which ought to be a voluntary contribution from the business to its variousstakeholders. However, in view of the ethical displacement theory by Richard De George, which states thatfirms have a tendency to indulge in unethical behaviour in order to cut their cost and the socio-economic conditions of a developing nation, this mandatory provision of allocation of two percent of net profits of thecompany has been a welcome move. The question here is would social responsibility of the businessterminate after allocating some meager funds for social activities?

Social Responsibility of a business should neither be cast as just anotherfunction of business nor should be used as façade to cover up the realbusiness motive. A B Caroll’s Corporate Social ResponsibilityPy ramid sugges t s the importance of an economicbase to fulfil the other responsibilities of legal,ethical and philanthropic. However, if this economicbase is strengthened with unethical source, wouldthe company be called a good corporate citizeneven if it contributes substantial amount toCSR? Similar instance can be quoted from the WallStreet financial crisis of 2008. The Multi NationalBanks targeted to exploit the poor population andearn a profit on that account. Here, again,would it make any sense if the Banks allocate CSRfunds for poverty alleviation? It is a classic case of coveringup corporate wrong doings with a false veneer of CSR activities. Inthe act of robbing Peter to pay Paul, both Paul as well as Peter weredeprived and Robin Hood became the real beneficiary after the financialdownturn! That is to say, means should never be neglected in the pursuance of the end. Unless themeans are ethical, it would be difficult to justify the integrity of the objective. The social responsibility ofbusiness would attain a more meaningful status if it evolves simultaneously with the conception of thebusiness idea. Research has to be done before an idea gets transformed into action, and if it is found to bedetrimental to any of the stakeholders, it should be terminated at the inception itself.

In India, Gandhiji’s trusteeship theory had a strong influence on the industrialists of the pre-independence

Exploring the Essence of CSRSreekutty MohandasAsst. Professor, Motilal Nehru College (Eve.)University of Delhi(W/o Sh. R. P. Singh, Manager, IR)

I

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General

e ra . These indust r ia l i s t scontributed generously to thesocial causes of the NationalMovement, in the building ofschools, colleges and technicalinstitutions by abiding withGandhiji’s reforms of abolitionof untouchability, womenempowerment and rura ldevelopment. They filled thelacunae, which the state couldnot due to paucity of resourcesand competency. The NewEconomic reforms liberalisedmanufacturing and trade normsenabling a thrusting growth ofindustries.

During this time, many amul t inat iona l companiesentered to capture the vastIndian middle class market withpent-up demands. Several ofthese MNCs have been knownto resist the environmentalnorms in India while theyconform to the norms indeve loped coun t r i e s . Acomparison of the responses ofBritish Petroleum, responsiblefor the oil spill at Gulf of Mexicoand Dow Chemicals, whichacquired Union Carbide -infamous for the Bhopal GasT r a g e d y , w o u l d w e l lsubstantiate this. Anotherexample is that of the corporatehijacking of water resource bythe Coca-Cola Company. TheCompany’s bottling plants inP lach imada , Kera la andMedhiganj, Uttar Pradesh wereaccused of illegally extractingmillions of litres of clean water,

problems of inequality, povertyand hunger can be alleviated toa great extent if the entirecorporate world displays suchsimple gestures as paying thetaxes and avoiding unethicalcorporate lobby ing. Theco rpo ra t e ph i l an th rop i ccontribution in the form of bigbucks to NGOs would help ingetting tax exemption andpublicity, but the companycannot be justified as acorporate citizen until andunless the ethical dimension isfulfilled. Milton Friedman’sstatement, “the business ofbusiness is to do business” wasthe buzzword of a bygone era. Itwould hold no good in this age of sustainable development,environmental regard, humanrights awareness and socialconsciousness. Survival of thefittest is the norm, andcompanies that would fit CSRsincerely in their day to dayactivities would well survive.

and thereby creating acutewater shortages, and pollutingg r o u n d w a t e r a n d s o i l .Moreover, sometimes suchhuge companies with theirinfluence of marketing onsociety may create perceivedneeds and coerce people intounnecessary or excessiveconsumption thereby leading towastage of valuable resources.

Companies as corporate citizensshou ld i n co rpo ra t e thephilosophy of CSR at twostages- before initiating theirbusiness and while doing theirbusiness. CSR should never beseen as an approach tocompensate for the damagesthe business has already done.There is an imbalance of powerstructure especial ly in adeveloping and emergingeconomy like that of ours. It is adualistic economy characterisedby skyscrapers on one side andslums on the other. Companieshave huge assets and resourcesbecause of which they havecons iderab le power andinfluence in the society. Thispower and influence shouldbe used in theright directionso tha t thee t h i c a ldimension ofC o r p o r a t eResponsibil itygets highlightedmore than theeconomic one.The pressing

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Farewells

Shri Ishwar Dayal Sharma Sr. Office Manager (PS)Date of Appointment 05/02/1980Date of Retirement 31/07/2014Service Rendered Over 34 years

Ms Rama Kapoor Sr. Office Manager Date of Appointment 19/01/1985Date of Retirement 31/07/2014Service Rendered Over 29 years

Shri Daya Chand Sr. Office Manager Date of Appointment 05/07/1979Date of Retirement 31/07/2014Service Rendered Over 35 years

Shri Brij Mohan Sr. Office ManagerDate of Appointment 16/04/1981Date of Retirement 31/07/2014Service Rendered Over 33 years

Superannuations at CO

Shri M.G. Gupta, Dir (F), with Shri I.D. Sharma

Shri Rajeev Jaideva, Dir (P), with Ms Rama Kapoor

Shri M.G. Gupta, Dir (F), with Shri Daya Chand

Shri M.G. Gupta, Dir (F), with Shri Brij Mohan

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Farewells

Shri S.P. Mehta ManagerDate of Appointment 06/11/1980Date of Retirement 31/07/2014Service Rendered Nearly 34 years

Shri Kishan Lal ManagerDate of Appointment 16/04/1981Date of Retirement 31/07/2014Service Rendered Over 33 years

Shri M.G. Gupta, Dir (F), with Shri S.P. Mehta Shri Rajeev Jaideva, Dir (P), with Shri Kishan Lal

Shri Ashish Kr. Dasgupta Sr. ManagerDate of Appointment 17/08/1981Date of Retirement 31/07/2014Service Rendered Nearly 33 years

Ms Rajni Khanna Sr. Office Manager (PS)Date of Appointment 04/02/1980Date of Retirement 31/08/2014Service Rendered Over 34 years

Shri Rajeev Jaideva, Dir (P), with Shri Ashish Kr. Dasgupta Ms Rajni Khanna addressing the gathering at herfarewell program

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Farewells

Shri Ram Deo Maurya Sr. ManagerDate of Appointment 04/12/1979Date of Retirement 31/08/2014Service Rendered Nearly 35 years

Shri Ramanathan Thanu Iyer Sr. ManagerDate of Appointment 21/08/1980Date of Retirement 30/09/2014Service Rendered Over 34 years

Shri Ram Deo Maurya addressing the gathering at hisfarewell program

Shri Rajeev Jaideva, Dir (P), with Shri R.T. Iyer

MTC bid adieu to ShriM Subramani, SeniorField Officer, who

attained superannuation on30th June 2014 at SRO Hospet,after completion of almost 32years of dedicated services in RO- Bellary.

A superannuation function washeaded by Shri TH Kariyappa,Manager In-charge of HospetSRO. The function was alsoattended by col leagues,officers, MMTC Staff Union, and

MMTC SC/ST Employees’ Welfare Association. Shri Subramani, whowas felicitated on the occasion, expressed his gratitude for the careand affection taken by the company which cannot be forgotten.

We at MMTC extend our best wishes to Shri Subramani and his familyfor a peaceful life ahead.

Superannuation at SRO HospetM BalasundaramSr. O.M. (PS)

M

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mmtc pledges support to swachh bharat abhiyaanmmtclimited.com/files/spectrum jul sep 2014.pdf ·...

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