mmc final 2011

SUBJECT

MMC 201

UNITS UNIT BREAK UP COURSE OVER VIEW

No. OF

SESIONS FACULTY LEARNING OUTCOME

No. of

ASSIGNMENTS

PER UNIT EVALUATION

1

OBJECTIVES OF MEDIA

WRITING

Introduction to media writing•

Structures of a News story

• News analysis and

background designing

2 Mr Bharat Jarolia

This unit will introduce

students the structure of

writing a news story, as

well as art of writing news

analysis and backgrounds 1

ASSIGNMENT/UNI

T TEST/PRACTICE

sessions

2

CONVERTING SCRIPTS

• Difference between print and

electronic news writing

• Designing TV news scripts

out of print news scripts

• Using available visuals to

convert print scripts to TV

scripts

• Improvising with visuals to

convert print scripts to TV

scripts 2 Mr Bharat Jarolia

This unit will give students

opppurtunity to develop

and write news stories in

different mediums. It will

help students to think as

journalist and write stories

for newspapers and TV.

The students will learn art

conversion from print to

electronic and vice-versa 1

ASSIGNMENT/UNI

T TEST/PRACTICE

sessions

3

PRESENTATION OF

CONCEPT

• Writing News

• Structure of beat stories

• Writing for internet portals

3 Mr Bharat Jarolia

Students will learn how to

write news on different

beats and also inculcate art

of writing for internet. 1

ASSIGNMENT/UNI

T TEST/PRACTICE

sessions

MEDIA WRITING

4 NEWS DEFIEND

• Changing nature of news

• Uses and functions of

language in writing

• Follow-up of News stories

• Unbiased approach towards

news treatment

3 Mr Bharat Jarolia

News is the major

ingredient of most mass

media. Newspapers, radio,

and news channels

depend on news to a great

extent.This module will

teach students the ever

changing nature of news,

how to follow stories and

have unbiased approach

towards news treatment 1

ASSIGNMENT/UNI

T TEST/PRACTICE

sessions

5

HOW TO WRITE

BACKGROUNDER

• Selection of background

filler

• Backgrounder for print and

electronic media

• Introduction of

backgrounder

3 Mr Bharat Jarolia

This unit will teach

students on how to write

logical and

historical chronological

order giving date, month

and year of each related

happening. 1

ASSIGNMENT/UNI

T TEST/PRACTICE

sessions

6

FEATURE WRITING AND

PROGRAM SCRIPT

• Introduction to magazine

and Newspaper features

• Scripting for electronic

program

• Writing for sections like

metro, environment and

Science and Technology

• Types of Features

• Finding Subjects for

Features

4 Mr Bharat Jarolia

One of the important write-

ups is

the feature. In this unit

focus will be on the various

aspects of feature writing. 1

ASSIGNMENT/UNI

T TEST/PRACTICE

sessions

7

ARTICLES AND

EDITORIALS

• Article- An Introduction

• Article Writing

• Types of Articles

• Editorial Writing

3 Mr Bharat Jarolia

An articles analyzes and

interprete. Articles provide

arguments

and counter-arguments.

An article goes to the root

cause of an event or

happening

and provides background

information. Then it

describes the present

situation and

finally peeps into the

future also.This art of

writing will be taught to

students 1

ASSIGNMENT/UNI

T TEST/PRACTICE

sessions

8

PHOTO EDITING

• Photo Selection

• Photo Cropping

• Photo Enlarging

• Photo Reducing & Photo

Sizing

• Photo Retouching

• Photo Reproduction

• Photo Insetting

• Photo Grouping and

Clubbing

• Photo Caption Writing

• Types of Photo Captions

• Photo Features

3 Mr Bharat Jarolia

Newspapers are

information-oriented. But

in addition to informing,

they also entertain

us, educate us, and they

persuade us. Newspapers

carry news. In addition

newspapers also carry a

wide variety of

photographs. Photos

provide the visual break

in the clutter of words. In

this lesson we shall focus

on the various aspects of

photo

editing. 1 Practical

9

INVESTIGATIVE MEDIA

WRITING

• Introduction to investigative

media writing and pursuing

investigative news

• Elements of sting operation

• Protection of self during

investigation

2 Mr Bharat Jarolia

This module will teach

students how to conduct

investigations and the

techniques to follow them 1

ASSIGNMENT/UNI

T TEST/PRACTICE

sessions

10

ETHICS OF MEDIA

WRITING

• Concept of ethical writing

• History of media ethics

• Protocols that binds

journalists

• Punishments for breaking

the laws 2 Mr Bharat Jarolia

Students will acquire

knowledge on ethical

writing and various

protocols that binds a

journalist 1

ASSIGNMENT/UNI

T TEST/PRACTICE

sessions

11

WRITING TV NEWS SCRIPT

ON DIFFERENT SUBJECTS

• Health stories

• Science & Technology

stories

• Environment stories

• Entertainment stories

• Art stories 5 Mr Bharat Jarolia

This unit will teach the

students the various ways

of writing on different

beats 5

ASSIGNMENT/UNI

T TEST/PRACTICE

sessions

12

BASIC DESIGN OF

PACKAGES

• Particular to General

• General to Particular

2 Mr Bharat Jarolia

Students will learn to write

packages from general to

specific and vice versa 2

ASSIGNMENT/UNI

T TEST/PRACTICE

sessions

13

NEWSPAPER AND

MAGAZINE PAGE MAKE

Up

• Concept of Newspaper

Make up

• Principles of Newspaper

Make up

• Visualizing the Total Page

Concept

• Guidelines for Newspaper

Make up

• Traditional Concepts of

Newspaper Make up

• Contemporary Concepts of

Newspaper Make up

• Front Page Make up

• Inside Page Make up

• Editorial Page Make up

• Make up of Sports Pages

• Make up of Life Style Pages

• Tabloid Newspaper Make up

3

Ms. Shikha

Gandhi

One of the most important

changes in the newspapers

and magazines is in the

recent times has

been in the designing and

page makeup.Students will

learn this art in this unit 1

Practical-Dummy

Newspaper

14

TRANSLATION AND

TRANSCRIPTION Important points for

translating and transcribing

for TV news 1 Mr Bharat Jarolia


students the art of

Translation from english to

hindi and vice versa 2

PRACTICE

sessions

15

TYPING

• TYPING IN Hindi

• Typing in English 2 Mr Bharat Jarolia

Students will learnthe tool

of typing in hindi and

english language 3

PRACTICE

sessions

TOTAL LECTURES: 40

1. Basic Journalism R. Parthasarathi

2. The Journalist’s

Handbook M.V. Kamath

Suggested Readings:

3. Professional

Journalism M.V. Kamath

4. Craft of Writing H.K. Kaul

5. Jansanchar aur

Patrakarita Arjun Tiwari

SUBJECT

MMC 202

UNITS UNIT BREAK UP COURSE OVER VIEW

No. OF

SESIONS FACULTY LEARNING OUTCOME

No. of

ASSIGNMENT

S PER UNIT

EVALUATIO

N

1 Introduction to various

printing processes.

Letter, press, offset,

screen printing,

typesetting ,hand

composition,

mechanical

composition,

Typesetting on

computers.

3 Ms.Sunan

da Dixit

The students will

understand the basic

concept of printing

processes and

principles,knowledge of

printing presses,

applications of each

process.

1 ASSIGNMEN

T/UNIT

TEST/Visit to

Printing

Press

2 Desk top publishing.

Creating

Desk top

publishing.Features of

DTP,Software for DTP.

3 Ms.Sunan

da Dixit

This unit will help in

understanding advantages

and study the basic

concept of DTP and its

importance.

1 ASSIGNMEN

T/UNIT

TEST/PRACTI

CAL

MEDIA PRODUCTION

3 Technology for radio

and TV broadcasting

signal Processing ,New

Broadcasting trends

and modes.The

advantages and

disadvantages of

analog and digital

data.

AM & FM, Technology

for TV broadcasting- up

linking, down linking,

terrestrial transmission,

satellite transmission.

4 Ms.Sunan

da Dixit

Understanding of various

frequencies, reception of

radio signals in the form of

AM, FM and multi band

receivers.Different forms

of receiving TV signsls-

satellite,terrestial and DTH.

2 ASSIGNMEN

T/UNIT

TEST/visit to

uplinking

centre in

Noida

4 Microphones, recorders

and mixers.Editing of

radio programmes

Introduction to various

audio equipments like

microphones,console,

recorders and merits

and demerits of each

one of them.Editing

process of radio

programmes.Introductio

n to softwares used for

editing of radio

programmes.

4 Ms.Sunan

da Dixit

Audio mixing and

equalisation, audio

consoles, types of

microphones and their

usage, audio recording and

editing.

1 ASSIGNMEN

T/UNIT TEST

5 Video production , Style

of Shooting, temper of

the content and

selection of production

gadgets.

Video camera formats,

parts, functions, sound

and light equipments

for video production,

Various stages of video

production- pre-

production,production

post production.

Selection of right

equipment required for

the shoot.

4 Ms.Sunan

da Dixit

Technical aspect of TV.

Learning of various

equipments for Electronic

news gathering.Students

will learn the right way of

shooting the content and

choose the equipments

according to the style of

shoot.

2 ASSIGNMEN

T/UNIT

TEST/PRACTI

CAL

6 Editing equipments.

Linear and Non Linear

Editing

Types of editing, editing

for video and audio

programmes. Difference

between linear and non

linear editing systems.

3 Ms.Sunan

da Dixit

Preapring log sheet With

Time Code. Editing,

cutting, improvising the

story through sound and

video effects. Difference

between linear editing

system and non

linear(computer based)

system of editing.

2 ASSIGNMEN

T/UNIT TEST

7 Broadcast equipments

and their co-ordination

satellite, optical fibres,

computers, modem-

their application in

media production.

3 Ms.Sunan

da Dixit

This unit will give students

the required skills to

communicate in the

modern computer

connected world, post the

continuing electronic

revoltion of the 21st

century.

1 ASSIGNMEN

T/UNIT TEST

8

Advertising campaigns,

Planning and Production

What is campaign?

Benefits of campaign,

How to plan advertising

campaign,structure of

ad campaign.Budgeting

for ad campaign.

3 Ms.Sunan

da DixitAs part of the learning

process, students will get

to plan an advertising

campaign plan for

consumer product and

political campaigns.

2 ASSIGNMEN

T/UNIT TEST

9 Set Designing & Art

Direction for TV

Programs

Process of preparing

Layout

Basics of Design

Line/structure

- Combination of

colors

- Texture and feel

- Material

- Depth

Set Execution

- Multiple or one time

- Simple

- Revolving

- Hi Tech

- Natural

3 Ms.Sunan

da Dixit

Designing a set is an art

and craft. Sets are today

an integral part of all TV

shows. Designing, choosing

background,texture,colour

combination,lighting are

the things students will

learn in this unit.

1 ASSIGNMEN

T/UNIT TEST

TOTAL LECTURES:30

Suggested Readings:

1

Jansanchar aur

Patrakarita Arjun Tiwari

2

Jansanchar Avam

Patrakarita Shrinath Sharma

3

Handbook of

Journalism Vir Bala Aggarwal

SUBJECT

MEDIA

RESEARCH MMC 203

UNITSUNIT BREAK UP

COURSE OVER

VIEW

No. OF

SESIONS FACULTY

LEARNING

OUTCOME

No. of

ASSIGNMENTS

PER UNIT

EVALUATION

1 Introduction to Research

Media research and

Scientific method

Need, role,

importance of

media research,

Concept of

research- role,

function and

importance.Scienti

fic method

concept,

Characteristic and

procedure.

2 Ms.

Shikha

Gandhi

Students will

learn about

different types

of research, need

of research and

its

impotance.Diffe

rence between

feedback and

feed

forward.Student

s will learn

scientific

method as

organised,

objective,qualita

tive or

quantitative

impirical

analusis of one

1 Assignment/Unit

Test

2 Methods and Practice of

Media Research, New

method of Research-

Internet

Social research

and

communication

research, Methods

of research

(Census, survey,

observations,

clinical studies,

case studies and

interviews)Familia

rization with

Internet sites

related to media

audience research.

4 Ms.

Shikha

Gandhi

Students will

gain an

understanding of

methods used

across different

segments in the

media industry

and acquire the

analytical and

interpretative

skills needed to

understand and

apply research

findings.

Students will

locate Internet

sites that are

relevant to the

topic of

research.

4 Assignment/Unit

Test/Practical

3 INTERNET AND MEDIA

RESERACH

Internet as a

medium for research

• Familiarization with

Internet sites related

to media audience

research

1 Ms.

Shikha

Gandhi

This unit will

teach students

on how to use

internet as means

of doing resaerch

1 Assignment/Unit

Test/Practical

4 THEORY AND PRACTICE OF

RANDOM SAMPLING

• Introduction to

sampling

• Probability

sampling

• Non Probability

sampling

1 Ms.

Shikha

Gandhi

This unit will

teach students

the process of

studing various

sampling

methods and put

them into

practice

1 Assignment/Unit

Test/Practical

5 Preparation and

administration, Use of

research Suppliers and

Field services.Interviewing,

Interviewing Skills (I/V)

Research and

design,

questionnaires,

handling data,

collection of data

from various

sources,

tabulation, and

interpretation.Duti

es,procedure

adopted and

qualifications of

research Suppliers

and Field

services.Types of

I/V

Setting up the I/V

Background &

Research

Questionnaire

Equipment

4 Ms.

Shikha

Gandhi

They will learn

about the

research process,

design surveys

and

questionnaires

for specific

purposes in

social research,

and be able to

gather primary

research data

through

surveys.Conduct

ing interviews to

gather research

information.

2 Assignment/Unit

Test/Practical

6 Research Design,Levels of

measurement

Content analysis-

qualitative and

quantitative,

feedback and feed

forward.Levels of

measurement-

nominal,ordinal,int

erval and ratio.

3 Ms.

Shikha

Gandhi

Students will

learn meaning ,

need for research

design, different

decisions of

research, features

of good research

design,categories

of research

design.Scientist

have identified

different ways to

measure things

depending upon

the rules, that are

used to assign

numbers to

objects or events.

2 Assignment/Unit

Test/Practical

7 Media Research and

Reporting,Audience

Research Methodology

Report writing,

media research as

a tool of

reporting.Explain

the process of

audience research

as it applies to

various mass

media,access the

full range of

available library

and electronic

resources,

including the

Internet,to

understand and

evaluate media

research as

reported by the

popular press.

3 Ms.

Shikha

Gandhi

Students will

learn how media

research can be

used for doing

research while

reporting.Audienc

e research using

established social

scientific

methods is an

exciting and often

rewarding

endeavor. With

the competitive

nature of the

mass media

marketplace,

informed

decisions can only

be made after

careful analysis of

data.

1 Assignment/Unit

Test/Practical

8 Advertising research Introduction to

advertising

reseach,pretesting

,concurrent testing

and post testing

3 Ms.

Shikha

Gandhi

Students will

learn about how

is pretesting

done. How is

pretesting a kind

of insurance

against bad

mistakes.Story

board test,

labortory

tests,Attiude

testing,post

testingpurchase

behaviour test

3 Assignment/Unit

Test/Practical

9 Statistical methods in

media research-

mean, median,

mode, standard

deviation, chi-

square test.

3 Ms.

Shikha

Gandhi

Media research

generates large

amount of

data.Meaningful

information are

to be drawn from

this

data.Statistical

methods help us

in this process.

3 Assignment/Unit

Test/Practical

10

APPLIED

COMMUNICATION

RESEARCH

• Mood induction

effects of news

program

• Impact of social

identity attachment of

journalist on news

selection and

production

• Bias in reporting

and response

• Advertising effects

on child’s cognitive

formation

• Cartoon TV and

character formation

3 Ms.

Shikha

Gandhi

This unit will

introduce

students to how

mass media

afects masses

and how to

conduct applied

communication

research

2

Assignment/Unit

Test/Practical

11

AUDIENCE RESEARCH Exploratory audience

research

• Impact studies

• Response studies

1 Ms.

Shikha

Gandhi

Assignment/Unit

Test/Practical

12 MEDIA RESPONSE

Citizen Nationalism

• Psychological

effect of media

context

• Virtual versus

actual truth

• Media and self

image

• Media and context

perception

2 Ms.

Shikha

Gandhi

Assignment/Unit

Test/Practical

TOTAL LECTURES 30

Suggested Readings:

Media Research

Techniques Arthur Asa Berger

Mass Media Research Roger D Wimmer

Professional Journalism M V Kamath

SUBJECT

MEDIA

MANAGEMENT MMC 105

UNITS UNIT BREAK UP COURSE OVER VIEW No. OF

SESIONS

FACULTY LEARNING

OUTCOME

No. of

ASSIGNMENTS

PER UNIT

1 Media scene in

India.Foreign

media in India.

Pvt. & Govt. media,

Traditional media and

their use in mass

communication, Foreign

print media(newspapers

and magazines) and

broadcast media(TV and

radio stations) in India.

2 Ms. Archana

Kumari

Media Management

students are

introduced to the

basic principles of

management, how

diferent media

systems operate

under private,

government sector.

Influence of foreign

media in India.

1

2 Newspaper ownership Individual

Ownership,Patnership,Corp

oration,Group or chain

ownership,Employee

ownership,Vertical

ownership and joint

operation.

2 Ms. Archana

Kumari

Through this unit

students will learn

about various forms

of

ownerships.Advantag

es and disadvatages

of each.

1

3 Departments of a

newspaper

Editorial

Department,Advertising

Department,Circulation

Department and Production

Department.

1 Ms. Archana

Kumari


students how

different

departments I a

newspaper work

together. Functions,

responsibilities of

each department.

1

4 Organisational

structure of a

newspaper and

magazines.Manage

ment problem of

print

media.Leading

newspapers and

magazines of

India.

Hierachy of a newspaper

from Editors to trainees

.Economics(revenue and

expenditure) of a

newspaper and

magazine

production.Management

problems of print media-

fight for circulation,

competition,newsprint

policy.Managing staff.

2 Ms. Archana

Kumari

From where does

print media earn its

revenue, its

expenses,

organisational

structure of print

media.Problems

faced by the print

media.External

problems and

internal problems.

1

5 Organisational

Structure of

broadcast media.

Management

problems of

Broadcast

Media.Types of News

& Current Affairs

programs, and their

management

Organisational structure

of Radio and TV- AIR,

DD & Pvt. TV

channels.Internal and

external problems of TV

news

channels.Management of

different types of

programs.

2 Ms. Archana

Kumari

Hierachy of

broadcast media,

Revenue and

expenditure of TV

and Radio.Problem

of TRP. Competition

from other TV

channels.

1

6 Cinema industry in

India

.Documentary and

short film in India.

Structure, organisation

and economics of

cinema in

India.Documentary

genres,Indian

documentary:early

years,Independent

documentary producers

1 Ms. Archana

Kumari

How do Bollywood

operate. Its revenue

and expenditures.

Documentary and art

film

management.P:roble

m of finances.

1

7 News agencies of

India –Regional

news agencies.

structure and

functioning, important

news agencies-

PTI,UNI,UNIVARTA,

BAHSHA

2 Ms. Archana

Kumari

How do news

agencies gather

news and further

disseminates news

to various news

organisations.

Students will learn

history and

functioning of

important news

agencies in India.

1

8 Ad agencies Structure and

functioning, structure

and functioning of PR

departments and

consultancies, Ad

agency commission

system, PR consultancy

fee.

3 Ms. Archana

Kumari

Why hire an ad

agency? Functions of

an advertising

agency.types of

advertising agencies.

1

9 Budgeting Budgeting of Ad & PR

campaign, selection and

empanelling of ad

agencies and PR

consultancies

2 Ms. Archana

Kumari

How to make

budgets of Ad and PR

campaigns, How to

make cost effective

ads.

1

10 Important media

organisations of

the

world.International

Print media

BBC, VOA, ABC, CNN,

NBC, AP, AFP, Itar, Tass

& Reuters,New York

Times,London

Times,Vogue,Cosmopolit

an.

2 Ms. Archana

Kumari

Students will learn

about various

important and well

known media

organisations of the

world. How they

function, history and

contribution to the

news organisations

of the world.

1

11 TV Newsroom

Operations

Editorial

Operations:Technical

Support Operations

Marketing and

Distribution

1 Ms. Archana

KumariThis unit will teach

students how

different

departments in a

TV station work

together. Functions,

responsibilities of

each

department.Marketi

ng and distribution

of programmes.

12 TRADITIONAL

MEDIA • Folk Theatre in India

• Folk Songs in India

• Narrative Forms in

India

• Religious Discourses in

India

• Puppetry in India

1 Ms. Archana

KumariThis unit will

introduce students

to long forgotten

traditional media of

india. Types of

traditional media.

Origin, and role it

plays in spreading

education and

providing

infotainment

1

TOTAL LECTURES:20

Suggested Readings:

1. The Indian

Press - profession

to India

Amma

Bhattarcharyajee

2. Economics

aspect of Indian

Press Ashok V. Desia

3. Indian

Broadcasting H.R. Luthra

4. Strategic

Newspaper

Management Lonard C. Fink

EVALUATION

ASSIGNMENT/U

NIT TEST

ASSIGNMENT/U

NIT TEST

ASSIGNMENT/U

NIT TEST

ASSIGNMENT/U

NIT TEST

ASSIGNMENT/U

NIT TEST

ASSIGNMENT/U

NIT TEST

ASSIGNMENT/U

NIT TEST

SUBJECT

MEDIA

LAWS MMC 105

UNITS UNIT BREAK UP COURSE OVER VIEW No. OF

SESIONS

FACULTY LEARNING

OUTCOME

No. of

ASSIGNM

ENTS

PER UNIT

1 YELLOW JOURNALISM Concept of yellow journalism

History of yellow journalism

Paparazzi journalism

1 Ms. Namrata Sahni This unit will teach

students the basic

concept of yellow

journalism, history,

the fight of the

yellow kid and its

relevance in todays

media

1

2 Introduction to Media Laws Introduction to law. What are

media laws? Defamation and

slander

1 Ms. Namrata Sahni

This unit will

introduce the

students to types of

law-civil and criminal.

Also to th econcept

of defamation 1

3 MEDIA LAWS IN INDIA • Article 19-Freedom of speech

• Contempt of court,1976

• Official secrets act, 1923

• Press and books registration act,

1867

• Copyright act,1957

• Drug and magic Remedies act,

1954

• Children Act,1960

• The Young Persons Act,1956

3 Ms. Namrata Sahni

There are many laws

that regulate the

performance of

media in India.In the

post-Independence

time, the various

Governments

have enacted many

more media related

laws.

2

4

MEDIA LAWS IN INDIA PRE

INDEPENDENCE • First press regulations, 1799

• Gagging Act, 1857

• Vernacular press act, 1857

• Indian press act, 1910

• Entry of foreign press

1 Ms. Namrata Sahni

This unit will

introduce sudents to

pre independence

laws, enacted by the

british govt

1

5 PRESS COUNCIL • Introduction to Press Council

• Press council of India I

• Press council of India II

• AINEC Code of Ethics

• Structure & functions of the PCI

• Act and committees relating to

wages of working journalists

3 Ms. Namrata Sahni

This unit will provide

a detailed account of

the Press Council of

India. With an

introduction to the

Press Council of India

and also the

structure and

functions of the

Press Council of

India.

1

6 ELECTRONIC MEDIA LAWS

• AIR & DD code of broadcasting

news and advertising

• Prasar Bharti act

• Cable TV Regulations act

2 Ms. Namrata Sahni

There are many laws

related to the

electronic media in

India. In this lesson

we shall

discuss about two of

these laws: AIR and

Doordarshan Code of

Broadcasting News

and Cable

Television Regulation

Act.

1

7 ETHICS OF JOURNALISM • Professional Ethics

• Ombudsman

• Lowering of ethical values in

Journalism

1 Ms. Namrata Sahni

This module will

expose the students

to principles such as

objectivity,

impartiality,

truthfulness and

freedom of

information are

some

very contentious

issues before the

mass media today.

1

8 ETHICS IN ADVERTISING

• Ethics and controversies in

advertising

• Code of ethics for advertising by

advertising council of India

• DAVP’s code of advertising

• Various laws of advertising in India

3 Ms. Namrata Sahni


students that how

advertising can

mislead people and

there are certain

laws that regulate

them in India.

1

9

CODE OF ETHICS IN PUBLIC

RELATIONS

• Codes of ethics by International

Public Relations Association

2 Ms. Namrata Sahni

PR industry,

particularly the apex

bodies in the field of

PR, have adopted

selfregulatory

practices. Major apex

bodies

IPRA and PRSI have

formulated

Codes of Ethics.

These codes are

adopted and

practiced by the

member

organizations.

1

10 COMMITTEES & COMMISSIONS REGARDING MEDIA

• Professionalism in media

• Self regulation

• Censorship

• Reports of committees regarding

media in India- Verghese committee,

Chanda Committee, P C Joshi

committee, Bacchawat committee,

First press commission & second

press commission.

2 Ms. Namrata Sahni

Since Independence,

efforts have been

made to find out

about the working

conditions and

ground realities with

regard to the media

in our country. The

Government of India

has, from time

to time, constituted

commissions and

committees in this

regard. These

commissions and

committees study

the situation and give

expert opinions and

suggestions.

1

TOTAL LECTURES:30 20

Suggested Readings:

1. The Indian Press - profession to India- Amma Bhattarcharyajee

2. Handbook of journalism- Vir Bala Aggarwal

3. Media Law and Ethics: Readings in Communication Regulations- Kiran Prasad

4. Media Law- Robert Mart

EVALUATION

ASSIGNMENT/U

NIT TEST

ASSIGNMENT/U

NIT TEST

ASSIGNMENT/U

NIT TEST

ASSIGNMENT/U

NIT TEST

ASSIGNMENT/U

NIT TEST

ASSIGNMENT/U

NIT TEST

SUBJECT

ADVERTISING AND

CORPORATE

COMMUNICATIONS MMC 105

UNITS AS PER

GJU UNIT BREAK UP

COURSE OVER

VIEW

No. OF

SESIONS FACULTY

LEARNING

OUTCOME

No. of

ASSIGNMENTS

PER UNIT

EVALUATION

1 Introduction to Advertising

Definition,

Scope and

Concept of

advertising,

History and

Development of

advertising,

Types of

advertising,

examples of

advertisements. 1

Advertising

Students are

exposed to the basic

principles and

concepts of

advertising that

apply to creative

and media

processes of the

advertising 1

ASSIGNMENT/U

NIT TEST

2 Creativity in advertising

Appeals,

visualisation,

copyrighting and

layout, various

media of

advertising. 3

this unit requires

students to develop

their general writing

skills and to lrean

specific creative

inputs required for

this field. 2

ASSIGNMENT/U

NIT TEST

3

Introduction to advertising

campaign,

Concept of

advertising

campign,

Importance of

media planning in

an advertising

campaign, need of

advertising in the

campaign format. 3

Students will get to

enhance their

learning of strategic

advertising

campaigns through

making different

campaigns.

Students will go

through marketing

briefs, which the

students have to

translate into an

entire advertising

proposal. 2

ASSIGNMENT/U

NIT TEST

4

Ad agency: Structure and

functions.

Why hire an ad

agency? Functions

of an advertising

agency.types of

advertising

agencies. 3

Through this unit

students will learn

how ad agencies

work. As these are

the agencies that

have the talent and

equipments to create

and place

advertisements. 1

ASSIGNMENT/U

NIT TEST

5 Media buying and planning

Reach of media,

readership and

viewership, cost of

media, target

group defination,

media

segmentation,

media negotiations

and contracts 2

Media planning is the

strategic formulation

of activities designed

to carry out goals or

objectives of the

advertising

programmes.invoving

research. Including

steps of media

planning and media

buying. 1

ASSIGNMENT/U

NIT TEST

6 Still Photography for Advertising

Clicking still

pictures for print

ads,placement of

picture.in the ad. 3

students will

placement of an ad in

the print media.How

to use the picture to

attract readers. 2 Practical

6

Elements of Print, Radio,

Television and Internet

Advertising

Introduction to the

media of

advertising. Types

of media-

Newspapers, TV,

Radio, Outdoor

media, transit

media,direct mail. 3

Mass media for

general public are

channels of

information,

education and

entertainment. For an

advertising person

these media are

vehicles that carry

messages to a large

number of

prospective buyers. 3

ASSIGNMENT/U

NIT TEST

7 practical

Practicals in the

production of

Radio

Advertisement

,Television

Advertisement and

print ads. 3

practicals will help

students in making

ads for various mass

medias. 3 Practical

: CORPORATE

COMMUN

ICATIONS

AND PUBLIC

RELATIONS

8

Concept of corporate

communications

intoduction to

corporate

communications ,

how is corporate

communications

different from PR. 1

This unit provides

students with a

broad introduction to

the corporate

communication and

its role in marketing. 1

ASSIGNMENT/U

NIT TEST

9 Introduction to Public Relations

public relations:

Definitions, role

and functions,

types of public and

their importance. 1

This unit provides

students with a

broad introduction to

the principles of

internal and external

public relations.

Understanding the

need for PR. 1

ASSIGNMENT/U

NIT TEST

10 Public in Public Relations

Principles and

function of

public relations

in Govt. and Pvt.

Sectors 1

PR deals with more

than one group at a

time. Most

importantly, they

play different roles

and differ in the type

of relationships they

share with

organisation. 1

ASSIGNMENT/U

NIT TEST

11 Business Communications

Meetings,

Presentations,

Negotiations,

Letters, Memos,

Reports and

Minutes. 2

students will develop

an advertising to how

business

communication takes

place in internal and

external set up. 2

ASSIGNMENT/U

NIT TEST

12

Image building, Publicity,

Propaganda, Public opinion

Areas of publicity,

vehicles of

publicityconcept

of

Propaganda,Public

opinion and its

effects. 1

Students will learn

how is ublicity

different from PR.

Concept of

Propaganda. How can

it become

negitive.Public

opnion and its

importance. 1

ASSIGNMENT/U

NIT TEST

13 Tools of public relations.

concept, Scope,

importance of

tools in PR 1

this unit will explain

the various means,

media and practices

PR persons use to

communicate with

public. 1

ASSIGNMENT/U

NIT TEST

14 Liaise with client

conduct briefing

meetings-

formal/informal,inp

erson, by

telephone, finalize

brief,take notes. 1

How to conduct

meetings, meeting

with the clients,

finalising the

meetings. 1

ASSIGNMENT/

UNIT TEST

15 Media Relations

importance of

media relations,

difference between

press conference

and news

conference. 2

students will learn to

write press release,

know verious types of

news release, learn

how to make support

material for the

media. 1

ASSIGNMENT/

UNIT TEST

TOTAL LECTURES:30 31

Suggested Readings:

1.Advertising Jefkins & Yadin

2.Advertising Art & Sciences Stephan King

SUBJECT

REPORTING 2 MMC 105

UNITS UNIT BREAK

UP

COURSE OVER

VIEW

No. OF

SESIONS

FACULTY LEARNING

OUTCOME

No. of

ASSIGNMENTS

PER UNIT

EVALUATION

1 REPORTING FOR

INTERNATIONAL

MEDIA

Understanding the

international media-

both print and

electronic as it exists

in India. Difference

with Indian

mediaWriting for

international

newspapers,

magazines, websites,

TV and radio

networks

2 Ms. Nishu Chaudhry This unit will

teach students

on how

international

news is covered

and also

writib=ng for

various

international

medias.

2 Assignment/Unit

Test/Practical

2 REPORTING FOR

DOCU-DRAMA

• Identification of

subject. Hiring of

equipments.

Identification of the

crew, Research,

making a proposal for

Elements of

reporting for docu-

drama


teach students

on how docu

drama are shot

and their

difference with

non fiction

reporting

2 Assignment/Unit

Test/Practical

3 REPORTING FOR

SPORTS

Multi camera match

coverage,

Identification of

sources, Writing for

sports visuals

1 Ms. Nishu Chaudhry Students will

learn how to

cover sports and

sports related

events

2 Assignment/Unit

Test/Practical

4 POLITICAL

REPORTING

• Focus on party or

personality

• Reporting daily

party matters

• Election coverage


learn how to

cover politics

and politics

related events

2 Assignment/Unit

Test/Practical

5 BUSINESS

REPORTING

• Reporting of

chambers of

commerce

• Reporting of FMCC

articles and

commodities

• Mandi chase &

Stock Market


learn how to

cover business

and business

related events

2 Assignment/Unit

Test/Practical

6 PROGRAM

REPORTING

• Proposal of special

shows

• Scripting of program

• Advertisement

spacing


teach students

on how to cover

programming

reporting and

scripting for

programmes

2 Assignment/Unit

Test/Practical

7 CHASING YOUR

STORY

• Editing of the story

you have reported

• Arranging music,

commentary, voice

over

• Supers, aston, title,

translation, captions,

graphics and designs


learn on how to

chase a

particular story,

and als0 taking

care of post

production

2 Assignment/Unit

Test/Practical

8 STING

OPERATION

• Types of sting

camera

• Connecting with

sources

• Art of finding

scoops

• Oath of

confidentiality

1 Ms. Nishu Chaudhry Concept of sting

operations. How

are they

conducted? Art

of finding your

source to how to

save yourself

2 Assignment/Unit

Test/Practical

9 BEAT

REPORTING • Planning of shoot

• Contacting PRs

• Team spirit

• Reporting under

stress


learn beat

reporting, and

how to report

under stress and

work in teams.

2 Assignment/Unit

Test/Practical

10 POST

REPORTING

WORK

· Logging

· Viewing

· Re-shooting

2 Ms. Nishu Chaudhry students will

learn the art of

post production

and also do

practical

assignments

2 Assignment/Unit

Test/Practical

Suggested Readings: TOTAL LECTURES:14

1

International News

Reporting: Frontlines

and Deadlines by

John Owen (Editor)

and Heather Purdey

(Editor)

2

The Essentials of

Sports Reporting and

Writing by Scott

Reinardy; Wayne

Wanta

3

Political reporting"

means "royal court

gossip" by Glenn

Greenwald

mmc final 2011

Documents