mma forum brasil - track 03 geolocation factual
DESCRIPTION
Geolocation: transforming location signals into contextual data, enabling you to deliver personalized and relevant app experiences, content, and ads to mobile users.TRANSCRIPT
Enhance Mobile Marketing with Location Data
VIKAS GUPTA
DIRECTOR OF MARKETING, FACTUAL
[email protected] |@VIKASAGUPTA
Location is an Incredibly Rich SignalG E O G R A P H I C
L O C A T I O N
E X T E N D E D D A T A
3 R D P A R T Y M A P P I N G S
D E M O G R A P H I C
A U D I E N C E H I S T O R Y H E R E
C O M M O N N E X T D E S T I N A T I O N
S E A R C H E S N E A R B Y
R E C E N T P I C T U R E S N E A R B Y
E V E N T S N E A R B Y
V I S I T O R S H E R E N O W
THE DATA
QUALITY USER LOCATION DATA
+
QUALITY PLACES DATA
=
QUALITY TARGETING
M O S T P R E C I S E
L E A S T P R E C I S E
Methods of Obtaining Location Data
Not all Coordinate Data is Precise
Not all Coordinate Data is Accurate
QUALITY USER LOCATION DATA
+
QUALITY PLACES DATA
=
QUALITY TARGETING
APPLICATIONS
GEOFENCING
LOCATION BASED AUDIENCES
DYNAMIC LOCATION BASED CREATIVE
ATTRIBUTION
GEOFENCING
LOCATION BASED AUDIENCES
DYNAMIC LOCATION BASED CREATIVE
ATTRIBUTION
GEOFENCING
LOCATION BASED AUDIENCES
DYNAMIC LOCATION BASED CREATIVE
ATTRIBUTION
S o c c e r F i e l d
S t a r b u c k s
W h o l e F o o d s
C h u c k E C h e e s e ’ s
S c h o o l
S o c c e r F i e l d
S t a r b u c k s
W h o l e F o o d s
C h u c k E C h e e s e ’ s
S c h o o l
Mom
Factual Audience Segments
G E O G R A P H I C
B E H A V I O R A L
B R A N D A F F I N I T Y
GEOFENCING
LOCATION BASED AUDIENCES
DYNAMIC LOCATION BASED CREATIVE
ATTRIBUTION
GEOFENCING
LOCATION BASED AUDIENCES
DYNAMIC LOCATION BASED CREATIVE
ATTRIBUTION
FACTUAL
