mixed media serps updated

Download Mixed Media SERPs Updated

Post on 06-May-2015

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My presentation at SES Chicago on Mixed Media SERPs

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  • 1.-Matt Siltala -Dream Systems Media

2. I Asked For Others Take On The Subject:Debra Mastaler:What can I do to create content for my site so I turn up for all the blended searches. Video, image, shopping , local - etc how can I make my site show up in each of those "one boxes? Vince Blackham:It's about controlling more than just regular SERPs, but the images/youtube/and local that could show from a result, its all about the blended result instead of just the regular SERPs these days! 3. Recent Example:(Thanks Andy Beal) 4. How Does This Help Me? 5. I Asked 6. Research Your Audience 7.

  • Asking Questions About?
  • Looking For Answers On?
  • Looking For Videos About?
  • Looking For Images About?
  • Looking For Reviews On?
  • Looking For Testimonials On?
  • Reading Blog Posts/Articles On?
  • Looking For Tips On?
  • Looking For Help On?

Find Out What People Are: 8. Mixed Media In The SERPs

  • Images
  • Videos
  • News
  • Shopping Results
  • Blog Posts
  • Books
  • Review Sites
  • Local

9. Industry Examples: Content

  • If I owned a travel blog/affiliate website I would be all over this information.
  • Blog Posts
  • Tips Section
  • Articles

10. Industry Examples: VideosA guitar blog/product site/whatever could use these sites to get video ideas and then post them on their blog. Could even throw some viral in there and get funny. 11. Industry Examples: ImagesCreate a Flickr group with all different kinds of Round Bed Images.Include those images on your own website & blog. Besides creating something that will show up in a Mixed SERP, you can also answer these questions now, and drive traffic to your sites. 12. Industry Examples: ShoppingGo find out what networks are being used here, and join them! 13. Industry Examples: PressFigure out where they are getting their press (industry specific) and submit a release! 14. Industry Examples: Local(Yahoo Local showing up in a Google result.)Find the places where people are getting listed local - and get listed too! 15. Industry Examples: ReviewsPay attention in the SERPs for sites that are reviewing & comparing.AND YES - See what it is going to take to get your site or products listed. 16. Get Creative 17. Highlights:Images- How can you better use images and get them to show up in the SERPs? Videos - How are others using video?How can you implement with current strategy? Create a YouTube Channel.News- Are you posting regular press releases?Use your competitor to get ideas.They will show up in the SERPs. Shopping Results- Are you using sites like Shopzilla to get into shopping results? There are plenty others too.Blog Posts - Are you even blogging?Find the questions that people are asking - and answer them!You be the one that provides that killer content! Books - Could you write a book about your industry? Review Sites - Make sure your company is listed on review sites. Local - Make sure and set up all your local accounts. 18. Matt Siltala Dream Systems Media, Founder http://www.dreamsystemsmedia.com @Matt_Siltala on Twitter