MissNowMrs.com Gift Card Program

The Perfect Gift for Brides-to-Be

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CASE STUDY

BackgroundMissNowMrs.com was founded in late 2006 to solve a problem that many brides in the United States face – 88.6% of newlyweds spend an average of 13 tedious hours changing their names on important documents. The MissNowMrs.com name change service streamlines the completion of necessary state and U.S. government forms, as well as notification letters for creditors, into a more manageable 30 minute experience. Customers answer a series of questions, the appropriate legal forms auto-populate with their information and then they print each form and follow the detailed filing instructions on the fastest way to go from Miss to Mrs.

The ChallengeWith over 200,000 customers to date, MissNowMrs.com is well known within the wedding community. They recently realized that outside of the 2.3 million brides who marry each year there were 200+ million wedding guests looking for unique and useful shower and wedding gifts. MissNowMrs.com gift cards have been available for purchase on their website since 2008, but they needed a more effective way to present and position their product to the audience of wedding guests.

The AnswerAfter gaining interest from a national pharmacy chain, Rite Aid, to place gift cards alongside wedding and shower greeting cards, MissNowMrs.com began working with Vantiv and Incomm to realize the unique opportunity. MissNowMrs.com faced an extremely compressed timeline to execute on this opportunity and the team at Vantiv pooled resources to get to the finish line.

Vantiv strives to be a true partner throughout each and every merchant engagement and continues to work alongside MissNowMrs.com to capture new opportunities to boost the company’s growth.

Gift card program alleviates the guessing game for practical and thoughtful gift giving.

“MissNowMrs.com could not have had a better partner than Vantiv to handle the entire process from card production, through activation and redemption. MissNowMrs.com has been so satisfied with Vantiv’s gift card product, that we have selected Vantiv for all of our online merchant credit card services as well.”

- Cullen Tate, CEO, Miss NowMrs.com