mississippi architect, march 1964

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    MISSISSIPPI HITEeT

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    I The AMERICAN INSTITUTEA I A of ARCHITECTSMISSISSIPPI CHAPTERThe American Institute of Architects is th e nationul organizution of th e architecturlll profcssion,and it s initials A.LA. following the architect 's name have corne to be recognized publicly as a certificate of merit. His membership in the A.LA. attests to th e architect's integrity, proven profes-sionlll qualifications, and good standing in his community.

    EXECUTIVE COMMITTEEJo e T, Pursell, A.LA.Pres:dentJohn C. Skewes. A.LA.Vice PresidentRobert D. Ladner. A.LA.

    Vice PresidentEdward F. Neal. A.LA.Secretary-TreasurerJames G. Chastain. A.LA.James E. McAdams, A,LA.BILOXIJohn T. Collins, A.LA.Leonard Collins. A.LA.Henry F. Fountain. A.LA.Carl E. Matthes. A.LA.BROOKHAVENJohn Bishop Seavey. A.LA.CLARKSDALEJohn C. Skewes. A.LA.COLUMBUSFred L. Harrison, A.I.A.William I. Rosamond. A.LA.CORINTHB. A. England. A.LA.GREENVILLEHarold Kaplan. A. LA.Matthew l. Virden III. A.I.A.GREENWOODJames E. McAdams, A.LA.GULFPORTFlynt M. Hall, A.I.A .Kenneth W. Hayes. A.LA.Milton B. E. Hill. A. LA.Carl Y. Parker . A.LA.HATTIESBURGStephen H. Blair Jr A.LA.David K. Hemeter, A.I.A.Juan E. Landry. A.LA.

    Juan G. Landry. A.LA.Carl E. Matthes Jr., A.LA.J. Warren McCleskey, A.LA .J. Warren McCleskey. Jr A.I.A .HOLLY SPRINGSHugh H. Rather. A.LA,JACKSONWilliam R. Allen Jr A.I.A.Charles C. Barlow. A.LA.Robert B. Bassett. A.LA.Thomas J. Biggs. F.A.LA.Raymond Birchett, A.I.A.B. A. Brady, A.LA.George Lee Brock, A.LA.W. A. Browne, A.LA .Harold C. Brumfield. A.LA.William E. Campbell, A.I.A.James T. Canizaro, A.I.A.James G. Chastain, A.I.A .James Watts Clark. A.LA.Vance D. Clemmer Jr A.LA.Charles H. Dean Jr., A.LA.Eugene Drummond. A.LA.Robert E. Farr. A.I.A.Frank P. Gates. A.LA.William L. Gill, A.LA.Earl T. Gilmore. A.LA.Arthur J. Godrey. A.I.A.Harry Haas Jr A.I.A.William R. Henry Jr., A.I.A.John F. Hester. A.LA.Grady L. Hicks, A.LA.Ransom Cary Jones, A.I.A.James C. Lee, A.LA.Ja y T. Liddle Jr A.LA.E. L. Malvaney, A.LA.Emmett Malvoney, A.I.A.John M. Mattingly, A.LA.Charles P. McMullan, A.LA.Charles C. Mitchell, A.I.A.William D. Morrison, A.I.A.R. W. Naef. F.A.LA.Edward Ford Neal. A.LA.E. E. Norwood, A.I.A.N. W. Overstreet, F.A.LA.Joseph Russell Perkins, A.LA.Jo e T. Pursell. A.LA.Frank E. Rice, A.LA.Jerry H. Smith. A.LA.John W. Staats. A.LA.T. N. Touchstone Jr., A.LA.

    John L. Turner, A.LA.John M Ware. A.LA.Joseph T. Ware Jr., A.LA.Harry E. Weir. A.LA.Edward J. Welty. A.LA.Dudley H. White. A.LA.LAURELJohn W. Hunt. A.LA.McCOMBWilliam Ragland Watkins. A.LA,MERIDIANBill Archer. A.LA.Luther L. Brasfield, A.I.A.Robert B. Clopton, A.I.A.MISSISSIPPI CITYlloyd K. Grace. A.LA.Willis T. Guild Jr A.LA.NATCHEZBeverly Martin, A.LA.PASCAGOULAPeter J. Baricev, A.I.A.PICAYUNERobert D. Ladner, A.LA.John C. Suffiing, A.LA.STARKVILLEThomas H. Johnston Jr" A.I.A.Thomas Shelton Jones, A.LA.Thomas O. Wakeman, A.I.A.TUNICAJohn H. Pritchard, F.A.LA.TUPelOClarice M. Payne. A.LA.MEMBERS EMERITUSJohn H. Harvey, A.I.A.E.Fresno, Calif.Wilfred S. Lockyer. A.I.A.E.PicayuneRobert J. Moor. A.I.A.E.Gulfport.

    Professional Associates: William l. Addkison, Nicholas D. Davis, Morion Fox, Charles R. Gardner, Eugene M. Hansen, Max l.Harris, James C. Jenkins. J . D. Jernigan, John M. Montgomery. Francis F. Porker, Sidney E. Patton, Leslie P. Pitts, Malcolml. Pointer, J. Ed Ratliff, Moody Reed Jr., James Cooper Rimmer, Thomas H. Smith, John T. West, Robert H. Westerfield, EnochJ. Williams.Associates: Boyce C. Biggers, larry L. Bouchillon, Beverly Ann Bradley, F. Marion Brewer, Robert Burns Jr., Leon W. Burton,Alton B. Clingon Jr ., Lynton B. Cooper, Charles F. Craig, William A. Easom, Thomas J . Gardner, Robert Harrison, AlfredB. Hicks, Monroe J, Hilton Jr., Alfred C. Hopton, Charles Howard, Warnie C. Kennington, William Lawrence, Cronan LeBlanc,Don Leopard, Ralph Maisel, A. Neilson Martin, William D. May, James E, MoorheQd, Clinton C. Nickles, Jerry A. Oakes, JesseC. Pearson, Connely Plunkett, Morion Raidt, Robert W. Riggins, John M. Ware Jr., Malcolm D. Wetzel, Ralph AI",in Whitten,Howard B. Zeagler .

    Mississippi Architect is published monthly by the Mississippi Chapterof the American Institute of Architects, in conjunction with ConstructionNews, Inc . Opinions expressed herein ar e those of th e editor andcontributors an d no t necessarily those of th e Mississippi Chapter, A.I.A.Inquiries may be addressed to P. O . Box 9783, Jackson, Mississippi

    B

    William R. Henry Jr A.LA.EditorHarry Haas Jr A.I.A.Edward Ford Neal. A.LA,Editoria I Advisors

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    How Much Will Your Building Cost?Every prospective building owner has to face the ques-tion of building costs, and the first person he should turn to

    for a reasonable answer is his architect.Until recent years the answers may have been evasive,casual, or overly optimistic, but fortunately there has beena swing in the right direction. Most architects who are

    properly trying to expand their services, now consider ef-fective cost estimating to be a fundamental part of theseservices.

    In the opening discussion stage of a building program,the architect may suggest probable building costs in termsof current area, volume, or other unit costs; but when preliminary drawings are submitted they should be accom-panied by a semi-detailed estimate indicating proposedbuilding materials and reflecting projected techniques instructure and in mechanical and electrical equipment.Finally, a revised estimate should be submitted after working plans and specifications are completed, in order to re-flect changes made during the course of final plan develop-ment.

    The question now becomes: Just how good is an estimate anyway?

    I t could be said that any estimate is better than none,but that would hardly be sufficient. Experience indicatesthat a five per cent variance between the low bid and theestimate is a desirable margin. Obviously we hope fo r bet-ter, bu t occasionally get worse, since the building industryseems subject periodically to radical ups and downs.The estimate of cost remains however an effective toolwhich both architect and owner can use to keep their feeton the ground. One cannot expect to know exactly howmuch a building is going to cost, but he deserves an esti-mate from his architect which is sufficiently accurate tolaunch a successful building program.

    EdWa1'd F. Neal

    c

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    l"lfUIHG nOOM

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    f L O O ~ PlAN lWEI.D

    SOUTII HILLS BRANCH LIBRARYJACKSON

    GODFREY, BASSETI' & PITfSARCHITECTS

    JACKSON

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    SOUTH HILLS BRANCH LIBRARY Photos by Frank Noone

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    Americans Are Becoming "NIGHT PEOPLE"More Activity Concentrates in Evening Hours

    With Assistance of Modern LightingThe people of Greenwich. Connecticut keep their Honor RollMonument alive with floodlightinq at night. The me n whogave their lives are thus beautifully remembered and themeaninq of this memorial is more apparent at niqht thandurinq the day.

    L ITTLE less than two decades ago Americans didmost of their shopping by daylight.It was common for Dad, Mom and the childrento hustle off in the family ca r on Saturday for aday of shopping. For, with Dad at work and thechildren in school during the weekdays, virtuallythe only family shopping day was Saturday.

    However, the big, modern, welllighted shoppingcenters which sprang up in the post war periodchanged the shopping habits of the nation almostovernight. American shoppers became night peopleand tatest statistics prove it.

    Consider these facts, released by the FloodlightingInstitute of Cleveland , Ohio, concerning recent studles of shopping centers:

    (Continued on following page)Floodliqhting of school buildings reduces vandalism whenbuildings are no t in use. encouraqes attendance when niqhtactivities are scheduled. This Is Bloom Township Hi9h SchooLChica90 .

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    "NIGHT PEOPLE"(Continued from page 3)

    31.4 pe r cent of the total traffic arrives duringthe three- to four-hour period after 6 P_M_

    Cars arriving at night carry 10 per cen t moreshoppers than tho se ar r iving during the day.

    Th e average night shopper spends 52 minutesin the center , compared with an average of29.2 minutes for the rlaytime shopper. .The International Counc il of Shopping Centers of

    New York City conducted a survey of evenin,g-hoursales in shoppin g cen ters. A total of 245 cen tersresponded as f o l l o w ~ :

    Per cent of Reported percentage ofcenters re po r ting gross volume after 6 P.M.

    37.7 50 to 75ji ,36 .7 30 to 50 ji25.6 5 to 25 '/0

    100.0%Th e cha nge in bu ying habits has been a boon

    to the shopping center, but it has presented problems for some of the long-established shoppin g areas,especially in sma ll towns.

    Without posItIve ac ti on , these f's tablished merchants have found they coul d no t compete with theshopping center in terms of shopper convenience.

    In doz ens of small towns and cities across theUnited States -and in some large ones, too -mer chan ts have responded to the challenge. The) bondedtogethe r into groups, bought property ad j ace nt totheir shopping areas, tore down existing buildingsand turned the lanel in to spacious, well-lighted parking areas . The) also remodeled store fronts andin teriors and reli gh ted downtown streets.

    Thi s is one side of the coin. On the other side are'the merchants and city officials who refuse to helfJthemselves. They lament that business is u f e r and land values ha ve been reduced in downto\\nareas, bu t they refuse to take positive ac tion toimprove the situation.People, given a choice, re fuse to shop in poorlylighted areas, and the country's constantl y sp ir alin gcrime rate has a lot to do with it. With the threatof m ugg ings, s treet a ttacks and robberies hang ingover virtually ever) cit), people generall) avoidarf'as that do not providp. proper lighting so memeasure of protection .

    The longer merchants and off1cia ls wait, the harderit beco mes to revital izt' affected business areas.

    Money is requir ed to s ho p a! night. jus! as in daytime. so bankers arealso turning into " Night People." This is the Montclair Auto BankBranch. National Newark and Essex Bank. Montclair. N. J.

    Th e Epiphany Lutheran Church in Detroit . Michigan.Floodlighting at night suggests that it is prepared toanswer th e spiritual needs of the community.

    This Dallas . Texas laundry combin es a distinctivearchitectural treatment and brilliant lighting to allractcustomers both day and night.

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    Integrity In Building Constructionby EDWARD G. PETRAZIO

    Skidmore, Owins & MerrillChicago, Illinois

    (Editor's note-based on a speech presented by Mr. Petrazio at NAAMM'sArchitectural Metals Industry Clinic, October 24, 1963, Chicago, Illinois.)INTEGRITY up on a completed project either through the archi -l FEEL it is presumptuous of me to address this tect, the contractor or the owner to ask simply , "how

    group on the proper stainless steel joining tech- is my particular portion of the work doing?"niques when it can be seen from a review of yourprogram that the most current and best techniquesare being presented and discussed in detail.My comments will be limited and relate to thecomprehensiveness of the service and enthusiasm thatthe architectural metal industry can contribute tuthe building industry.A definition of integrity "denotes uprightness orincorruptibility," or briefly, moral soundness; incontrast to the definition of honesty "a general termfor freedom from fraud," or briefly, truthfulness.It is important that these terms be understood in abroad sense inasmuch as honesty can be used inrationalizing, or by quotation of part truths , whereasin good conscience, integrity cannot be so misused.

    WHAT PROMPTED THE SUBJECT OF THIS TALK?With some apologies, I would like to refer to ~ h e

    Harris Trust Bank Building in Chicago and, in particular, the case history surrounding the curtainwall. The confusion an d ambiguities surrounding theselection of the correct and proper material bothfrom a functional and esthetic standpoint involvedthe gamut extending from impartial reports of experts, cost differentials, the best of fabrication techniques, the best to minimize maintenance, the archi tect's recommended material . an d the owner 's choice,all compounded by the fact that the major metalsuppliers were interested in promoting this job fortheir particular metal. It is obvious that a reviewof all the foregoing requirements resulted in it compromise in many areas.

    Following are what I consided to be the majorareas of your influence: (l) longevity and followthrough; (2) presentation techniques ; (3) directconsultation; and (4) basic research.

    LONGEVITYIt is very disturbing to clients who are not aware

    of the tremendous turnover of companies and personnel in the building industry to be confrontedwith the constant change of faces and responsibjlitiesduring the course of the development. execution andfollow up of his particular phase of any construction project. I still feel that not only is good willcreated, bu t a general sense of satisfaction and fulfillment can be obtained by occasionally following

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    PRESENT A TlON TECHNIQUESToo often the various sales engineers and repre

    sentatives fail to recognize that when they call uponan architect's office they are expected to know alittle bi t about architectural design and the philosophy of the type of architecture currently beingevolved by the firm upon whom they are calling.Such a representative should be aware of the varioussizes and the caliber of each architectural firm, andshould so orient his approach to that firm accordingly. A simple case in point is the sales literaturewhich constantly crosses an architect's desk whichif graphically does not contribute to the graphicarts, in addition lacks technical data of any realvalue, it is immediately discarded.

    DIRECT CONSULTATIONA metal manufacturer representative should recognize that the architect's needs vary rapidly, and

    generally such needs are under duress. He expectsto deal with experienced personnel who will understand the problem to be resolved, without a salespitch. Further, he expects that the return answerwill be fast, recognizing the cost and delivery varia bles in order that the product can be competitive.On the other hand, the representative should notbecome a pest by constantly calling the architect onan item which ha s been resolved , yet he must haveenough judgment to realize that he must be persisten t inasmuch as his product might not be the correctproduct for every job.

    BASIC RESEARCHIn addition to the obvious items necessary to meet

    today's competition; namely , low cost, it is expectedthat the vocabulary of the industry be more standardized. I speak in particular here to the properreferencing of metal alloys, their finishes, and theirmaintenance procedures. A great contribution willbe made by your organization upon the completionof your current program of identification of bronzeand brass finishes. My talk would be incomplete ifwe did not talk about possible future items for basicresearch such as: (a) stressed skin; (b) extrusions;(c) metal coatings; (d ) metal textures; (e) refinedconcealed joints and fastenings.

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    NEW DESIGN In Cranes

    O VERHEAD TRAVELING CRANES, used almost universally in large plants and foundries throughoutthe world, have just undergone the most radical design change in their 74-year history.The important break-through was revealed by

    Harnischfeger Corp. of Milwaukee, which developedthe first motorized overhead crane in 1887.Frank M. Blum, head of the firm 's industrial division, said the new development was made possible

    by space-age innovations such as improved electroniccomponents and a pressurized "walk-in" passagewaywhich, in itself, has made the entire concept feasible.

    Other observers meanwhile report the perfecteddesign should make important contributions to plantsof all kinds- particularly in the United States whereinflated wages and other production factors seriouslyinhibit profits.

    Ironically, the advancement is said to show thegreatest economic potentials "where capacity demands are highest, plant area requirements the largest , and work conditions the most adverse."

    Under these conditions, lVh-. Blum said, the newsystem reduces original costs, requires about 75%less maintenance, and yet its production capacityover an extended period will be more than 200% ofthat available with the older systems.

    The first two units, complete with pressurizedchambers and the improved electron ic controls, re-

    6

    "Grab-bucket" weighs about five tonson this radically new overhead travelin g crane just announced by Harnischleger Corp.. 01 Milwauke.e. It is described as a major breaktluough interms 01 production an d reliability. ye twith significant reductions in costs ."

    First installation 01 two initial P&Hwalks-in s are at a large Kansas cementplant-bel ieved to be "the toughestcrane duty-cycle anywhere in the United Sta!es." Each is averaging a 15-tonlilt every 53 seconds. 16 hours per day.cently were installed at a large cement plant inKansas_Although produced by many manufacturers sinceoriginated by Harnischfeger 74 years ago, the basicdesign for all overhead traveling cranep has remained the same. A pair of giant overhead girdersrun the width of the plant or other area to be served,with steel wheels mounted under each corner. Thesewheels travel on tracks near the ceiling which runthe complete length of the area. Finally a heavyduty hoist is mounted on a "cart" or trolley andtravels along the girders, back and forth across thewidth of the plant, while the girders at the same timetravel up and down the length of the plant. Results:A load can be lifted from any spot within the entirearea and carried through the ai r to any other spot -

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    following the shortest route whether it be in parallelor diagonal direction.

    On the surface, the most obvious change in thenew walk-in crane is that the interior of the maingirder is utilized as a well-lighted corridor in whichare located strategic controls and power components , an d inside which maintenance crews can conveniently work.

    Interior aisles of the two Kansas cranes are 8 ft.high, 5 it. wide, and extend almost the full lengthof the 120-ft. girders .The hollow-beam feature (borrowed from a European development) provides in itself a certain degree of protection for the electronic controls andother components. However, fo r more realistic protection against outside atmosphere in which the

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    cralles often must work, each aisle or passageway ispressurized similar to the cabin of an airliner.

    This pressurization is accomplished by a relativelysmall bu t powerful blower which forces ai r continually into the girder, after screening it through woolbag filters which automatically clean themselves. Apressure of about 2 Ibs. above outside atmospherepressure is ma intained- ample to prevent dust seepage and at the same time protecting against excessiveheat accumulation from components within thegirder.

    In adJition to coping with high concentrations ofabrasive dust at cement mills, this same pressurizedwalk-in arrangement will be equally valuable with awide range of other heretofore difficult conditions.Among these are steel mills, copper smelters, bulkchemical plants where corrosive or abrasive atmospheres are encountered, dock-side o p e r a t i [ ) n ~ wheresalt water corrosion almost always presents a seriousproblem; and what Mr. Blum called "a hundredother conditions" where atmosphere pia ys havoc withelectrical relays, contactors , and other sensitive COntponents.

    The previously expensive and often dangerous jobof high-girder inspection and maintenance is "terrifically simplified" by the new con figuration, lVIr.Blum reported . Crews now can perform practicallyall their duties in the safety and convenience of thewalk-in passageway.

    To make this work readily accessible anJ evenmore economical, all electrical panels and controlequipment are mounted against the interior walls.Radical design change for "overhead traveling cranes" includes a pressurized and well-lighted pass-ageway insideth e main girder, running length of the crane. The area isutilized for electronic controls and POWer components. greatlyreducing costs and increasing safety for maintenance crews.

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    mIII

    yI-l

    corati"epe . Artscenter

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    'rop Photo: Use of brick helps provide a warm, invitingly textured, an d clAatly unified entity inthe Atlanta Decorative Art Center. This entrance was planned to give a definite sense of entering. Lower Photo: Textured brick was used in the Atlanta Decorative Arts Center for severalreasons-one of which w as its S'Oftness in overall eHect from a distance, and beauty and interestat close range.T HERE are no back rooms in the new Atlanta,Georgia, Decorative Arts Center.

    Architect John C. Portman, Jr., of Atlanta haseliminated the dreary wholesale outlet atmospherecommon in buildings used to display products andservices of interior decorators and designers.Instead, he planned and developed a quiet oasisof showrooms in a handsome architectural complexin a residential area just three miles from the heart

    of Atlanta . The $800,000 center is described as awarm invitingly textured, and clearly unified entity.Mr. Portman achieved this through sensitive plan-8

    ning and details.One of these details was a skillful blend of steel

    frame and masonry construction. The masonry construction is highlighted by norman size VulcanVelour textured brick that is medium tan in colorfor overall effect. The brick, supplied by Natco Corporation, Pittsburgh, was placed in a lattice-workdesign because of many considerations-includingthe fact that it adds a textured effect, and is completely harmonious with the center's pleasant suburban background.

    It is located on a seven-acre plot in Peachtree

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    Us e 0/ lattice design in this brick wall al the Alkm.ta Decorative Arts Centeradds a textured eHect to the building proper. oHers protection from we-ather.highlights a pattern that changes in appearance. an d controls su n for eastwest orientation of showrooms.

    Hills, a fairly secluded area near Atlanta's \lorthSide where most designers and decorators congregate . The 65,000-square-foot center consists of twolong, parallel , one-story buildings connected at bothends by face hrick walls of the same color and tex ture utilized in front showrooms of each structure.Each building divides into 13 bays-- --25 feet wideand 90 feet deep.

    To achieve a center that would enhance prestige ofthe profession it serves and provide an advantal!eouspsychological ba ckground, Architect Portman gavespecial consideration to purpose and use. He believedthe exterior also required special esthetic values.

    "The norman size Vulcan Velour textured brickwas selected for two reasons. One was because of thescale of the walls in which brick was used. The other

    was because brick enabled us to design a latti cewall, while meeting required structural needs of wallheight- 10 feet for the 'front' walls and 12 feet forconnecting walls at each end," Mr. Portman said. Headded that the "lattice work also tends to add a textured appearance or pattern, giving an interestinl!contrast to the otherwise simple and straight-forwardbackground of the building proper."

    Mr. Portman said lattice design for the walls wasalso employed for other reasons.

    "Among these are sun control for east west orientation of showrooms; to provide a textured patternthat creates a changing appearance (as the sunmov es across the sky, giving different shadow patterns on face of the wall an dcorridors behind thewall) ; and to offer protection from weather withoutshutting off light and fr esh ai r from corridors."

    Already a third structure, of multi-story design , isplanned and will increase the center's display areato 150,000 square feet.

    Spotlights on each of the brick wall panels at the AtlantaDecorative Arts Center produce a festive atmosphere atnight.

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    spli t p e r s o D " ' i t y ~ ~ cODdoDliD;"DIGround was broken for the first "spli t personality"

    condominium development-a new housing conceptwhich will offer senior citizens all the benefits ofliving with mixed age groups without living withmixed age groups.This sounds like double talk bu t isn't. Fo r just

    such a com munity will span the 6900 North Blockbetween Bell and Oakley Avenues in Chicago, Illinois.The $1,500,000 development will be built in twoidentical stages, Bell Oaks East, facinf!: on Bell Avenue and Bell Oaks West, facing on Oakley Avenue.Bell Oaks East will be limited to couples over 50with no children living at home. Bell Oaks West willcontain a mixed age group. Senior citizens can rubshoulders 'Nith people of all ages living across alandscaped terrace- -bu t still sleep soundly withoutthe thunder of little hooves overhead.Bell Oaks East and West will offer a total of 76,one , two and three-bedroom units. Bell Oaks East isset for completion by early sprinf!: of 1%4 and willcons ist of three four-story condominium buildingsconnected on all levels by walkways. Bell Oaks Westis expected to be open for occupancy by October of1964. The buildings in both stages will be served bycen tral elevators.

    10

    The ne w $ 1.500.000 condominium. Bell Oaks.which will span th e 6900 North block betweenBell and Oakley Avenues. The 76-unit condominiumwill be built in two identical stages. Bell OaksEast lacing on Bell Avenue and Bell Oaks West.lacing on Oakley A venue. Th e development isth e lirst "age-integrated" condominium-Bell OaksEast will be limited to couples over 50 with nochildren living at hOMe. an d Bell Oaks West willcontain a mixed age group.

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    building better businessesELECTRICALLY

    McLEMORE ROOFING& SHEET METAL CO.Builders Specialty Items

    Dealer For Expand-O-FlashApplicators For

    Solarflex Roof SystemsFiberglas - Form - Board

    Going Tolal Electric for al l th e services your clientsneed in their merchandising operations insures theefficiency and e f i " e c t i v e n c ~ ~ ~ o e ~ ~ c n t i a l for profits intoday's highly competitive field. Electricity ca n bringdown operating costs; make the building you designmore comfortable; eliminate breakdowns and costlyrepairs. From ew"ry point of view, electricity makessense to ... and dollars for ... alI modern businessmen today. Let us give you more details. We'll behappy to discuss this with you at your convenif>nce.

    Mississippi Power & Light Company_ . owned by investors "Helping Build Mississippi"

    Isc.I . 'EVERYTHING IN STEEL

    Fabricated Structural SteelLongspan Joists &- O. T. Joists

    P.O. BOX 446 PHONE 601- 483-7162MERIDIAN, MISSISSIPPI

    Steel Deck - Standard &- Heavy DutyMiscellaneous Iron - ErectionTUCKER STEEL CO INC.

    Gulfport, Phone 863-1364 Biloxi, Phone 436-3377

    COAST MATERIA!.S CO.- Ready Mixed Concrete-P.O. BOX 61 - GULFPORT, MISSISSIPPI

    PLANT LOCATED19th St. & I. C. Railroad

    PLANT LOCATEDBeauvoir Road &l. & N. Railroad

    P.O. Box 231 Meridian, Miss. Phone 482-3168

    There"s nothing in theworld like wood ..and theres noconstruction wood likeSOUTHERN PINEALWAYS ASK FOR DUALITY

    GRADE-MARKED SOUTHERN PINEPRODUCED AND SOLD BY MEMBER MILLS OF

    MISSISSIPPI PINE

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    GENERAL COMPONENTS, INC.R O O F TRUSSES

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    2130 - 23rd AVENUEGULFPORT, MISS.

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    JACKSON STEEL COMPANY. INC.REINFORCING STEEL AND ALLIED ACCESSORIES

    JOHN B. HOWARD COMPANY.DIAL FL 5-7457 969 SOUTH ROACH ST. Inc.

    P.O. BOX 2671 Materials for ConstructionP.O. Box 2838JACKSON, MISSISSIPPI 104 North Lemon Street FLeetwood 4-2346Jackson, Mississippi

    H

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    Now You Can Design "Clear-Span" forLess Than You Ever Thought PossibleTh e revolutionary principle of st ressed-skin constructionlets you span wide-open spa ces with amazing simplicityand savings_ Steel panels form both finished roof andceiling in a complete , light-weight system ___ quicklyassembled with less materials_ Maintenance is next tonothinr:;g;r-------::!Ii_!Eiiiiii!!!_ . . - ~ : : :

    Flat 10 xihility ofdesign will meet almost any architectural requirements.Com.bines beautifully with conventional building material s or Behlen structural curtain wall.

    Architectural Quality Millwork Since 1911

    Building Supply Company*11 -A StreetMeridian, Mississippi

    For Other Building MaterialsOne Call Will Do it All. - 483-4581

    w. A. BURKETTPlaster Contractor

    *

    Arched Spans From 250' 10 1000' .. . le ts you designhuge structures at a SUI'l)risingly low cost. Clean , clearexteriors and interiors with no exposed tr u ss ing 01 ' supports of any kind, Protect Your Investment

    Complete engineering detail, available to a r c h i t e c t ~ through, , ,WHOLESALE

    MATER I A LS COMPANYBox 1605 - Ha tt ie sburg , Miss.

    Mis"i"ippi Representatives forBEHLEN STRU CTU RA L SYSTEMS

    Fireproof InteriorsNO SUBSTITUTE

    FOR GOOD PLASTERING4737 Robinson Road Ext.

    Phone 352-2027Jackson, Mississi ppi

    ALEXANDER MATERIALSP.O. Box 245 - Hattiesburg, Mississippi

    TEXLITE MASONRY - CERTIFIED BY UNDERWRITERS Plant: Petal, Miss.Paints Cement Dur-o-Wal Mortar Mix Zonolite Tel. 584-5501 - 584-5717

    M IKE RUSSELLPAINTING CONTRACTOR

    COMMERCIAL INDUSTRIAL FAULKNER CONCRETEPIPE COMPANY

    Established 1915

    SANDBLASTING WATERPROOF Manufacturers of Concrete Pipe

    Tel. 584-6226 P.O. Box 992Hattiesburg, Mississippi

    5073 GERTRUDE DR.JACKSON 4, MISSISSIPPI

    BUILDERS ACCESSORIES

    372-7361 PLANTS: Gulfport, Miss., Hattiesburg, Miss.Jackson, Miss., Meridian, Miss., Mobile, Ala.

    WIRE MESHREINFORCING STEEL FABRICATORS

    SARGENTCOMMERCIAL an d RESIDENTIAL

    HARDWARE4fJNOUA S-rEEL COMPANY

    P. o. BOX 76 6 MERIDIAN, MISSISSIPPIPHONE 483-4301

    HOLLOWMETAL DOORS 6- FRAMES

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    WESTINGHOUSEHEATING - AIR CONDITIONING Wholesale DistributorCLIMATE ENGINEERS. INC. RESIDENTIAL COMMERCIAL INDUSTRIAL

    168 E. PORTERJACKSON, MISS.

    353-4681

    CONCRETE PRODUCTSand Supply Company, Inc.

    SA YOU CASOTTE ROAD P. O. BOX 65. PASCAGOULA. MISS.

    Southeastern Materials CompanyHattiesburCJ Brick Works

    American Sand & Gravel CompanyTel. 584-6436

    409 Ross Building Hattiesburg, Miss.

    This publication comes to you through thecourtesy of the Sponsor, whose name appears on the front cover, and the responsible group of firms listed on these pages.

    JACKSON Blue Print & Supply Co.Frank S. Arnold, OwnerARCHITECTS AND ENGINEERS SUPPLIES

    762 8911

    FLEETWOOD 3-5803416 E. AMITE STREET

    P.O. BOX 182JACKSON, MISSISSIPPI

    Mississippi's First Blue Print Shop - - - Established 1923

    J ~ C K S D n Slone C D m p ~ n ' " I NCORPORATED

    MANUFACTURERS ARCHITECTURAL STONEVIBRAPAC MASONRY UNITS EXPOSED AGGREGATE PANELS

    330 W . MAYES ST. JACKSON, MISSISSIPPI EMerson 6-8441J

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    JACKSON CONCRETE READY -MIX CONCRETE, JAX -LiTE CONCRETE MASONRY, JAX-DEK PRESTRESSED CONCRETE, MISS-LITE AGGREGATE, SAND & GRAVEL

    FL 4-3801 Jackson, Mississippi P.O. Box 1292IIA HOME OWNED INDUSTRYI I

    Wetmore & Parman, Inc.Contractors and Builders

    649 N. Mill St. 355-7443Jackson, Mississippi

    A. L. Parman, President W . A. Schmid, Vice-President

    ELLIS SUPPLY COMPANY"Since 1927 - - - Serving Mississippi with Steel"

    JOISTS -::- STRUCTURAL STEEL

    9 1 \ I \ I \ ! \ I ~ P.O. BOX 1016 PHONE 939-4584

    JACKSON 5, MISSISSIPPIBRANCH OFFICE & PLANT AT WEST POINT, MISS_

    P.O. BOX 383 - PHONE 2081THE BUSINESSMAN'S DEPARTMENT STORE

    - Office Furniture - Printing- Office Supplies - Rubber Stamps- Office Machines - LibraryGREETING CARDS & GIFTS

    STAFF DESIGNER - STAFF ARTIST

    TheOFFICE SUPPLYCOMPANY

    "Complete Office Designers, Outfitters and Printers"509 East Capitol Street Jackson, Miss. Dial 948-2521

    LAUREL BRICK & TILECOMPANY. Inc.

    for .

    Manufacturers- Office an d Plant -N. MERIDIAN AVENUE

    P.O. Box 583Phone 428-7467

    LAUREL, MISSISSIPPI

    IN MISSISSIPPIit's . ..

    UTHERN ( f f i m ~ - GLASS and GLAZING- BUILDING MATERIALS- BUILDING SPECIALTIES- The BEST in SERVICE

    315 E. Pine - Hattiesburg, Miss. - JU 2-1574C O N C R E T E B L O C KSAND ALLIED BUILDING SUPPLIES

    "BETTER BLOCKSFOR BETTER BUILDING"

    Steam Cured - Burned ClayMasonry Insulation Materials

    A.S.T.M. - Underwriters LabelStrength - Accuracy - Beauty

    L Y L E SCONCRETE BLOCK PLANT102 11 th Ave. South Ph . 483-2803

    Meridian, Mississippi

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    CONSTRUCTION NEWS, INC.P. O. Box 679Mount Vernon, New York

    BULK RATEU. S. POSTAGEPAID

    Permit No. 1459New York, N. Y.

    MISSISSIPPI ARCHITECT-A.I.A.

    Quality Building Products

    BUILDERS HARDWARE

    BONDINGANDCURINGAGENT

    ~ I R A " ' \ V A L Veneer ~ n S U l a l e d

    PORCELAIN PANELS

    by

    METAL BUILDINGS

    FORCONCRETE

    ANDCEMENT

    COATINGS

    FOLDING DOORS

    2689 LIVINGSTON ROAD. JACKSON, MISSISSIPPIMETAL WINDOWS-GLAZED STRUCTURAL TILE-MOVABLE PARTITIONS-ROOF DECK