Honest Tea seeks to create and promote great-tasting, healthy, organic beverages. We strive to grow our business with the same honesty and integrity

we use to craft our recipes, with sustainability and great taste for all.

MISSION STATEMENT

Mission Highlights from 2016

In 1998, Honest Tea was launched in Seth’s kitchen. Ten years later, we received our first investment from The Coca-Cola Company. Since then, we have expanded our Fair Trade, organic, and zero calorie varieties to provide more great-tasting, low-calorie, organic beverage options for our consumers and meaningful change for our sourcing communities.

HONEST TEA ON A MISSION

*All of our tea leaves and sugar are Fair Trade Certified™. Our only varieties which are not Fair Trade are Honest Fizz and Honest Kids, because they do not contain any tea or sugar.

Organic

Fair Trade Certified™

Beverage Varieties in Market

Zero Calorie

0

0

0

29

7

2

47

13

A tea growing community is so much more than just the tea pluckers — it also includes families and local businesses that spring up around the tea garden.

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200

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2015

36*

CONVERTING TO 100% FAIR TRADE CERTIFIED™ SUGAR

2016 marked a major milestone for us: we transitioned the sugar in our bottled PET (plastic) line over to Fair Trade Certified™, thereby completing the process of switching all of the organic sugar across our product lines to Fair Trade, organic sugar. Since 2003, when we launched the first bottled tea made with Fair Trade tea leaves, we’ve contributed more than $1 million in total purchasing premiums and have continuously sought to deepen our commit-ment to Fair Trade.

Our Fair Trade purchasing premiums help enable farmers to invest in schools and hospitals, as well as farming equipment that can help increase economic self-su�ciency. A council of workers in the sourcing communities — primarily in India, China, and Paraguay — decides how the premiums are invested.

CONVERTING TO 100% FAIR TRADE CERTIFIED™ SUGAR

Jashoda, a tea plucker at the Jalinga Tea Co (India) Pvt Ltd tea estate, had been experiencing issues with her vision. She was unable to buy glasses due to the high cost and the 50 km journey to the nearest optometrist. To address issues like Jashoda’s, Honest Tea partnered with Fair Trade USA and VisionSpring to provide eye screenings to tea pluckers in rural regions of India. Of the 3,885 Jalinga community members provided free screenings in 2016, 80% were prescribed glasses, improving both their quality of life and their earning potential as tea pluckers.

Peach Oo-La-Long Tea became first bottled tea in history to use Fair Trade Certified™ tea leaves

Transitioned all organic sugar to Fair Trade Certified™, organic sugar

Transitioned all organic tea leaves to Fair Trade Certified™, organic tea leaves

200

5

200

6

200

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200

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2010

2011

2012

2013

2014

2015

Honest Tea Fair Trade Premiums (2005-2015)

Tea Premium Sugar Premium

Launched Honest Summer Refreshers made with Fair Trade Certified™, organic sugar

Take a look at our growing impact through Fair Trade premiums:

$50,000

$100,000

$150,000

$200,000

2016

2003

MORE FAIR TRADE PREMIUMS = MORE RESOURCES FOR OUR SOURCING COMMUNITIES

SPREADING THE HONEST TEA MISSION

This year, we had multiple opportunities to share our mission with new customers and further democratize access to organics. Honest Kids launched in thousands of new restaurants throughout the United States, and a select group of our teas set sail across the Atlantic Ocean.

We introduced the Honest Kids Appley Ever After juice box to Chick-fil-A locations nationwide. It is available as a beverage option in the chain’s Kid’s Meals, and represents the first organic beverage option at the restaurant chain. Chick-fil-A has over 2,000 locations in 43 states.

Honest Kids Spreads Its Wings at Chick-fil-A

We brought three adapted versions of our herbal teas to Germany: Black Forest Berry Herbal Tea, Ginger Oasis Herbal Tea, and Heavenly Lemon Tulsi Herbal Tea.

Guten Tag, Germany!Honest Tea

Expansion into Germany

Honest Tea HQ Bethesda, MD USA

NOWAVAILABLE

AT

ANNUAL POUNDS OF ORGANIC

INGREDIENTS PURCHASED

17,698,963790,000

SERVINGS SOLD

367,817,71334,033,275

ANNUAL FAIR TRADE PREMIUMS

GENERATED

2015 $315,592$29,313 2007

4827 Bethesda AvenueBethesda, MD 20814

301 652 3556www.honesttea.com

© 2016 Honest Tea, Inc. All rights reserved.

As our company grows, so do our e�orts to make a positive impact on the world. Since our partnership with The Coca-Cola Company began in 2008, we have been able to expand our business and advance our mission. Take a look at the progression of our impact from just before Coca-Cola invested in Honest Tea to today.

ACCELERATING OUR FAIR TRADE AND ORGANIC IMPACT

View the full report online at www.honesttea.com/mission

ANNUAL POUNDS OF FAIR TRADE INGREDIENTS PURCHASED

2015 3,716,05772,977 2007

20152007

20152007

QUALI-TEA INGREDIENTS

As of March 2016. Our sources sometimes change from year to year. For a complete listing of ingredients used in our beverages, visit www.honesttea.comNORTH AMERICA | SOUTH AMERICA | EUROPE | AFRICA | ASIA PACIFIC

IndiaTULSI

ParaguayCANE SUGAR

ChinaGREEN TEA

LEAVES

ALL INGREDIENTS LISTED ARE CERTIFIED ORGANIC

BY PENNSYLVANIA CERTIFIED ORGANIC

Agave Syrup Mexico

Blueberry Juice Concentrate Canada, USA (also Chile)

Concord Grape Juice Concentrate USA

Cranberry Juice Concentrate USA

Lemon Peel USA

Lime Juice Concentrate Mexico

Maple Syrup USA

Orange Juice Concentrate Mexico

Peach Puree USA

Peppermint USA

Raspberry Juice Concentrate USA

Spearmint USA

Strawberry Juice Concentrate USA

Watermelon Juice Concentrate USA

Cane Sugar Paraguay

Honey Brazil

Lemon Juice Concentrate Argentina

Mango Puree Colombia

Mangosteen Puree Brazil

Yerba Mate Powder Brazil

Orange Peel Paraguay (also Ghana)

Apple Juice Concentrate Turkey (also Argentina)

Blackberry Leaves Bulgaria

Lemon Balm Austria (also Germany)

Lemon Extract Italy (also Argentina, USA)

Pomegranate Juice Concentrate Turkey (also USA)

White Grape Juice Concentrate Spain (also Argentina, USA)

Hibiscus Zimbabwe

Honeybush South Africa

Lemon Grass Egypt

Rooibos South Africa

Black Tea Leaves (All Types) India

Ginger Root India

Oolong Tea Leaves India

Tulsi India

Cinnamon Vietnam

Erythritol China

Green Tea Leaves (All Types) China

Stevia Leaf Extract China

White Tea Leaves China

Lemon Myrtle Australia

We search the world for quali-tea organic ingredients – focusing not only on taste, but also on supporting the communities from which we source. Here’s a look at where we purchase many of our key ingredients: