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  • 8/3/2019 Mission Critical Industry and Construction Trends

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    M I S S I O N C R I T I C A L

    I N D U S T R Y A N D C O N S T R U C T I O N T R E N D S

    Professionals at the 7x24 Exchange Conference share their views on the

    state of the U.S. Mission Critical Industry and the outlook for the future.

    F E B R U A R Y 2 0 1 2

    Photo by Joe Kay, Joe Kay Studios

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    Foreword

    The importance of mission critical facilities to corporate and

    public infrastructure continues to grow, and Mortenson will

    continue to bring ingenuity, industry knowledge, and technical

    expertise to bear on advancements shaping the industry.

    To that end, we are pleased to share with you the following

    insights and perspective.

    The current dynamics in the U.S. mission critical industry rival that o

    industries like tablet computers and smart phones. Excitement or the

    industry could be seen at the Fall 2011 7x24 Exchange Conerence where

    a record-breaking number o data center and acilities proessionals

    gathered at the Arizona Biltmore Hotel.

    We gathered eedback rom 90 proessionals at the conerence to

    conduct this study. Respondents described a market that is strong

    despite the struggling economy, where transormational changes are

    taking place across a broad array o operational areas.

    Optimism or the uture is high, with no obvious end in sight to either

    the strong expansion o mission critical capacity or the underlying orces

    necessitating this growth. Indeed, perhaps the greatest challenge acing

    industry participants is which o the many promising technologies and

    design trends will defne the uture o the industry.

    ContentsStrong, Shiting Market _______________________________________1

    Staying Power _______________________________________________2

    Potential Threats _____________________________________________3

    Hot and Dense ______________________________________________4

    Cool and E cient ____________________________________________5

    Better and Faster ____________________________________________6

    Tranditonal vs. Collaborative Delivery ____________________________7

    Where Can Contractors Help? __________________________________8

    Mortenson is Listening ________________________________________9

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    1

    A full 83 percent of colocation provider respondents and 60

    percent of corporate and public entity respondents will likely

    make mission critical investments in the next 12-24 months.

    New internal data center

    Internal data center retroft/ expansion

    Colocation or expansion o thirdparty commitments

    At least one o the above

    Current investment plans o mission critical stakeholders reect the likely

    growth o the market.

    Over two-thirds of respondents reported that overall market

    preference is shifting toward co-location facility capacity, with morethan a quarter describing the growth in preference as significant.

    The act that more colocation respondents are planning new investments

    than corporate or public entities may indicate a shit away rom internal

    data center ownership toward colocation acilities. Another sign o this

    potential shit: 33 percent o all corporate and public entity respondents

    who manage their data center capacity internally are nonetheless planning

    to make new colocation acility commitments in the next 12-24 months.

    Will your company make any of the following data center

    investments in the next 12-24 months?

    Design, engineering, and supplier respondents anticipate healthy

    volumes o uture activity as well. A ull 89 percent believe their data

    center workload will increase over the next two years, with a quarter

    anticipating substantially higher volumes.

    Strong, Shifting Market

    Colocation provider respondents

    Defnitely will Probably will Probablywill not

    Defnitelywill not

    New internal data center

    Internal data center retroft/ expansion

    Colocation or expansion o thirdparty commitments

    At least one o the above

    48% 24% 5% 23%

    32% 32% 16% 21%

    35% 25% 15% 25%

    63% 20% 17%

    20% 60% 20%

    40% 40% 20%

    20% 20% 20% 40%

    60% 20% 20%

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    Staying Power

    Participants were asked which two sectors o the economy will have the

    greatest need or new data center investments over the next fve years.

    Healthcare was ranked as one o the top two sectors by nearly every

    participant (92 percent), receiving signifcantly more votes than the next

    highest sectors--technology companies (53 percent) and government

    (30 percent).

    Please select the two sectors you think will have the greatest

    need for new data center capacity over the next five years:

    Solid data center growth is seen continuing well into the uture.

    All respondents

    Eighty-two percent of participants believe the current strong

    growth of data center construction will continue for at least

    the next five years, with 25 percent believing the growth will

    last at least 10 years.

    Greater digitization of information is seen as the most important

    factor driving data center growth, followed by growth in cloud-based

    services and applications (Saas, Iaas, etc.).

    Please rank from one to five the following items in terms of

    what is driving strong data center growth at this time:

    All respondents

    Greater digitization o inormation

    Growth in cloud-based services / applications

    Growth o new devices

    Growth in other applications / services

    Corporate legal requirements to maintain data

    Driving growth the most

    (2.0)

    (2.2)

    (2.4)

    (2.8)

    (2.9)

    A 2011 study by Gartner shows that the volume o storage data isgrowing at a rate o 40 percent to 60 percent each year. Not only

    is dramatic growth continuing in established mediums such as

    corporate email, but new media ormats such as video recordings

    are now being stored.

    Cisco recently released a study stating that by 2015 data center space

    devoted to cloud computing will grow an astonishing 12 times romwhere it was in 2010.

    Driving growth the least

    AverageRank

    ing

    Received

    Healthcare

    Technology companies

    Government

    Goods companies (e.g. consumergoods, manuacturers)

    Education

    92%

    53%

    30%

    Services companies (e.g. lawfrms, fnancial organizations)

    7%

    10%

    13%

    % o Top Two Votes Received

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    3

    Potential Threats

    What are the one or two greatest threats to the data center

    market that could end current growth?

    We asked respondents to write down the one or two biggest threats that

    could end the data center boom. Their grouped responses are shown below.

    All respondents

    These responses suggest that for many it would take a

    major economic or political event of a scale much greater

    than exists todaysuch as a global economic collapse or

    the passage of sweeping new CO2 regulationsto bring

    down the mission critical market.

    Although the weak economy o the past several years has ailed to stop

    the expansion o data centers, the top threat identifed by 27 percent o

    respondents was the economy and the potential or a double dip reces-sion. Likewise, although government policies today do not signifcantly

    hinder the market, regulations received the second highest mentions.

    Recession / economy

    Regulations / government

    Price / cost

    Financing / banking industry problems

    OverbuildingNew technologies / designs

    Nothing

    OtherThe cloud

    27%

    16%

    11%

    11%

    8%

    8%

    6%3%

    10%

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    4

    Hot and Dense

    Which does your current data center operations include?

    A high majority of respondents currently utilizing the above

    features were colocation providers, which suggests theseproviders are early adopters of new practices.

    Corporate, public, and colocation participants were asked whether

    their current mission critical operations include emerging data center

    characteristics such as modular data centers. Approximately 30 percent

    said high-density and high-temperature operations were a major part o

    their operations, with another 42% reporting these characteristics were a

    minor part o operations.

    Corporate, public entity, and

    colocation provider respondents

    Similar to current operations, more participants see high-temperature

    and high-density data centers as playing a major role in the uture than

    other characteristics such as remote, containerized, or renewable energy

    data centers.

    How much of a future trend will the following be?

    All respondents

    Equipment / data centers thatcan operate at high temperatures

    High-density data centers(>250 watts / square oot)

    Containerized or modulardata centers

    Data centers outside o the U.S.

    Major part oooperations

    Minor part ooperations

    Not part o currentoperations

    31% 42% 27%

    27% 42% 31%

    23%

    25% 15% 25%

    23% 23% 54%

    65%12%

    39% 53%8%Remote / non-urban data centers

    Equipment / data centers thatcan operate at high temperatures

    High-density data centers(>250 watts / square oot)

    Containerized or modulardata centers

    Data centers outside o the U.S.

    Major uture trend Minor uture trend Will not be a uture trend

    70% 24% 6%

    68% 28% 4%

    43%

    25% 15% 25%

    43% 52% 5%

    23%34%

    48% 19%33%

    Remote / non-urban data centers

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    5

    Cool and Efficient

    Rank the following factors in terms of which most influence

    where you locate new data center investments:

    The large number of promising technologies and areas

    participants identified reflects the tremendous advancements

    currently taking place, and also suggests a lack of agreement

    as to which offer the most promise.

    Respondents were asked to write down the most promising new

    technologies they see or data centers. Their grouped responses are

    shown below.

    Respondents did not consider proximity to their existing business to be

    one o the top fve actors driving new data center location decisions.

    However, respondents participating in this survey also have not rushed

    outside o cities to construct mission critical acilities. Only eight percent

    o participants stated that remote or non-urban data centers were a

    major part o their operations.

    Energy and cooling costs receive top consideration

    when making data center location decisions, which is

    understandable given the cost of these factors to facilities

    that operate 7x24x365.

    What are the most promising new technologies

    you see for data centers?

    Corporate, pubic entity, and

    colocation provider respondents

    Cost o energyCost o cooling/potential or ree cooling

    Proximity to fber

    Little or no threat o natural disasters

    Cost o real estate

    Proximity to transportation

    Proximity to your existing business

    Greater Influence on Location

    (2.0)(2.2)

    (2.3)

    (3.3)

    (3.4)

    (4.4)

    (4.9)

    Lesser Influence on Location

    AverageRanking

    Received

    Many technologies/areas mentioned relate directly to energy and energy

    e ciency. The number one response o alternative, on-site energy

    generation is promising to many even though certain challengessuch

    as initial build cost premiumsremain to making on-site generation a

    reality. Many responses also relate to reducing cooling costs, includinghigher operating temperatures, designs that optimize the use o

    ventilation and evaporative cooling techniques.

    All respondents

    Alternative energy / on-site energy

    Higher energy e ciency

    Modular / exible designs

    Airside economizing / better use o air

    Evaporative cooling

    New cloud services / applications

    Other cooling technologies

    Other

    High density data centers

    15%

    13%

    10%

    8%

    8%

    6%

    6%

    6%

    4%

    Higher operating temperatures13%

    Better voltage distribution

    12%

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    6

    Better and Faster

    Participants were optimistic that the e ciency o mission critical

    acilities would continue to improve.

    What speed to market is reasonably achievable over the

    next five years for a new Tier III, two megawatt data center?All respondents

    In your opinion, what data center efficiency level will be

    considered average over the next five years?

    70%

    Fifty-eight percent of participants believe an average PUE levelof at least 1.3 is achievable over the next five years, which is a

    30 percent improvement over the 1.8 average PUE level

    reported in May by the Uptime Institute.

    Power Usage Efficiency (PUE) Level

    All respondents

    What will drive greater data center efficiency?

    Speed to Market in Months

    All respondents

    About half of participants believe a 10-12 month speed to

    market can be achieved for a new Tier III, two megawatt

    data center, with another 38 percent believing a six to nine

    month timeframeor even shorteris possible.

    When asked to write down the actors that will drive greater data

    center e ciency, higher operating temperatures and better cooling

    technologies were mentioned the most. Several others mentionedtheir belie that external actors will orce data e ciencies, such as

    higher energy prices and potential government policy actions. A ew

    participants even expressed a belie that a new carbon tax will be

    implemented in the uture.

    Respondents were also asked what uture speed to market is

    achievable over the next fve years.

    This represents a signifcant improvement rom today, where Tier III

    data centers can oten take well over a year to construct.

    1.2 PUE 1.2 - 1.3 PUE 1.4 - 1.5 PUE 1.6 - 1.8 PUE >1.8 PUE

    4% 54% 15%26% 1%

    Better cooling technologies

    (airside economizing was 7% o the 21%)

    Pressure / actions rom government and

    utilities

    Energy costs

    Better understanding / educationR&D / better designs / peopleSustainability concernsOther

    21%

    16%

    12%

    5%

    5%

    3%

    17%

    Higher operating temperatures21%

    < 6months 6 - 9months 10 - 12months 13 - 18months

    2% 36% 13%49%

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    7

    Traditional vs.

    Collaborative Delivery

    A number o delivery methods are utilized to construct new

    mission critical acilities, ranging rom the traditional design-bid-

    build approach to collaborative solutions such as design-build andintegrated project delivery (IPD).

    The majority o corporate, public entity, and colocation providers

    believe that preerence or design-bid-build is growing at this time.

    A couple o respondents stated that the current economy has made

    this approach more attractive rom an overall cost standpoint.

    These sentiments contrast with the majority o engineering, design,

    and supplier respondents, who believe preerence in design-duild

    and integrated project delivery is growing. It was not clear rom the

    written responses why A/E and supplier respondents would perceive

    more growth in collaborative solutions than owner respondents do.

    Integrated approaches can ensure desired results when executingcomplex projects. The growing sophistication o mission critical

    acilities may be driving greater interest in design-duild and IPD

    within design and contractor communities. Owners who are less

    amiliar with these methodologies may still need more inormation

    regarding their advantages.

    It should be noted that only a small minority o respondents

    elt preerence or any particular delivery method was growing

    signifcantly, suggesting relative stability in delivery preerences at

    this time.

    What is the trend in preference across the industry for the

    following project delivery methods?

    Corporate, Public Entity, andColocation Provider Respondents

    Engineering, Design, and

    Supplier Respondents

    Design-Bid-Build

    Integrated ProjectDelivery (IPD)

    Design-Build

    CM at Risk

    15% 56% 22% 7%

    12% 12% 73% 3%

    18% 35% 54% 3%

    21% 25% 46% 8%

    Design-Bid-Build

    Integrated ProjectDelivery (IPD)

    Design-Build

    CM at Risk

    6% 28% 35% 31%

    3% 32% 53% 12%

    18% 48% 23% 11%

    15% 57% 20% 8%

    Growingsignifcantly

    Growing Stayingthe same

    Shrinking

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    Where Can

    Contractors Help?

    Educate and help the client understand the impacts of

    their decisions, said one respondent.

    Participants wrote down the ways they elt builders can most help new

    mission critical projects be successul. Their grouped responses can be

    seen to the right.

    Owners o data centers such as corporations and colocation providers

    emphasized the importance o builders to eectively educate, listen, and

    communicate with them.

    One important way contractors can help clients understand the

    impact o their decisions is through the use o advanced technolo-

    gies such as BIM/VDC. These technologies improve the coordinationand exchange o inormation between project stakeholders and

    allow or the early identifcation o issues that could prove to be

    costly during the construction phase.

    Owner responses point to a potential larger role or alternative delivery

    methods such as design-build. Alternative methods aord builders the

    opportunity to advise owners early in the process beore key design and

    investment decisions are fnalized.

    Engineering and design respondents ocused on the need or builders

    to be involved early in the process, collaborate with others, and bring a

    strong team to the project.

    What is the most important thing(s) a builder can do

    to ensure a successful mission critical project?

    Engage early to ensure that designs and speed to market

    demands can be achieved, said one A/E respondent.

    GCs who bring the best collaboration and communication

    skills ensure the most successful project, stated another.

    Corporate, public entity, andcolocation provider respondents

    Educate and inorm

    Listen / understand customer needs

    Communicate

    Ensure the best price

    Be involved early in the process

    Other

    34%

    23%

    11%

    11%

    11%

    10%

    Engineering and designer

    respondents

    Be involved early

    Collaborate, integrate

    Support design-build

    Listen / understand needs

    Accurate pricing

    Other

    26%

    22%

    8%

    6%

    6%

    14%

    Have a great team12%

    Communicate6%

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    9

    Mortenson

    is Listening

    We sincerely thank the proessionals who oered their time to participate

    in this study. Input rom studies like this and active listening to our

    customers and business partners in day-to-day dialogue orm the basis

    or the strategic direction o Mortenson Construction. Our aim is to bein lockstep with our customers and partners, resulting in a construction

    experience thats second-to-none.

    In todays dynamic mission critical industry, we are continually examining

    our procedures with an eye to streamlining processes and creating

    e ciencies. Our goal is to deliver e cient, high quality structures

    that provide our customers the lowest liecycle cost o ownership. We

    invite our customers to explore our industry-leading alternative energy

    solutions and sustainability capabilities. We are dedicated to working

    in an open and integrated manner with all o our business partners and

    customers.

    We welcome the opportunity to share more with you about Mortensons

    mission critical expertise, delivery methods and unique capabilities to

    provide world-class quality, innovation, and service to our customers.

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    To learn more about Mortensons mission critical capabilities, contact the office nearest to you:

    Chicago, IL Denver, CO Madison, WI Milwaukee, WIHansel Bradley Courtney Ryan Je Madden Alicia Dupies847.472.8104 720.259.4823 608.287.5949 262.879.2537

    Minneapolis, MN Phoenix, AZ Seattle, WA Toronto, Canada Shanghai, ChinaScott Ganske Ron Vokoun Chuck Haigh Brent Bergland Mike Koalska763.287.5147 480.339.7835 206.795.1096 763.287.5649 763-287-3545

    Mortenson Offi ces and Mission Critical Project Locations:

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    A U.S.-based, amily-owned business since 1954, Mortenson Construction is a leading builder

    in North America and one o the only domestic builders with capabilities in Asia. Mortenson has

    more than 11 million square eet o mission critical construction and renovations nationwide

    on our resume. Eighty percent o our mission critical experience is with repeat customers.

    With services in general contracting, construction management, design-build, EPC/BOP and

    project development, Mortenson is capable o delivering projects o any scope and size in

    North America and abroad. From cutting-edge stadiums and state-o-the-art, LEED-certifed

    mission critical projects to some o the most innovative renewable energy projects on the

    planet, Mortenson is building structures and acilities or the advancement o modern society.

    With o ces across the U.S. and operations in Canada and China, Mortenson is a global company

    poised to continue building whats next.

    w w w . m o r t e n s o n . c o m

    2012 M. A. Mortenson Company. Mortenson is a registered trademark o M. A. Mortenson Company.

    For questions regarding this survey, contact:

    Steve Pekala, Manager o Market Intelligence | 763-287-5337