How the app that almost never was became one of the hottest things in retail.

Amber Reimer � Product Manager

13.7 million users!

$189 million in

total guest savings!

a $1 billion

business!

Top 10 Lifestyle

App!

5 million sessions per week!2 apps + a

responsive website!

A startup within a

large corporation!

A savings utility. A

passionate product

team!

7 hours/week on

Facebook!

Target Run!!

REDcard 5%!

Shopping Lists!!

Coupons are good, yet

cumbersome!

Guest Truths.

opportunity

SOCIAL SAVINGS!

“I got it at Target!”!

300+ people 50+ project managers Spread across two continents.

+! +! =!

Things started to crack (including us).!

Product Owner!

Development!

Marketing!

Merchandising!

Analytics!

Experience!

Operations!

=! iteration nation!

Minimum.Viable.Product.!

MVP

1. Find + Add + Redeem

2. Same experience across web, iOS & Droid

3. Priority on Function & Stability

4. Prove initial business case

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

- Steve Jobs

“Wait…you mean we’re not done? So what now??”

our mission

*To be a favorite, we need to be easy, reliable & driven by data.

To be everyone’s favorite* savings

tool.

Analyze.

Iterate & design.

Code.

Test.

Release.

Alignment. Accountability. Trust. Action. Failure.

MISSION

To be everyone’s favorite

savings tool.

Business knows the tech. Tech knows the business.

TEAM BELIEF + + =

where we were.! where we are.!

A responsive website featuring a social saving

experience!A native app experience!that is a saving utility.!

1. Native is king!

2. It’s all about the savings!

3. Utility, utility, utility!

10 versions & 30 sprints in 9 months. !

SOCIAL SAVINGS.

But what’s next?

What does it mean to be a part of a multi-app ecosystem?

How can we continue to enhance the relevancy of our offers?

As iOS & Android platforms evolve, how do we keep up?

And more badges, of course!

If I knew then what I know now…

Believe in your ideas & persevere.

The MVP is your best friend.

Change is inevitable. Be prepared to react quickly and you’ll never be left behind.

Guest (consumer) is king (or queen!).

You’re never finished. !It’s a living, breathing thing.!

Thanks for listening!

Like what you heard? We’re hiring! code.target.com target.com/careers