millennial marketing guide
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NuSpark Marketing
www.nusparkmarketing.com, @nusparkmktg
A Guide to Marketing to Millennials
Attitudes, Messaging, Media
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
WHO
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
The Need to Be Connected
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Traits of the Millennial
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials are Diverse
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
How Millennials are different from past generations
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
A Summary of Millennial Values
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials are Connected
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
How Millennials View Themselves vs. Parents
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials are Powered and Protected
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials are Accepting and Diverse
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Technology has Caused Media Consumption to be Fragmented More Than Ever
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Want to Be Rich and Famous
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Priorities in Life
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Are Unique
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
MARKETING
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
General Differences; Online Activities
Highest Skew
Watch Online
Videos
Social
Networking
Games
Music
IM
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Use Technology
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Usage of Mobile and Online Activities
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Cannot Live Without Internet and Mobile
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Prefer Video and Social vs. Others
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
The Rise of Multi-Tasking
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
90% of Millennials Use Social Media
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Highest Percentage of Social Media Users 18-34
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
1/3 of Twitter Users are 25-34
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Use Social Media
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Use Social Media Frequently
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Only 35% of Millennials watch TV live
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Use of Television vs. Boomers
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennial Men Watch More TV and Video Than Women
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennial Men Like to Post Videos
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Quick Stats One
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Quick Stats 2
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Sleep With Their Cell Phone
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Text Frequently
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Talk and Text While Driving
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Marketing to Millennials
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Most Effective Marketing Techniques
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennial Brand Strategy Foundation
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennial Brand Values
Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Questions?
Contact Paul Mosenson of NuSpark Marketing
610-812-2725
www.nusparkmarketing.com