millenials a closer look dr. don jenrette air force reserve command

Millenials Millenials

A Closer LookA Closer Look

Dr. Don JenretteDr. Don Jenrette

Air Force Reserve CommandAir Force Reserve Command

Reference MaterialReference Material Lancaster, C., Stillman, D. Lancaster, C., Stillman, D. When When

Generations Collide. Harper Collins.Generations Collide. Harper Collins. 2002. 2002. Karp, H., Fuller, C., and Sirias, D. Karp, H., Fuller, C., and Sirias, D. Bridging Bridging

the Boomer Xer Gap: Creating Authentic the Boomer Xer Gap: Creating Authentic Teams for High Performance at Work.Teams for High Performance at Work. Palo Palo Alto, CA. Davies-Black Publishing. 2002.Alto, CA. Davies-Black Publishing. 2002.

Zemke, R., Raines, C., and Flipczak, B. Zemke, R., Raines, C., and Flipczak, B. Generations at Work: Managing the clash Generations at Work: Managing the clash of Veterans, Boomers, Xers, and Nexters in of Veterans, Boomers, Xers, and Nexters in Your Workplace.Your Workplace. NY. AMACOM 2000. NY. AMACOM 2000.

Howe, N., and Strauss, W. Howe, N., and Strauss, W. Millenials Millenials Rising: The Next Great Generation.Rising: The Next Great Generation. Vintage. 2000.Vintage. 2000.

OverviewOverview

Who are they?Who are they? CharacteristicsCharacteristics

MillenialsMillenials

Always been MTVAlways been MTV Always been a woman on the Supreme CourtAlways been a woman on the Supreme Court

Always been able to get their news on CNN or Always been able to get their news on CNN or USA TodayUSA Today

Travel to space has always been in reusable Travel to space has always been in reusable spacecraftspacecraft

John Lennon and Elvis Presley have always been John Lennon and Elvis Presley have always been deaddead

Always been women astronauts Always been women astronauts Never dialed a phoneNever dialed a phone


Who are they?Who are they?

Born 1981-2003Born 1981-2003

Other names include Generation Y, Other names include Generation Y,

Net Generation,Net Generation,

Generation D (Dot.com)Generation D (Dot.com)


- Exhibit little knowledge or - Exhibit little knowledge or understanding of the militaryunderstanding of the military

- Higher education is military’s chief - Higher education is military’s chief competitor in recruiting themcompetitor in recruiting them

- Dissuaders of military service are far - Dissuaders of military service are far stronger than persuaders of service (due stronger than persuaders of service (due

to misperceptions and ignorance)to misperceptions and ignorance)


- Largest generation in U.S. History Largest generation in U.S. History with with

80 Million80 Million

- Next to largest generation is Baby Next to largest generation is Baby Boomers with 76 Million (1946-1964)Boomers with 76 Million (1946-1964)

- Gen X is 46 Million strong (1965-1980)Gen X is 46 Million strong (1965-1980)


- Generally come from smaller families- Generally come from smaller families- One in three births were to unwed mothersOne in three births were to unwed mothers

- 60 percent work outside the home60 percent work outside the home- One in three is not CaucasianOne in three is not Caucasian

- Boys have close friends who are girls but not Boys have close friends who are girls but not “girlfriends” and same for girls“girlfriends” and same for girls

- Don’t view each other in stereotypical gender Don’t view each other in stereotypical gender roles as found in previous generationsroles as found in previous generations

- Product of “female-dominated society”Product of “female-dominated society”

MillenialsMillenialsCore Characteristics:Core Characteristics:

- SpecialSpecial- Independent and vocalIndependent and vocal

- ShelteredSheltered- Optimistic/ConfidentOptimistic/Confident- Pressured/ImpatientPressured/Impatient

- Team-orientedTeam-oriented- Conventional/TraditionalConventional/Traditional

- SkepticalSkeptical- Tolerant/Open mindedTolerant/Open minded

- MaterialisticMaterialistic


What do they think?What do they think?

- #1 goal for almost all is a well-paying job (81%)#1 goal for almost all is a well-paying job (81%)- Having people’s respect (77%)Having people’s respect (77%)- Having a good relationship with parents (77%)Having a good relationship with parents (77%)- Worst problems facing the U.S. are:Worst problems facing the U.S. are:-- Selfish people (56%)-- Selfish people (56%)-- No respect for authority (52%)-- No respect for authority (52%)-- Parents who do not discipline their children -- Parents who do not discipline their children

(47%)(47%)-- Entertainment media (44%)-- Entertainment media (44%)



- Adhere to old-fashioned values:Adhere to old-fashioned values:-- Four out of five say they want to get married-- Four out of five say they want to get married-- 53% of girls claim that premarital sex is “always wrong”-- 53% of girls claim that premarital sex is “always wrong”-- 41% of boys claim that premarital sex is “always wrong”-- 41% of boys claim that premarital sex is “always wrong”- Care deeply about social issuesCare deeply about social issues- Grand sense of optimismGrand sense of optimism- Tend to be conservative but generally apathetic toward Tend to be conservative but generally apathetic toward

politics itselfpolitics itself- Second to their value of families is value placed on Second to their value of families is value placed on

friendshipsfriendships



- Racial differences are not a big dealRacial differences are not a big deal- Tend to view each other according to Tend to view each other according to

socioeconomic classsocioeconomic class- Work place demands include access to Work place demands include access to

technology, high compensation, responsibilities, technology, high compensation, responsibilities, information and continuous learning information and continuous learning opportunities, and flexible work locations and opportunities, and flexible work locations and hourshours

- Their one rally cry is for the environmentTheir one rally cry is for the environment

MillenialsMillenials677 teenaged Millenials from six states asked 677 teenaged Millenials from six states asked “Why have you not considered the military as a “Why have you not considered the military as a

career option?”career option?”

- Doesn’t match career objectives (27%)Doesn’t match career objectives (27%)- College bound (24%)College bound (24%)

- Personal beliefs (19%)Personal beliefs (19%)- Loss of personal control/freedom (12%)Loss of personal control/freedom (12%)

- Risk of life/limb (6%)Risk of life/limb (6%)- Lack of information (3%)Lack of information (3%)

- Parental pressure not to join (3%)Parental pressure not to join (3%)- Other (3%)Other (3%)

MillenialsMillenials 677 teenaged Millenials asked:677 teenaged Millenials asked:

Why would you consider the military as a career option?Why would you consider the military as a career option?

- Adventure/Travel (20%)Adventure/Travel (20%)- Pay and benefits (17%)Pay and benefits (17%)

- Educational benefits (17%)Educational benefits (17%)- Challenge (12%)Challenge (12%)

- Exposure (6%)Exposure (6%)- Relative with military experience (5%)Relative with military experience (5%)

- Lack of options (5%)Lack of options (5%)- Duty to country (5%)Duty to country (5%)

- Lifestyle (5%)Lifestyle (5%)- Other (5%)Other (5%)

- Appealing mission (3%)Appealing mission (3%)


677 teenage Millenials asked:677 teenage Millenials asked:What has been the greatest influence on your What has been the greatest influence on your

perception of military service?perception of military service?

- Family member (29%)Family member (29%)- Movies (24%)Movies (24%)- Other (13%)Other (13%)- Friend (12%)Friend (12%)

- Advertising (10%)Advertising (10%)- Recruiter (6%)Recruiter (6%)- Teacher (4%)Teacher (4%)- Internet (2%)Internet (2%)


- Five Forces that shaped and molded Five Forces that shaped and molded the Millenial Generation:the Millenial Generation:

-- Parents-- Parents

-- Technology-- Technology

-- Education-- Education

-- New Economy-- New Economy

-- Media-- Media


- Parental InfluenceParental Influence

-- Most (baby boomers) do not regard -- Most (baby boomers) do not regard military career as “successful”military career as “successful”

-- View military for second-tier students-- View military for second-tier students


- Technology InfluenceTechnology Influence

-- Computers have made knowledge cool -- Computers have made knowledge cool through a fusion of fun and learningthrough a fusion of fun and learning

-- Display an ambiance of arrogance -- Display an ambiance of arrogance because of technology is omnipresent in because of technology is omnipresent in

their livestheir lives


View of Media TechnologyView of Media Technology

Veterans/Builders Radio/Slide RuleVeterans/Builders Radio/Slide Rule

Boomers TV/CalculatorsBoomers TV/Calculators

Generation X Atari/Lap TopsGeneration X Atari/Lap Tops

Generation Y Internet/iPodGeneration Y Internet/iPod


View of TechnologyView of Technology

Veterans/Builders Hope to Outlive Veterans/Builders Hope to Outlive ItIt

Boomers Master ItBoomers Master It

Generation X Enjoy ItGeneration X Enjoy It

Generation Y Employ ItGeneration Y Employ It


View of HeroesView of Heroes

Veterans/Builders Babe Ruth/FDRVeterans/Builders Babe Ruth/FDR

Boomers JFK/MLK/John GlennBoomers JFK/MLK/John Glenn

Generation X Kurt Kobain/Michael Generation X Kurt Kobain/Michael JordanJordan

Generation Y Generation Y NYPD/Parents/Grand/BillNYPD/Parents/Grand/Bill

Gates/Tiger WoodsGates/Tiger Woods


MemoriesMemories

Veterans/Builders Marx Bros/Frank SinatraVeterans/Builders Marx Bros/Frank Sinatra

Boomers Beatles/Lassie/Drive-InsBoomers Beatles/Lassie/Drive-Ins

Generation X Snoop Dog/Beavis/REMGeneration X Snoop Dog/Beavis/REM

Generation Y Trench Coat Generation Y Trench Coat Mafia/Health/Mafia/Health/

Goo-Goo DollsGoo-Goo Dolls


View of FutureView of Future

Veterans/Builders Rainy Day To Work Veterans/Builders Rainy Day To Work ForFor

Boomers Now is More Boomers Now is More ImportantImportant

Generation X Uncertain/HopelessGeneration X Uncertain/Hopeless

Generation Y Ambivalent/HopefulGeneration Y Ambivalent/Hopeful


Theme toward WorkTheme toward Work

Veterans/Builders Work HardVeterans/Builders Work Hard

Boomers Personal Boomers Personal FulfillmentFulfillment

Generation X UncertaintyGeneration X Uncertainty

Generation Y “What’s Next?”Generation Y “What’s Next?”


Theme toward ResponsibilityTheme toward Responsibility

Veterans/Builders DutyVeterans/Builders Duty

Boomers OptimismBoomers Optimism

Generation X Personal FocusGeneration X Personal Focus

Generation Y On My TermsGeneration Y On My Terms


Theme toward WorkplaceTheme toward Workplace

Veterans/Builders SacrificeVeterans/Builders Sacrifice

Boomers Crusading CausesBoomers Crusading Causes

Generation X Live for TodayGeneration X Live for Today

Generation Y Just Show UpGeneration Y Just Show Up


Theme toward MoneyTheme toward Money

Veterans/Builders ThriftinessVeterans/Builders Thriftiness

Boomers Buy Now/Pay Boomers Buy Now/Pay LaterLater

Generation X Save, Save, SaveGeneration X Save, Save, Save

Generation Y Earn to SpendGeneration Y Earn to Spend


Theme toward Work OutputTheme toward Work Output

Veterans/Builders Work FastVeterans/Builders Work Fast

Boomers Work EfficientlyBoomers Work Efficiently

Generation X Eliminate the TaskGeneration X Eliminate the Task

Generation Y Do Exactly What’s Generation Y Do Exactly What’s AskedAsked


Theme toward Core ValuesTheme toward Core Values

Veterans/Builders Respect for Veterans/Builders Respect for AuthorityAuthority

Boomers InvolvementBoomers Involvement

Generation X Generation X Skepticism/InformalitySkepticism/Informality

Generation Y Generation Y Realism/ConfidenceRealism/Confidence


Theme toward FamilyTheme toward Family

Veterans/Builders Veterans/Builders Traditional/NuclearTraditional/Nuclear

Boomers DisintegratingBoomers Disintegrating

Generation X Latch-key KidsGeneration X Latch-key Kids

Generation Y Merged FamiliesGeneration Y Merged Families


Theme toward EducationTheme toward Education

Veterans/Builders A DreamVeterans/Builders A Dream

Boomers A BirthrightBoomers A Birthright

Generation X A Way to Get Generation X A Way to Get ThereThere

Generation Y An Incredible Generation Y An Incredible ExpenseExpense


Theme toward MediaTheme toward Media

Veterans/Builders Rotary PhonesVeterans/Builders Rotary Phones

Boomers Touch Tone PhonesBoomers Touch Tone Phones

Generation X Cell PhonesGeneration X Cell Phones

Generation Y Internet/Picture Generation Y Internet/Picture PhonesPhones


Theme toward Personal CommunicationsTheme toward Personal Communications

Veterans/Builders One-on-One/Write Veterans/Builders One-on-One/Write MemoMemo

Boomers Call Me AnytimeBoomers Call Me Anytime

Generation X Call Me Only at Generation X Call Me Only at WorkWork

Generation Y E-Mail or Text MeGeneration Y E-Mail or Text Me


Theme toward Leadership StyleTheme toward Leadership Style

Veterans/Builders DirectiveVeterans/Builders Directive

Boomers Consensual/CollegialBoomers Consensual/Collegial

Generation X Ask Why/Challenge Generation X Ask Why/Challenge OthersOthers

Generation Y To Be DeterminedGeneration Y To Be Determined


Theme toward Interactive StyleTheme toward Interactive Style

Veterans/Builders IndividualVeterans/Builders Individual

Boomers Team Player/Loves Boomers Team Player/Loves MeetingsMeetings

Generation X EntrepreneurGeneration X Entrepreneur

Generation Y ParticipativeGeneration Y Participative


Theme toward Feedback/RewardsTheme toward Feedback/Rewards

Veterans/Builders No News is Good Veterans/Builders No News is Good NewsNews

Boomers $ and Title Boomers $ and Title RecognitionRecognition

Generation X Freedom is Best Generation X Freedom is Best RewardReward

Generation Y Meaningful WorkGeneration Y Meaningful Work


Theme toward Messages that MotivateTheme toward Messages that Motivate

Veterans/Builders Your Experience is Veterans/Builders Your Experience is RespectedRespected

Boomers You’re Valued/NeededBoomers You’re Valued/Needed

Generation X Do It Your Way/Forget Generation X Do It Your Way/Forget RulesRules

Generation Y You Will Work with OtherGeneration Y You Will Work with Other

Bright, Creative PeopleBright, Creative People


Theme toward Work and Family LifeTheme toward Work and Family Life

Veterans/Builders Never MeetVeterans/Builders Never Meet

Boomers No Balance/Work Boomers No Balance/Work to Liveto Live

Generation X BalanceGeneration X Balance

Generation Y BalanceGeneration Y Balance


Any Questions?Any Questions?

Millenials Millenials

A Closer LookA Closer Look

Dr. Don JenretteDr. Don Jenrette

Air Force Reserve CommandAir Force Reserve Command

millenials a closer look dr. don jenrette air force reserve command

Documents

phone slide

ignorance slide

materialistic slide

great generation

net generation

generation d

generation y

percent work