milenio tv 2011
DESCRIPTION
Milenio TV is A Ratings Success and the Most Watched 24/7 Cable and Satellite TV News Network in Mexico!!TRANSCRIPT
![Page 1: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/1.jpg)
May 10, 2011
![Page 2: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/2.jpg)
Milenio is A Ratings Success and the Most Watched Cable and Satellite TV
News Network in Mexico!!
![Page 3: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/3.jpg)
Milenio Is So GoodThat It Beats CNN, Teleformula,
ESPN, Sony and even MTV!
![Page 4: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/4.jpg)
![Page 5: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/5.jpg)
Since Its Launch in 2008 Milenio Television
Has Achieved a Spectacular 189%
Average Yearly Growth in Ratings and Audience Share Beating All
News Competitors.
![Page 6: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/6.jpg)
![Page 7: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/7.jpg)
![Page 8: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/8.jpg)
Just 2 years after launch Milenio out performs long time
established brands like CNN and
Teleformula.
![Page 9: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/9.jpg)
![Page 10: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/10.jpg)
![Page 11: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/11.jpg)
Milenio Television vs
TeleformulaComparison of two Mexican News Services
![Page 12: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/12.jpg)
![Page 13: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/13.jpg)
![Page 14: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/14.jpg)
On Saturdays & SundaysMilenio doubles its audience share
![Page 15: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/15.jpg)
![Page 16: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/16.jpg)
How Milenio TelevisionDiffers from Teleformula
– Programming Concept, TV vs. Radio:• MILENIO TV produces original news programming for television audiences.• TELEFORMULA produces news programming for radio audiences first that is then
adapted for television.– Programming Continuity:
• MILENIO TV integrates its news programming around current local, national and international issues important to Mexican audiences.
• TELEFORMULA lacks programming continuity, relying on well known communicators independently producing their own segments that are typically unrelated to each other.
– Breaking News: • MILENIO TV is based on a CNN-type Breaking News hourly news wheel.• TELEFORMULA does not have a Breaking News structure and focuses instead on
opinion segments and in-depth interviews.– Local and National News Coverage:
• MILENIO TV is backed by one of the most extensive 24-hours-a-day newspaper, radio and television news gathering networks in Mexico that allows for local and nationally relevant news from the “provinces” including the northern U.S.-Mexico border areas and important cities like Guadalajara, Guanajuato, Zacatecas, Oaxaca, Monterrey as well as Mexico City.
• TELEFORMULA is not backed by that type of news infrastructure and focuses instead on Mexico City, the government and national politics.
![Page 17: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/17.jpg)
Milenio TV has an extensive news gathering and
production infrastructure that includes newspaper, radio,
television facilities and some of the best journalists and correspondents in Mexico.
![Page 18: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/18.jpg)
Milenio’s main state-of-the-art Production and Transmission facilities are located in Monterrey and Mexico City.
![Page 19: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/19.jpg)
Programming
Approximately 60% of Milenio’s Programming is News; 25% Sports; and the remainder is composed of shows related to Finance, Politics, Commentary & Debates,
Interviews Satire, Fashion and Entertainment.
![Page 20: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/20.jpg)
Milenio News Wheel
Milenio’s news programming structure is based on a CNN-type 60 minute news wheel that allows for fast LIVE Coverage of Breaking News in real time.
News Wheel From 5am to 7pm
24/7
![Page 21: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/21.jpg)
Featuring some of the most recognized and respected
journalists on Mexican television.
In a journalistic style that is familiar to
Mexican audiences.
Prime Time Programming:• National & International News• Sports• Fashion• Health• Entertainment News• Politics • Business & Finance• Social Commentary
![Page 22: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/22.jpg)
Milenio VOD• POLÍTICA CERO (Politics and Social Satire) -
Jairo Calixto Albarrán offers political and social satire about any and everything relevant to the national experience in Mexico from ex-Presidents to rock music.
• EL ASALTO A LA RAZÓN (Analysis and Commentary) - Carlos Marin presents to-the-point analysis and commentary of public events and personalities of national and international interest.
• CHIC (Fashion and Lifestyle) - Fashion, glamorous events and social celebrations of national and international interest are captured on camera and in the newsroom.
• LA CONVERSACIÓN (Interviews) - A program that features in-depth interviews of key political and business personalities with incisive questions and intelligent conversation that focuses on controversial issues.
Amount & Refresh Rates TBD
![Page 23: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/23.jpg)
High Def TV
Milenio TV HD is scheduled for launch in
July 2011
![Page 24: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/24.jpg)
TV Everywhere
Milenio Television owns 100% of its programming
and supports its distribution partners’ TV Everywhere
initiatives.
![Page 25: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/25.jpg)
Online
Milenio Geo-Blocks its Live online feed per zip codes
provided by its launch distribution partners.
![Page 26: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/26.jpg)
Distribution
Milenio TV is widely distributed throughout Mexico on over 400 cable systems and on the Sky
satellite TV service.
![Page 27: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/27.jpg)
Men & WomenA, B, C+
![Page 28: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/28.jpg)
Marketing & Launch SupportMilenio drives sub growth by providing 100% support of its
Distribution Partner’s Growth Initiatives including :
• Free Carriage• Online Support• Call Center Training• Employee Directed Events • Direct Mail • Print Advertising • On-Air Radio Campaigns• On-Air TV Campaigns • Local Events Featuring On-Air Personalities • Subscriber Contests• Mexico Travel & Other Subscriber Prizes• Sponsorships• Merchandising Support
![Page 29: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/29.jpg)
Satellite: SATMEX 6 Band: C Transponder: 01C1 Polarity: VERTICAL Upload Frequency: 5943.50 MHz. Download Frequency: 3718.50 MHz. L.O. Frequency: 5150 MHz. Modulation: 8PSK DVBS-2 F.E.C. ¾ Data Rate: 26.609 Mbps. Symbol Rate: 12.22 Msym. Decoders: D9865B; D9854; D9858 Cisco
SERVICES: 1 Multimedios TV Mexico 2 Milenio TV 3 Teleritmo 4 Multimedios TV USA 5 Multimedios TV HD
Technical Specs
Milenio TV HD - July 2011
![Page 30: Milenio TV 2011](https://reader033.vdocuments.mx/reader033/viewer/2022052505/55657f15d8b42a723f8b4ab1/html5/thumbnails/30.jpg)
Why Milenio TV?At a time when the Mexico Drug Wars and Illegal Immigration are
important news stories to viewers on both sides of the U.S.-Mexico border, launching Milenio Television, the most watched
TV news network in Mexico, makes good business sense!
• Over 70% of U.S. Hispanics are Mexican who maintain close family ties with Mexico, they prefer news from Mexico, by Mexicans, for Mexicans.
• Milenio, the only 24/7 All Mexican CNN-type Spanish Language Television News Network, is the most watched cable & satellite TV news service in Mexico.
• Milenio reports news from a uniquely Mexican perspective featuring some of the most respected and recognized journalists on Mexican Television in a style familiar to Mexican audiences.
• Milenio's extensive state-of-the-arts news gathering infrastructure includes television, radio, newspapers and magazines.
• Milenio offers 100% marketing and launch support to its distribution partners. • Launching Milenio Television will increase subscriber growth among your core
Mexican demographic.