milan, september 2021
TRANSCRIPT
Milan september 2021
ILSOLE24ORECOMINNOVATION TECHNOLOGY CHANGE MOBILE FIRST
Il Sole24Orecom is the 24 ORE Groups digital access channel forcontent and economic and financial services designed to meet theneeds of a variety of stakeholders from the professional to the saverfrom the private to the company thanks to its exclusive publishing offer
An entirely cross-device editorial system in line with the most importantItalian and international market trends
Il Sole 24 ORE website is designed from a mobile first perspective andrepresents a unique updating and deepening tool thanks to thecoverage in real time of the news to which the authoritativeness of thecontent is added available in all new forms of engagement and easilyshared on social platforms
Furthermore ever increasing vertical content and tools determine anincreasingly rich editorial offer with a view to widening the targetaudience but without of course neglecting the historical core targetof the BUSINESS COMMUNITY and PROFESSIONALS
ILSOLE24ORECOMFULL RESPONSIVE AND CROSS DEVICE
The Sole24orecom is full responsive and declined in four viewports -smartphones tablets desktops and large desktops - to take full advantageof the potential of increasingly mobile and cross device traffic
It is direct clear and recognizable able to convey to users the value of aunique product in Italian digital economic and financial information
The work of curation deepening and fact checking of the main issues ofeconomic policy finance savings norms and foreign policy is the mainvocation of a site aimed at a new digital reader
Smartphone Page Views on total 43
Desktop Page Views on total 53
Tablet Page Views on total 4
Source Mapp july 2021
ILSOLE24ORECOMThe new Homepage
httpswwwilsole24orecomartla-nuova-homepage-sole24orecom-e-potenza-visuale-AE0H9lE
For any further contents about the new hp
httpswwwilsole24orecomartinnovare-ogni-giorno-segno-fiducia-AEEq8lE
April 30
The new homepage has been redesigned to achieve ever-changing needs of readers-users and to keep up with the new formats and the new ways to consult of the information
The strategic choice was to move along three very clear lines in the new architecture flexibility rationality visual power
Flexibility in the hierarchy of contents rationality in the organization of editorial spaces visual power in the increasingly digital representation of information
THE AUTHORITATIVENESSOF IL SOLE 24 ORE
By choosing our brand users embrace the values of credibilityreliability and authoritativeness as well as entering a context of readingand information in which they are positively involved
A long-established and award-winning newspaper which by its verynature guarantees total extraneousness from the world of fake news
In a difficult period with the fight against coronavirus it is important being able to have access to clear authoritative and well-structured information to fight the fake news circulating on the net and to get an idea of what is really going on in the various countries
httpswwwilsole24orecomartcoronavirus-dati-reali-e-fake-news-e-sole-24-ore-quotidiano-piu-affidabile-ADEVPMG
THE TRUST PROJECT
Joining the Trust Project is the result of a review process that has touchedmany aspects of the editorial work ethical reflections changes in the wayin which we present and organize news graphic interventions that go in thename of clarity and transparency and more
Il Sole 24 Ore has chosen to join the Trust Project - a project born at theUniversity of Santa Clara and wanted by a group of international publishers -which aims to enhance the journalism that can be trusted in the digitalecosystem
The common belief is that through the adoption of ethical rules andeditorial guidelines the level of trust of users with respect to digitalinformation can be increased
Created by award-winning journalist Sally Lehrman it is hosted by theMarkkula Center for Applied Ethics at Santa Clara University
I NUMERIFEATURES AND TRAFFIC DEVICELEADER IN AUDIWEB MEDIA VIEW IN THE SUB-CATEGORY FINANCE NEWS amp INFORMATION
Sources Mapp july 2021 and Audiweb may 2021
Page Views 117 Mln
VISITS 287 Mln
DURATA MEDIA VISITA 0722
UNIQUE AUDIENCE 110 Mln
ACTIVE REACH 25
MEDIA VIEWS 210 Mln UNIVERSE REACH 19
Smartphone Page Views on total 43
Desktop Page Views on total 53
Tablet Page Views on total 4
OUR TARGET
Sources home features and Audiweb Media View may 2021
A product that is aimed at its historical audience made up of professionalsentrepreneurs and managers without renouncing new vertical and specifictargets stimulated and involved by a complete editorial offer not only financeoriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions and recognizedprofessional status
Degree 167 CI
25-34 years 136 CI35-44 years 156 CI45-54 years 130 ICI
Manager 228 CIProfessional 194 CIClerk 151 CI
From 3251 to 3850 gt 138 CIFrom 3851 to 5000 gt 148 CI Over 5000 gt 146 CI
69 man40 woman
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
GENDER
SOCIAL FEATURES
1094148 1500000 635740956493
+2776 +3110+656 Flat on june 2020
Great growth on social networks in particular on Instagram and LinkedIn on which the Group is moving in the context of great experiments
LinkedIn and Instagram recorded an increase of 2776 and 3110 respectively compared to June 2020
We are the first italian publisher for followers on Linkedin
data of june 2021
CONSUMPTION ATTITUDES
Survey TSSP SNT 2021A (January 2020 - December 2020) data based on targets over 35 with high-medium-high income
o I prefer to buy premium products the top of the range 123 CIo Among my friends I am one of the first to try new products or services 119 CIo I prefer unique exclusive products (limited edition) 123 CI
o In the financial field I feel quite competent 132 CIo I follow the stock market prices 129 CIo I buy and sell financial products online 142 CIo I follow with interest the advertising on financial services 135 CIo Irsquom often asked by others for my views on financial products to be subscribed 128 CI
FINANCIAL ATTITUDES
ATTENTION TO ADVERTISINGo High attention 121 CI
PURCHASE BEHAVIOUR
TECH ATTITUDES AND INTERESTS IN CARS
o I am willing to spend a lot for technology purchases 126 CIo I would rather spend more on a car with ecological characteristics 110 CIo I like the innovative models 117 CIo I like having a car equipped with the latest technologies 117 CIo Superior Car Segment ownership 264 CI
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONSTHEMATIC SECTIONS APP 24PLUS
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets App restyling will come soon
The online offer of Sole24orecom is composed not only by the thematiceditorial sections but also by a series of vertical products - by subscription - suchas the vertical digital newspapers and 24plus an online reference point forprofessionals in the sector
In the slides in the appendix we will show some insights about vertical sections
- 320x100
- 768x74 (tablet version)
- 300x250
- 1024x768
- 768x1024
- 320x460 o 320x480 (smartphone version)
- 460x320 o 480x320 (smartphone version)
SPLASH PAGE
TICKER
MPU 300x250 IN ARTICLE
THE APPFirst App on the Italian market with unique access to all the contents of the site and to browse in pdf ofnewspaper inserts and magazines IOS and Android technology for both tablets and smartphones The realeasehad the objective of improving what was the user experience concentrating interventions on two aspects
o Graphic refresh of colors fonts spacing andorganization of the elements on the page tooptimize readability
o Functional integration of new features for a richerand at the same time leaner navigation for examplean improvement of push notifications
Sponsorship is possible in the app browser withattention to ensure a correct user experience Theavailable advertising formats are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE amp SITE
Source Audiweb Media View may 2021
25-34 years 140 CI35-44 years 154 CI45-54 years 126 CI
Professional 176 C IClerk 149 CIManager 218 CI
Degree 160 CI
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
from 3251euro to 3850euro 135 ICIfrom 3851 to 5000euro 138 CIover 5000euro 147 ICI
GENDER 57 man43 woman
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
ILSOLE24ORECOMINNOVATION TECHNOLOGY CHANGE MOBILE FIRST
Il Sole24Orecom is the 24 ORE Groups digital access channel forcontent and economic and financial services designed to meet theneeds of a variety of stakeholders from the professional to the saverfrom the private to the company thanks to its exclusive publishing offer
An entirely cross-device editorial system in line with the most importantItalian and international market trends
Il Sole 24 ORE website is designed from a mobile first perspective andrepresents a unique updating and deepening tool thanks to thecoverage in real time of the news to which the authoritativeness of thecontent is added available in all new forms of engagement and easilyshared on social platforms
Furthermore ever increasing vertical content and tools determine anincreasingly rich editorial offer with a view to widening the targetaudience but without of course neglecting the historical core targetof the BUSINESS COMMUNITY and PROFESSIONALS
ILSOLE24ORECOMFULL RESPONSIVE AND CROSS DEVICE
The Sole24orecom is full responsive and declined in four viewports -smartphones tablets desktops and large desktops - to take full advantageof the potential of increasingly mobile and cross device traffic
It is direct clear and recognizable able to convey to users the value of aunique product in Italian digital economic and financial information
The work of curation deepening and fact checking of the main issues ofeconomic policy finance savings norms and foreign policy is the mainvocation of a site aimed at a new digital reader
Smartphone Page Views on total 43
Desktop Page Views on total 53
Tablet Page Views on total 4
Source Mapp july 2021
ILSOLE24ORECOMThe new Homepage
httpswwwilsole24orecomartla-nuova-homepage-sole24orecom-e-potenza-visuale-AE0H9lE
For any further contents about the new hp
httpswwwilsole24orecomartinnovare-ogni-giorno-segno-fiducia-AEEq8lE
April 30
The new homepage has been redesigned to achieve ever-changing needs of readers-users and to keep up with the new formats and the new ways to consult of the information
The strategic choice was to move along three very clear lines in the new architecture flexibility rationality visual power
Flexibility in the hierarchy of contents rationality in the organization of editorial spaces visual power in the increasingly digital representation of information
THE AUTHORITATIVENESSOF IL SOLE 24 ORE
By choosing our brand users embrace the values of credibilityreliability and authoritativeness as well as entering a context of readingand information in which they are positively involved
A long-established and award-winning newspaper which by its verynature guarantees total extraneousness from the world of fake news
In a difficult period with the fight against coronavirus it is important being able to have access to clear authoritative and well-structured information to fight the fake news circulating on the net and to get an idea of what is really going on in the various countries
httpswwwilsole24orecomartcoronavirus-dati-reali-e-fake-news-e-sole-24-ore-quotidiano-piu-affidabile-ADEVPMG
THE TRUST PROJECT
Joining the Trust Project is the result of a review process that has touchedmany aspects of the editorial work ethical reflections changes in the wayin which we present and organize news graphic interventions that go in thename of clarity and transparency and more
Il Sole 24 Ore has chosen to join the Trust Project - a project born at theUniversity of Santa Clara and wanted by a group of international publishers -which aims to enhance the journalism that can be trusted in the digitalecosystem
The common belief is that through the adoption of ethical rules andeditorial guidelines the level of trust of users with respect to digitalinformation can be increased
Created by award-winning journalist Sally Lehrman it is hosted by theMarkkula Center for Applied Ethics at Santa Clara University
I NUMERIFEATURES AND TRAFFIC DEVICELEADER IN AUDIWEB MEDIA VIEW IN THE SUB-CATEGORY FINANCE NEWS amp INFORMATION
Sources Mapp july 2021 and Audiweb may 2021
Page Views 117 Mln
VISITS 287 Mln
DURATA MEDIA VISITA 0722
UNIQUE AUDIENCE 110 Mln
ACTIVE REACH 25
MEDIA VIEWS 210 Mln UNIVERSE REACH 19
Smartphone Page Views on total 43
Desktop Page Views on total 53
Tablet Page Views on total 4
OUR TARGET
Sources home features and Audiweb Media View may 2021
A product that is aimed at its historical audience made up of professionalsentrepreneurs and managers without renouncing new vertical and specifictargets stimulated and involved by a complete editorial offer not only financeoriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions and recognizedprofessional status
Degree 167 CI
25-34 years 136 CI35-44 years 156 CI45-54 years 130 ICI
Manager 228 CIProfessional 194 CIClerk 151 CI
From 3251 to 3850 gt 138 CIFrom 3851 to 5000 gt 148 CI Over 5000 gt 146 CI
69 man40 woman
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
GENDER
SOCIAL FEATURES
1094148 1500000 635740956493
+2776 +3110+656 Flat on june 2020
Great growth on social networks in particular on Instagram and LinkedIn on which the Group is moving in the context of great experiments
LinkedIn and Instagram recorded an increase of 2776 and 3110 respectively compared to June 2020
We are the first italian publisher for followers on Linkedin
data of june 2021
CONSUMPTION ATTITUDES
Survey TSSP SNT 2021A (January 2020 - December 2020) data based on targets over 35 with high-medium-high income
o I prefer to buy premium products the top of the range 123 CIo Among my friends I am one of the first to try new products or services 119 CIo I prefer unique exclusive products (limited edition) 123 CI
o In the financial field I feel quite competent 132 CIo I follow the stock market prices 129 CIo I buy and sell financial products online 142 CIo I follow with interest the advertising on financial services 135 CIo Irsquom often asked by others for my views on financial products to be subscribed 128 CI
FINANCIAL ATTITUDES
ATTENTION TO ADVERTISINGo High attention 121 CI
PURCHASE BEHAVIOUR
TECH ATTITUDES AND INTERESTS IN CARS
o I am willing to spend a lot for technology purchases 126 CIo I would rather spend more on a car with ecological characteristics 110 CIo I like the innovative models 117 CIo I like having a car equipped with the latest technologies 117 CIo Superior Car Segment ownership 264 CI
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONSTHEMATIC SECTIONS APP 24PLUS
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets App restyling will come soon
The online offer of Sole24orecom is composed not only by the thematiceditorial sections but also by a series of vertical products - by subscription - suchas the vertical digital newspapers and 24plus an online reference point forprofessionals in the sector
In the slides in the appendix we will show some insights about vertical sections
- 320x100
- 768x74 (tablet version)
- 300x250
- 1024x768
- 768x1024
- 320x460 o 320x480 (smartphone version)
- 460x320 o 480x320 (smartphone version)
SPLASH PAGE
TICKER
MPU 300x250 IN ARTICLE
THE APPFirst App on the Italian market with unique access to all the contents of the site and to browse in pdf ofnewspaper inserts and magazines IOS and Android technology for both tablets and smartphones The realeasehad the objective of improving what was the user experience concentrating interventions on two aspects
o Graphic refresh of colors fonts spacing andorganization of the elements on the page tooptimize readability
o Functional integration of new features for a richerand at the same time leaner navigation for examplean improvement of push notifications
Sponsorship is possible in the app browser withattention to ensure a correct user experience Theavailable advertising formats are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE amp SITE
Source Audiweb Media View may 2021
25-34 years 140 CI35-44 years 154 CI45-54 years 126 CI
Professional 176 C IClerk 149 CIManager 218 CI
Degree 160 CI
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
from 3251euro to 3850euro 135 ICIfrom 3851 to 5000euro 138 CIover 5000euro 147 ICI
GENDER 57 man43 woman
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
ILSOLE24ORECOMFULL RESPONSIVE AND CROSS DEVICE
The Sole24orecom is full responsive and declined in four viewports -smartphones tablets desktops and large desktops - to take full advantageof the potential of increasingly mobile and cross device traffic
It is direct clear and recognizable able to convey to users the value of aunique product in Italian digital economic and financial information
The work of curation deepening and fact checking of the main issues ofeconomic policy finance savings norms and foreign policy is the mainvocation of a site aimed at a new digital reader
Smartphone Page Views on total 43
Desktop Page Views on total 53
Tablet Page Views on total 4
Source Mapp july 2021
ILSOLE24ORECOMThe new Homepage
httpswwwilsole24orecomartla-nuova-homepage-sole24orecom-e-potenza-visuale-AE0H9lE
For any further contents about the new hp
httpswwwilsole24orecomartinnovare-ogni-giorno-segno-fiducia-AEEq8lE
April 30
The new homepage has been redesigned to achieve ever-changing needs of readers-users and to keep up with the new formats and the new ways to consult of the information
The strategic choice was to move along three very clear lines in the new architecture flexibility rationality visual power
Flexibility in the hierarchy of contents rationality in the organization of editorial spaces visual power in the increasingly digital representation of information
THE AUTHORITATIVENESSOF IL SOLE 24 ORE
By choosing our brand users embrace the values of credibilityreliability and authoritativeness as well as entering a context of readingand information in which they are positively involved
A long-established and award-winning newspaper which by its verynature guarantees total extraneousness from the world of fake news
In a difficult period with the fight against coronavirus it is important being able to have access to clear authoritative and well-structured information to fight the fake news circulating on the net and to get an idea of what is really going on in the various countries
httpswwwilsole24orecomartcoronavirus-dati-reali-e-fake-news-e-sole-24-ore-quotidiano-piu-affidabile-ADEVPMG
THE TRUST PROJECT
Joining the Trust Project is the result of a review process that has touchedmany aspects of the editorial work ethical reflections changes in the wayin which we present and organize news graphic interventions that go in thename of clarity and transparency and more
Il Sole 24 Ore has chosen to join the Trust Project - a project born at theUniversity of Santa Clara and wanted by a group of international publishers -which aims to enhance the journalism that can be trusted in the digitalecosystem
The common belief is that through the adoption of ethical rules andeditorial guidelines the level of trust of users with respect to digitalinformation can be increased
Created by award-winning journalist Sally Lehrman it is hosted by theMarkkula Center for Applied Ethics at Santa Clara University
I NUMERIFEATURES AND TRAFFIC DEVICELEADER IN AUDIWEB MEDIA VIEW IN THE SUB-CATEGORY FINANCE NEWS amp INFORMATION
Sources Mapp july 2021 and Audiweb may 2021
Page Views 117 Mln
VISITS 287 Mln
DURATA MEDIA VISITA 0722
UNIQUE AUDIENCE 110 Mln
ACTIVE REACH 25
MEDIA VIEWS 210 Mln UNIVERSE REACH 19
Smartphone Page Views on total 43
Desktop Page Views on total 53
Tablet Page Views on total 4
OUR TARGET
Sources home features and Audiweb Media View may 2021
A product that is aimed at its historical audience made up of professionalsentrepreneurs and managers without renouncing new vertical and specifictargets stimulated and involved by a complete editorial offer not only financeoriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions and recognizedprofessional status
Degree 167 CI
25-34 years 136 CI35-44 years 156 CI45-54 years 130 ICI
Manager 228 CIProfessional 194 CIClerk 151 CI
From 3251 to 3850 gt 138 CIFrom 3851 to 5000 gt 148 CI Over 5000 gt 146 CI
69 man40 woman
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
GENDER
SOCIAL FEATURES
1094148 1500000 635740956493
+2776 +3110+656 Flat on june 2020
Great growth on social networks in particular on Instagram and LinkedIn on which the Group is moving in the context of great experiments
LinkedIn and Instagram recorded an increase of 2776 and 3110 respectively compared to June 2020
We are the first italian publisher for followers on Linkedin
data of june 2021
CONSUMPTION ATTITUDES
Survey TSSP SNT 2021A (January 2020 - December 2020) data based on targets over 35 with high-medium-high income
o I prefer to buy premium products the top of the range 123 CIo Among my friends I am one of the first to try new products or services 119 CIo I prefer unique exclusive products (limited edition) 123 CI
o In the financial field I feel quite competent 132 CIo I follow the stock market prices 129 CIo I buy and sell financial products online 142 CIo I follow with interest the advertising on financial services 135 CIo Irsquom often asked by others for my views on financial products to be subscribed 128 CI
FINANCIAL ATTITUDES
ATTENTION TO ADVERTISINGo High attention 121 CI
PURCHASE BEHAVIOUR
TECH ATTITUDES AND INTERESTS IN CARS
o I am willing to spend a lot for technology purchases 126 CIo I would rather spend more on a car with ecological characteristics 110 CIo I like the innovative models 117 CIo I like having a car equipped with the latest technologies 117 CIo Superior Car Segment ownership 264 CI
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONSTHEMATIC SECTIONS APP 24PLUS
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets App restyling will come soon
The online offer of Sole24orecom is composed not only by the thematiceditorial sections but also by a series of vertical products - by subscription - suchas the vertical digital newspapers and 24plus an online reference point forprofessionals in the sector
In the slides in the appendix we will show some insights about vertical sections
- 320x100
- 768x74 (tablet version)
- 300x250
- 1024x768
- 768x1024
- 320x460 o 320x480 (smartphone version)
- 460x320 o 480x320 (smartphone version)
SPLASH PAGE
TICKER
MPU 300x250 IN ARTICLE
THE APPFirst App on the Italian market with unique access to all the contents of the site and to browse in pdf ofnewspaper inserts and magazines IOS and Android technology for both tablets and smartphones The realeasehad the objective of improving what was the user experience concentrating interventions on two aspects
o Graphic refresh of colors fonts spacing andorganization of the elements on the page tooptimize readability
o Functional integration of new features for a richerand at the same time leaner navigation for examplean improvement of push notifications
Sponsorship is possible in the app browser withattention to ensure a correct user experience Theavailable advertising formats are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE amp SITE
Source Audiweb Media View may 2021
25-34 years 140 CI35-44 years 154 CI45-54 years 126 CI
Professional 176 C IClerk 149 CIManager 218 CI
Degree 160 CI
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
from 3251euro to 3850euro 135 ICIfrom 3851 to 5000euro 138 CIover 5000euro 147 ICI
GENDER 57 man43 woman
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
ILSOLE24ORECOMThe new Homepage
httpswwwilsole24orecomartla-nuova-homepage-sole24orecom-e-potenza-visuale-AE0H9lE
For any further contents about the new hp
httpswwwilsole24orecomartinnovare-ogni-giorno-segno-fiducia-AEEq8lE
April 30
The new homepage has been redesigned to achieve ever-changing needs of readers-users and to keep up with the new formats and the new ways to consult of the information
The strategic choice was to move along three very clear lines in the new architecture flexibility rationality visual power
Flexibility in the hierarchy of contents rationality in the organization of editorial spaces visual power in the increasingly digital representation of information
THE AUTHORITATIVENESSOF IL SOLE 24 ORE
By choosing our brand users embrace the values of credibilityreliability and authoritativeness as well as entering a context of readingand information in which they are positively involved
A long-established and award-winning newspaper which by its verynature guarantees total extraneousness from the world of fake news
In a difficult period with the fight against coronavirus it is important being able to have access to clear authoritative and well-structured information to fight the fake news circulating on the net and to get an idea of what is really going on in the various countries
httpswwwilsole24orecomartcoronavirus-dati-reali-e-fake-news-e-sole-24-ore-quotidiano-piu-affidabile-ADEVPMG
THE TRUST PROJECT
Joining the Trust Project is the result of a review process that has touchedmany aspects of the editorial work ethical reflections changes in the wayin which we present and organize news graphic interventions that go in thename of clarity and transparency and more
Il Sole 24 Ore has chosen to join the Trust Project - a project born at theUniversity of Santa Clara and wanted by a group of international publishers -which aims to enhance the journalism that can be trusted in the digitalecosystem
The common belief is that through the adoption of ethical rules andeditorial guidelines the level of trust of users with respect to digitalinformation can be increased
Created by award-winning journalist Sally Lehrman it is hosted by theMarkkula Center for Applied Ethics at Santa Clara University
I NUMERIFEATURES AND TRAFFIC DEVICELEADER IN AUDIWEB MEDIA VIEW IN THE SUB-CATEGORY FINANCE NEWS amp INFORMATION
Sources Mapp july 2021 and Audiweb may 2021
Page Views 117 Mln
VISITS 287 Mln
DURATA MEDIA VISITA 0722
UNIQUE AUDIENCE 110 Mln
ACTIVE REACH 25
MEDIA VIEWS 210 Mln UNIVERSE REACH 19
Smartphone Page Views on total 43
Desktop Page Views on total 53
Tablet Page Views on total 4
OUR TARGET
Sources home features and Audiweb Media View may 2021
A product that is aimed at its historical audience made up of professionalsentrepreneurs and managers without renouncing new vertical and specifictargets stimulated and involved by a complete editorial offer not only financeoriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions and recognizedprofessional status
Degree 167 CI
25-34 years 136 CI35-44 years 156 CI45-54 years 130 ICI
Manager 228 CIProfessional 194 CIClerk 151 CI
From 3251 to 3850 gt 138 CIFrom 3851 to 5000 gt 148 CI Over 5000 gt 146 CI
69 man40 woman
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
GENDER
SOCIAL FEATURES
1094148 1500000 635740956493
+2776 +3110+656 Flat on june 2020
Great growth on social networks in particular on Instagram and LinkedIn on which the Group is moving in the context of great experiments
LinkedIn and Instagram recorded an increase of 2776 and 3110 respectively compared to June 2020
We are the first italian publisher for followers on Linkedin
data of june 2021
CONSUMPTION ATTITUDES
Survey TSSP SNT 2021A (January 2020 - December 2020) data based on targets over 35 with high-medium-high income
o I prefer to buy premium products the top of the range 123 CIo Among my friends I am one of the first to try new products or services 119 CIo I prefer unique exclusive products (limited edition) 123 CI
o In the financial field I feel quite competent 132 CIo I follow the stock market prices 129 CIo I buy and sell financial products online 142 CIo I follow with interest the advertising on financial services 135 CIo Irsquom often asked by others for my views on financial products to be subscribed 128 CI
FINANCIAL ATTITUDES
ATTENTION TO ADVERTISINGo High attention 121 CI
PURCHASE BEHAVIOUR
TECH ATTITUDES AND INTERESTS IN CARS
o I am willing to spend a lot for technology purchases 126 CIo I would rather spend more on a car with ecological characteristics 110 CIo I like the innovative models 117 CIo I like having a car equipped with the latest technologies 117 CIo Superior Car Segment ownership 264 CI
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONSTHEMATIC SECTIONS APP 24PLUS
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets App restyling will come soon
The online offer of Sole24orecom is composed not only by the thematiceditorial sections but also by a series of vertical products - by subscription - suchas the vertical digital newspapers and 24plus an online reference point forprofessionals in the sector
In the slides in the appendix we will show some insights about vertical sections
- 320x100
- 768x74 (tablet version)
- 300x250
- 1024x768
- 768x1024
- 320x460 o 320x480 (smartphone version)
- 460x320 o 480x320 (smartphone version)
SPLASH PAGE
TICKER
MPU 300x250 IN ARTICLE
THE APPFirst App on the Italian market with unique access to all the contents of the site and to browse in pdf ofnewspaper inserts and magazines IOS and Android technology for both tablets and smartphones The realeasehad the objective of improving what was the user experience concentrating interventions on two aspects
o Graphic refresh of colors fonts spacing andorganization of the elements on the page tooptimize readability
o Functional integration of new features for a richerand at the same time leaner navigation for examplean improvement of push notifications
Sponsorship is possible in the app browser withattention to ensure a correct user experience Theavailable advertising formats are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE amp SITE
Source Audiweb Media View may 2021
25-34 years 140 CI35-44 years 154 CI45-54 years 126 CI
Professional 176 C IClerk 149 CIManager 218 CI
Degree 160 CI
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
from 3251euro to 3850euro 135 ICIfrom 3851 to 5000euro 138 CIover 5000euro 147 ICI
GENDER 57 man43 woman
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
THE AUTHORITATIVENESSOF IL SOLE 24 ORE
By choosing our brand users embrace the values of credibilityreliability and authoritativeness as well as entering a context of readingand information in which they are positively involved
A long-established and award-winning newspaper which by its verynature guarantees total extraneousness from the world of fake news
In a difficult period with the fight against coronavirus it is important being able to have access to clear authoritative and well-structured information to fight the fake news circulating on the net and to get an idea of what is really going on in the various countries
httpswwwilsole24orecomartcoronavirus-dati-reali-e-fake-news-e-sole-24-ore-quotidiano-piu-affidabile-ADEVPMG
THE TRUST PROJECT
Joining the Trust Project is the result of a review process that has touchedmany aspects of the editorial work ethical reflections changes in the wayin which we present and organize news graphic interventions that go in thename of clarity and transparency and more
Il Sole 24 Ore has chosen to join the Trust Project - a project born at theUniversity of Santa Clara and wanted by a group of international publishers -which aims to enhance the journalism that can be trusted in the digitalecosystem
The common belief is that through the adoption of ethical rules andeditorial guidelines the level of trust of users with respect to digitalinformation can be increased
Created by award-winning journalist Sally Lehrman it is hosted by theMarkkula Center for Applied Ethics at Santa Clara University
I NUMERIFEATURES AND TRAFFIC DEVICELEADER IN AUDIWEB MEDIA VIEW IN THE SUB-CATEGORY FINANCE NEWS amp INFORMATION
Sources Mapp july 2021 and Audiweb may 2021
Page Views 117 Mln
VISITS 287 Mln
DURATA MEDIA VISITA 0722
UNIQUE AUDIENCE 110 Mln
ACTIVE REACH 25
MEDIA VIEWS 210 Mln UNIVERSE REACH 19
Smartphone Page Views on total 43
Desktop Page Views on total 53
Tablet Page Views on total 4
OUR TARGET
Sources home features and Audiweb Media View may 2021
A product that is aimed at its historical audience made up of professionalsentrepreneurs and managers without renouncing new vertical and specifictargets stimulated and involved by a complete editorial offer not only financeoriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions and recognizedprofessional status
Degree 167 CI
25-34 years 136 CI35-44 years 156 CI45-54 years 130 ICI
Manager 228 CIProfessional 194 CIClerk 151 CI
From 3251 to 3850 gt 138 CIFrom 3851 to 5000 gt 148 CI Over 5000 gt 146 CI
69 man40 woman
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
GENDER
SOCIAL FEATURES
1094148 1500000 635740956493
+2776 +3110+656 Flat on june 2020
Great growth on social networks in particular on Instagram and LinkedIn on which the Group is moving in the context of great experiments
LinkedIn and Instagram recorded an increase of 2776 and 3110 respectively compared to June 2020
We are the first italian publisher for followers on Linkedin
data of june 2021
CONSUMPTION ATTITUDES
Survey TSSP SNT 2021A (January 2020 - December 2020) data based on targets over 35 with high-medium-high income
o I prefer to buy premium products the top of the range 123 CIo Among my friends I am one of the first to try new products or services 119 CIo I prefer unique exclusive products (limited edition) 123 CI
o In the financial field I feel quite competent 132 CIo I follow the stock market prices 129 CIo I buy and sell financial products online 142 CIo I follow with interest the advertising on financial services 135 CIo Irsquom often asked by others for my views on financial products to be subscribed 128 CI
FINANCIAL ATTITUDES
ATTENTION TO ADVERTISINGo High attention 121 CI
PURCHASE BEHAVIOUR
TECH ATTITUDES AND INTERESTS IN CARS
o I am willing to spend a lot for technology purchases 126 CIo I would rather spend more on a car with ecological characteristics 110 CIo I like the innovative models 117 CIo I like having a car equipped with the latest technologies 117 CIo Superior Car Segment ownership 264 CI
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONSTHEMATIC SECTIONS APP 24PLUS
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets App restyling will come soon
The online offer of Sole24orecom is composed not only by the thematiceditorial sections but also by a series of vertical products - by subscription - suchas the vertical digital newspapers and 24plus an online reference point forprofessionals in the sector
In the slides in the appendix we will show some insights about vertical sections
- 320x100
- 768x74 (tablet version)
- 300x250
- 1024x768
- 768x1024
- 320x460 o 320x480 (smartphone version)
- 460x320 o 480x320 (smartphone version)
SPLASH PAGE
TICKER
MPU 300x250 IN ARTICLE
THE APPFirst App on the Italian market with unique access to all the contents of the site and to browse in pdf ofnewspaper inserts and magazines IOS and Android technology for both tablets and smartphones The realeasehad the objective of improving what was the user experience concentrating interventions on two aspects
o Graphic refresh of colors fonts spacing andorganization of the elements on the page tooptimize readability
o Functional integration of new features for a richerand at the same time leaner navigation for examplean improvement of push notifications
Sponsorship is possible in the app browser withattention to ensure a correct user experience Theavailable advertising formats are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE amp SITE
Source Audiweb Media View may 2021
25-34 years 140 CI35-44 years 154 CI45-54 years 126 CI
Professional 176 C IClerk 149 CIManager 218 CI
Degree 160 CI
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
from 3251euro to 3850euro 135 ICIfrom 3851 to 5000euro 138 CIover 5000euro 147 ICI
GENDER 57 man43 woman
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
THE TRUST PROJECT
Joining the Trust Project is the result of a review process that has touchedmany aspects of the editorial work ethical reflections changes in the wayin which we present and organize news graphic interventions that go in thename of clarity and transparency and more
Il Sole 24 Ore has chosen to join the Trust Project - a project born at theUniversity of Santa Clara and wanted by a group of international publishers -which aims to enhance the journalism that can be trusted in the digitalecosystem
The common belief is that through the adoption of ethical rules andeditorial guidelines the level of trust of users with respect to digitalinformation can be increased
Created by award-winning journalist Sally Lehrman it is hosted by theMarkkula Center for Applied Ethics at Santa Clara University
I NUMERIFEATURES AND TRAFFIC DEVICELEADER IN AUDIWEB MEDIA VIEW IN THE SUB-CATEGORY FINANCE NEWS amp INFORMATION
Sources Mapp july 2021 and Audiweb may 2021
Page Views 117 Mln
VISITS 287 Mln
DURATA MEDIA VISITA 0722
UNIQUE AUDIENCE 110 Mln
ACTIVE REACH 25
MEDIA VIEWS 210 Mln UNIVERSE REACH 19
Smartphone Page Views on total 43
Desktop Page Views on total 53
Tablet Page Views on total 4
OUR TARGET
Sources home features and Audiweb Media View may 2021
A product that is aimed at its historical audience made up of professionalsentrepreneurs and managers without renouncing new vertical and specifictargets stimulated and involved by a complete editorial offer not only financeoriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions and recognizedprofessional status
Degree 167 CI
25-34 years 136 CI35-44 years 156 CI45-54 years 130 ICI
Manager 228 CIProfessional 194 CIClerk 151 CI
From 3251 to 3850 gt 138 CIFrom 3851 to 5000 gt 148 CI Over 5000 gt 146 CI
69 man40 woman
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
GENDER
SOCIAL FEATURES
1094148 1500000 635740956493
+2776 +3110+656 Flat on june 2020
Great growth on social networks in particular on Instagram and LinkedIn on which the Group is moving in the context of great experiments
LinkedIn and Instagram recorded an increase of 2776 and 3110 respectively compared to June 2020
We are the first italian publisher for followers on Linkedin
data of june 2021
CONSUMPTION ATTITUDES
Survey TSSP SNT 2021A (January 2020 - December 2020) data based on targets over 35 with high-medium-high income
o I prefer to buy premium products the top of the range 123 CIo Among my friends I am one of the first to try new products or services 119 CIo I prefer unique exclusive products (limited edition) 123 CI
o In the financial field I feel quite competent 132 CIo I follow the stock market prices 129 CIo I buy and sell financial products online 142 CIo I follow with interest the advertising on financial services 135 CIo Irsquom often asked by others for my views on financial products to be subscribed 128 CI
FINANCIAL ATTITUDES
ATTENTION TO ADVERTISINGo High attention 121 CI
PURCHASE BEHAVIOUR
TECH ATTITUDES AND INTERESTS IN CARS
o I am willing to spend a lot for technology purchases 126 CIo I would rather spend more on a car with ecological characteristics 110 CIo I like the innovative models 117 CIo I like having a car equipped with the latest technologies 117 CIo Superior Car Segment ownership 264 CI
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONSTHEMATIC SECTIONS APP 24PLUS
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets App restyling will come soon
The online offer of Sole24orecom is composed not only by the thematiceditorial sections but also by a series of vertical products - by subscription - suchas the vertical digital newspapers and 24plus an online reference point forprofessionals in the sector
In the slides in the appendix we will show some insights about vertical sections
- 320x100
- 768x74 (tablet version)
- 300x250
- 1024x768
- 768x1024
- 320x460 o 320x480 (smartphone version)
- 460x320 o 480x320 (smartphone version)
SPLASH PAGE
TICKER
MPU 300x250 IN ARTICLE
THE APPFirst App on the Italian market with unique access to all the contents of the site and to browse in pdf ofnewspaper inserts and magazines IOS and Android technology for both tablets and smartphones The realeasehad the objective of improving what was the user experience concentrating interventions on two aspects
o Graphic refresh of colors fonts spacing andorganization of the elements on the page tooptimize readability
o Functional integration of new features for a richerand at the same time leaner navigation for examplean improvement of push notifications
Sponsorship is possible in the app browser withattention to ensure a correct user experience Theavailable advertising formats are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE amp SITE
Source Audiweb Media View may 2021
25-34 years 140 CI35-44 years 154 CI45-54 years 126 CI
Professional 176 C IClerk 149 CIManager 218 CI
Degree 160 CI
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
from 3251euro to 3850euro 135 ICIfrom 3851 to 5000euro 138 CIover 5000euro 147 ICI
GENDER 57 man43 woman
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
I NUMERIFEATURES AND TRAFFIC DEVICELEADER IN AUDIWEB MEDIA VIEW IN THE SUB-CATEGORY FINANCE NEWS amp INFORMATION
Sources Mapp july 2021 and Audiweb may 2021
Page Views 117 Mln
VISITS 287 Mln
DURATA MEDIA VISITA 0722
UNIQUE AUDIENCE 110 Mln
ACTIVE REACH 25
MEDIA VIEWS 210 Mln UNIVERSE REACH 19
Smartphone Page Views on total 43
Desktop Page Views on total 53
Tablet Page Views on total 4
OUR TARGET
Sources home features and Audiweb Media View may 2021
A product that is aimed at its historical audience made up of professionalsentrepreneurs and managers without renouncing new vertical and specifictargets stimulated and involved by a complete editorial offer not only financeoriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions and recognizedprofessional status
Degree 167 CI
25-34 years 136 CI35-44 years 156 CI45-54 years 130 ICI
Manager 228 CIProfessional 194 CIClerk 151 CI
From 3251 to 3850 gt 138 CIFrom 3851 to 5000 gt 148 CI Over 5000 gt 146 CI
69 man40 woman
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
GENDER
SOCIAL FEATURES
1094148 1500000 635740956493
+2776 +3110+656 Flat on june 2020
Great growth on social networks in particular on Instagram and LinkedIn on which the Group is moving in the context of great experiments
LinkedIn and Instagram recorded an increase of 2776 and 3110 respectively compared to June 2020
We are the first italian publisher for followers on Linkedin
data of june 2021
CONSUMPTION ATTITUDES
Survey TSSP SNT 2021A (January 2020 - December 2020) data based on targets over 35 with high-medium-high income
o I prefer to buy premium products the top of the range 123 CIo Among my friends I am one of the first to try new products or services 119 CIo I prefer unique exclusive products (limited edition) 123 CI
o In the financial field I feel quite competent 132 CIo I follow the stock market prices 129 CIo I buy and sell financial products online 142 CIo I follow with interest the advertising on financial services 135 CIo Irsquom often asked by others for my views on financial products to be subscribed 128 CI
FINANCIAL ATTITUDES
ATTENTION TO ADVERTISINGo High attention 121 CI
PURCHASE BEHAVIOUR
TECH ATTITUDES AND INTERESTS IN CARS
o I am willing to spend a lot for technology purchases 126 CIo I would rather spend more on a car with ecological characteristics 110 CIo I like the innovative models 117 CIo I like having a car equipped with the latest technologies 117 CIo Superior Car Segment ownership 264 CI
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONSTHEMATIC SECTIONS APP 24PLUS
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets App restyling will come soon
The online offer of Sole24orecom is composed not only by the thematiceditorial sections but also by a series of vertical products - by subscription - suchas the vertical digital newspapers and 24plus an online reference point forprofessionals in the sector
In the slides in the appendix we will show some insights about vertical sections
- 320x100
- 768x74 (tablet version)
- 300x250
- 1024x768
- 768x1024
- 320x460 o 320x480 (smartphone version)
- 460x320 o 480x320 (smartphone version)
SPLASH PAGE
TICKER
MPU 300x250 IN ARTICLE
THE APPFirst App on the Italian market with unique access to all the contents of the site and to browse in pdf ofnewspaper inserts and magazines IOS and Android technology for both tablets and smartphones The realeasehad the objective of improving what was the user experience concentrating interventions on two aspects
o Graphic refresh of colors fonts spacing andorganization of the elements on the page tooptimize readability
o Functional integration of new features for a richerand at the same time leaner navigation for examplean improvement of push notifications
Sponsorship is possible in the app browser withattention to ensure a correct user experience Theavailable advertising formats are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE amp SITE
Source Audiweb Media View may 2021
25-34 years 140 CI35-44 years 154 CI45-54 years 126 CI
Professional 176 C IClerk 149 CIManager 218 CI
Degree 160 CI
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
from 3251euro to 3850euro 135 ICIfrom 3851 to 5000euro 138 CIover 5000euro 147 ICI
GENDER 57 man43 woman
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
OUR TARGET
Sources home features and Audiweb Media View may 2021
A product that is aimed at its historical audience made up of professionalsentrepreneurs and managers without renouncing new vertical and specifictargets stimulated and involved by a complete editorial offer not only financeoriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions and recognizedprofessional status
Degree 167 CI
25-34 years 136 CI35-44 years 156 CI45-54 years 130 ICI
Manager 228 CIProfessional 194 CIClerk 151 CI
From 3251 to 3850 gt 138 CIFrom 3851 to 5000 gt 148 CI Over 5000 gt 146 CI
69 man40 woman
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
GENDER
SOCIAL FEATURES
1094148 1500000 635740956493
+2776 +3110+656 Flat on june 2020
Great growth on social networks in particular on Instagram and LinkedIn on which the Group is moving in the context of great experiments
LinkedIn and Instagram recorded an increase of 2776 and 3110 respectively compared to June 2020
We are the first italian publisher for followers on Linkedin
data of june 2021
CONSUMPTION ATTITUDES
Survey TSSP SNT 2021A (January 2020 - December 2020) data based on targets over 35 with high-medium-high income
o I prefer to buy premium products the top of the range 123 CIo Among my friends I am one of the first to try new products or services 119 CIo I prefer unique exclusive products (limited edition) 123 CI
o In the financial field I feel quite competent 132 CIo I follow the stock market prices 129 CIo I buy and sell financial products online 142 CIo I follow with interest the advertising on financial services 135 CIo Irsquom often asked by others for my views on financial products to be subscribed 128 CI
FINANCIAL ATTITUDES
ATTENTION TO ADVERTISINGo High attention 121 CI
PURCHASE BEHAVIOUR
TECH ATTITUDES AND INTERESTS IN CARS
o I am willing to spend a lot for technology purchases 126 CIo I would rather spend more on a car with ecological characteristics 110 CIo I like the innovative models 117 CIo I like having a car equipped with the latest technologies 117 CIo Superior Car Segment ownership 264 CI
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONSTHEMATIC SECTIONS APP 24PLUS
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets App restyling will come soon
The online offer of Sole24orecom is composed not only by the thematiceditorial sections but also by a series of vertical products - by subscription - suchas the vertical digital newspapers and 24plus an online reference point forprofessionals in the sector
In the slides in the appendix we will show some insights about vertical sections
- 320x100
- 768x74 (tablet version)
- 300x250
- 1024x768
- 768x1024
- 320x460 o 320x480 (smartphone version)
- 460x320 o 480x320 (smartphone version)
SPLASH PAGE
TICKER
MPU 300x250 IN ARTICLE
THE APPFirst App on the Italian market with unique access to all the contents of the site and to browse in pdf ofnewspaper inserts and magazines IOS and Android technology for both tablets and smartphones The realeasehad the objective of improving what was the user experience concentrating interventions on two aspects
o Graphic refresh of colors fonts spacing andorganization of the elements on the page tooptimize readability
o Functional integration of new features for a richerand at the same time leaner navigation for examplean improvement of push notifications
Sponsorship is possible in the app browser withattention to ensure a correct user experience Theavailable advertising formats are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE amp SITE
Source Audiweb Media View may 2021
25-34 years 140 CI35-44 years 154 CI45-54 years 126 CI
Professional 176 C IClerk 149 CIManager 218 CI
Degree 160 CI
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
from 3251euro to 3850euro 135 ICIfrom 3851 to 5000euro 138 CIover 5000euro 147 ICI
GENDER 57 man43 woman
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
SOCIAL FEATURES
1094148 1500000 635740956493
+2776 +3110+656 Flat on june 2020
Great growth on social networks in particular on Instagram and LinkedIn on which the Group is moving in the context of great experiments
LinkedIn and Instagram recorded an increase of 2776 and 3110 respectively compared to June 2020
We are the first italian publisher for followers on Linkedin
data of june 2021
CONSUMPTION ATTITUDES
Survey TSSP SNT 2021A (January 2020 - December 2020) data based on targets over 35 with high-medium-high income
o I prefer to buy premium products the top of the range 123 CIo Among my friends I am one of the first to try new products or services 119 CIo I prefer unique exclusive products (limited edition) 123 CI
o In the financial field I feel quite competent 132 CIo I follow the stock market prices 129 CIo I buy and sell financial products online 142 CIo I follow with interest the advertising on financial services 135 CIo Irsquom often asked by others for my views on financial products to be subscribed 128 CI
FINANCIAL ATTITUDES
ATTENTION TO ADVERTISINGo High attention 121 CI
PURCHASE BEHAVIOUR
TECH ATTITUDES AND INTERESTS IN CARS
o I am willing to spend a lot for technology purchases 126 CIo I would rather spend more on a car with ecological characteristics 110 CIo I like the innovative models 117 CIo I like having a car equipped with the latest technologies 117 CIo Superior Car Segment ownership 264 CI
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONSTHEMATIC SECTIONS APP 24PLUS
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets App restyling will come soon
The online offer of Sole24orecom is composed not only by the thematiceditorial sections but also by a series of vertical products - by subscription - suchas the vertical digital newspapers and 24plus an online reference point forprofessionals in the sector
In the slides in the appendix we will show some insights about vertical sections
- 320x100
- 768x74 (tablet version)
- 300x250
- 1024x768
- 768x1024
- 320x460 o 320x480 (smartphone version)
- 460x320 o 480x320 (smartphone version)
SPLASH PAGE
TICKER
MPU 300x250 IN ARTICLE
THE APPFirst App on the Italian market with unique access to all the contents of the site and to browse in pdf ofnewspaper inserts and magazines IOS and Android technology for both tablets and smartphones The realeasehad the objective of improving what was the user experience concentrating interventions on two aspects
o Graphic refresh of colors fonts spacing andorganization of the elements on the page tooptimize readability
o Functional integration of new features for a richerand at the same time leaner navigation for examplean improvement of push notifications
Sponsorship is possible in the app browser withattention to ensure a correct user experience Theavailable advertising formats are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE amp SITE
Source Audiweb Media View may 2021
25-34 years 140 CI35-44 years 154 CI45-54 years 126 CI
Professional 176 C IClerk 149 CIManager 218 CI
Degree 160 CI
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
from 3251euro to 3850euro 135 ICIfrom 3851 to 5000euro 138 CIover 5000euro 147 ICI
GENDER 57 man43 woman
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
CONSUMPTION ATTITUDES
Survey TSSP SNT 2021A (January 2020 - December 2020) data based on targets over 35 with high-medium-high income
o I prefer to buy premium products the top of the range 123 CIo Among my friends I am one of the first to try new products or services 119 CIo I prefer unique exclusive products (limited edition) 123 CI
o In the financial field I feel quite competent 132 CIo I follow the stock market prices 129 CIo I buy and sell financial products online 142 CIo I follow with interest the advertising on financial services 135 CIo Irsquom often asked by others for my views on financial products to be subscribed 128 CI
FINANCIAL ATTITUDES
ATTENTION TO ADVERTISINGo High attention 121 CI
PURCHASE BEHAVIOUR
TECH ATTITUDES AND INTERESTS IN CARS
o I am willing to spend a lot for technology purchases 126 CIo I would rather spend more on a car with ecological characteristics 110 CIo I like the innovative models 117 CIo I like having a car equipped with the latest technologies 117 CIo Superior Car Segment ownership 264 CI
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONSTHEMATIC SECTIONS APP 24PLUS
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets App restyling will come soon
The online offer of Sole24orecom is composed not only by the thematiceditorial sections but also by a series of vertical products - by subscription - suchas the vertical digital newspapers and 24plus an online reference point forprofessionals in the sector
In the slides in the appendix we will show some insights about vertical sections
- 320x100
- 768x74 (tablet version)
- 300x250
- 1024x768
- 768x1024
- 320x460 o 320x480 (smartphone version)
- 460x320 o 480x320 (smartphone version)
SPLASH PAGE
TICKER
MPU 300x250 IN ARTICLE
THE APPFirst App on the Italian market with unique access to all the contents of the site and to browse in pdf ofnewspaper inserts and magazines IOS and Android technology for both tablets and smartphones The realeasehad the objective of improving what was the user experience concentrating interventions on two aspects
o Graphic refresh of colors fonts spacing andorganization of the elements on the page tooptimize readability
o Functional integration of new features for a richerand at the same time leaner navigation for examplean improvement of push notifications
Sponsorship is possible in the app browser withattention to ensure a correct user experience Theavailable advertising formats are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE amp SITE
Source Audiweb Media View may 2021
25-34 years 140 CI35-44 years 154 CI45-54 years 126 CI
Professional 176 C IClerk 149 CIManager 218 CI
Degree 160 CI
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
from 3251euro to 3850euro 135 ICIfrom 3851 to 5000euro 138 CIover 5000euro 147 ICI
GENDER 57 man43 woman
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONSTHEMATIC SECTIONS APP 24PLUS
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets App restyling will come soon
The online offer of Sole24orecom is composed not only by the thematiceditorial sections but also by a series of vertical products - by subscription - suchas the vertical digital newspapers and 24plus an online reference point forprofessionals in the sector
In the slides in the appendix we will show some insights about vertical sections
- 320x100
- 768x74 (tablet version)
- 300x250
- 1024x768
- 768x1024
- 320x460 o 320x480 (smartphone version)
- 460x320 o 480x320 (smartphone version)
SPLASH PAGE
TICKER
MPU 300x250 IN ARTICLE
THE APPFirst App on the Italian market with unique access to all the contents of the site and to browse in pdf ofnewspaper inserts and magazines IOS and Android technology for both tablets and smartphones The realeasehad the objective of improving what was the user experience concentrating interventions on two aspects
o Graphic refresh of colors fonts spacing andorganization of the elements on the page tooptimize readability
o Functional integration of new features for a richerand at the same time leaner navigation for examplean improvement of push notifications
Sponsorship is possible in the app browser withattention to ensure a correct user experience Theavailable advertising formats are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE amp SITE
Source Audiweb Media View may 2021
25-34 years 140 CI35-44 years 154 CI45-54 years 126 CI
Professional 176 C IClerk 149 CIManager 218 CI
Degree 160 CI
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
from 3251euro to 3850euro 135 ICIfrom 3851 to 5000euro 138 CIover 5000euro 147 ICI
GENDER 57 man43 woman
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
THE WEBSITE SECTIONSTHEMATIC SECTIONS APP 24PLUS
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets App restyling will come soon
The online offer of Sole24orecom is composed not only by the thematiceditorial sections but also by a series of vertical products - by subscription - suchas the vertical digital newspapers and 24plus an online reference point forprofessionals in the sector
In the slides in the appendix we will show some insights about vertical sections
- 320x100
- 768x74 (tablet version)
- 300x250
- 1024x768
- 768x1024
- 320x460 o 320x480 (smartphone version)
- 460x320 o 480x320 (smartphone version)
SPLASH PAGE
TICKER
MPU 300x250 IN ARTICLE
THE APPFirst App on the Italian market with unique access to all the contents of the site and to browse in pdf ofnewspaper inserts and magazines IOS and Android technology for both tablets and smartphones The realeasehad the objective of improving what was the user experience concentrating interventions on two aspects
o Graphic refresh of colors fonts spacing andorganization of the elements on the page tooptimize readability
o Functional integration of new features for a richerand at the same time leaner navigation for examplean improvement of push notifications
Sponsorship is possible in the app browser withattention to ensure a correct user experience Theavailable advertising formats are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE amp SITE
Source Audiweb Media View may 2021
25-34 years 140 CI35-44 years 154 CI45-54 years 126 CI
Professional 176 C IClerk 149 CIManager 218 CI
Degree 160 CI
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
from 3251euro to 3850euro 135 ICIfrom 3851 to 5000euro 138 CIover 5000euro 147 ICI
GENDER 57 man43 woman
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
- 320x100
- 768x74 (tablet version)
- 300x250
- 1024x768
- 768x1024
- 320x460 o 320x480 (smartphone version)
- 460x320 o 480x320 (smartphone version)
SPLASH PAGE
TICKER
MPU 300x250 IN ARTICLE
THE APPFirst App on the Italian market with unique access to all the contents of the site and to browse in pdf ofnewspaper inserts and magazines IOS and Android technology for both tablets and smartphones The realeasehad the objective of improving what was the user experience concentrating interventions on two aspects
o Graphic refresh of colors fonts spacing andorganization of the elements on the page tooptimize readability
o Functional integration of new features for a richerand at the same time leaner navigation for examplean improvement of push notifications
Sponsorship is possible in the app browser withattention to ensure a correct user experience Theavailable advertising formats are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE amp SITE
Source Audiweb Media View may 2021
25-34 years 140 CI35-44 years 154 CI45-54 years 126 CI
Professional 176 C IClerk 149 CIManager 218 CI
Degree 160 CI
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
from 3251euro to 3850euro 135 ICIfrom 3851 to 5000euro 138 CIover 5000euro 147 ICI
GENDER 57 man43 woman
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE amp SITE
Source Audiweb Media View may 2021
25-34 years 140 CI35-44 years 154 CI45-54 years 126 CI
Professional 176 C IClerk 149 CIManager 218 CI
Degree 160 CI
AGE
EDUCATION
OCCUPATION
NET MONTHLYINCOME(euro)
from 3251euro to 3850euro 135 ICIfrom 3851 to 5000euro 138 CIover 5000euro 147 ICI
GENDER 57 man43 woman
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Skin (desktop)
Masthead 990x250 (desktop)Masthead Mobile 320x100Leaderboard 728x90 (desktop)
Mpu Top 300x250Half Page 300x600 (in HP from Mpu Middle)
Mpu Middle 300x250Mpu Bottom 300x250 (only in HP)
Prestitial full screenSide To Side
All the formats are cross-device except where indicated and the most part of them can be also Video
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
SIDE TO SIDEILSOLE24ORECOM
100 responsive format and viewable on all devices
From a smartphone it is possible to supply it either in 300x250resolution (if special additional material is provided) or in the resizeversion (in this case the yield is similar to a 320x100 and no additionalmaterial is required)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability In November the average figure inGeneral Rotation was 68 with peaks of 80 in some vertical sections
The format can be planned both on the home page inside the verticalsections and in general rotation
Sizes 1920 x 250 (max 400) pixelsFor complete technical specifications of the format see the link
Exmple of SIDE TO SIDE IN HOMEPAGE
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
The Pre-roll Videos on Sole24orecom can be planned in generalrotation as they are delivered before editorial content Videos withinthe articles - where a Video is embedded - and within the StreamVideo are (the repository of all the videos of the sitehttpsstream24ilsole24orecomvideos )
With the release of the new site the feature has been providedaccording to which during the scrolling of the page by the user theVideo player re-positions itself anchoring at the bottom right
Anchoring is also designed to guarantee and satisfy the main KPIsrelated to video Adv such as Viewability and Vtr The formats aredistributed throughout the site in general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
The format is available also in the video version
DESKTOPSize 980x630px
TABLETLandscape size 980x630pxPortrait size 630x980px
SMARTPHONELandscape size 480x320pxPortrait size 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 990x250
and with client logo (120x60) and the indication laquosponsored byraquo
1) DEM
Sent on Thursday to about 515000 subscribers
It is available profiled target emailing
2) NEWSLETTERS
o DAILY 24 Sent every day to about 255000 contacts
(targeting is not available)
rendering of 540 px width and proportional height
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENT
BRANDED CONTENT made in a predefined manner by the client or with materialsupplied in full by the brand It is not a journalistic product but a totally advertorialproduct and therefore it will be identified with the pre-established and pushedwording with agreed advertising formats It is published in the most relevanteditorial sub-section chosen by the editors It is possible to insert a link to thecustomers web page
CREATED FOR
BRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brand partnerbefore publication It is published in the most relevant editorial sub-section chosenby the editorial staff itself It is possible to insert a link to the customers web page Original content through which to narrate and represent the values of the brand in coherence with the
editorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
VERTICAL SECTION (APPENDIX)
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
The advertising is also guaranteed within the FINANCE area
httpswwwilsole24orecomsezfinanza
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
HTSIILSOLE24ORECOM
httpswwwilsole24orecomsezhow-to-spend-it
La nuova sezione di HOW TO SPEND IT egrave integrata al 100 allrsquointernodel Sole24orecom pur mantenendo evidenti i tratti distintivi di unodei periodici piugrave riconosciuti nel panorama italiano ed internazionale
Allrsquointerno sono tanti i contenuti che danno spazio alla moda allacosmesi ma anche a tutto lrsquoextra-settore dal design allrsquoarte dalleaste al collezionismo ma anche viaggi tecnologia auto barche altacucina e vini Accanto agli articoli e ai servizi fortemente improntatiallrsquoEXPERIENCE le due specificitagrave del canale sono inoltre leVIDEOSTORIES e le GALLERY
Il magazine egrave sempre disponibile nellrsquoedicola allrsquointerno dellrsquo App delSole 24 Ore grazie ad uno sfogliatore web dedicato in cui egrave possibileconsultare in PDF lrsquoedizione cartacea Instagram egrave invece il luogo dielezione dove espandere la creativitagrave e la progettualitagrave digitale
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectorsof activity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
There are also editorial sub-sections such as ENERGY ampENVIRONMENT as well as seven other sub-sections that addressfurther issues from tourism to industry to consumptionhttpswwwilsole24orecomsezeconomiaenergia-e-ambiente
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers both in the
Italian and international markets The quality and the authoritativeness of 24ORE System media portfolio together
with the ability to offer exclusive supports projects and creativity are the strengths of an innovative and constantly
evolving communication offer
THANK YOU