MIKE_Mutch Creative Director

Creative thinker, with a big eye for detail, ever evolving technical abilities and a boundless enthusiasm for life, love, typographical encounters, urban vinyl, sexy creative design and all things food.

Working for over 20 years across the UK and MENA regions for small start up agencies to the largest, global creative and production houses, engaging experiences across multi channels, integrating TVC’s, press, outdoor, sales promotion, activation, brand engagement and digital platforms.

Conceptually strategic led, with a very strong copywriting, visualising and photoshop back-up.

I dream it, draw it, and make it happen.

Responsibilities:

• Manage multiple projects from concept through completion. • Generate ideas for pitching and proposals. • Lead creative brainstorming sessions for project kick-offs. • Motivate and inspire the creative team. • Help the account team and strategy team determine project estimates and production limitations. • Provide quality control over concepts and projects. • Provide insight to the creative process during pitch meetings. • Continuously evolve the creative process. Key accomplishments:

• Being part of a global network that won ‘Agency of the Year’ on numerous occasions, picking up prestigious local and international creative and marketing awards during my stay.

• Lead the creative in the largest agency within the MENA region and retained clients including Sony, HP and Nescafe.

• Worked within the global network to deliver key pitches including the Nescafe Gold campaign for Russian, Ukraine and Polish markets

• Taking FP7 from the No 47 Nestle creative agency in the world to No 5. • Achieving the highest rating appraisal amongst all other Nestle chosen agencies with 86% effectivity.

Rewards:

I believe my strengths are leading, motivating a creative growth from within, from the initial client briefing to creative solution presentations.

My expertise of building, inspiring, developing and leading teams of art directors and copywriters, both in person and remotely, has guided teams to develop strategic, engaging and insightful high-quality work every time.

Overall my team leading strengths are turning good into great, potential into performance, and a group of individuals into a team of winners.

Agency life:

Sept 2014 - Present Freelancing/consultant

The Ad Kitchen F1 Abu Dhabi Grand Prix (pitch)

May 2012 - August 2014 Tag:MENA

Fully operational since Sept 2011, I was bought in to start up Tag:Ideas, a design and BTL agency that offered an ideation arm for existing clients campaigns and activations.

Creative Director – Clients included; American Express (Centurion Card pitch win), HP, Jaguar, Land Rover, Hilton Hotels, Zurich, Barclays, DMO (Dubai Media Office), African+Eastern (Foster’s pitch win), Nivea ME (BTL pitch win), DHL (pitch win).

Mar 2012- May 2012 FP7 McCann Erickson Doha

Creative Director – Clients included; QNB Bank, Aspire Foundation, Vodafone, Katara Hospitality

Sept 2011- Mar 2012 Freelancing/consultant

FP7 Bahrain F1 Bahrain Grand Prix (pitch win), Bahrain Airport Authority, E-Gov, Al-futtain Group FP7 Doha Aspire Zone Foundation TAG: Maybelline/L’Oreal

Jan 2011- Sept 2011 FP7 McCann Erickson Jeddah

Creative Director – Brought in directly by CEO to takeover and turnaround creativity and working levels in agency. (putting the heart back into the head) Clients include: NCB bank, Fairmont hotels, Audi, Raffles hotels,

Jan 2010 - Jan 2011 Freelancing/consultant

Fortune Promoseven Nescafe brands creative strategies 2011, MY cup facebook 30” digital TVC concept/production Momentum Cadbury’s Flake, Kraft/Toblerone, Puma Social pitches Ogilvy Action Unilever Domestos (pitch win) launch activation Overseeing all creative staff and work during ECD’s vacation

May 2006 - Jan 2010 FP7 McCann Erickson (GCC/Levant/Egypt/Iran)

Regional Creative Director – Clients included; Nescafe, SONY, HP, SONY PlayStation, SONY Ericsson, Johnson & Johnson, Nivea, Carrefour, Heinz, Coca Cola, McDonalds.

Jan 2003 - May 2006 FP7 Seven Below (GCC/Bahrain/KSA)

Regional Creative Director – brand marketing/activation/experiential and development, BTL, TTL. Clients included; ACER, MasterCard, Liberty Auto, Nivea, L’Oreal, Nestle, Heineken, HP, Sol, Amstel Light, Tiger Beer, NCB, Emirates bank, Sigma Paints.

Nov 2000 - Jan 2003 QED Advertising (Bahrain/KSA)

Creative Director – Clients included; BMW, Mitsubishi, Karim Food Group and Le Meridien Hotels.

July 1999 - Nov 2000 Face to Face (Bahrain/KSA/Dubai)

Senior Art Director – Clients included: Colgate Palmolive, Sigma paints, MitsubIshi, MAF (largest retail brand in UAE)

Portfolio* Samples:

Please take a trip around samples from my portfolio. http://www.mikemutch.com

M: +447506865866 taverymutch@hotmail.com M I N D A L C H E M Y

M I K E M U T C H